Success Martial Arts

What Success Martial Arts does

Success Martial Arts is a single-location martial arts instruction academy based at 455 Main Ave E. in Twin Falls, Idaho, serving kids (ages 4+), teens, and adults in Twin Falls and surrounding communities. The school offers three core programs — Kids Martial Arts, Teen Martial Arts, and Adult Martial Arts — built on a structured curriculum emphasizing physical development (strength, flexibility, agility, self-defense), mental benefits (focus, discipline, confidence), and character/life-skills training. Lead instructor Coach Brian Higgins has over two decades of teaching experience and is central to the school's identity and community positioning.

The business operates on a recurring monthly membership/subscription model, with pricing not publicly disclosed. Acquisition relies on trial-class offers and word-of-mouth referrals from satisfied parents, supported by a website (blackbeltminds.com) built on the Journey Group / New Member Ninja platform, which also handles scheduling and member communications. The website and digital marketing operations are managed by Journey Group, a Tulsa, Oklahoma-based company that provides shared marketing infrastructure across multiple martial arts school brands under the "Ninja Movement Marketing" platform, suggesting Success Martial Arts is an independent operator participating in a marketing/cooperative network rather than a corporate-owned franchise.

Success Martial Arts is a privately held, independently operated school with no disclosed funding, no institutional investors, no app, no API integrations, and no proprietary technology beyond its curriculum and the shared marketing platform. Marketing channels are limited to the website, parent and member testimonials, and community reputation within the Twin Falls area. The business appears actively operating but with a narrow geographic footprint and no documented expansion plans beyond its current single facility.

Name

Success Martial Arts

Legal name

Journey Group

Website

https://blackbeltminds.com

Company type

Private

Operating status

Operating

Short description

Success Martial Arts is a privately operated, single-location martial arts academy in Twin Falls, Idaho offering Kids (ages 4+), Teen, and Adult martial arts programs on a recurring monthly membership model, serving local families through community reputation and trial-based enrollment.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Educational Services (61)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Martial arts instruction
• Kids martial arts
• Teen martial arts
• Adult self-defense classes
• Mixed martial arts training

Headquarters

HQ city

Twin Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Martial Arts Classes Membership: Recurring membership fees for enrolled students attending weekly martial arts classes. Programs serve kids (ages 4+), teens, and adults with structured class schedules designed for family convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Success Martial Arts provides in-person, instructor-led martial arts classes for three age segments—kids (ages 4+), teens, and adults—at its Twin Falls, Idaho training facility. Enrollment operates on recurring monthly memberships, with prospective students offered no-strings-attached trial classes as the primary acquisition funnel.

Product overview

Success Martial Arts offers a unified suite of martial arts training programs organized by age group: Kids Martial Arts (ages 4+), Teen Martial Arts, and Adult Martial Arts. Each program provides structured classes with professional instructors focusing on physical skills (strength, flexibility, agility), mental development (focus, determination), and character building (confidence, respect, discipline). The programs share a common curriculum philosophy emphasizing step-by-step skill progression and life skills development, while being tailored to the specific developmental needs of each age demographic.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts (Ages 4+) Structured martial arts classes for children ages 4 and older, focusing on building focus, discipline, confidence, strength, flexibility, agility, and self-defense skills through a step-by-step curriculum in a fun, inclusive environment.
• Teen Martial Arts Martial arts classes designed for teenagers, addressing their unique developmental needs including physical strength, flexibility, focus, determination, emotional resilience, and confidence building through structured, age-appropriate training.
• Adult Martial Arts Martial arts classes for adults offering fitness training, self-defense skills, mental health and stress relief benefits, and community engagement through professional instruction in a supportive, inclusive class environment designed for 'real people' regardless of athletic background.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ATA Martial Arts: Largest U.S. traditional martial arts franchise network offering structured karate, kickboxing, and self-defense programs for kids, teens, and adults. Highly comparable to Success Martial Arts in core offering (traditional martial arts instruction with subscription memberships) but operates at franchise scale across hundreds of locations.
• 9Round Fitness: Specialty fitness franchise offering kickboxing-themed circuit training on a recurring membership basis to adults. Adjacent rather than direct overlap, but comparable as a subscription-driven, community-oriented fitness concept serving similar adult wellness and self-defense-adjacent demand.

Direct peers

• Premier Martial Arts: Multi-location traditional martial arts franchise offering kids, teen, and adult programs using a structured curriculum and trial-based acquisition. Closest direct comparison in business model, age segmentation, and subscription-driven revenue mix to Success Martial Arts.
• Tiger-Rock Martial Arts: National taekwondo and martial arts franchise with multi-generational family programming and recurring memberships. Directly comparable to Success Martial Arts in age-segmented programs and subscription-based delivery model.
• United Studios of Self Defense: Multi-location martial arts franchise offering structured karate and self-defense programs for children through adults with membership billing. Comparable in recurring-revenue model and traditional martial arts curriculum focus.
• Kim's Taekwondo: Family-oriented taekwondo school chain with kids, teen, and adult programs and recurring memberships. Comparable in instructional focus on traditional martial arts, family scheduling, and character/life-skills messaging.
• Excel Martial Arts: Regional traditional martial arts school chain offering age-segmented programs (kids, teens, adults) on a subscription basis. Comparable to Success Martial Arts in curriculum structure and recurring-membership GTM.
• Karate Kids USA: Traditional karate school chain serving youth and adult learners with membership-based class schedules. Comparable to Success Martial Arts in age-segmented karate instruction and subscription pricing.
• Master Shin's Martial Arts: Multi-location traditional martial arts academy chain with kids, teen, and adult classes on a recurring membership model. Closely comparable in curriculum emphasis, instructor-led delivery, and family-friendly scheduling.

Regional players

• Black Belt World: Group of independently owned traditional martial arts schools offering family-oriented programs for kids and adults. Comparable instructional model and recurring-revenue structure, though not a single branded chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Success Martial Arts