Blacklocks Ford

What Blacklocks Ford does

Blacklocks Ford is a franchised automotive dealership operating in Wodonga, Victoria, Australia. The business commenced operations in 1892 as a bicycle manufacturer and now functions as one of the oldest Ford dealerships in Australia, trading under the legal entity FROLAD PTY LTD ATF Tony White Albury Trust. The dealership sells new, demo, and used Ford vehicles (Ranger, Everest, F-150, Mustang, Transit Custom) alongside non-Ford used inventory, and provides factory-trained servicing, genuine OEM parts and accessories, and Ford National Roadside Assistance across three locations in the Albury/Wodonga border region.

The company generates revenue from four primary streams: vehicle sales (new and used), aftersales service and repairs, parts and accessories, and finance/insurance products arranged through in-house business managers. Pricing is structured as unit pricing on a drive-away basis, ranging from approximately A$15K-$200K for used vehicles and A$63K-$162K for new Ford vehicles, with promotional offers such as 5-year complimentary servicing and finance deposit contributions. Go-to-market combines a physical dealership (190 Melbourne Road, Wodonga), an online sales channel with Australia-wide vehicle delivery and virtual demonstrations via Skype/Facetime, and a dedicated fleet sales program (Blue/Silver/Gold/Platinum tiers) for business customers operating 1 to 25+ vehicles.

Blacklocks Ford is a core subsidiary of Tony White Group, one of Australia's largest privately owned dealership groups with 50+ locations, 2,500+ employees, and 25+ vehicle brands. The dealership contributes a meaningful operational footprint within the parent group, employing more than 200 staff locally. There are no proprietary technology products or AI/ML capabilities disclosed; the technology stack is based on the Dealer Studio dealer-management platform with RedBook vehicle data integration.

Name

Blacklocks Ford

Legal name

FROLAD PTY LTD ATF TONY WHITE ALBURY TRUST (ABN 74 080 868 953) Trading as Blacklocks Ford

Website

https://blacklocksford.com.au

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Blacklocks Ford is a franchised Ford dealership in Wodonga, VIC, Australia (operating since 1892), selling new and used Ford vehicles, parts, servicing, finance, and fleet solutions to retail and business customers across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Wodonga

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New, demo, and used vehicle sales including Ford models (Ranger, Everest, F-150, Mustang, Transit) and other brands
2. Aftersales Service: Vehicle servicing and repairs using factory trained technicians
3. Parts and Accessories: Genuine OEM spare parts, tools, and car accessories
4. Finance and Insurance: Tailored finance options, warranty and insurance products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Blacklocks Ford is an authorised Ford franchised dealership selling new, demo and used vehicles across the Ford range (Ranger, Everest, F-150, Mustang and Transit Custom), together with factory-trained aftersales servicing, genuine OEM parts and accessories, tailored finance and insurance, trade-in valuations, vehicle customisation, a tiered business fleet program, and 24/7 Ford National Roadside Assistance. Customers can transact online with a $200 deposit and receive Australia-wide delivery, or purchase in person at the Wodonga dealership.

Product overview

Blacklocks Ford is a Ford dealership operating as a single-location car sales and aftersales service business in Wodonga, VIC, Australia. The business offers a portfolio of Ford vehicles (Everest SUV, Ranger ute, F-150 pickup, Mustang performance car, Transit Custom van) alongside comprehensive automotive services. These services include vehicle sales (new, used, demo), finance solutions, vehicle servicing and maintenance, genuine parts and accessories, Ford National Roadside Assistance, fleet management programs, trade-in valuations, and vehicle customization. The company operates under the Tony White Group umbrella, which encompasses over 50 dealership locations across Australia. Key differentiators include online sales capabilities with nationwide delivery, flexible financing options, and a tiered Business Fleet program serving businesses from 1 to 25+ vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New, Demo and Used Vehicle Sales Sale of new, manufacturer-demo and pre-owned Ford vehicles plus a multi-brand used inventory (over 25 marques) for individual consumers and businesses, with online purchase, $200 deposit reservation and Australia-wide delivery.
• Vehicle Servicing and Maintenance Scheduled maintenance, diagnostics and repairs performed by factory-trained Ford technicians using specialised diagnostic equipment, with loan car availability for customers.
• Genuine Parts and Accessories Supply of OEM spare parts, tools and car accessories for vehicle maintenance and customisation across the Ford range and other marques serviced.
• Vehicle Finance and Insurance Tailored finance options structured by in-dealership business managers, with comprehensive warranty and insurance products bundled to vehicle purchases.
• Business Fleet Program Dedicated fleet specialist delivering tiered fleet plans (Blue 1-4 vehicles, Silver 5-24, Gold 25+, Platinum custom) with recommended customer discounts, fleet servicing and lifecycle support for business customers.
• Trade-In Valuation Online pre-owned vehicle valuation service generating conditional offers based on vehicle condition and history, followed by physical inspection to confirm a final trade-in price.
• Ford National Roadside Assistance 24/7 roadside assistance covering flat battery, out of fuel, flat tyre, lockout, mechanical breakdown, towing and bogged vehicle rescue, included with eligible Ford vehicle purchases and services.
• Vehicle Customisation and Accessory Fitting Accessory fitting service in which a team of accessory fitters customises vehicles with genuine accessories to match lifestyle requirements.

Quantifiable outcome

• 4.7 star Google rating from 1,477 reviews

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered primary, core and supporting.

• Ford Motor Company of AustraliaprimaryChannel Partner/ Reseller/ DistributorAuthorised Ford dealership selling new and used Ford vehicles. Ford designs, engineers, and imports award-winning cars, SUVs and trucks. Australia is a key product development hub for Ford with local team leading development of Ranger, Ranger Raptor, and Everest sold in approximately 180 markets globally.
• Tony White GroupcoreStrategic or Co-development PartnerParent company of Blacklocks Ford. Privately owned dealership group with 50+ dealership locations across Australia and 2,500+ employees. One of the largest privately owned dealership groups in Australia. Blacklocks operates as part of this group spanning 25+ brands across trucks, motorcycles and motor vehicle segments.
• RedBooksupportingTechnology or IntegrationAutomotive Data Services Pty Ltd providing vehicle data and specifications integrated into the dealership website for vehicle listings.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eagers Automotive Limited: Australia and New Zealand's largest automotive retail group operating franchised new and used vehicle dealerships, plus aftersales, parts, and finance; directly comparable in business model, OEM franchise relationships, and revenue mix.
• Peter Warren Automotive Holdings: ASX-listed Australian automotive retail group operating multiple franchised dealerships across NSW/QLD with new and used vehicle sales, servicing, parts, and finance; comparable size and franchise dealership structure.
• Alto Group (Alto Mazda / Alto Kia): Privately owned Australian franchised automotive dealer group with multi-brand showrooms, service and parts; comparable in dealership operating model and customer segment focus.
• Suttons Motors: Family-owned Australian automotive dealer group operating multiple OEM franchises with vehicle sales, servicing and parts; comparable as a private multi-franchise dealer with similar aftersales economics.
• Inchcape Australasia (Trivett): Global automotive distributor operating branded dealerships across Australia including luxury franchises; directly comparable as a multi-brand franchised dealer group with aftersales and finance offerings.

Regional players

• John Hughes Group: Large privately owned automotive dealer group concentrated in Western Australia; comparable regional multi-franchise dealer model, though geographically distinct from Blacklocks' NSW/VIC focus.

Others

• Tony White Group: Parent conglomerate of Blacklocks Ford encompassing 50+ dealerships and 2,500+ employees across 25+ brands; included as the controlling group whose capital allocation and OEM agreements frame Blacklocks' opportunity set.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blacklocks-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blacklocks Ford