Black Nurses Rock

What Black Nurses Rock does

Black Nurses Rock Foundation (BNRF) is a 501(c)(3) nonprofit professional nursing association headquartered at 7794 Grow Drive, Pensacola, FL. Founded in 2014 and incorporated in Mississippi on March 18, 2015, it operates as a membership-based organization serving African American nurses, nursing students, retired nurses, and non-licensed "Ambassadors" across the USA, Canada, the Eastern Caribbean, Japan, and Germany. The organization reports representing over 200,000 individuals through 14 active US chapters plus an international member base, and bills itself as the largest minority nursing association in the country.

BNRF's core offering is a tiered membership program (Professional Nurse at $100/yr or $10/mo, Student Nurse at $60/yr, Ambassador at $50/yr, Lifetime at $1,000, and a free Subscriber newsletter tier) bundled with continuing education credits, mentorship, NCLEX preparation, leadership development, networking, insurance/financial planning resources, university tuition discounts, and a private 200k+ member Facebook group. The organization supplements dues with event revenue from conferences, cruises, and leadership seminars, and earns a $150 chapter application fee for new chapter formation through an 8-step onboarding program. The technology stack is off-the-shelf: a GrowthZone-powered membership management platform running the member portal (members.blacknursesrock.net), chapter directory, event calendar, and contact forms, with Cloudinary for image hosting and CDN delivery. There is no proprietary technology, no mobile app, no public API, and no documented AI/ML capability.

Revenue is generated through membership subscription dues, event ticket sales (with member discounts), chapter application fees, and nonprofit-eligible donations. Go-to-market is community-led, driven by word-of-mouth referrals through local chapters, organic social (Facebook/Instagram), a private community Facebook group, monthly email newsletters, and event-driven acquisition. Distribution is primarily self-serve online enrollment via the website, supplemented by in-person chapter-based recruitment. Leadership includes President/CEO Dr. Melody Taylor and a board spanning Executive Officers and Directors of Membership, Marketing & Media Relations, Corporate Relations, Event Planning, and Education.

Name

Black Nurses Rock

Legal name

Black Nurses Rock Foundation

Website

https://blacknursesrock.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Nurses Rock Foundation is a 501(c)(3) nonprofit nursing association serving over 200,000 African American nurses and students across 14 US chapters and four countries. It generates revenue through tiered memberships ($50-$1,000), events, and continuing education programs.

Ownership category

akta.pro rank

Product category

Professional Nursing Association

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Nursing professional association
• Nursing membership organization
• Minority nursing network
• Nursing professional development
• Nursing mentorship programs

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees at multiple tiers: Professional Nurse ($100/yr or $10/mo), Student Nurse ($60/yr), Ambassador ($50/yr), and Lifetime Member ($1,000). Also includes $150 chapter application fee.
2. Event Revenue: Revenue from events, conferences, cruises, and leadership seminars. Members receive exclusive discounts on event pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Black Nurses Rock Foundation operates a membership-based professional nursing association that sells tiered annual memberships (Professional Nurse $100/yr, Student Nurse $60/yr, Ambassador $50/yr, Lifetime $1,000, and free Subscriber) granting access to mentorship programs, continuing education credits, leadership development, networking, event discounts, and a chapter-based community network. The organization also produces paid events (conferences, cruises, leadership seminars) and operates a Chapter Formation Program that guides members through an 8-step process to establish new local chapters.

Product overview

Black Nurses Rock Foundation operates as a membership-based professional nursing organization offering a tiered membership program (Lifetime, Professional Nurse, Ambassador, Student Nurse, and Subscriber tiers) that provides access to mentorship, continuing education credits, networking, leadership development, and community outreach programs. The organization supports a network of 14 local chapters across the US, an event calendar for conferences and seminars, and a member portal (Info Hub). The product portfolio centers on professional development and community building for African American nurses, with membership fees ranging from free (Subscriber) to $1,000 (Lifetime) and annual fees from $50-$100 for paid tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• BNRF Membership Program

Quantifiable outcome

• Over 200,000 African American nurses and students represented across 5+ countries
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Cabot Reward ProgramminorOthersExclusive access to Cabot Reward Program for logging volunteer hours. Members can track and redeem volunteer service hours through this partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National Association of Hispanic Nurses (NAHN): NAHN serves Hispanic/Latino nurses with the same chapter-based, member-driven professional association model as BNR. Comparable in structure, pricing model, and mission focus on a different minority nursing demographic, making it a direct analog in adjacent niche.
• Philippine Nurses Association of America (PNAA): PNAA is another ethnic-affinity US nursing association with a chapter network, annual conferences, and similar membership-based nonprofit model. Directly comparable as a peer minority-affinity professional nursing association competing for overlapping corporate partnership and member mindshare.
• National Black Nurses Association (NBNA): NBNA is the other major US association representing Black nurses, founded in 1971 with a similar mission of advancing the welfare of African American nurses. It is the most directly comparable organization to Black Nurses Rock Foundation, competing for the same member base and corporate sponsorship dollars.
• Chi Eta Phi Sorority, Inc. Chi Eta Phi is a historically Black nursing sorority and professional association founded in 1932, with chapters nationwide and a parallel mission of supporting Black nurses through professional development and community health. Directly comparable as a long-established peer organization in the African American nursing ecosystem.

Emerging players

• Minority Nurse Magazine: Minority Nurse is a media and professional-development publication serving nurses from underrepresented communities. It is an emerging player with adjacent reach into BNR's demographic, providing career resources and community without a chapter-based membership model.
• Transcultural Nursing Society: The Transcultural Nursing Society focuses on cultural competence in nursing — adjacent to BNR's health-equity mission and minority-nurse focus. Comparable as an emerging thematic player serving overlapping concerns around diverse patient populations and minority nurse professional development.

Broad incumbents

• National League for Nursing (NLN): NLN is a broad-based nursing education and workforce organization with comparable conference programming and member services. It competes for institutional partnerships and nurse educator mindshare with BNR's professional development offerings.
• American Association of Critical-Care Nurses (AACN): AACN is a large specialty nursing association offering CE credits, conferences, and certification — overlapping substantially with BNR's CE credits and event-driven value proposition, though serving critical-care specialty nurses rather than a demographic niche.
• Sigma (Sigma Theta Tau International): Sigma is the global nursing honor society and one of the largest nursing organizations, offering credentialing, conferences, and publications. It is a broad incumbent offering overlapping professional development value to nurses, though it is credential-based rather than demographic-affinity-based.
• American Nurses Association (ANA): ANA is the largest US professional nurses' association with broad, non-demographic-specific membership. It overlaps with BNR's mission of advancing the nursing profession but does not specialize in minority nursing — a broad incumbent whose programming competes for the same nurses' professional development dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Blacknursesrock
• Instagraminstagram.com/blacknursesrockfoundation
• LinkedInlinkedin.com/company/black-nurses-rock

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Nurses Rock