Black Sheep
Black Sheep is a Luxembourg-based private hospitality group operating seven distinct restaurant brands (Schuman, Häerz, Partigiano, Bella Ciao, Munchies, DODO, Onda) across Italian, Mediterranean, casual, and contemporary dining, serving local residents and visitors through physical locations and direct reservation bookings.
- Company typePrivate
- Founded-
- HeadquartersLuxembourg, Luxembourg
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Black Sheep does
Black Sheep is a privately held hospitality group headquartered in Luxembourg that operates a multi-brand restaurant portfolio across the country. Its portfolio comprises seven distinct concepts—Schuman (artisan fine dining), Häerz (positioned as the 'Heart of the City'), Partigiano (Italian, 'In Buona Compagnia'), Bella Ciao (Italian, 'Che Bel Fior,' with two locations in Luxembourg City and Mersch), Munchies (casual, 'Crunchy Cravings'), DODO, and Onda (Mediterranean-inspired)—delivering in-person dining across Italian, Mediterranean, casual, and contemporary European cuisines.
The company runs a direct-to-consumer model without a technology layer beyond the corporate website, individual brand sites, and a centralized reservation system at blacksheep.lu; there are no mobile apps, APIs, AI systems, or disclosed proprietary software platforms. Distribution is exclusively through physical restaurant storefronts, with ancillary digital marketing primarily via a LinkedIn company page and direct email channels.
Black Sheep generates revenue from per-transaction food and beverage sales at its venues, targeting local Luxembourg residents and visitors. The group is led by a C-suite and director-level bench (CEO Erik De Toffol, COO Alexandre De Toffol, CFO Yves Mondy, plus Directors of Operations, HR, and Sales/Events), and operates with no disclosed external investors, funding rounds, M&A activity, or geographic expansion beyond Luxembourg.
Black Sheep firmographics
Firmographics- Name
- Black Sheep
- Legal name
- Black Sheep
- Website
- https://blacksheep.lu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black Sheep is a Luxembourg-based private hospitality group operating seven distinct restaurant brands (Schuman, Häerz, Partigiano, Bella Ciao, Munchies, DODO, Onda) across Italian, Mediterranean, casual, and contemporary dining, serving local residents and visitors through physical locations and direct reservation bookings.
- Ownership category
- akta.pro rank
Black Sheep industry classification
Industry- Product category
- Restaurant Hospitality Services
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Black Sheep is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Black Sheep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Food and beverage sales from seven restaurant brands operating physical dining locations in Luxembourg. Revenue generated through per-transaction dining purchases by customers at Onda, DODO, Munchies, Bella Ciao, Häerz, Partigiano, and Schuman restaurants.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Black Sheep product offering
Product offeringCore offering
Black Sheep is a hospitality group that owns and operates seven distinct restaurant brands in Luxembourg — Schuman, Häerz, Partigiano, Bella Ciao, Munchies, DODO, and Onda — each offering its own cuisine, atmosphere, and price point. The group provides dine-in service, table reservations, private events, and curated menus built around fresh, local ingredients. Customers access the restaurants through physical storefronts in Luxembourg City and Mersch, with reservations available online.
Product overview
Black Sheep is a hospitality group operating a portfolio of seven distinct restaurant brands in Luxembourg: Schuman (artisan culinary excellence), Häerz (city heart location), Partigiano (Italian-inspired), Bella Ciao (Italian with city and Mersch locations), Munchies (casual dining), DODO, and Onda (Mediterranean-inspired). The company positions itself as a key player in Luxembourg's hospitality industry, blending culinary excellence with distinctive environments. Each brand offers unique flavors and ambiances, contributing to a varied dining scene. The group provides reservation booking across its restaurants and career opportunities in the culinary and hospitality sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Schuman: Restaurant brand under Black Sheep group
- Häerz
- Partigiano
- Bella Ciao
- Munchies
- DODO
- Onda
Products and services
- Schuman Restaurant brand in Black Sheep's portfolio, positioned around 'Artistry You Can Taste' with a focus on culinary excellence and dining in Luxembourg.
- Häerz Restaurant brand positioned as the 'Heart of the City,' offering distinctive dining experiences in Luxembourg.
- Partigiano Italian-inspired restaurant brand under Black Sheep, offering Italian cuisine with the tagline 'In Buona Compagnia.'
- Bella Ciao Italian restaurant brand with locations in Luxembourg City and Mersch, tagged 'Che Bel Fior.'
- Munchies Restaurant brand under Black Sheep catering to 'Crunchy Cravings,' offering casual dining in Luxembourg.
- Onda Mediterranean-inspired restaurant brand within Black Sheep, offering cuisine 'Inspired by the Mediterranean.'
- DODO Restaurant brand included in Black Sheep's diverse portfolio of seven restaurant concepts in Luxembourg.
- Table reservation service Online table booking service across the Black Sheep restaurant portfolio, accessible via the company's website.
- Private events and group bookings Sales and events service for private dining, corporate hospitality, and group bookings across the seven restaurant brands, coordinated by the Sales and Events Director.
Companies that use Black Sheep
Customer profileSegments1 record
Ideal customer profiles2 records
Black Sheep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black Sheep partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Black Sheep competitors and assessment
Company assessmentDirect peers
- D&D London: UK-based multi-brand restaurant group operating premium dining venues (Le Pont de la Tour, Blueprint Café, etc.). Comparable to Black Sheep as a portfolio of differentiated restaurant brands managed under a single hospitality group with a culinary-lead identity.
- Big Mamma Group: Paris-based operator of a multi-brand portfolio of high-energy Italian and Mediterranean restaurants across Europe (e.g., Pizzeria Popolare, East Mamma). Directly comparable to Black Sheep as a hospitality group running several distinct, design-led restaurant brands with centralized operations.
- Carluccio's: UK-based Italian casual-dining restaurant brand/group with multiple locations. Comparable to Black Sheep's Partigiano and Bella Ciao as Italian-casual multi-site operators targeting similar everyday-dining occasions.
- Beaumarly (Laurent de Gourcuff): Paris-based hospitality group operating a curated portfolio of restaurant and hotel venues (e.g., Café Kitsuné spots, Manko). Directly comparable to Black Sheep as a founder-led, design-led multi-brand hospitality operator across a single city.
- San Carlo Group: Family-owned Italian restaurant group operating multiple Italian-leaning dining brands across the UK and internationally. Closely matches Black Sheep's Partigiano and Bella Ciao concepts and family-led, multi-format operating model.
- Gaucho Holdings: UK-based operator of multiple premium-casual restaurant brands (Gaucho, Cau). Comparable to Black Sheep as a multi-concept, design-forward restaurant group targeting upscale diners across several venues.
Broad incumbents
- Darden Restaurants: Large US multi-brand full-service restaurant operator (Olive Garden, LongHorn, Capital Grille). Useful peer for understanding the operating playbook for running diverse dining brands at scale, contrasted with Black Sheep's Luxembourg-only footprint.
- Vapiano: European multi-brand casual Italian restaurant chain operating in numerous countries. Comparable to Black Sheep in Italian-casual format overlap (Bella Ciao, Partigiano) and in operating a brand portfolio, though at materially larger scale.
Regional players
- Brasserie Beim Siggi: Well-known independent restaurant/café operator in Luxembourg City. Comparable as a regional, locally established player competing with Black Sheep's Häerz, Schuman, and Bella Ciao for local diners in the same geography.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Black Sheep social profiles
Digital presenceBlack Sheep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Sheep leadership team
Management profileNumber of profiles
Profiles6 records
Black Sheep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Sheep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Sheep
What does Black Sheep do?
Black Sheep is a hospitality group that owns and operates seven distinct restaurant brands in Luxembourg — Schuman, Häerz, Partigiano, Bella Ciao, Munchies, DODO, and Onda — each offering its own cuisine, atmosphere, and price point. The group provides dine-in service, table reservations, private events, and curated menus built around fresh, local ingredients. Customers access the restaurants through physical storefronts in Luxembourg City and Mersch, with reservations available online.
Is Black Sheep a public or private company?
Black Sheep is a private company. It is classified as family owned and is currently operating.
When was Black Sheep founded?
Black Sheep was founded in -1. It employs 1 to 10 people.
Where is Black Sheep based?
Black Sheep is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Black Sheep make money?
One revenue line is on record: restaurant Dining.
Who are Black Sheep's main competitors?
Direct peers on record are D&D London, Big Mamma Group, Carluccio's, Beaumarly (Laurent de Gourcuff), San Carlo Group and Gaucho Holdings. Broad incumbents are Darden Restaurants and Vapiano. Brasserie Beim Siggi is listed as a regional player. Brinker International is listed as an others.
Does Black Sheep have an API?
No public API is recorded for Black Sheep.
What industry is Black Sheep in?
Black Sheep's product category is Restaurant Hospitality Services. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants. Its NAICS code is 72251 and its SIC code is 5810.