Black Widow
Black Widow is a direct-to-consumer powersports equipment brand selling loading ramps, lift tables, hitch carriers, wheel chocks, and maintenance tools to individual motorcycle, ATV, dirt bike, UTV, snowmobile, and jet ski owners across the continental United States through its e-commerce website.
- Company typePrivate
- Founded2006
- HeadquartersGermantown, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Black Widow firmographics
Firmographics- Name
- Black Widow
- Legal name
- Black Widow
- Website
- https://blackwidowpro.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Black Widow is a direct-to-consumer powersports equipment brand selling loading ramps, lift tables, hitch carriers, wheel chocks, and maintenance tools to individual motorcycle, ATV, dirt bike, UTV, snowmobile, and jet ski owners across the continental United States through its e-commerce website.
- Ownership category
- akta.pro rank
Black Widow industry classification
Industry- Product category
- Powersports Loading and Transport Equipment
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industries
- ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH), Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Black Widow is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Black Widow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling powersports loading equipment, carriers, lifts, dollies, chocks, and accessories directly to consumers through the company's e-commerce website. Products are sold at various price points ranging from approximately $50 to over $2,500 depending on product type and capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Motorcycle Ramps - Various configurations |
| Unit Pricing | Pay-as-you-go | Motorcycle Hitch Carriers |
| Unit Pricing | Pay-as-you-go | Motorcycle Lift Tables |
| Unit Pricing | Pay-as-you-go | ATV Loading Ramps |
| Unit Pricing | Pay-as-you-go | Snowmobile Ramps (Black Ice) |
| Unit Pricing | Pay-as-you-go | Motorcycle Shop Kits |
| Unit Pricing | Pay-as-you-go | Motorcycle Accessories |
| Unit Pricing | Pay-as-you-go | Shipping Policy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Black Widow product offering
Product offeringCore offering
Black Widow manufactures and sells loading ramps, hitch-mounted carriers, lift tables, wheel chocks, dollies, and bundled shop kits designed for safely loading, transporting, and maintaining powersports vehicles including motorcycles, dirt bikes, ATVs, UTVs, snowmobiles, and personal watercraft. Products are sold directly to individual vehicle owners through the company's e-commerce website, with vehicle-specific solutions across price points ranging from approximately $50 to over $2,500.
Product overview
Black Widow is a powersports equipment manufacturer offering a comprehensive portfolio of loading, transport, storage, and maintenance solutions for motorcycles, dirt bikes, ATVs, UTVs, snowmobiles, and personal watercraft. The product lineup centers on loading ramps (including Big Boy EZ Rizer branded premium ramps and Black Ice snowmobile-specific products), lift tables (hydraulic, pneumatic, and air-over-hydraulic models), hitch-mounted carriers, wheel chocks, dollies, shop kits, and accessories. The offerings are organized by vehicle type with complementary product categories across the powersports industry, providing consumers with solutions from loading to maintenance. The company sells direct-to-consumer through its e-commerce platform with free shipping on most items.
Differentiator
Problem solved
Functional benefit
Brands
- Big Boy EZ Rizer: A sub-brand of Black Widow for extra-wide arched folding loading ramps for motorcycles, ATVs, and UTVs.
- Black Ice
Products and services
- Motorcycle Ramps (Truck & Trailer Loading) Loading ramps for transporting motorcycles into trucks and trailers, available in single runner, dual runner, full-width, and folding configurations with various weight capacities.
- Motorcycle Wheel Chocks Wheel stabilization devices for securing motorcycles during transport in trucks/trailers or for storage, including adjustable and bolt-down models.
- Motorcycle Dollies Caster-based wheeled platforms for maneuvering motorcycles in garages and shops without starting the engine, including sport bike, cruiser, and adjustable models.
- Motorcycle Shop Kits Comprehensive tool and equipment bundles for motorcycle service and maintenance, including lift tables, wheel balancers, shop lights, center jacks, and tie-down straps in Essential, Deluxe, and Professional tiers.
- Motorcycle Lifts Elevating equipment including hydraulic, pneumatic, and air-over-hydraulic lift tables, scissor jacks, and motorcycle jacks for maintenance and repair, with capacities up to 1,500 lbs.
- Motorcycle Carriers (Hitch-Mounted) Trailer hitch-mounted motorcycle transport carriers with self-storing ramps, compatible with 2-inch hitches, available in steel and aluminum with weight capacities from 300-600 lbs.
- Motorcycle Accessories Supporting products including tie-down straps, ratchet kits, shop presses (10-20 ton), tire bead breakers, wheel balancers, garage stools, and trailer transport kits.
- Dirt Bike Ramps Loading ramps specifically designed for dirt bikes and motocross bikes, including single runner and full-width models for truck and trailer loading.
- Dirt Bike Wheel Chocks Wheel stabilization devices for dirt bikes during transport or storage, including bolt-down and free-standing options.
- Dirt Bike Carriers Hitch-mounted dirt bike carriers including AMC-400, AMC-400L, AMC-400-F, and AMC-600-2 models with capacities up to 600 lbs combined for two bikes.
- ATV Ramps Loading ramps for four-wheelers available in folding, trailer, and non-folding styles with lengths from 4-12 feet and capacities up to 3,000 lbs.
- ATV Boxes, Bags & Baskets Luggage carrier accessories including rear rack drop baskets, front rack baskets, and universal mesh basket racks for ATV cargo transport.
- ATV Shop Kits Equipment bundles for ATV service including lift tables, tie-downs, and accessories in Essential and Pro configurations.
- ATV Lifts Hydraulic and pneumatic lift tables designed for ATV maintenance with capacities up to 1,500 lbs and extra-wide platforms.
- ATV Accessories ATV supporting products including implements (plows, rakes, 3-pin attachments), tie-downs, wheel nets, chainsaw scabbards, and implement attachment systems.
- UTV & Golf Cart Ramps Heavy-duty loading ramps designed for UTVs and golf carts with arched dual-runner designs, capacities up to 3,000 lbs, and folding configurations.
- UTV Lifts Air/hydraulic lift tables rated for UTVs with 2,500 lb capacity, powder-coated steel construction, removable loading ramps, and 10 secure docking positions.
Companies that use Black Widow
Customer profileSegments6 records
Ideal customer profiles2 records
Black Widow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Black Widow partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Mac's Custom Tie-DownsminorMac's Custom Tie-Downs products are sold alongside Black Widow products on the website. Mac's tie-down straps, wheel nets, and related accessories appear in the accessories sections for motorcycles, ATVs, and UTVs. This is a product resale relationship where Black Widow distributes third-party tie-down products through their e-commerce channel.
- Discount RampsminorDiscount Ramps brand products appear alongside Black Widow products in the motorcycle accessories section. This indicates a distribution arrangement where Black Widow resells products from the Discount Ramps brand.
- VersaTieminorVersaTie Slimline Anchor Plate products are sold through Black Widow's website. Black Widow acts as a reseller of VersaTie tie-down and anchor products.
- Big Boy (EZ Rizer Brand)coreBig Boy EZ Rizer is a sub-brand of loading ramps sold through Black Widow. Products include Big Boy EZ Rizer 2-Piece and 3-Piece motorcycle ramps, Big Boy EZ Rizer ATV ramps, and Big Boy EZ Rizer UTV ramps. These products are branded and sold under the Big Boy name through Black Widow's e-commerce channel.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Black Widow competitors and assessment
Company assessmentDirect peers
- Discount Ramps: Discount Ramps is a leading online retailer of loading ramps, carriers, and tie-down equipment for powersports vehicles, motorcycles, ATVs, and trailers. Directly comparable product catalog and DTC e-commerce model; Black Widow already resells some Discount Ramps products, indicating close category overlap.
- Rage Powersports: Rage Powersports designs and distributes powersports accessories including tie-downs, ramps, covers, and shop equipment for motorcycles, ATVs, and snowmobiles. Highly comparable product breadth and target customer (enthusiast DIYers and weekend riders).
- Titan Ramps: Titan Ramps manufactures aluminum and steel loading ramps for motorcycles, ATVs, UTVs, lawn equipment, and trucks. Directly competes in Black Widow's core ramp category with overlapping weight capacities and folding configurations.
- Handy Industries (Hein-Werner / Handy): Handy Industries is a long-standing manufacturer of motorcycle lifts, jacks, and shop equipment used by enthusiasts and professional mechanics. Direct competitor in the motorcycle and ATV lift table segment where Black Widow offers its air-over-hydraulic models.
- Extreme Max: Extreme Max produces powersports and outdoor recreation accessories including snowmobile, ATV, and PWC products, plus tie-downs and cargo management. Comparable breadth across powersports categories and similar DTC distribution.
- Pit Posse: Pit Posse sells tools, tie-downs, ramps, and shop accessories targeted at motocross, dirt bike, and ATV enthusiasts. Directly comparable in dirt bike and motocross loading/transport equipment.
- CalHauler (Big Tex / Trailer Components): CalHauler and similar hitch-mounted motorcycle carriers compete in the same space as Black Widow's AMC-series hitch carriers, addressing transport of street bikes and dirt bikes via 2-inch trailer hitches.
Broad incumbents
- BendPak: BendPak is a major manufacturer of automotive and motorcycle lifts, car lifts, and shop equipment with broader commercial and professional garage focus. Competes in the lift category but serves a wider professional/institutional customer base than Black Widow's enthusiast DTC model.
Others
- Mac's Custom Tie-Downs: Mac's Custom Tie-Downs manufactures tie-down straps, wheel nets, and cargo securement products. Black Widow already resells Mac's products, indicating they sit as an adjacent supplier/partner in the same accessory ecosystem.
- VersaTie: VersaTie produces tie-down anchor plates and cargo securement systems for trucks and trailers. Already a resale partner of Black Widow, operating as an adjacent enabling supplier in the powersports accessory stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Black Widow social profiles
Digital presenceBlack Widow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Widow leadership team
Management profileNumber of profiles
Black Widow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Widow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Widow
What does Black Widow do?
Black Widow manufactures and sells loading ramps, hitch-mounted carriers, lift tables, wheel chocks, dollies, and bundled shop kits designed for safely loading, transporting, and maintaining powersports vehicles including motorcycles, dirt bikes, ATVs, UTVs, snowmobiles, and personal watercraft. Products are sold directly to individual vehicle owners through the company's e-commerce website, with vehicle-specific solutions across price points ranging from approximately $50 to over $2,500.
Is Black Widow a public or private company?
Black Widow is a private company. It is classified as corporate owned and is currently operating.
When was Black Widow founded?
Black Widow was founded in 2006.
Where is Black Widow based?
Black Widow is headquartered in Germantown, United States, in the North America region.
How does Black Widow make money?
One revenue line is on record: direct Product Sales.
Who are Black Widow's main competitors?
Direct peers on record are Discount Ramps, Rage Powersports, Titan Ramps, Handy Industries (Hein-Werner / Handy), Extreme Max, Pit Posse and CalHauler (Big Tex / Trailer Components). BendPak is listed as a broad incumbent. Others are Mac's Custom Tie-Downs and VersaTie.
Does Black Widow have an API?
No public API is recorded for Black Widow.
What industry is Black Widow in?
Black Widow's product category is Powersports Loading and Transport Equipment. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of CRAMANAH, ATV/UTV (Side-by-Side) Riding Gear Retail. Its NAICS code is 44133 and its SIC code is 3714.