Blanchisserie Tourbillon

What Blanchisserie Tourbillon does

Blanchisserie Tourbillon is a Geneva-based social enterprise operating an industrial laundry and dry-cleaning facility at the Espace Tourbillon in Plan-les-Ouates. Founded in September 2021 through the collaboration of three Geneva foundations — Clair Bois, PRO, and Trajets — it runs a 1,500 m² site equipped with 27 industrial washing machines and tumble dryers (15-50 kg capacity), 26 ironing stations, and a strict barrier-laundry (RABC) layout separating dirty and clean zones. Throughput is approximately 2 tonnes of laundry per day, processed using ISO 14001 certified equipment, an 80% water-recycling system, lagoon® water-based pressing technology, and Ergocert© ergonomics. The company employs roughly 100 collaborators, more than half of whom are in adapted employment, vocational training, or professional reintegration programs for people with disabilities, mental health conditions, or AI/SPC beneficiaries.

The commercial offering spans five integrated service lines: industrial laundry (per-kilo processing at CHF 16.70/kg standard, CHF 10/kg preferential for SPC beneficiaries), Pressing Tourbillon walk-in dry-cleaning, Couture & Retouches sewing and alterations, weekly home pickup and delivery across the entire Geneva canton via a 100% electric fleet, and specialized PPE cleaning for construction, public-service, and medical clients. B2B customers include hotels, restaurants, healthcare facilities, financial institutions (Mirabaud), security firms (Protectas), food service (McDonald's Switzerland), municipal governments (Ville de Genève, Lancy, Carouge, Plan-les-Ouates), and major social-welfare organizations (Hospice Général, CSTB, Fondation AgéDor, SGIPA, Foyer Handicap). Distribution is regional-only (Geneva canton), with a deliberate multi-channel mix combining scheduled route-based delivery, on-site pressing, and direct enterprise sales.

The business model is anchored in a hybrid social-impact / commercial-services proposition: revenue from per-kilo and per-item transaction fees funds the foundation-governed enterprise, while institutional partnerships with OCAS, IMAD, AI, SPC, and the three founding foundations supply a continuous referral pipeline for both clients (SPC-subsidized individuals) and labor (integration candidates). Pricing is publicly disclosed, invoiced monthly with 30-day terms, and includes logistics in the unit price; the model is intentionally non-profit, with surpluses reinvested in social mission.

Name

Blanchisserie Tourbillon

Legal name

Blanchisserie Tourbillon

Website

https://blanchisserietourbillon.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Blanchisserie Tourbillon is a Geneva-based social enterprise offering industrial laundry, dry cleaning, sewing, and PPE-cleaning services across Geneva canton, employing ~100 collaborators of whom 60% are in adapted employment or vocational integration for people with disabilities or health-related barriers.

Ownership category

akta.pro rank

Product category

Industrial Laundry Services

NAICS

Industrial Launderers (812332), Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen Supply (812331), Linen and Uniform Supply (81233)

akta.pro primary industry

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE)

akta.pro secondary industries

Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG), Industrial Workwear & PPE Laundry (HSAJAEAD)

Keywords

• Industrial laundry services
• Commercial dry cleaning
• PPE cleaning services
• Garment alteration services
• Textile processing services

Headquarters

HQ city

Plan-les-Ouates

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Per-Kilo Laundry Processing: Core revenue stream based on weight of laundry processed. Base rate of CHF 16.70 HT per kilo of laundry. Includes pickup, washing, ironing, packaging, and delivery. Preferential rate of CHF 10 HT per kilo for SPC beneficiaries in Geneva, Carouge, and Lancy.
2. Pressing Services: On-site pressing services at the pressing counter for walk-in customers. Articles requiring specific treatment (shirts, curtains, duvets, delicate items) are charged per item according to current pressing rates.
3. Sewing and Alteration Services: Couture and retouches services including repairs on pants, skirts, dresses, shirts, blouses, jackets, coats, down jackets, embroidery, small alterations, curtains, and cushion making.
4. EPI Cleaning Services: Professional cleaning of personal protective equipment (high-visibility jackets, flame-resistant clothing, medical gowns, chemical-resistant gear) with protocols conforming to technical textile standards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blanchisserie Tourbillon operates an industrial laundry and textile care service in Geneva, providing washing, drying, ironing, dry cleaning, sewing alterations, PPE cleaning, and weekly home pickup/delivery for individuals and businesses. The offering is delivered through a 1,500 m² RABC barrier-laundry facility in Plan-les-Ouates using lagoon® water-based pressing technology, 80% water recycling, and a 100% electric fleet, while serving as a social-enterprise vehicle for the professional integration of people with disabilities.

Product overview

Blanchisserie Tourbillon operates as a single unified social enterprise offering an integrated suite of textile care services anchored by an industrial laundry (blanchisserie) and complemented by an eco-responsible dry cleaning service (Pressing Tourbillon), a sewing and alterations service (Couture & Retouches), a pickup and delivery logistics service, and a specialized PPE cleaning service. The core industrial laundry and dry cleaning services share the same 1,500 m² facility at Espace Tourbillon, Plan-les-Ouates, while the pressing and couture services are accessible at the ground floor. All services are underpinned by the company's social mission of professional insertion and its environmental commitments (ISO 14001, 80% water recycling, electric fleet).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80% of wastewater recycled
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Fraikin SuisseminorGTM or Marketing Partner · 1 January 2024Equipment leasing partner providing two 100% electric delivery trucks for the logistics fleet. Collaboration around sustainable mobility solutions for professionals.
• Clair BoiscoreStrategic or Co-development Partner · 1 January 2021One of three founding foundations of Blanchisserie Tourbillon. Mission focuses on accompanying children, adolescents, and adults with multiple disabilities, providing adapted employment. Offers professional training for people with learning difficulties. Primary mission: polyhandicap support and adapted employment provision.
• PRO GenèvecoreStrategic or Co-development Partner · 1 January 2021One of three founding foundations. Proposes innovative products and services with adapted work and training environment for people excluded from work due to disability. Accumulates extensive experience in industrial laundry, production, and logistics management - responsible for these areas in the Tourbillon project.
• TrajetscoreStrategic or Co-development Partner · 1 January 2021One of three founding foundations. Engaged for over 40 years in social and professional integration of people affected by mental health issues. Active in body laundry market, eco-responsible processes, and pressing services.
• IMAD (Institution genevoise de maintien à domicile)coreStrategic or Co-development PartnerGeneva institution for maintaining people at home. Close collaboration supporting daily accompaniment of people in loss of autonomy, including people with disabilities or elderly in IEPA facilities. Data sharing possible with consent for social/financial services.
• OCAS (Office cantonal des assurances sociales de Genève)coreStrategic or Co-development PartnerCantonal office for social insurance. Partner in supporting professional reintegration of AI and unemployment (OCE) beneficiaries through structured programs.
• Ville de GenèvecoreStrategic or Co-development PartnerCity of Geneva municipality. Partner supporting SPC beneficiaries and social integration initiatives. Preferential rates available for Geneva residents.
• Ville de LancycoreStrategic or Co-development PartnerLancy municipality. Partner supporting SPC beneficiaries with preferential laundry rates. Data sharing possible for social services.
• Ville de CarougecoreStrategic or Co-development PartnerCarouge municipality. Partner supporting SPC beneficiaries with preferential laundry rates. Data sharing possible for social services.
• Hospice GénéralcoreStrategic or Co-development PartnerGeneva social welfare institution. Partner for social integration and support services. Refers beneficiaries to the laundry service.
• Agence TRTminorStrategic or Co-development PartnerEmployment agency partner in professional integration network.
• Mir IntegrationminorStrategic or Co-development PartnerIntegration services partner in the professional insertion ecosystem.
• Travail Plus (Armée du Salut)minorStrategic or Co-development PartnerSocial employment services partner (Salvation Army program) in insertion network.
• Oseo GenèveminorStrategic or Co-development PartnerGeneva social and professional integration organization.
• CamaradaminorStrategic or Co-development PartnerPartner organization in the professional integration network.
• ReliefminorStrategic or Co-development PartnerGeneva-based support organization in the insertion ecosystem.
• Dynema RHminorStrategic or Co-development PartnerHuman resources partner in professional insertion network.
• Sunflower AssociationminorStrategic or Co-development PartnerAssociation partner in professional integration services.
• ForprominorStrategic or Co-development PartnerProfessional training organization partner.
• Thrive AssociationminorStrategic or Co-development PartnerAssociation partner in professional integration ecosystem.
• HEDS (Haute école de santé de Genève)minorStrategic or Co-development PartnerHealth sciences university partner for professional training.
• IPT (Institution de la Fondation des Forgeons)minorStrategic or Co-development PartnerFoundation partner in professional integration services.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 5àsec: European dry cleaning franchise network with Swiss locations. Comparable in retail/individual dry cleaning and pressing services, with overlapping walk-in customer segment.
• CleanCycle AG: Swiss sustainable textile care company offering eco-responsible industrial laundry services. Direct peer sharing the Swiss sustainability positioning, eco-friendly processing approach, and similar B2B customer segments.
• Mewa: European industrial laundry specializing in workwear, PPE, and cleaning textiles with active Swiss operations. Direct peer in industrial workwear/PPE cleaning with overlapping customer base in construction, manufacturing, and public services.
• Lindström (Workwear Division): European textile rental and workwear services provider active across multiple countries. Comparable in B2B workwear and PPE cleaning, with similar circular-economy positioning serving industrial customers.

Broad incumbents

• Initial Group (Rentokil Initial): Global hygiene and textile services company serving B2B customers with workwear, washroom, and facility solutions. Comparable as a regulated hygiene/textile provider for healthcare and enterprise clients, but as a broad multinational incumbent.
• Berendsen (Sodexo Hygiene & Textile Services): European provider of hygiene and textile services (formerly Berendsen, now part of Sodexo) operating industrial laundry and uniform rental. Comparable in regulated B2B textile services for healthcare and enterprise, but as part of a global multinational.
• Elis SA: Europe's largest industrial textile services and hygiene provider, offering flat linen, workwear, and healthcare textile solutions across 30+ countries. Directly comparable as a B2B industrial laundry competitor, but at vastly larger scale and broader geographic footprint.
• CWS (CWS-boco International): European provider of workwear, hygiene, and textile services with significant Swiss operations. Comparable in B2B uniform and linen supply, serving similar hospitality, healthcare, and industrial customer segments, but as a broad incumbent with multi-country scale.
• Lapeyre (Compagnie Générale de Nettoyage): Family-owned French textile care group operating industrial laundry and dry cleaning services. Comparable in offering integrated laundry, pressing, and textile care services to professional and individual clients, but at larger scale.

Emerging players

• Wash.io: On-demand laundry pickup and delivery service operating in European cities. Comparable in DTC subscription-style home pickup/delivery laundry model, but as a tech-enabled startup rather than a social-enterprise foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blanchisserie-tourbillon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanchisserie Tourbillon