Blancolor

What Blancolor does

Blancolor is a French manufacturer of professional-grade decorative paints and coatings, operating as a brand within the Allios group, which has been present in paint manufacturing and distribution for over 180 years. Founded in the mid-20th century (sources cite 1946 and 1950), Blancolor is headquartered in Les Angles, France, employs approximately 75 people, and serves professional applicators — painters and contractors requiring high-performance coatings for demanding construction and renovation projects.

The product portfolio is organized across five application domains: interior paints (EVOLUTION PRO Mat+, Satin+, Velours+ finishes), laques and metal paints (METALAC, BLANCOFER), wood protection (RESPIR'O BOIS, BLANCOBOIS), facade coatings (ROXANE D3, ROXAFLEX EVO, ROXIDERM TALOCHÉ), and a full primer/undercoat range (BLANCOPRIM, EXTRAPRIMER, EXTRAGRIP, CORSIPRIM). Underpinning the range is POLYCROM® SYSTEME, a patented coloring platform with a database of millions of colors and 1320+ curated shades across four charts (1320T, FACADES 170, INSTANT DECO 150, RAL 190), complemented by COLOR RSC® helio-reflective technology that improves facade durability of dark/saturated shades, and a COLOR READER matching tool.

Blancolor manufactures exclusively in France and distributes entirely through proximity retail stores and dealer partnerships in a single-country (France) GTM model. Revenue is generated through one-time product sales of paints, primers, and coatings to professional applicators via the distributor channel; pricing is not publicly disclosed. The company is privately held as a brand under Allios, with no public listing, no disclosed funding rounds, and no M&A activity in the available data.

Name

Blancolor

Legal name

Blancolor

Website

https://blancolor.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Blancolor is a French manufacturer of professional decorative paints and coatings, including interior, facade, wood, and metal systems built on its patented POLYCROM® color platform, serving professional applicators across France through proximity retailers as a brand of the Allios group.

Ownership category

akta.pro rank

Product category

Decorative Paints

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Wood Coatings & Finishes (IMADAKAD), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Decorative paint manufacturing
• Professional architectural coatings
• Interior wall paints
• Facade renovation coatings
• Wood and metal protection paints

Headquarters

HQ city

Les Angles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Products: Blancolor generates revenue through the sale of professional decorative paints, primers, coatings, and wood/metal protection products. The product range includes interior paints, facade coatings, laques, wood protection, and iron paints sold through distribution partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Blancolor manufactures and sells professional decorative paints, primers, facade coatings, wood protection products, and metal paints under the Allios group. The portfolio is organized by application (interior, exterior, wood, metal) and is anchored by the patented POLYCROM® SYSTEME color matching technology covering more than 1,320 shades across solvent- and water-based paints, lime, and silicate ranges.

Product overview

Blancolor is a French professional paint manufacturer and brand of the Allios group (180+ years of experience). The portfolio comprises multiple product lines organized by application: EVOLUTION PRO interior paints (Mat+, Satin+, Velours+, Sous Couche) for walls and ceilings; METALAC and BLANCOFER metal paints for metal surfaces; RESPIR'O BOIS and BLANCOBOIS wood protection paints; ROXANE D3, ROXAFLEX EVO, and ROXIDERM TALOCHÉ facade coatings; plus primers including BLANCOPRIM, EXTRAPRIMER ÉVOLUTION, EXTRAGRIP, and CORSIPRIM ÉVOLUTION. Supporting the paint products is POLYCROM® SYSTEME, a patented color system offering 1320+ shades across multiple color charts (1320T, FACADES 170T, INSTANT DECO 150T, RAL 190T), plus a COLOR READER tool. The company manufactures in France with products distributed through proximity retailers.

Differentiator

Problem solved

Functional benefit

Brands

• POLYCROM: A color universe created for color professionals, featuring a color system with 1320 shades for interior and exterior applications, including specialized facade colors (170 shades) and an instant deco collection (150 shades). POLYCROM SYSTEME is a patented tinting system.

Products and services

• ROVER Multi-purpose professional paint for interior and exterior use on walls, ceilings, floors, woodwork, and facades with excellent opacity, high hardness after curing, and washability (Class 1).
• SOYANCE ÉVOLUTION High-performance lacquer for metal and wood surfaces including windows, doors, railings, and joinery, offering smooth finish and excellent adhesion.
• BLANCOPRIM Interior-exterior primer that homogenizes porosity and regulates absorption on walls, ceilings, metal cladding, woodwork, and various substrates, with anti-flash-rust properties.
• EXTRAPRIMER ÉVOLUTION Primer for interior walls, ceilings, wood, and non-ferrous metals that isolates persistent stains and is compatible with all finishes, including tannic wood.
• EXTRAGRIP Universal adhesion primer for joinery, metalwork, and structures, with corrosion inhibitor and good tension/insulation properties.
• CORSIPRIM ÉVOLUTION Rapid-drying primer for interior walls, ceilings, and interior/exterior joinery that consolidates substrates, multi-surface compatible, opacifying and build-promoting.
• EVOLUTION PRO MAT + Mat-finish interior paint for walls and ceilings in all living areas with single-coat application, combined primer and finish, no residual odor, washable.
• EVOLUTION PRO SATIN + Satin-finish interior paint for walls, ceilings, and woodwork in all living areas providing beautiful whiteness and washability.
• EVOLUTION PRO VELOURS + Velvet-finish interior paint for walls and ceilings providing beautiful whiteness and washability on various substrates.
• EVOLUTION PRO SOUS COUCHE Undercoat for interior walls and ceilings, easy to apply on all substrates, blocks substrates, and provides good opacity.
• SOUS-COUCHE UNIVERSELLE Universal undercoat for walls, ceilings, and facades in dry living areas; polyvalent, adheres to all substrates, fast drying, vapor-permeable, recoatable with all paints.
• BLANCOFIX Fixative for degraded substrates on roofs, facades, walls, and ceilings; consolidates degraded substrates with high penetrating power and excellent fixing properties.
• METALAC SOIE Silk-finish metal paint serving as primer, intermediate, and finish coat with anti-rust properties and excellent mechanical resistance for metalwork and woodwork.
• BLANCOFER Direct-to-metal primer and finish for metal windows, metalwork, building locksmithery, and metal structures with anti-corrosion, UV, and weather resistance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AllioscoreStrategic or Co-development PartnerAllios is the parent company of Blancolor. With over 180 years of experience, Allios is present in all circuits of paint distribution and is among the top French paint manufacturers. Blancolor operates as a brand under the Allios group, benefiting from their manufacturing expertise and distribution network.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• V33: French specialist in wood paints and interior/exterior coatings with strong DIY and professional distribution in France. Comparable as a French paint brand focused on wood and decorative applications sold through retail networks.
• Zolpan: French decorative and technical paint manufacturer with a nationwide network of proximity stores serving professional applicators. Direct comparable to Blancolor in product mix (interior, exterior, wood, metal) and channel model in France.
• Tollens: Long-established French decorative paint brand with nationwide distribution to professional applicators. Comparable to Blancolor in core product categories (interior, facade, wood, metal) and proximity-retailer GTM.
• Seigneurie (PPG): PPG-owned French professional decorative paint brand with broad interior/exterior, wood, and metal ranges sold through French distribution. Directly comparable in product portfolio, professional applicator focus, and French market positioning.
• Guittet: French decorative paint brand (AkzoNobel group) specializing in professional architectural coatings, including wood and facade ranges. Closely aligned with Blancolor on product scope and French professional channel.

Emerging players

• Farrow & Ball: Premium decorative paint brand with strong proprietary color library and designer/specifier positioning. Comparable to Blancolor's POLYCROM®-driven color and professional positioning, though at higher price tiers and with different distribution model.

Broad incumbents

• Sikkens (AkzoNobel): AkzoNobel's professional decorative and wood coatings brand with broad European coverage. Larger portfolio and R&D budget than Blancolor, but overlapping professional applicator customer base in facade and wood finishes.
• Dulux (AkzoNobel): Global architectural paints brand from AkzoNobel with extensive product lines across interior, exterior, and specialty finishes. Operates broadly in the same professional/decorative paint category as Blancolor but at vastly larger scale and geographic reach.
• Sigma Coatings (PPG): PPG's professional architectural coatings brand covering decorative, facade, and industrial maintenance paints across Europe. Overlaps with Blancolor on facade and professional decorative categories but operates as part of a much larger multinational portfolio.

Regional players

• Peintures Théolaur: Independent French paint manufacturer focused on professional decorative and industrial coatings, primarily serving southern France and select European markets. Comparable as a similarly sized French paint specialist with overlapping product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blancolorpeinture
• LinkedInlinkedin.com/company/blancolor-sa
• Instagraminstagram.com/blancolor.peintures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blancolor