Blasy GmbH
Blasy GmbH is a 70-year-old Austrian specialist tool and machinery retailer (Fachmarkt) serving tradespeople, industrial buyers, and DIY customers in Tyrol and Styria via e-commerce, field sales, and two physical showrooms, with installation services for Sortimo vehicle outfitting, gates, fencing, and shelving.
- Company typePrivate
- Founded1959
- HeadquartersRum in Tirol, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Blasy GmbH does
Blasy GmbH is a family-founded Austrian specialist retailer (Fachmarkt) of tools, machinery, work-safety equipment, construction hardware, and installable industrial solutions, headquartered in Rum in Tirol with a second branch in Bruck an der Mur, Styria. The company distributes a 13-category product range — including hand tools, electric/cordless/pneumatic power tools, fastening systems, hazardous-material cabinets, shelving and racking systems, Sortimo vehicle outfitting, welding equipment, gates, and fencing — through a 24/7 Shopware-based e-commerce storefront (blasy.eu), a professionally trained field sales team offering on-site and online consultation, and a physical interactive showroom. Higher-value categories (Sortimo vehicle equipment, gates, fencing, shelving) are paired with delivery and on-site assembly services, and Blasy operates an in-house workshop and locksmith function that supports both retail and installation work.
The business operates on a hybrid B2B/B2C model with a transactional, unit-pricing revenue stream plus service and assembly fees. Registered business customers receive net (ex-VAT) pricing and personalized discounts, while consumers transact at gross (incl. VAT) prices, with free shipping above EUR 100 and a EUR 15 fee below. Revenue is not publicly disclosed, and the company has no external investors, no subsidiaries, and no public listing. Operationally, the firm is lean — 14 employees — and serves primarily the Tyrol and Styria markets in Austria. The current managing director, Wolfgang Hosp, MBA, is the first non-family leader since 2020, following 45 years of leadership by Thomas Blasy and the original 1959 founding by DI Erwin Blasy.
Commercially, Blasy's primary customers are regional tradespeople and construction professionals (builders, electricians, craftsmen), supplemented by industrial and manufacturing buyers sourcing shelving, vehicle outfitting, and storage installations, and a secondary DIY/home-improvement segment. Marketing is conducted through the e-commerce platform, email newsletter, and digital/print catalogs via Oxomi, with seasonal promotional campaigns (e.g., Sommeraktion 2026). Technology depth is shallow by digital-native standards: the platform is a standard Shopware storefront with no disclosed AI, proprietary algorithms, integrations, or mobile applications, and there is no API offering.
Blasy GmbH firmographics
Firmographics- Name
- Blasy GmbH
- Legal name
- Blasy GmbH
- Website
- https://blasy.eu
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blasy GmbH is a 70-year-old Austrian specialist tool and machinery retailer (Fachmarkt) serving tradespeople, industrial buyers, and DIY customers in Tyrol and Styria via e-commerce, field sales, and two physical showrooms, with installation services for Sortimo vehicle outfitting, gates, fencing, and shelving.
- Ownership category
- akta.pro rank
Blasy GmbH industry classification
Industry- Product category
- Industrial Tools and Equipment Retail
- SIC
- Cutlery, Handtools & General Hardware (3420), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Blasy GmbH is headquartered
LocationHeadquarters
- HQ city
- Rum in Tirol
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Blasy GmbH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail sales of tools and machinery: Blasy GmbH generates revenue through direct retail sales of tools, machines, work safety equipment, construction hardware, and related products via their e-commerce platform and physical locations. Customers can purchase products with or without accounts, with registered customers receiving personalized pricing and discounts.
- Service and assembly fees: The company offers delivery service and on-site assembly services for selected products including gates, fences, shelving systems, and Sortimo vehicle equipment installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with account-based discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Blasy GmbH product offering
Product offeringCore offering
Blasy GmbH is a specialist tool and machinery Fachmarkt that sells hand tools, power tools, work safety equipment, construction hardware, fastening technology, shelving systems, Sortimo vehicle equipment, welding technology, gates, and fencing through both a 24/7 e-commerce shop and a physical showroom in Rum, Tirol. The company also provides delivery and on-site assembly services for selected products such as gates, fences, shelving systems, and Sortimo vehicle installations, alongside in-house workshop and locksmith services.
Product overview
Blasy GmbH is a tool and machine Fachmarkt (specialized trade market) operating as a multi-category e-commerce platform for professional tradespeople and industry. The company offers an extensive portfolio of tools, work safety equipment, construction hardware, power tools, storage solutions, shelving systems, vehicle equipment (Sortimo), welding technology, gates, and fencing. Built on Shopware e-commerce platform, the online shop enables 24/7 ordering with delivery and installation services. The product range spans 13 major categories including hand tools, power tools (electric/cordless/pneumatic), work protection, construction equipment, fastening technology, hazardous material storage, warehouse equipment, shelving systems, vehicle interiors, welding supplies, gates, and fencing systems.
Differentiator
Problem solved
Functional benefit
Companies that use Blasy GmbH
Customer profileSegments3 records
Ideal customer profiles3 records
Blasy GmbH technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blasy GmbH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sortimo FahrzeugeinrichtungencoreBlasy GmbH is an authorized dealer for Sortimo vehicle equipment solutions for transporters and commercial vehicles. They offer consultation, 3D planning tools, and on-site installation services for Sortimo products.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Blasy GmbH competitors and assessment
Company assessmentDirect peers
- ToolStation: European trade-focused tool and hardware retailer with strong online catalog and click-and-collect. Directly comparable to Blasy's tool-specialist positioning and online-first trade model.
- Berner SE: European B2B specialist for trade tools, fasteners, chemicals, and vehicle workshop equipment. Berner's multi-channel sales to trades mirrors Blasy's hybrid B2B retail and field-consultation model in the DACH region.
- Hoffmann Group: Leading European B2B supplier of quality tools, shop fittings, and personal protective equipment, with strong Austrian presence. Comparable to Blasy in trade-focused tool assortments and consultation-driven sales.
- Conrad Electronic Austria: Austrian electronics, tools, and industrial-supplies retailer with B2B and B2C online shop. Overlaps with Blasy's power-tools, electrical-tools, and professional-customer digital ordering.
- Würth: Global market leader in B2B fasteners, tools, and consumables for trade professionals. Würth's Austrian operation overlaps directly with Blasy's core trade-customer, hand-tools, fastening-technology, and B2B-account-pricing model.
- Hagebau: German/Austrian trading cooperative distributing building materials, tools, and specialty trade products via member retailers. Closely matches Blasy's multi-category trade retail plus B2B account structure.
Broad incumbents
- Hornbach Baumarkt: Austrian home-improvement retailer with deep tool and construction-hardware assortment plus pro-customer services. Overlaps with Blasy's trade and DIY segments, particularly in Tyrol/Styria catchments.
- OBI Austria: Austrian home-improvement and DIY chain carrying tools, construction equipment, and installation services. Competes with Blasy in DIY and entry-level trade categories across Austrian provinces.
- Bauhaus Austria: Austrian home-improvement and DIY chain with broad assortments of tools, building supplies, and workshops. Competes with Blasy for both trade and DIY shoppers but at significantly larger scale and breadth.
- Hilti AG: Global power-tool and construction-equipment manufacturer selling direct to trades via account managers. Hilti competes with Blasy's power-tool category but at much larger scale and with proprietary products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Blasy GmbH social profiles
Digital presenceBlasy GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blasy GmbH leadership team
Management profileNumber of profiles
Profiles1 record
Blasy GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blasy GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blasy GmbH
What does Blasy GmbH do?
Blasy GmbH is a specialist tool and machinery Fachmarkt that sells hand tools, power tools, work safety equipment, construction hardware, fastening technology, shelving systems, Sortimo vehicle equipment, welding technology, gates, and fencing through both a 24/7 e-commerce shop and a physical showroom in Rum, Tirol. The company also provides delivery and on-site assembly services for selected products such as gates, fences, shelving systems, and Sortimo vehicle installations, alongside in-house workshop and locksmith services.
Is Blasy GmbH a public or private company?
Blasy GmbH is a private company. It is classified as family owned and is currently operating.
When was Blasy GmbH founded?
Blasy GmbH was founded in 1959. It employs 11 to 50 people.
Where is Blasy GmbH based?
Blasy GmbH is headquartered in Rum in Tirol, Austria, in the Europe region.
How does Blasy GmbH make money?
Two revenue lines are on record. Retail sales of tools and machinery is the primary driver. The others are service and assembly fees.
Who are Blasy GmbH's main competitors?
Direct peers on record are ToolStation, Berner SE, Hoffmann Group, Conrad Electronic Austria, Würth and Hagebau. Broad incumbents are Hornbach Baumarkt, OBI Austria, Bauhaus Austria and Hilti AG.
Does Blasy GmbH have an API?
No public API is recorded for Blasy GmbH.
What industry is Blasy GmbH in?
Blasy GmbH's product category is Industrial Tools and Equipment Retail. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic). Its SIC code is 3420.