Bleu Blanc Planète Location
- Company typePrivate
- Founded2002
- HeadquartersChangé, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Bleu Blanc Planète Location firmographics
Firmographics- Name
- Bleu Blanc Planète Location
- Legal name
- Bleu Blanc Planète Location
- Website
- https://bleublanc.fr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bleu Blanc Planète Location industry classification
Industry- Product category
- Construction Equipment Rental (BTP)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
Keywords
Where Bleu Blanc Planète Location is headquartered
LocationHeadquarters
- HQ city
- Changé
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Bleu Blanc Planète Location business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Core revenue stream from renting construction equipment (over 8,000 machines) including mini-excavators, aerial platforms, compaction equipment, and material handling equipment. Rental periods are billed by the day with weekend rates at 2 days billing.
- Equipment Sales: Sale of construction equipment, tools, safety gear, and spare parts to construction professionals and individuals. Minimum order of €15 for parts and supplies.
- Repair Services: Maintenance and repair services for rented and owned equipment, including diagnostic services and spare parts replacement.
- Loyalty Program: Club Bleu Blanc loyalty program offering tiered discounts (10-30%) based on annual rental spending, driving customer retention and recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily Equipment Rental |
| Hybrid | Annual | Club Bleu Blanc Loyalty Tiers |
| Usage-based | Pay-as-you-go | Equipment Insurance/Warranty |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bleu Blanc Planète Location product offering
Product offeringCore offering
Bleu Blanc Planète Location rents and sells construction (BTP) equipment from a fleet of 8,000+ machines across 23 agencies in Western France, covering safety gear, demolition, earthworks, construction, energy, transport/handling, green spaces, and tools. The core offering is enhanced by in-house delivery, repair/maintenance services, optional insurance/warranty coverage, and the Club Bleu Blanc tiered loyalty program (up to 30% discount). Customers include construction professionals, small businesses, and individuals undertaking construction or renovation projects.
Product overview
Bleu Blanc Planète Location operates as a construction equipment rental and sales company offering a unified portfolio of equipment and services. The core offering consists of rental and sale of BTP (construction/public works) equipment including demolition, earthmoving, compaction, lifting/aerial work platforms (nacelles), site accommodation (bungalows), protection equipment, and handling tools across a fleet of over 8,000 machines. These are complemented by repair services, transportation/delivery, and the Club Bleu Blanc loyalty program (up to 30% discount). The company also extends its brand through the Team Bleu Blanc Class40 sailing team sponsorship and social responsibility initiatives supporting the Vaincre Usher 2 foundation. Products are accessible through 23 physical agencies in western France and via an online catalog on ProDealMarket.
Differentiator
Problem solved
Functional benefit
Brands
- Club Bleu Blanc: A loyalty program offering up to 30% discounts on equipment rentals based on annual business volume.
- Team Bleu Blanc
- Société Française de Location (SFL)
Products and services
- Construction Equipment Rental (Location de matériel BTP) Rental of construction equipment including mini-excavators, aerial work platforms (nacelles), compaction machines, demolition equipment, earthmoving tools, transport/handling equipment, energy, and safety gear. Available to construction professionals (BTP) and individuals through 23 agency locations in Western France. Billing is daily with weekend rentals charged at 2 days.
- Construction Equipment Sales (Vente de matériel BTP) Sale of construction equipment, spare parts, tools, consumables, and safety gear to construction professionals and individuals. Minimum order of €15 for parts and supplies. Sectors served include building, public works, industry, and agriculture.
- Equipment Repair Services (Réparation de matériel BTP) Repair and maintenance services for construction equipment, including in-workshop diagnostics, on-site maintenance, and repair control through testing. Available for rented and customer-owned equipment.
- Transport and Delivery Services (Transport et livraison) Company-operated equipment delivery and transportation service to construction sites across France, managed internally without subcontractors. Includes the 'Plan Bonne Conduite' driver training and safety program.
- Club Bleu Blanc Loyalty Program Customer loyalty program offering tiered discounts on equipment rentals: 10% off for €0–€20,000 annual spend, 20% off for €20,001–€30,000, and 30% off above €30,001. Includes exclusive promotions and advance access to new brochures.
Quantifiable outcome
- Up to 30% discount on equipment rentals through loyalty program
- +2 more outcomes
Companies that use Bleu Blanc Planète Location
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Bleu Blanc Planète Location technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bleu Blanc Planète Location partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Quentin Le NabourflagshipOfficial sponsor and skipper of Team Bleu Blanc Class40 sailing team. Quentin Le Nabour is an experienced ocean racer with 15+ years at elite level. The partnership includes participation in major ocean races including Route du Rhum 2026, raising brand visibility across Western France and the sailing community.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Bleu Blanc Planète Location competitors and assessment
Company assessmentDirect peers
- Locagri: French regional equipment rental operator with similar BTP focus and multi-agency model. Closely comparable in scale and positioning to Bleu Blanc as a multi-branch French rental specialist.
- Loxam: Largest French equipment rental company with pan-European operations and the broadest BTP fleet in the country. Competes head-to-head with Bleu Blanc across rental categories and customer segments, but at materially larger scale.
- Matequip: French BTP equipment rental and sales operator with a comparable regional branch network and product mix. Overlaps directly with Bleu Blanc on construction equipment categories and target customers.
- Kiloutou: One of the two largest French construction equipment rental operators with a broad nationwide branch network and full BTP equipment catalog. Direct competitor to Bleu Blanc on rental fleet, customer segments, and delivery service, though with substantially larger geographic reach.
Regional players
- Speedy Hire: UK-based equipment rental and services company with strong BTP/construction customer overlap to Bleu Blanc. Operates in a different geography but with comparable product mix and customer type.
Broad incumbents
- H&E Equipment Services: US-based equipment rental provider with a strong construction-equipment focus. Similar customer mix and rental model, though larger and publicly listed; serves as a benchmark for fleet utilization and branch economics.
- Boels Rental: Pan-European equipment rental leader with strong presence in France through acquisitions. Offers broader category coverage and cross-border capability than Bleu Blanc, making it a broad-incumbent comparable.
- United Rentals: Largest equipment rental company globally, with extensive fleet, digital platform, and broad customer base. Useful benchmark for fleet economics, utilization, and digital transformation in the same rental category as Bleu Blanc.
- Ashtead Group / Sunbelt Rentals: Global equipment rental group operating Sunbelt Rentals in the US and A-Plant in the UK. Comparable business model and customer profile, though operating outside France makes it a broad-incumbent benchmark rather than a direct competitor.
Others
- Point.P: Major French distributor of building materials and construction supplies serving the same BTP professionals as Bleu Blanc. Adjacent rather than directly competitive, but valuable as a channel and customer-overlap comparable for the BTP contractor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bleu Blanc Planète Location social profiles
Digital presenceBleu Blanc Planète Location financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleu Blanc Planète Location leadership team
Management profileNumber of profiles
Profiles2 records
Bleu Blanc Planète Location funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleu Blanc Planète Location M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleu Blanc Planète Location
What does Bleu Blanc Planète Location do?
Bleu Blanc Planète Location rents and sells construction (BTP) equipment from a fleet of 8,000+ machines across 23 agencies in Western France, covering safety gear, demolition, earthworks, construction, energy, transport/handling, green spaces, and tools. The core offering is enhanced by in-house delivery, repair/maintenance services, optional insurance/warranty coverage, and the Club Bleu Blanc tiered loyalty program (up to 30% discount). Customers include construction professionals, small businesses, and individuals undertaking construction or renovation projects.
Is Bleu Blanc Planète Location a public or private company?
Bleu Blanc Planète Location is a private company. It is classified as corporate owned and is currently operating.
When was Bleu Blanc Planète Location founded?
Bleu Blanc Planète Location was founded in 2002. It employs 11 to 50 people.
Where is Bleu Blanc Planète Location based?
Bleu Blanc Planète Location is headquartered in Changé, France, in the Europe region.
How does Bleu Blanc Planète Location make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, repair Services and loyalty Program.
Who are Bleu Blanc Planète Location's main competitors?
Direct peers on record are Locagri, Loxam, Matequip and Kiloutou. Speedy Hire is listed as a regional player. Broad incumbents are H&E Equipment Services, Boels Rental, United Rentals and Ashtead Group / Sunbelt Rentals. Point.P is listed as an others.
Does Bleu Blanc Planète Location have an API?
No public API is recorded for Bleu Blanc Planète Location.
What industry is Bleu Blanc Planète Location in?
Bleu Blanc Planète Location's product category is Construction Equipment Rental (BTP). Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers). Its SIC code is 7350.