Bleu Blanc Planète Location

Name

Bleu Blanc Planète Location

Legal name

Bleu Blanc Planète Location

Website

https://bleublanc.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Construction Equipment Rental (BTP)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment rental
• BTP equipment sales
• Heavy machinery leasing
• Aerial work platforms
• Construction equipment repair

Headquarters

HQ city

Changé

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue stream from renting construction equipment (over 8,000 machines) including mini-excavators, aerial platforms, compaction equipment, and material handling equipment. Rental periods are billed by the day with weekend rates at 2 days billing.
2. Equipment Sales: Sale of construction equipment, tools, safety gear, and spare parts to construction professionals and individuals. Minimum order of €15 for parts and supplies.
3. Repair Services: Maintenance and repair services for rented and owned equipment, including diagnostic services and spare parts replacement.
4. Loyalty Program: Club Bleu Blanc loyalty program offering tiered discounts (10-30%) based on annual rental spending, driving customer retention and recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bleu Blanc Planète Location rents and sells construction (BTP) equipment from a fleet of 8,000+ machines across 23 agencies in Western France, covering safety gear, demolition, earthworks, construction, energy, transport/handling, green spaces, and tools. The core offering is enhanced by in-house delivery, repair/maintenance services, optional insurance/warranty coverage, and the Club Bleu Blanc tiered loyalty program (up to 30% discount). Customers include construction professionals, small businesses, and individuals undertaking construction or renovation projects.

Product overview

Bleu Blanc Planète Location operates as a construction equipment rental and sales company offering a unified portfolio of equipment and services. The core offering consists of rental and sale of BTP (construction/public works) equipment including demolition, earthmoving, compaction, lifting/aerial work platforms (nacelles), site accommodation (bungalows), protection equipment, and handling tools across a fleet of over 8,000 machines. These are complemented by repair services, transportation/delivery, and the Club Bleu Blanc loyalty program (up to 30% discount). The company also extends its brand through the Team Bleu Blanc Class40 sailing team sponsorship and social responsibility initiatives supporting the Vaincre Usher 2 foundation. Products are accessible through 23 physical agencies in western France and via an online catalog on ProDealMarket.

Differentiator

Problem solved

Functional benefit

Brands

• Club Bleu Blanc: A loyalty program offering up to 30% discounts on equipment rentals based on annual business volume.
• Team Bleu Blanc
• Société Française de Location (SFL)

Products and services

• Construction Equipment Rental (Location de matériel BTP) Rental of construction equipment including mini-excavators, aerial work platforms (nacelles), compaction machines, demolition equipment, earthmoving tools, transport/handling equipment, energy, and safety gear. Available to construction professionals (BTP) and individuals through 23 agency locations in Western France. Billing is daily with weekend rentals charged at 2 days.
• Construction Equipment Sales (Vente de matériel BTP) Sale of construction equipment, spare parts, tools, consumables, and safety gear to construction professionals and individuals. Minimum order of €15 for parts and supplies. Sectors served include building, public works, industry, and agriculture.
• Equipment Repair Services (Réparation de matériel BTP) Repair and maintenance services for construction equipment, including in-workshop diagnostics, on-site maintenance, and repair control through testing. Available for rented and customer-owned equipment.
• Transport and Delivery Services (Transport et livraison) Company-operated equipment delivery and transportation service to construction sites across France, managed internally without subcontractors. Includes the 'Plan Bonne Conduite' driver training and safety program.
• Club Bleu Blanc Loyalty Program Customer loyalty program offering tiered discounts on equipment rentals: 10% off for €0–€20,000 annual spend, 20% off for €20,001–€30,000, and 30% off above €30,001. Includes exclusive promotions and advance access to new brochures.

Quantifiable outcome

• Up to 30% discount on equipment rentals through loyalty program
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Quentin Le NabourflagshipGTM or Marketing Partner · 1 January 2024Official sponsor and skipper of Team Bleu Blanc Class40 sailing team. Quentin Le Nabour is an experienced ocean racer with 15+ years at elite level. The partnership includes participation in major ocean races including Route du Rhum 2026, raising brand visibility across Western France and the sailing community.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Locagri: French regional equipment rental operator with similar BTP focus and multi-agency model. Closely comparable in scale and positioning to Bleu Blanc as a multi-branch French rental specialist.
• Loxam: Largest French equipment rental company with pan-European operations and the broadest BTP fleet in the country. Competes head-to-head with Bleu Blanc across rental categories and customer segments, but at materially larger scale.
• Matequip: French BTP equipment rental and sales operator with a comparable regional branch network and product mix. Overlaps directly with Bleu Blanc on construction equipment categories and target customers.
• Kiloutou: One of the two largest French construction equipment rental operators with a broad nationwide branch network and full BTP equipment catalog. Direct competitor to Bleu Blanc on rental fleet, customer segments, and delivery service, though with substantially larger geographic reach.

Regional players

• Speedy Hire: UK-based equipment rental and services company with strong BTP/construction customer overlap to Bleu Blanc. Operates in a different geography but with comparable product mix and customer type.

Broad incumbents

• H&E Equipment Services: US-based equipment rental provider with a strong construction-equipment focus. Similar customer mix and rental model, though larger and publicly listed; serves as a benchmark for fleet utilization and branch economics.
• Boels Rental: Pan-European equipment rental leader with strong presence in France through acquisitions. Offers broader category coverage and cross-border capability than Bleu Blanc, making it a broad-incumbent comparable.
• United Rentals: Largest equipment rental company globally, with extensive fleet, digital platform, and broad customer base. Useful benchmark for fleet economics, utilization, and digital transformation in the same rental category as Bleu Blanc.
• Ashtead Group / Sunbelt Rentals: Global equipment rental group operating Sunbelt Rentals in the US and A-Plant in the UK. Comparable business model and customer profile, though operating outside France makes it a broad-incumbent benchmark rather than a direct competitor.

Others

• Point.P: Major French distributor of building materials and construction supplies serving the same BTP professionals as Bleu Blanc. Adjacent rather than directly competitive, but valuable as a channel and customer-overlap comparable for the BTP contractor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bleu-blanc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleu Blanc Planète Location