Blicki e.V.
Blicki e.V. is a Berlin-based German nonprofit founded in 2017 that delivers the nationwide "Blicki blickt's" traffic safety education program to elementary school children, using on-site truck workshops to teach blind-spot awareness. It is funded by the Federal Ministry of Transport and corporate fleet-operator sponsors.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blicki e.V. does
Blicki e.V. is a Berlin-based German nonprofit association (eingetragener Verein, gemeinnützig) founded in 2017 that operates the nationwide "Blicki blickt's" traffic safety education program, primarily targeting elementary school children in grades 1-4. The program is delivered through a three-phase structure: classroom preparation with lesson plans and videos (Phase 1), an on-site workshop at the school featuring a real truck where children experience the driver's perspective and learn about blind spots (Phase 2), and parent-led follow-up activities including traffic diaries and neighborhood exercises (Phase 3). The association also operates the "Wimmelbox" workshop kit, now distributed to more than 250 kindergartens, and "Blicki Town," an intergenerational experiential traffic safety program for preschoolers and grandparents launched in 2025-2026.
Blicki does not generate revenue in the commercial sense; its operations are funded through a mix of government grants (notably the Bundesministerium für Verkehr and the Berlin Senate Administration for Mobility), corporate sponsorships from fleet operators (Veolia Deutschland, Kögel/Humbaur Holding, Lobbe, STEP Potsdam, Berlin Recycling, FAUN Gruppe), and industry associations (VDA, ADAC, AXA, TÜV-Verband), with senior executives of these organizations serving as formal program ambassadors. The organization holds patronage from Federal Minister of Transport Patrick Schnieder and operates with a lean team of 9 employees, delivering its service via direct field deployment (truck travel to schools), co-organized workshops with corporate partners, and shipped Wimmelbox kits to kindergartens. A newly launched online utility, the Blicki-Schulweg-Check, extends the offering into a parent-facing digital tool for route safety assessment.
The Blicki brand—including the kangaroo character and associated marks—is proprietary intellectual property owned by Stories Unlimited GmbH and licensed to Blicki e.V., constituting the organization's main intangible asset. The technology footprint is modest, comprising a WordPress website, standard social media presence (Instagram, Facebook, LinkedIn, YouTube), and basic web tools, with no disclosed AI/ML capabilities, APIs, or proprietary platform architecture.
Blicki e.V. firmographics
Firmographics- Name
- Blicki e.V.
- Legal name
- Blicki e.V. (gemeinnützig)
- Website
- https://blicki-blickts.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blicki e.V. is a Berlin-based German nonprofit founded in 2017 that delivers the nationwide "Blicki blickt's" traffic safety education program to elementary school children, using on-site truck workshops to teach blind-spot awareness. It is funded by the Federal Ministry of Transport and corporate fleet-operator sponsors.
- Ownership category
- akta.pro rank
Blicki e.V. industry classification
Industry- Product category
- Road Safety Education
- NAICS
- Educational Services (61), Child and Youth Services (624110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Peer Mediation, Conflict Resolution & Prosocial Playground Programs (Early Years) (EDACAOAJ)
- akta.pro secondary industry
- Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)
Keywords
Where Blicki e.V. is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Blicki e.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Corporate Sponsorship and Donations: Blicki e.V. is funded by corporate sponsors who support the program financially. Companies like Veolia Deutschland, Kögel/Humbaur Holding, Lobbe Entsorgung, STEP Potsdam, and others sponsor the workshops. Sponsors gain association with child safety and the opportunity to engage employees in CSR activities.
- Government Grants: The organization receives funding from government bodies including the Bundesministerium für Verkehr (BMV / Federal Ministry of Transport) which funds the Blicki Town program for preschoolers. The Berliner Senatsverwaltung für Mobilität, Verkehr, Klimaschutz und Umwelt also funds workshops at Berlin kindergartens.
- Donations and Supporter Contributions: Individual and corporate supporters contribute to the organization's mission. Companies can become part of the 'Blicki-Supporter-Community' through financial or in-kind contributions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Blicki e.V. product offering
Product offeringCore offering
Blicki e.V. delivers a nationwide, nonprofit traffic safety education program ("Blicki blickt's") for German elementary school children in grades 1–4, structured in three phases: classroom preparation, an on-site workshop with a real truck demonstrating blind spots and braking distances, and parent-led follow-up activities at home. The organization also distributes Wimmelbox workshop kits to over 250 kindergartens and operates Blicki Town, an intergenerational experiential learning environment for preschoolers and seniors.
Product overview
Blicki e.V. operates a single unified traffic safety education program called "Blicki blickt's" designed for elementary school children (grades 1-4) and preschoolers. The program consists of three integrated phases: Phase 1 (classroom preparation with materials and videos), Phase 2 (hands-on workshop at schools featuring a real truck), and Phase 3 (parent-led follow-up activities). The organization also offers a "Wimmelbox" product for preschools and operates "Blicki Town" as an experiential learning environment.
Differentiator
Problem solved
Functional benefit
Brands
- Wimmelbox: Educational workshop materials and activities box for preschool children and their grandparents to learn about road safety
- Blicki Town
- Blicki-Schulweg-Check
Products and services
- Blicki blickt's Programm A nationwide, nonprofit traffic safety education program for German elementary school children (grades 1-4) that teaches safe behavior around trucks and large vehicles through a three-phase approach: classroom preparation (Phase 1), interactive on-site workshop featuring a real truck and blind-spot demonstration (Phase 2), and parent-led follow-up activities at home (Phase 3). Delivered free of charge to participating schools through corporate sponsors and BMV funding.
- Wimmelbox A workshop kit for German kindergartens containing memory games, activities, a Blicki plush toy, and interactive methods for preschool educators to teach children and participating grandparents about road safety. Over 250 kindergartens across Germany have received the Wimmelbox, funded by the Berlin Senate Administration for Mobility, Transport, Climate Protection and Environment.
- Blicki Town An experiential traffic safety learning environment and themed town for children featuring interactive workshops and events, exemplified by the Blicki Town opening at Leipzig Zoo where 350 preschool children from 16 Leipzig kindergartens participated alongside grandparents. Operates under the patronage of Minister President Michael Kretschmer.
Quantifiable outcome
- Several ten thousand children reached with traffic safety education
- +2 more outcomes
Companies that use Blicki e.V.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Blicki e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blicki e.V. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Veolia DeutschlandcoreVeolia Deutschland is a key strategic partner that has cooperated with Blicki e.V. to enable workshops for several thousand children. CEO Matthias Harms serves as a Blicki ambassador. Veolia provides vehicles and operational support for workshops. The partnership has been highlighted as making Blicki larger and more well-known.
- STEP Stadtentsorgung PotsdamcoreSTEP Stadtentsorgung Potsdam is a workshop partner providing vehicles for blind spot demonstrations in Potsdam. CEO Burkhardt Greiff serves as a Blicki ambassador and works to recruit additional companies for the initiative. Joint workshops are conducted at elementary schools in Potsdam Waldstadt.
- Berlin RecyclingminorBerlin Recycling partnered with Blicki e.V. for workshops at Peter-Härtling-Grundschule in Berlin, providing vehicles for the blind spot demonstration. This partnership enabled 80 children to experience the truck cab.
- FAUN GruppecoreFAUN Gruppe is a partner in the Blicki Town project in Leipzig, providing support for the intergenerational traffic safety program for preschoolers and seniors. The partnership is under the patronage of Minister President Michael Kretschmer.
- Stadt Leipzig (City of Leipzig)coreThe City of Leipzig is a partner in the Blicki Town project, hosting the opening event at the Leipzig Zoo concert garden with 350 preschool children from 16 kindergartens. The project operates under the patronage of Minister President Michael Kretschmer.
- Zoo LeipzigminorZoo Leipzig hosted the Blicki Town opening event in its concert garden, providing the venue for the intergenerational traffic safety program with 350 preschool children, grandparents, and guests.
- RB LeipzigminorRB Leipzig supported the Blicki Town project as a partner, contributing to the intergenerational traffic safety program for preschoolers and seniors.
- TÜV-VerbandminorBlicki e.V. is a partner of MobiCon 2026, the conference organized by TÜV-Verband on new mobility. Joachim Bühler from TÜV-Verband serves as a Blicki ambassador. The partnership positions child safety as integral to the mobility transition.
- MANminorMAN is listed among the supporters of Blicki e.V., appearing in the supporter logo section on the Unterstützung page. MAN trucks are likely used in workshop demonstrations.
- PrezerominorPrezero is listed among the supporters of Blicki e.V. on the Unterstützung page, alongside other corporate sponsors.
- RemondisminorRemondis is listed among the supporters of Blicki e.V. on the Unterstützung page. As a waste management company, Remondis vehicles operate in urban areas, creating relevance for traffic safety education.
- ADACminorADAC (Allgemeiner Deutscher Automobil-Club) is listed as a supporter. As Germany's largest automobile association, ADAC's endorsement lends credibility to the traffic safety program.
- AXAminorAXA is listed among the supporters of Blicki e.V. As a major insurance company with stakes in accident prevention, AXA's support aligns with road safety education.
- Verband der Automobilindustrie (VDA)minorVDA (German Association of the Automotive Industry) is listed as a supporter. President Hildegard Müller serves as a Blicki ambassador, advocating for companies to support the initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Blicki e.V. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blicki e.V. social profiles
Digital presenceBlicki e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blicki e.V. leadership team
Management profileNumber of profiles
Profiles4 records
Blicki e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blicki e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blicki e.V.
What does Blicki e.V. do?
Blicki e.V. delivers a nationwide, nonprofit traffic safety education program ("Blicki blickt's") for German elementary school children in grades 1–4, structured in three phases: classroom preparation, an on-site workshop with a real truck demonstrating blind spots and braking distances, and parent-led follow-up activities at home. The organization also distributes Wimmelbox workshop kits to over 250 kindergartens and operates Blicki Town, an intergenerational experiential learning environment for preschoolers and seniors.
Is Blicki e.V. a public or private company?
Blicki e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blicki e.V. founded?
Blicki e.V. was founded in 2017. It employs 1 to 10 people.
Where is Blicki e.V. based?
Blicki e.V. is headquartered in Berlin, Germany, in the Europe region.
How does Blicki e.V. make money?
Three revenue lines are on record. Corporate Sponsorship and Donations are the primary driver. The others are government Grants and donations and Supporter Contributions.
Does Blicki e.V. have an API?
No public API is recorded for Blicki e.V..
What industry is Blicki e.V. in?
Blicki e.V.'s product category is Road Safety Education. Its primary akta.pro industry code is EDACAOAJ, Peer Mediation, Conflict Resolution & Prosocial Playground Programs (Early Years), with a secondary code of EDACAMAN, Health Education & Parent Coaching (Sleep, Safety, Illness Management). Its NAICS code is 61 and its SIC code is 8200.