BLICKLE ITALIA S.R.L.

What BLICKLE ITALIA S.R.L. does

Blickle Italia S.r.l. is the wholly-owned Italian sales subsidiary of Blickle Räder+Rollen GmbH u. Co. KG, a German family-owned manufacturer of industrial wheels and casters founded in 1953 and now in its third generation of family management. From its office in Desio (MB), Italy, the subsidiary serves Italian customers through regional field sales representatives, an inside sales team, and a 24/7 e-commerce portal at blickle.it, backed by technical engineering support for complex product selection and customization. Its product set is drawn from the parent group's catalog of more than 30,000 standard wheels and casters — including swivel casters, fixed casters, pallet truck wheels, heavy-duty wheels, and transport wheels — together with customized special versions engineered for specific load, environmental, or integration requirements.

The company's flagship differentiator is the ErgoMove electric drive system, an electromechanical assist module offered in four capacity tiers (ErgoMove 500, 1000, 2000, and 4000) that makes manual transport of industrial loads more ergonomic, safe, and intuitive. Complementary digital services — an online catalog, CAD file downloads, a contact-finder for regional reps, and an e-procurement ordering channel — support engineering and procurement workflows for OEM and end-user customers. The Blickle group as a whole operates 23 sales subsidiaries and reaches customers in over 120 countries, with manufacturing centralized in Germany and local warehouse fulfillment from each market subsidiary.

Blickle Italia's revenue model is primarily direct hardware sales of wheels, casters, and the ErgoMove system, with quote-based pricing for customized solutions and non-public list pricing gated behind a customer login on the e-commerce portal. It serves use cases across intralogistics (warehouse carts, trolleys, conveyor systems), transport and handling (airport baggage handling, material handling equipment), machine and system design (industrial machinery OEM), hygiene/medicine (hospital beds, clean-room equipment), and mobile devices/equipment (flight cases, portable medical devices). Distribution combines direct enterprise field sales for large accounts, digital self-service for mid-market, and a global distribution partner network for cross-border reach.

Name

BLICKLE ITALIA S.R.L.

Legal name

Blickle Italia S.r.l.

Website

https://blickle.it

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Blickle Italia S.r.l. is the Italian sales subsidiary of German family-owned industrial wheel and caster manufacturer Blickle, selling 30,000+ standard products and the ErgoMove electric drive system to Italian OEMs and end users in intralogistics, transport, machinery, medical, and mobile-equipment applications.

Ownership category

akta.pro rank

Headquarters

HQ city

Desio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Wheels and Casters: Blickle generates revenue primarily through the sale of industrial wheels and casters, including standard products and customized solutions. Products include swivel casters, fixed casters, pallet truck wheels, heavy-duty wheels, transport wheels, and container wheels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Blickle Italia S.r.l. is the Italian subsidiary of Blickle Räder+Rollen GmbH u. Co. KG, a German family-owned manufacturer of industrial wheels and casters founded in 1953. The company distributes Blickle's catalog of more than 30,000 standard wheel and caster products to industrial customers in Italy. It also supports the ErgoMove electric drive system, an assisted-mobility solution for material handling applications.

Product overview

Blickle is a world leader in industrial wheels and casters, offering over 30,000 standard products plus custom special versions. The core portfolio includes swivel casters, fixed casters, pallet truck wheels, heavy-duty wheels, and transport wheels. The company differentiates through ErgoMove, an electric drive assistance system available in four capacity tiers (500, 1000, 2000, 4000) that makes manual transport more ergonomic and efficient. Supporting services include an online catalog, CAD download, e-procurement, and a contact finder for regional sales representatives.

Differentiator

Problem solved

Functional benefit

Brands

• ErgoMove: Electric drive system for manual transport equipment, designed to make transport more ergonomic, safe, and intuitive. Includes ErgoMove 500, 1000, 2000, and 4000 series.
• ErgoMove 500
• ErgoMove 1000
• ErgoMove 2000
• ErgoMove 4000

Products and services

• Industrial Wheels and Casters A catalog of more than 30,000 standard industrial wheels and casters manufactured by the Blickle group, distributed in Italy through Blickle Italia S.r.l. for industrial OEM and end-user applications in material handling.
• ErgoMove Electric Drive System An electric drive system for assisted mobility of carts and industrial equipment, designed to reduce operator strain during manual material handling tasks. Targeted at industrial operators seeking ergonomic mobility solutions.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Blickle Räder+Rollen GmbH u. Co. KGcoreStrategic or Co-development PartnerParent company based in Rosenfeld, Germany. Blickle Italia S.r.l. is a subsidiary of the Blickle Group, operating under joint controller arrangements for data protection purposes. The parent company manages product development, manufacturing, and global brand strategy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Revvo Caster: UK-based manufacturer of industrial casters and wheels with a broad standard range and custom engineering capabilities. Direct peer serving similar European OEM and end-user customers.
• Hamilton Caster: US manufacturer of industrial casters and wheels for material handling, aerospace, medical, and OEM applications. Directly comparable product portfolio and target customer base to Blickle's standard range.
• RWM Casters: US industrial caster manufacturer producing heavy-duty, medium-duty, and stainless casters for industrial, medical, and food-service applications. Direct competitor to Blickle in the North American industrial caster market.
• Colson Group: US-based global caster and wheel manufacturer with multiple brands (Colson, Albion, Faultless, Rollock). Directly competes with Blickle in industrial caster categories across North America and internationally.
• Tente International: German-headquartered manufacturer of industrial casters and wheels serving similar applications (medical, logistics, industrial). Direct head-to-head competitor in the European wheels and casters market with comparable product breadth and engineering depth.
• Albion Casters: UK-based industrial caster manufacturer (now part of Colson Group) producing heavy-duty and specialty casters. Direct peer serving overlapping European industrial and OEM customers with similar product categories.
• Shepherd Caster: US manufacturer of institutional, industrial, and medical casters with a broad catalog. Directly comparable to Blickle in the medical/hygiene, mobile equipment, and light-industrial caster segments.
• Caster Concepts: US manufacturer of heavy-duty industrial casters and custom caster solutions for material handling, automotive, and aerospace applications. Directly comparable to Blickle's heavy-duty and custom special-versions offerings.

Broad incumbents

• KION Group: Global leader in forklift and intralogistics equipment (Linde, STILL, Dematic brands). Adjacent incumbent that buys wheels and casters for its material handling vehicles and represents both a major customer and broader-industry reference point for Blickle's intralogistics segment.

Emerging players

• Haion Caster Industrial: China-based caster and wheel manufacturer competing primarily on price in the global industrial caster market. Represents the low-cost Asian competitive threat that puts pricing pressure on standard catalog offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BlickleGroup
• Facebookfacebook.com/Blickle-Italia-102068687844488
• LinkedInlinkedin.com/company/blickle-italia-s-r-l-
• Instagraminstagram.com/blickle_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLICKLE ITALIA S.R.L.