Blickle Romania S.R.L

What Blickle Romania S.R.L does

Blickle Romania S.R.L is a privately-held Romanian limited liability company (S.R.L.) headquartered at Maramureșului 57, 400246 Cluj-Napoca, operating as the wholly-owned Romanian distribution subsidiary of Blickle Räder+Rollen GmbH u. Co. KG, a German manufacturer of wheels and castors. The entity functions primarily as a local sales and customer-relationship layer rather than a manufacturer: it markets, distributes, and supports Blickle group's catalog of approximately 30,000 standard wheels and castors, including swivel casters, fixed casters, pallet casters, braked casters, heavy-duty casters, transport casters, container casters, guide rollers, lifting rollers, stainless steel casters, and double casters. Underlying technology is mechanical hardware rather than software, with product differentiation concentrated in material selection, load engineering, and configuration breadth.

The company extends its offering with the ErgoMove line of electric drive systems for manual transport equipment, available across four capacity tiers (ErgoMove 500/1000/2000/4000) together with associated services, and adds digital channels including an online product finder, a CAD download system, an electronic procurement portal, and a digital catalog of 30,000 items. Pricing is not publicly disclosed and follows the customary industrial B2B quote-based model. The go-to-market mixes direct enterprise sales (via phone +40 364 880473, email [email protected]) with the self-serve digital tooling described above. Target customers are industrial B2B buyers across five use-case verticals: intralogistics (primary), conveyor belt technology, machine and system engineering, hygiene/medicine/design, and mobile devices and equipment. Parent coordination provides localized marketing on LinkedIn, Facebook, Instagram, and YouTube as well as standardized website infrastructure across more than 38 country-specific Blickle websites globally.

Name

Blickle Romania S.R.L

Legal name

Blickle Romania S.R.L.

Website

https://blickle.ro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blickle Romania S.R.L is a Cluj-Napoca-based distribution subsidiary of German industrial group Blickle Räder+Rollen, selling the parent's catalog of roughly 30,000 wheels, castors, and ErgoMove electric drive systems to Romanian industrial B2B customers across intralogistics, conveyor, machine engineering, hygiene, and mobile equipment verticals.

Ownership category

akta.pro rank

Product category

Industrial Wheels and Castors

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Industrial wheels castors
• Electric drive systems
• Material handling equipment
• Ergonomic transport solutions
• Caster manufacturing

Headquarters

HQ city

Cluj-Napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels6 records

Core offering

Blickle Romania S.R.L is the Romanian distribution subsidiary of German manufacturer Blickle Räder+Rollen GmbH u. Co. KG, selling industrial wheels, castors, and electric drive systems for material handling applications. The portfolio includes a Standard Range of castors (swivel, fixed, braked, heavy-duty, pallet, container, transport), customized Special Versions, and the proprietary ErgoMove electric drive system available in four capacity tiers (500, 1000, 2000, 4000). Approximately 30,000 standard products are offered through the Romanian digital catalog.

Product overview

Blickle Romania S.R.L offers a comprehensive portfolio of wheels and casters (roți și role) as part of the global Blickle group. The product range includes two main categories: the Standard Range (Gama Standard) of industrial wheels and casters, and Special Versions (Versiuni Speciale) for customized applications. Core product types include swivel casters (role pivotante), fixed casters (role cu suport fix), pallet casters (roti transpalet), braked casters (role cu frana), heavy-duty casters (role cu sarcini grele), transport casters (role transport), container casters (role pentru containere), guide rollers, lifting rollers, stainless steel casters, and double casters. The ErgoMove system represents an advanced product line featuring electric drive assistance for manual transport equipment, available in four capacity tiers: ErgoMove 500, 1000, 2000, and 4000, plus associated ErgoMove Services. The company provides approximately 30,000 different wheel and caster products through their digital catalog and CAD download services.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Range Wheels and Castors (Gama Standard) Standard wheels and casters for general industrial applications, available in various configurations including swivel casters, fixed casters, and specialized designs, targeted at industrial buyers needing standard material handling mobility solutions.
• Special Versions (Versiuni Speciale) Customized wheel and caster solutions designed for specific customer applications and requirements, providing tailored engineering solutions beyond the standard product range for industrial clients.
• ErgoMove Electric Drive System Electric drive system for manual transport equipment, designed to improve ergonomics by providing electric assistance for more efficient, safer, and intuitive material handling in intralogistics applications.
• ErgoMove 500 Entry-level electric drive system for light-duty manual transport applications.
• ErgoMove 1000 Mid-range electric drive system for medium-duty manual transport applications.
• ErgoMove 2000 Higher capacity electric drive system for heavier manual transport applications.
• ErgoMove 4000 Heavy-duty electric drive system for maximum capacity manual transport applications.
• ErgoMove Services Service and support offerings for the ErgoMove electric drive system product line, including maintenance and customer support.
• Swivel Casters (Role Pivotante) Rotating mount casters that allow 360-degree directional changes for transport equipment.
• Fixed Casters (Role cu Suport Fix) Stationary casters with fixed mounting that provide straight-line movement for transport equipment.
• Pallet Casters (Roti Transpalet) Specialized casters designed for pallet trucks and hand pallet trucks.
• Braked Casters (Role cu Frana) Casters equipped with braking mechanisms for securing transport equipment in place.
• Heavy Duty Casters (Role cu Sarcini Grele) High-capacity casters designed for heavy load applications in industrial environments.
• Transport Casters (Role Transport) Casters designed for various transport and conveyor applications.
• Container Casters (Role pentru Containere) Specialized casters designed for container handling and transport equipment.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• GNB Industrial Power (European caster distributors): GNB and other European industrial distributors and component suppliers (e.g., Elesa+Ganter, item) compete in adjacent industrial components spaces and may bundle casters and wheels with their broader catalogs. They are comparable as ecosystem players influencing buyer choice in industrial motion and machine-building applications across Europe.

Broad incumbents

• Blickle Räder+Rollen GmbH u. Co. KG: Blickle's German parent company is the manufacturer of the products distributed by Blickle Romania and operates the global catalog, R&D, and brand. It is comparable as the upstream product source and strategic decision-maker, and its overall scale, product depth, and innovation pipeline (e.g., ErgoMove) directly determine the local subsidiary's competitive position.

Emerging players

• Steer Engineering Pvt. Ltd. Steer Engineering is an Indian manufacturer of industrial casters, wheels, and mobility components expanding globally with cost-competitive offerings. It represents an emerging competitor that overlaps with Blickle's standard and mid-tier product ranges, particularly in price-sensitive segments relevant to Romanian industrial buyers.

Direct peers

• Algood Casters: Algood Casters is a US-based caster and wheel manufacturer with a broad product range covering light- to heavy-duty applications across institutional, industrial, and medical segments. It is comparable to Blickle in product breadth and end-market coverage, particularly in stainless and specialty hygienic lines.
• Colson Group: Colson Group is one of the world's largest caster and wheel manufacturers, operating multiple brands globally (Colson, Albion, Shepherd, etc.) with a broad industrial product line. It directly competes with Blickle in standard, heavy-duty, and specialty casters, including through European distribution channels overlapping with Blickle Romania.
• Tente International GmbH: Tente is a German-headquartered, family-owned global manufacturer of industrial casters and wheels with a comparable catalog depth and similar European engineering-led positioning. It competes head-to-head with Blickle in intralogistics, medical, and industrial mobility applications across the same European footprint.
• Hamilton Caster & Mfg. Co. Hamilton Caster is a US-based industrial caster and wheel manufacturer with a broad standard and heavy-duty catalog serving intralogistics and industrial mobility end markets. It is a direct comparable to Blickle in product breadth and target applications, though more North America-anchored.
• Darcor Limited: Darcor is a Canadian manufacturer of institutional, industrial, and medical-grade casters and wheels with strong custom engineering capabilities. It competes directly with Blickle's specialty, stainless, and hygienic caster lines, particularly in medical and clean-room applications where both firms have established presence.
• RWM Casters (Kewanee Caster): RWM Casters (part of Kewanee/Leggett & Platt heritage) manufactures industrial casters and wheels including heavy-duty, stainless, and specialty lines. It competes with Blickle in the same end-use segments — material handling, conveyor, and mobile equipment — with comparable standard and custom-engineered offerings.
• Caster Concepts, Inc. Caster Concepts is a US manufacturer specializing in heavy-duty, custom-engineered industrial casters and wheels for demanding material-handling applications. It overlaps with Blickle's heavy-duty and special-versions product categories, particularly in machine and system engineering use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BlickleGroup
• Facebookfacebook.com/100068305534398
• LinkedInlinkedin.com/company/blickle-romania-s-r-l
• Instagraminstagram.com/blickle_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blickle Romania S.R.L