BLISS Resort

What BLISS Resort does

BLISS Resort is a family-owned boutique hospitality property located on NH-927 Nanpara Road in Biswaria, Bahraich, Uttar Pradesh, India, founded by Amrik Lal Malhotra. The property originated as a family farmhouse and was converted into a commercial resort offering a combination of guest accommodation (Deluxe, Super Deluxe, and VIP Rooms) and event venue services (banquet hall, marriage lawn, meeting hall). The resort's core commercial activity revolves around hosting weddings, receptions, corporate gatherings, kitty parties, and other social events, with capacity for over 1,200 guests and parking for 200+ vehicles on premises. It also features a 200+ year-old Ficus tree and a Hanuman Temple that the property positions as differentiators for spiritual and heritage experiences.

The business operates on a multi-stream revenue model combining venue rental (banquet and lawn bookings), room accommodation, and ancillary in-house services including catering, lounge decoration, photography/videography, DJ services, and restaurant operations. Distribution is primarily direct via phone inquiries, walk-ins, and a Gmail contact address, supplemented by a listing on Goibibo for online room reservations and an Instagram account (@blissresortindia) plus Facebook pages for top-of-funnel marketing. The company employs approximately 10 people, has no disclosed external funding, and is privately held with no parent company or institutional investors mentioned in source material. A separate corporate office operates from Hotel Harsh Place on Kacheri Road, Bahraich.

The underlying technology stack is described as a standard hospitality management system with centralized air conditioning, free WiFi, and in-house event management; there is no evidence of proprietary technology, AI/ML capabilities, app, or API offerings. The resort serves primarily local and regional SMB customers in and around Bahraich, with adjacent tourist interest tied to nearby attractions such as Katarniaghat Wildlife Sanctuary, Indira Udyan, Mari Mata Mandir, and Angulimala Stupa. Pricing is quote-based and not publicly disclosed, with booking channels including both direct contact and the Goibibo third-party platform.

Name

BLISS Resort

Legal name

Bliss Resort

Website

https://blissresort.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BLISS Resort is a family-owned boutique resort in Bahraich, Uttar Pradesh, offering wedding venue, banquet, and accommodation services (Deluxe, Super Deluxe, VIP rooms) to local SMB customers and social/corporate event hosts in the surrounding region.

Ownership category

akta.pro rank

Product category

Hospitality & Event Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Wedding venue services
• Resort accommodation
• Banquet hall rentals
• Corporate event hosting
• Hospitality services

Headquarters

HQ city

Bahraich

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Venue Rental: Revenue from renting out banquet halls, lawns, and meeting rooms for weddings, receptions, corporate events, birthday parties, kitty parties, and other social gatherings. The resort can accommodate events for over 1200 people.
2. Hotel Room Accommodation: Revenue from room rentals including Deluxe Rooms, Super Deluxe Rooms, and VIP Rooms with varying amenity levels. Rooms feature housekeeping, air conditioning, free WiFi, and other hospitality services.
3. In-house Catering & Event Services: Revenue from catering services, lounge decoration, photography/videography, DJ hall services, and other premium event services provided alongside venue bookings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BLISS Resort is a boutique hospitality property in Bahraich, Uttar Pradesh, offering wedding and event venue services through a centrally air-conditioned banquet hall and landscaped marriage lawns with capacity for over 1,200 guests and parking for 200+ vehicles. The resort provides tiered guest accommodation (Deluxe, Super Deluxe, and VIP Rooms) along with bundled in-house services including catering, lounge decoration, photography/videography, DJ entertainment, corporate event planning, and kitty party packages. The property also features a 200+ year-old Ficus tree and Hanuman Temple offering a unique spiritual and historical atmosphere.

Product overview

Bliss Resort operates as a boutique hospitality property in Bahraich, Uttar Pradesh, offering a unified service portfolio centered on accommodation and event venue services. The core accommodation offerings include VIP Rooms, Super Deluxe Rooms, and Deluxe Rooms, providing varying levels of luxury and comfort. The venue and event services encompass a Banquet Hall, Marriage Lawn, Meeting Hall, and Restaurant, serving weddings, corporate events, and social gatherings. Premium add-on services include Catering & Gourmet Delights, Lounge Decoration, Photography & Videography, DJ Hall entertainment, Corporate Events planning, Kitty Party Packages, and a Meditation and Temple Area. The resort positions itself as a comprehensive destination for occasions ranging from intimate gatherings to events accommodating over 1200 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Rooms Comfortable guest rooms offering essential amenities for a pleasant stay at an accessible price point, featuring housekeeping, air-conditioning, and free WiFi for individual travelers and families.
• Super Deluxe Rooms Luxurious guest rooms providing premium comfort and tranquility for guests seeking a higher tier of accommodation with full hospitality amenities.
• VIP Rooms Premium accommodation with personalized service and enhanced amenities including housekeeping, air-conditioning, smoking room, and free WiFi, targeting guests seeking the highest tier of comfort.
• Banquet Hall Centrally air-conditioned spacious banquet hall suitable for weddings, receptions, corporate gatherings, and grand celebrations, offered as a standalone event venue.
• Marriage Lawn Beautifully landscaped outdoor area serving as a dedicated wedding and reception venue, with capacity for 1,200+ guests and 200+ vehicle parking.
• Catering & Gourmet Delights In-house catering service offering cuisine and dining options prepared by experienced chefs and served by professional wait staff for events hosted at the resort.
• DJ Hall Entertainment Entertainment venue featuring an in-house DJ, electrifying sound system, dynamic lighting, and spacious dance floor, offered as a service for events and celebrations.
• Corporate Event Hosting End-to-end event planning and execution service for conferences, product launches, team-building activities, and business meetings, with access to banquet halls, meeting rooms, and accommodation.
• Meeting Hall Meeting room facility equipped with work desks, offered as a venue for business conferences, corporate gatherings, and small business meetings.
• Restaurant In-house restaurant providing dining services for resort guests and visitors as a standalone food and beverage offering.

Quantifiable outcome

• Events for 1200+ people capacity
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• VenueMonk: VenueMonk is an online wedding and corporate venue aggregator covering Indian cities. Comparable on the demand-acquisition side as it competes for the same wedding/event booking intent that Bliss Resort relies on.
• Weddingz.in: Weddingz.in is an online marketplace aggregating wedding venues across India including Tier-2/Tier-3 cities. Comparable as it competes for the same wedding-event customer that Bliss Resort targets, potentially directing bookings away from independent venues.

Broad incumbents

• Lemon Tree Hotels: Lemon Tree Hotels runs a national mid-scale hotel chain with strong wedding venue and banquet operations across India. Comparable as a direct competitor for wedding and corporate event business but with significantly broader geographic reach and standardized brand.
• OYO Weddings & Events: OYO's wedding and events vertical packages hotel venues for weddings across India including smaller markets. Comparable because it intercepts the same wedding-customer demand that Bliss Resort serves, though OYO operates at vastly greater scale.
• Royal Orchid Hotels: Royal Orchid Hotels operates full-service and resort properties across India including wedding/event venues. Comparable to Bliss Resort on the room + events bundle, though at a multi-property national scale.
• Clarks Inn: Clarks Inn is a North-India-focused mid-scale hotel chain with strong UP presence and banquet/wedding operations. Comparable as a same-region competitor for accommodation and event services targeting Tier-2/Tier-3 markets.
• The Leela Palaces, Hotels and Resorts: The Leela is a luxury Indian hospitality brand with destination resorts and large-scale wedding venues. Comparable only at the high-end of the destination wedding segment — relevant for aspirational benchmarking but not direct price competition.
• Fortune Hotels (by ITC): Fortune Hotels is ITC's mid-scale full-service hotel brand with wedding and banquet venues across India. Comparable to Bliss Resort in events + accommodation offering, though backed by ITC's brand and operational systems.

Direct peers

• Country Inn Hotels & Resorts: Country Inn operates full-service hotels and resorts in Tier-2/Tier-3 Indian markets with wedding and banquet facilities. Comparable to Bliss Resort in its combined room + banquet hall + event-service offering and regional-India footprint.
• Sterling Resorts: Sterling Holidays operates a portfolio of mid-scale leisure and resort properties across India, including regional destinations. Comparable to Bliss Resort as both target leisure travelers and small-town/weekend destinations with event and accommodation bundles, though at a national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/p/DEhhNmQp_RJ
• LinkedInlinkedin.com/company/bliss-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLISS Resort