Blixen Tours A/S
Blixen Tours A/S is a Danish boutique luxury travel agency (founded 2003, 8 employees) that designs bespoke safari, Indian Ocean, and Middle East packages for affluent Scandinavian travelers via direct website, phone, and email sales.
- Company typePrivate
- Founded-
- HeadquartersLøsning, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Blixen Tours A/S does
Blixen Tours A/S is a privately held Danish luxury travel agency founded in 2003 and headquartered in Løsning, Middle Jutland, with 8 employees. The company designs and sells bespoke, high-end travel packages to affluent Scandinavian consumers (primarily in Denmark and Norway), specializing in three destination clusters: Africa (10+ countries including South Africa, Kenya, Tanzania, Botswana, Rwanda, and Namibia), the Indian Ocean (Maldives, Mauritius, Seychelles, Zanzibar, Sri Lanka), and the Middle East (Dubai, Abu Dhabi, Oman). Core product lines include guided safaris, Rovos Rail luxury train journeys, honeymoon packages, golf tours, adventure travel (gorilla trekking, diving), and family trips, sold as either pre-designed packages or fully customized itineraries.
The firm's core offering is consultative trip design — customers reach Blixen Tours via the website, phone (+45 7674 0070), or contact form, and receive personalized quotes from travel consultants. Its proprietary differentiator is the 'Blixen Tours VIP All Inclusive' sub-brand, which bundles accommodations, meals, selected beverages, safari activities, spa treatments, golf, and curated experiences (bush dinners, stargazing) at select partner lodges including Heritage Awali Mauritius, Settlers Drift, Royal Malewane, Angama Mara, Bisate Lodge, Singita Kwitonda, and Soneva properties. Underlying technology is standard booking and reservation systems with no proprietary platform, API, or AI capabilities.
The business model is direct-to-consumer package-tour sales with one-time transactions; per-person pricing ranges from approximately 18,900 kr (Rovos Rail Pullman Suite) to 165,195 kr (Kenya/Rwanda gorilla trekking) depending on destination, season, and inclusions. Blixen Tours holds memberships in DRF (Danmarks Rejsebureau Forening) and Rejsegarantifonden, holds a AAA credit rating (2020), and has received Danish Gazelle growth awards in 2015, 2016, and 2017, alongside 5/5 Trustpilot ratings. Distribution is exclusively direct (website, phone, email) with no third-party resellers or agent network.
Blixen Tours A/S firmographics
Firmographics- Name
- Blixen Tours A/S
- Legal name
- Blixen Tours A/S
- Website
- https://blixentours.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blixen Tours A/S is a Danish boutique luxury travel agency (founded 2003, 8 employees) that designs bespoke safari, Indian Ocean, and Middle East packages for affluent Scandinavian travelers via direct website, phone, and email sales.
- Ownership category
- akta.pro rank
Blixen Tours A/S industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
- akta.pro secondary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
Keywords
Where Blixen Tours A/S is headquartered
LocationHeadquarters
- HQ city
- Løsning
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Blixen Tours A/S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Package Tours Revenue: Blixen Tours generates revenue through the sale of complete travel packages that include flights, accommodations, transfers, activities, and sometimes meals. Prices are quoted per person and vary based on destination, season, accommodation level, and package inclusions. The company offers both pre-designed packages and custom-tailored itineraries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Safari packages starting at 34,895 kr for 7-night malaria-free safari in South Africa |
| Subscription | Pay-as-you-go | Maldives luxury beach packages from 34,195 kr for 7 nights |
| Subscription | Pay-as-you-go | Blixen Tours VIP All Inclusive Safari packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blixen Tours A/S product offering
Product offeringCore offering
Blixen Tours A/S is a Danish luxury travel agency that designs and sells bespoke, high-end travel packages to Africa, the Indian Ocean, and the Middle East. The company assembles custom itineraries combining international flights, transfers, partner lodge and resort accommodations, guided safari activities, meals, and curated experiences, including a proprietary 'Blixen Tours VIP All Inclusive' package offering premium inclusions at select partner properties.
Product overview
Blixen Tours A/S is a Danish luxury travel agency that designs and sells bespoke, high-end travel experiences primarily focused on African safari and Indian Ocean beach destinations. The company's core product is its personalized travel planning and curation service, through which it assembles custom itineraries combining accommodations, ground logistics, activities, and transportation across its portfolio of destinations. The offering is organized around a platform of destination expertise supported by branded service modules, most notably the proprietary 'Blixen Tours VIP All Inclusive' package — a premium add-on offered at select partner properties that bundles meals, beverages, spa treatments, golf, and safari activities. The product portfolio includes standalone offerings such as safari tours (spanning malaria-free, fly-in, walking, and group formats), Rovos Rail luxury train journeys, honeymoon trips, golf travel, adventure packages (gorilla trekking, diving), and family travel. These are available as individual products or combined into multi-destination itineraries. Blixen Tours operates exclusively as a travel agency and does not offer a technology platform, software, or API.
Differentiator
Problem solved
Functional benefit
Brands
- Blixen Tours VIP All Inclusive: A premium all-inclusive safari and beach travel package brand offered by Blixen Tours, featuring included accommodations, meals, drinks, safari activities, and wellness benefits.
Products and services
- Safarirejser (Safari Tours) Guided safari experiences across African destinations including South Africa, Kenya, Tanzania, Botswana, Namibia, Zimbabwe, Zambia, Rwanda, and Uganda. Options include Big 5 game drives, walking safaris, fly-in safaris, and malaria-free safari itineraries designed for individual travelers, couples, and families.
- Blixen Tours VIP All Inclusive A proprietary premium all-inclusive package offered at select partner lodges and resorts including Heritage Awali, Settlers Drift, and Royal Malewane. Bundles accommodation, all meals, selected beverages, safari activities, spa treatments, golf, and special experiences such as bush dinners and stargazing. Marketed as a differentiated upgrade tier above standard all-inclusive offerings.
- Skræddersyede rejser (Customized Travel Planning) Blixen Tours' primary bespoke service: personalized itinerary design, consultation, booking of accommodations and activities, and ground logistics coordination for luxury trips to Africa, the Indian Ocean, and the Middle East, tailored to individual customer preferences.
- Rovos Rail Luxury Train Travel Luxury train journeys aboard Rovos Rail, including routes such as Pretoria–Cape Town, Cape Town–Dar es Salaam, and Namibia Safari itineraries. Combines rail travel with safari game drives and luxury accommodations; Pullman Suite pricing from kr. 18,900.
- Bryllupsrejser (Honeymoon Trips) Curated romantic travel packages to luxury beach and safari destinations marketed for honeymoons, including properties such as Singita Kwitonda Lodge, Mnemba Island Lodge, and Seychelles resorts.
- Golfrejser (Golf Tours) Luxury golf travel packages to destinations including Mauritius (Ile aux Cerf, Anahita Golf Club), South Africa's Wineland, and golf-focused Rovos Rail itineraries (African Collage, Golf Safari).
- Adventure Rejser (Adventure Travel) Active and adventure-focused travel packages including gorilla trekking in Rwanda, chimpanzee trekking in Tanzania, hot air balloon safaris, diving and snorkeling in the Maldives, and multi-sport combination trips.
- Kombinationsrejser (Combination Trips) Multi-destination travel packages that combine safari experiences with beach holidays, city breaks, or train journeys, such as South Africa safari plus Mauritius beach stay, or Kenya safari combined with Seychelles.
- Rejser med børn (Family Travel) Family-oriented travel packages designed for traveling with children, including malaria-free safari options and resorts with kids' clubs, activity programs, and child-friendly amenities.
- Krydstogt (Cruises) Cruise offerings listed among the travel type categories on blixentours.dk, complementing the safari, beach, and train travel portfolio for customers seeking ocean-based luxury experiences.
Companies that use Blixen Tours A/S
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Blixen Tours A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blixen Tours A/S partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DRF - Danmarks Rejsebureau ForeningcoreBlixen Tours is a member of DRF, the Danish Travel Agency Association. This membership provides industry representation, advocacy, and adherence to professional standards in the travel industry.
- RejsegarantifondencoreBlixen Tours contributes to the Travel Guarantee Fund, providing financial protection for customers in case of insolvency. This is a mandatory requirement for licensed travel agencies in Denmark.
Scale indicators4 records
Expansion highlights4 records
Blixen Tours A/S competitors and assessment
Company assessmentDirect peers
- Micato Safaris: US-based luxury safari outfitter offering bespoke, high-touch African safari and Indian Ocean itineraries to affluent travelers. Highly comparable to Blixen Tours in product mix (curated multi-country safaris, lodge partnerships, premium pricing) and customer profile (HNW individuals seeking personalized service).
- Ker & Downey: Luxury safari and experiential travel operator offering custom itineraries across Africa, the Indian Ocean, and beyond. Comparable to Blixen Tours in deep destination expertise, premium lodge partnerships, and high per-booking transaction values.
- Rothschild Safaris: Boutique luxury safari outfitter designing bespoke African itineraries for ultra-high-net-worth clients. Comparable to Blixen Tours in its bespoke, high-touch service model and exclusive lodge access, though serving a global rather than Scandinavian clientele.
- Travel Concepts: Norwegian luxury travel agency offering high-end tailor-made trips to Africa, the Indian Ocean, and other exotic destinations. One of the most direct Scandinavian competitors to Blixen Tours, with similar customer base, product mix, and consultative booking model.
- Cazenove + Loyd: UK-based luxury tour operator designing bespoke high-end safaris and expeditions across Africa, Asia, and the Indian Ocean. Comparable to Blixen Tours in destination portfolio, bespoke curation, and premium positioning, serving a similarly affluent but geographically different customer base.
- African Travel Inc. Luxury tour operator specializing in customized African safaris and Indian Ocean extensions for North American travelers. Comparable to Blixen Tours in destination portfolio, bespoke itinerary design, and premium positioning, though with a US rather than Scandinavian customer base.
- Black Tomato: Boutique luxury experiential travel agency specializing in bespoke, design-led itineraries including African safaris and remote destinations. Comparable to Blixen Tours in its consultative model, curated luxury product, and emphasis on unique experiences for affluent travelers.
Broad incumbents
- Wilderness Safaris: Major African luxury safari operator with owned camps and partner properties across multiple countries. Comparable to Blixen Tours in luxury safari market share and destination coverage, but operates as a lodge owner/operator rather than a Scandinavian-facing travel agency.
- &Beyond: Large-scale luxury safari and travel brand owning and operating premium lodges and camps across Africa and beyond. Comparable to Blixen Tours in luxury safari positioning and destination breadth, but operates upstream as a supplier/operator rather than a pure distribution agency.
- Audley Travel: Larger UK-based tailor-made travel specialist with a country-by-country destination model spanning Africa, the Indian Ocean, and beyond. Comparable to Blixen Tours in bespoke service and curated itineraries, but at meaningfully greater scale and with a broader geographic and product remit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blixen Tours A/S social profiles
Digital presenceBlixen Tours A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blixen Tours A/S leadership team
Management profileNumber of profiles
Blixen Tours A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blixen Tours A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blixen Tours A/S
What does Blixen Tours A/S do?
Blixen Tours A/S is a Danish luxury travel agency that designs and sells bespoke, high-end travel packages to Africa, the Indian Ocean, and the Middle East. The company assembles custom itineraries combining international flights, transfers, partner lodge and resort accommodations, guided safari activities, meals, and curated experiences, including a proprietary 'Blixen Tours VIP All Inclusive' package offering premium inclusions at select partner properties.
Is Blixen Tours A/S a public or private company?
Blixen Tours A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blixen Tours A/S founded?
Blixen Tours A/S was founded in -1. It employs 1 to 10 people.
Where is Blixen Tours A/S based?
Blixen Tours A/S is headquartered in Løsning, Denmark, in the Europe region.
How does Blixen Tours A/S make money?
One revenue line is on record: package Tours Revenue.
Who are Blixen Tours A/S's main competitors?
Direct peers on record are Micato Safaris, Ker & Downey, Rothschild Safaris, Travel Concepts, Cazenove + Loyd, African Travel Inc. and Black Tomato. Broad incumbents are Wilderness Safaris, &Beyond and Audley Travel.
Does Blixen Tours A/S have an API?
No public API is recorded for Blixen Tours A/S.
What industry is Blixen Tours A/S in?
Blixen Tours A/S's product category is Luxury Travel Services. Its primary akta.pro industry code is THAKADAE, Luxury Multi-Day Tour Operators, with a secondary code of THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design. Its NAICS code is 561520 and its SIC code is 7900.