Manucurist
Manucurist is a Paris-based private nail care brand, founded 1996, that sells vegan, bio-sourced LED semi-permanent (Green Flash) and traditional (Green) nail polishes with patented KeraHCE+ strengthening technology directly to consumers globally across 30+ countries, with a recent Ulta Beauty US marketplace partnership.
- Company typePrivate
- Founded1996
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Manucurist does
Manucurist is a Paris-based, privately held nail care brand founded in 1996 that develops, manufactures (in France), and distributes vegan, bio-sourced nail polish and treatment systems directly to consumers globally. Its core technology stack rests on three product platforms: Green Flash™, an LED-curable semi-permanent polish offering up to 21-day wear and acetone-free peel-off removal; Green™, an air-drying bio-sourced polish with a 7-day wear claim; and Active™, a treatment polish range positioned as nail skincare. The company's primary technical differentiator is its patented KeraHCE+ technology embedded in the Base Coat Vitaminée, which combines three molecular actives with vitamins C and E to restructure keratin and strengthen nails under color — described as the first globally patented semi-permanent with a fortifying effect.
The business model is product-led direct-to-consumer commerce. Manucurist operates 18+ country-specific storefronts serving 30+ countries, with average per-unit pricing of approximately €19 for individual Green Flash polishes, €14 for Green polishes, and €69–€109 for starter kits. Distribution is anchored by owned e-commerce, complemented by a flagship boutique at 19 rue d'Enghien in Paris, a B2B/professional channel at pro.manucurist.com, and a recent Ulta Beauty UB Marketplace partnership in the United States (launched October 2025). Marketing is largely organic and earned-media driven, leveraging Instagram, TikTok, YouTube, and Pinterest, plus viral press coverage in HuffPost, InStyle, Marie Claire, Cosmopolitan, and W Magazine. The Green Addict loyalty program (powered by Rivo) and a content ecosystem including Green Flash Academy, virtual try-on, and nail diagnostic tools support retention. Manucurist reports 148,000+ product reviews and clinical-test outcomes (97% recommend, 96% find nails stronger after 21 days), though it has disclosed no revenue, funding history, or headcount.
Manucurist firmographics
Firmographics- Name
- Manucurist
- Legal name
- Manucurist
- Website
- https://manucurist.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manucurist is a Paris-based private nail care brand, founded 1996, that sells vegan, bio-sourced LED semi-permanent (Green Flash) and traditional (Green) nail polishes with patented KeraHCE+ strengthening technology directly to consumers globally across 30+ countries, with a recent Ulta Beauty US marketplace partnership.
- Ownership category
- akta.pro rank
Manucurist industry classification
Industry- Product category
- Nail Care Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)
- akta.pro secondary industries
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Hand & Foot Care (CRABAAAE)
Keywords
Where Manucurist is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Manucurist business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- E-commerce direct product sales: Manucurist generates revenue through direct-to-consumer sales of its nail care products via its owned e-commerce storefronts (manucurist.com, us.manucurist.com, uk.manucurist.com, and country-specific domains). Products include semi-permanent LED polishes (Green Flash), regular bio-sourced polishes (Green), Active nail treatment polishes, nail care accessories, and bundled starter kits. The model is primarily one-time purchase with a loyalty program (Green Addict) driving repeat purchases. The brand also sells to professionals via pro.manucurist.com and to third-party retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual nail polish colors (Green Flash and Green ranges) |
| Unit Pricing | Pay-as-you-go | Starter Kits and bundled sets |
| Unit Pricing | Pay-as-you-go | Accessories and consumables |
| Unit Pricing | Pay-as-you-go | Full-format kits and trousse bundles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
Manucurist product offering
Product offeringCore offering
Manucurist manufactures and sells vegan, bio-sourced nail polish systems direct-to-consumer and through professional channels. Its flagship Green Flash line is a LED-cured semi-permanent polish with patented KeraHCE+ technology providing up to 21-day wear and acetone-free peel-off removal, while the Green line offers an air-drying traditional polish with 7-day wear. The portfolio also includes Active treatment polishes, starter kits with LED lamps, kids' polish, nail art supplies, and accessories sold via country-specific e-commerce storefronts, a Paris boutique, a pro/distributor portal, and retailers such as Ulta Beauty.
Product overview
Manucurist is a French nail care brand offering three main product systems: Green Flash™ (semi-permanent LED polish with patented KeraHCE+ technology for up to 21-day wear and peel-off removal), Green™ (traditional air-drying bio-sourced polish with 7-day wear), and Active™ (treatment polishes for nail care). The portfolio includes complete starter kits with lamps and accessories, individual color collections (100+ shades across all lines), nail care products (Base Coat Vitaminée, Top Coats, removers), nail art supplies (glazed effect powders, biodegradable glitters), and specialized offerings for children and nail-biting prevention. The brand positions itself on clean beauty with up to 84% bio-sourced formulas, 9-12 free formulations, vegan and cruelty-free credentials, and Made in France production. Supporting services include a virtual try-on tool, nail diagnostic service, online tutorials via Green Flash™ Academy, and a loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Green Flash™: LED semi-permanent nail polish line that cures under LED lamp, offers up to 21-day wear, and removes without acetone via peel-off method. Bio-sourced up to 84%.
- Green™
- Active™
- Petite Manucurist™
Products and services
- Green Flash™ LED Semi-Permanent Polish Semi-permanent LED nail polish line that cures under an LED lamp (not UV) and provides up to 21-day wear with a peel-off removal method that requires no acetone or filing. Bio-sourced up to 84%, vegan, cruelty-free, and 9-free, with a strengthening Base Coat Vitaminée powered by patented KeraHCE+ technology.
- Green™ Air-Dry Nail Polish Traditional bio-sourced nail polish that air-dries without a lamp and delivers 7-day wear with up to 83% natural ingredients. Part of the Système Green™ three-step routine (Degraissant prep, Vernis traitants, Gouttes Séchantes).
- Active™ Treatment Polishes Nail treatment polish line that delivers care benefits alongside color, including hydration, strengthening, and color correction. Variants include Smooth (CC effect), Glow, Plump, Shine, Blur, and Bright.
- Green Flash™ Starter Kits Bundled kits including a compatible LED lamp, base coat, multiple color polishes, top coat, dissolvant, and removal clips, available in Kit Découverte (1 color), Starter Kit (3 colors), and Super Starter Kit (5 colors) configurations.
- Système Green™ (3-step routine) Three-step traditional polish routine including Degraissant (prep), Vernis traitants (color with treatment benefits), and Gouttes Séchantes (drying drops), achieving 7-day wear without a lamp.
- Base Coat Vitaminée Green Flash™ Strengthening base coat containing the patented KeraHCE+ technology with vitamins C and E, designed to fortify the nail plate under color and improve wear.
- Top Coat Xtrem Flash™ High-performance top coat for the Green Flash LED range, delivering extreme shine with a gel-like domed effect, up to 21-day wear, and peel-off removal.
- Top Coat Sunshine Gel-effect top coat for traditional Green polish, providing mirror shine and extending wear by approximately 3 days; uses a photo-sensitive formula to accelerate drying without a lamp.
- Dissolvant Doux Green Flash™ Acetone-free nail polish remover for Green Flash semi-permanent polish, enabling peel-off removal without damaging nails, with optional subtle shimmer finish.
- LED Curing Lamps LED curing lamps for Green Flash semi-permanent polish, including a Premium 36W professional-grade design and a Slim 24W portable option.
- Vernis Kids Children's nail polish line within the Green product family, formulated with gentle ingredients suitable for younger users.
- Vernis Amer (Anti-Bite Polish) Bitter-tasting bio-sourced nail polish formulated to help stop nail biting by creating an unpleasant taste experience.
- Active™ Blur Blurring nail treatment polish providing a matte velvety rose finish; acts as a CC polish for nails with a soft-focus blurring effect.
- Active™ Glow Hydrating treatment polish with a glossy finish providing a rosy glow effect, available in Raspberry, Blueberry, Cranberry, and Grape variants.
- Gouttes Séchantes Quick-dry drops for traditional Green polish that accelerate drying to 1 minute and enrich the formula with ceramides to nourish cuticles.
- Poudres Glazed Effects Glazed effect powders in White, Pink, Blue, and Golden variants for creating glazed-donut style nail finishes.
- Paillettes Biodégradables Biodegradable glitter nail art products available in Holo, Bordeaux, Blush, Black Diamond, Copper, and Gold finishes.
Quantifiable outcome
- 97% of users recommend Green Flash to their surroundings (clinical test, 26 people, 21 days)
- +4 more outcomes
Companies that use Manucurist
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Manucurist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Manucurist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ulta BeautycoreManucurist products are distributed through Ulta Beauty's UB Marketplace (launched October 2025), which features over 100 brands. The marketplace integrates with Ulta's existing online store, allowing customers to earn rewards (though points cannot be redeemed on marketplace items). This partnership provides Manucurist access to Ulta's large US consumer base and elevates brand positioning as a prestige clean beauty nail brand.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Manucurist competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Manucurist social profiles
Digital presenceManucurist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manucurist leadership team
Management profileNumber of profiles
Profiles1 record
Manucurist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manucurist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manucurist
What does Manucurist do?
Manucurist manufactures and sells vegan, bio-sourced nail polish systems direct-to-consumer and through professional channels. Its flagship Green Flash line is a LED-cured semi-permanent polish with patented KeraHCE+ technology providing up to 21-day wear and acetone-free peel-off removal, while the Green line offers an air-drying traditional polish with 7-day wear. The portfolio also includes Active treatment polishes, starter kits with LED lamps, kids' polish, nail art supplies, and accessories sold via country-specific e-commerce storefronts, a Paris boutique, a pro/distributor portal, and retailers such as Ulta Beauty.
Is Manucurist a public or private company?
Manucurist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manucurist founded?
Manucurist was founded in 1996. It employs 11 to 50 people.
Where is Manucurist based?
Manucurist is headquartered in Paris, France, in the Europe region.
How does Manucurist make money?
One revenue line is on record: E-commerce direct product sales.
Does Manucurist have an API?
No public API is recorded for Manucurist.
What industry is Manucurist in?
Manucurist's product category is Nail Care Cosmetics. Its primary akta.pro industry code is CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color), with a secondary code of CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies). Its NAICS code is 456120 and its SIC code is 2840.