Cheil México

What Cheil México does

Cheil México, S.A. de C.V. is a wholly-owned subsidiary of South Korea-headquartered Cheil Worldwide Inc. and operates as a full-service B2B advertising and marketing agency in Mexico. Established in January 2003 with a 15-person team as Cheil's first Latin America office, the agency has operated for 22 years as of 2025 and is ranked among the Top 12 advertising agencies in Mexico by Merca 2.0 (2023). It serves enterprise clients with end-to-end omnichannel marketing services spanning strategy, creativity, digital platforms, media planning and programmatic buying, data analytics, retail/point-of-sale execution, and sales force consulting. Marquee accounts include Samsung (global agency-of-record relationship), Penguin Random House, and Cuadernos Estrella.

The agency operates a 360-degree service model covering offline, online, and retail environments, with specific productized offerings including Digital Platform Development, Media Planning & Programmatic, Data Analysis & Business Intelligence, Live Commerce Services, Neuromarketing Research (facial coding, eye tracking, EEG), Vertical Video Marketing, TikTok Shop integration services, and the Club Samsung affiliate marketing program (5% commission on sales). A notable proprietary asset is the first longitudinal gaming consumption study in Latin America (9 countries), launched September 2025, which extends the agency's capability into regional consumer insights and positions it for the gaming and entertainment vertical. Distribution is direct enterprise sales via WhatsApp, dedicated email, and a New Business Director; marketing is supported through an owned blog, LinkedIn, Facebook, Instagram, TikTok, and earned media.

The business model is professional-services B2B, with pricing quoted per client project and a stated preference for multi-year contracts. Revenue mechanics are not publicly disclosed. The entity is privately held, registered in Ciudad de México (Miguel Hidalgo), and operates as a subsidiary within Cheil Worldwide's global network of 53 offices across 46 cities with 6,500 employees worldwide (Cheil Worldwide is the 10th largest global advertising network per AdAge). The single customer concentration risk is substantial, with Samsung serving as the global anchor account, partially offset by 2025 diversification into publishing and consumer/education verticals. Recent leadership change — the appointment of CEO Wonjun Jang — signals a strategic repositioning toward intervening in client business decisions and data rather than purely executing campaigns.

Name

Cheil México

Legal name

Cheil México, S.A. de C.V.

Website

https://blogcheilmexico.com.mx

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Cheil México is a full-service B2B advertising and marketing agency operating in Mexico, offering omnichannel creative, digital, retail, and data analytics services to enterprise clients such as Samsung, Penguin Random House, and Cuadernos Estrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing creative strategy, digital marketing, media planning, and execution services to enterprise clients in Mexico.
2. Retail and Point-of-Sale Services: Comprehensive retail marketing including in-store activations, sales force management, and experiential marketing across the consumer journey.
3. Digital Platform Development: Development of digital platforms and online experiences for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cheil México is a full-service advertising and marketing agency providing omnichannel services spanning strategy, creativity, and execution. Its core offerings include digital platform development, media planning and programmatic buying, data analysis and business intelligence, live commerce, neuromarketing research, vertical video marketing, and retail and point-of-sale activation for enterprise brand clients across Mexico.

Product overview

Cheil México is a full-service advertising and marketing agency providing omnichannel services. The agency offers a comprehensive portfolio spanning strategy, creativity, and execution across offline, online, and retail channels. Core service offerings include Digital Platform Development, Media Planning & Programmatic, Data Analysis & Business Intelligence, Live Commerce Services, Neuromarketing Research, and Vertical Video Marketing. The agency also develops proprietary research products like the Gaming Consumer Insights study conducted across Latin America, and manages client programs such as the Club Samsung affiliate marketing initiative. The company's DNA is omnichannel capabilities, having managed projects across offline, online, and point-of-sale environments for over two decades.

Differentiator

Problem solved

Functional benefit

Brands

• Club Samsung: An affiliate marketing program developed by Cheil México in partnership with Samsung, allowing participants to earn commissions by promoting Samsung products.

Products and services

• Digital Platform Development Custom development of digital platforms serving as the technical foundation for client digital transformations and online presence, for enterprise brand clients.
• Media Planning & Programmatic Strategic media planning and programmatic advertising buying services to optimize client ad spend across digital channels, for enterprise brand clients.
• Data Analysis & Business Intelligence Data analytics and business intelligence capabilities to generate sustained brand and business results through actionable insights, for enterprise brand clients.
• Gaming Consumer Insights Longitudinal gaming consumption study and research services providing strategic insights about gamer audiences across Latin America, for brands targeting gaming, Gen Z, and Gen Alpha segments.
• Club Samsung Affiliate marketing program developed with Samsung where participants earn 5% commission on sales generated through personalized referral links, for participants promoting Samsung products.
• Live Commerce Services Real-time shopping experiences combining live streaming with e-commerce capabilities to drive audience engagement and immediate conversions, for retail and consumer brand clients.
• Neuromarketing Research Neuroscience-based marketing research including facial coding systems, eye tracking, and electroencephalogram analysis to measure consumer emotional responses to advertising, for brands seeking deeper consumer insight.
• Vertical Video Marketing Short-form vertical video content strategy and production for platforms like TikTok, optimized for mobile-first consumption and higher engagement rates, for brands targeting mobile-first audiences.
• TikTok Shop Services TikTok Shop integration and strategy services helping brands sell directly through TikTok's social commerce platform in Mexico, for brands seeking social commerce distribution.

Quantifiable outcome

• Galaxy S24 Ultra campaign achieved 26.7% engagement rate with vertical video format vs 0.4% with horizontal format, with cost per interaction reduced to $0.01 vs $0.45
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Cuadernos EstrellaflagshipStrategic or Co-development Partner · 1 July 2025Cuadernos Estrella, a beloved Mexican stationery brand with over 75 years of history, selected Cheil México as their new communication agency for creative and digital strategy. The partnership represents a key new business win for 2025.
• Penguin Random HouseflagshipStrategic or Co-development Partner · 1 May 2025Multiple campaigns developed including 'Nacida Rebelde' for the 'Cuentos de Buenas Noches para Niñas Rebeldes' book relaunch and 'Maratón de Lectura 2025'. Cheil developed creative strategy and visual campaign elements including outdoor murals.
• SamsungcoreStrategic or Co-development Partner · 1 January 2024Cheil is the global agency for Samsung, handling marketing, advertising, and digital strategy. Recent projects include Club Samsung affiliate marketing program and Galaxy S24 Ultra campaign launch. The relationship spans multiple years of continued partnership.
• U-tópicasminorGTM or Marketing PartnerUrban reading spaces activated for the Maratón de Lectura 2025 campaign as 'Espacios Bookfriendly' locations.
• Casa TasselminorGTM or Marketing PartnerPartner venue for 'Espacios Bookfriendly' activation during Maratón de Lectura 2025.
• Somos VocesminorGTM or Marketing PartnerPartner venue for 'Espacios Bookfriendly' activation during Maratón de Lectura 2025.
• Gaming BrandsminorStrategic or Co-development PartnerCheil México conducted the first longitudinal gaming consumption study in Latin America across 9 countries, providing insights for gaming brands to develop effective strategies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grey Mexico: WPP-owned global creative agency with established Mexico operations offering creative, digital, and integrated marketing services. Directly competes with Cheil México for enterprise brand mandates in the Mexican market.
• McCann Mexico: IPG-owned global advertising network with deep Mexico operations, delivering creative, digital, and brand strategy work to enterprise clients. Direct competitor for the same multinational enterprise brand clients and integrated marketing mandates.
• Leo Burnett Mexico: Publicis-owned global creative agency operating in Mexico, competing for the same enterprise brand creative mandates and offering comparable brand-building capabilities to Cheil México's portfolio.
• Ogilvy Mexico: WPP-owned global creative network operating in Mexico with full-service advertising, digital, and brand strategy capabilities. Directly competes with Cheil México for the same multinational enterprise brand clients and runs a comparable 360° service model in the Mexican market.
• Publicis Mexico: Publicis Groupe's Mexico operations providing creative, media, digital, and commerce services to enterprise brands. Directly comparable global network with a similar full-service offering and enterprise client focus in the Mexican market.
• BBDO Mexico: Omnicom-owned global creative network with a major Mexico presence, offering creative advertising, digital, and integrated brand services. Directly comparable as a Top-tier multinational agency competing for the same enterprise brand budgets Cheil México targets.
• VMLY&R Mexico: WPP-owned global digital and brand experience agency operating in Mexico, focused on digital transformation, commerce, and customer experience. Comparable to Cheil México's digital platform development, ecommerce, and live commerce capabilities.
• Dentsu Mexico: Japanese-origin global advertising network (like Cheil) with significant Mexico operations spanning creative, media, and digital services. Particularly comparable as an Asia-headquartered network expanding into Latin America, with overlapping enterprise client roster.
• Havas Mexico: Global advertising and communications network with established Mexico operations offering creative, media, and integrated services. Directly comparable full-service model competing for the same Mexican enterprise client base.
• TBWA Mexico: Omnicom-owned global creative-disruption network with Mexico presence, competing for the same creative-led enterprise brand clients. Comparable in offering creative strategy, digital, and integrated campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CheilMexico
• LinkedInlinkedin.com/company/cheil-mexico
• Instagraminstagram.com/cheil_mexico
• TikToktiktok.com/@cheil_mexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheil México