Keurslager cees blokdijk

What Keurslager cees blokdijk does

Keurslager Cees Blokdijk is a traditional Dutch artisanal butcher shop operating as a sole proprietorship from a single storefront at Nieuwstraat 68 in Medemblik, Netherlands, established in 1988 and operating as part of the national Keurslager franchise network. The business serves the local Medemblik community and surrounding North Holland area with fresh beef, pork (including Livar specialty monastery pork), lamb, veal, and farm chicken, alongside an in-house worstmakerij producing artisanal sausages and cured meats. Its product portfolio extends into prepared convenience offerings, including daily fresh meals under the Keurslager Culinair line, per-person gourmet sets, barbecue packages, filled sandwiches, and salads, supplemented by refrigerated trailer rental for off-site events.

The business generates revenue through direct retail meat sales, an online webshop for pickup orders, curated event and gourmet packages, gift card sales (redeemable across the nationwide Keurslager network), and a loyalty program (Spaarpas) that offers approximately 32% savings value on redeemed points. Distribution is anchored by the physical storefront (Monday-Saturday opening hours, closed Sunday) supplemented by the webshop and the franchise network for gift card acceptance. Technology integration is limited to consumer-facing commerce: the Keurslager mobile app (iOS/Android), webshop platform, and adoption of OneGrain salt reduction technology enabling up to 40% sodium reduction in products. Customer engagement is supported through in-store advisory service, weekly recipe features, seasonal promotions, and the loyalty app. The eight-employee operation shows no evidence of recent acquisitions, funding activity, geographic expansion beyond Medemblik, or leadership changes, consistent with a mature, stable local retail franchise rather than a scaling enterprise.

Name

Keurslager cees blokdijk

Legal name

Keurslager Cees Blokdijk

Website

https://blokdijk.keurslager.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Keurslager Cees Blokdijk is a traditional Dutch artisanal butcher established in 1988 in Medemblik, serving the local North Holland community with fresh meats, in-house sausages, prepared meals, and event catering as part of the Keurslager franchise network.

Ownership category

akta.pro rank

Product category

Retail Butcher / Specialty Meat Shop

NAICS

Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Artisan butcher shop
• Fresh meat retail
• In-house sausage making
• Prepared meal service
• Barbecue catering packages

Headquarters

HQ city

Medemblik

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Meat Sales: Direct retail sales of fresh meat, processed meats, specialties, and prepared foods through the physical storefront in Medemblik. Revenue generated from individual consumer purchases of artisanal butcher products including beef, pork, lamb, veal, and poultry.
2. Online Ordering (Webshop): E-commerce platform at webshop.blokdijk.keurslager.nl allowing customers to order products online for pickup. Supports various product categories including gourmet packages, barbecue packages, and meal orders.
3. Gourmet and Event Packages: Sale of curated gourmet, barbecue, and fondue/steak grill packages priced per person. Includes options like 'Gourmet Royaal' at €10.95/p.p. and 'Gourmet de Luxe' at €12.00/p.p.
4. Meal Service (Keurslager Culinair): Fresh daily meal preparation and sale including stamppots, pastas, rice table dishes, oven dishes, poke bowls, and meal salads. Customizable meals prepared in-house daily.
5. Cold Storage Trailer Rental: Rental of refrigerated trailers for customers hosting events off-site. Provides additional convenience revenue for party/event catering needs.
6. Gift Cards: Sale of gift cards valid at all Keurslager locations in the Netherlands. Cards available from €5 in-store or digitally via cadeaubon.nl. Valid for 3 years from purchase/activation.
7. Savings/Points Program: Loyalty program where customers earn points worth €0.05 per euro spent. Points can be redeemed for merchandise gifts in the cadeaushop or for in-store purchases, offering approximately 32% savings value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Keurslager Cees Blokdijk is a traditional Dutch artisanal butcher shop that retails fresh cuts of beef, pork (including Livar monastery pork), lamb, veal, and farm chicken alongside in-house sausages, cured meats, salads, filled sandwiches, and daily prepared meals. The business supplements core meat retail with curated event offerings (barbecue packages, gourmet sets), gift cards, a loyalty points program, and refrigerated trailer rental for off-site events, serving individual consumers through its Medemblik storefront and online webshop for pickup.

Product overview

Keurslager Cees Blokdijk is a traditional Dutch butcher shop established in 1988 in Medemblik, operating as part of the national Keurslager chain. The business offers a comprehensive portfolio of fresh and prepared meat products centered around a physical retail store with an integrated online ordering platform. Core offerings include fresh cuts of beef (rundvlees), pork including Livar specialty pork, farm-raised chicken (boerderijkip), lamb (lamsvlees), and veal (kalfsvlees), along with artisanal in-house products from their sausage workshop (worstenmakerij). The portfolio expands through prepared convenience foods including Keurslager Culinair daily fresh meals, gourmet meal sets (Gourmet Royaal and Gourmet de Luxe), barbecue packages, filled sandwiches (belegde broodjes), various salads (saladeschotels and schepsalades), and seasonal specials. The business supplements its core products with a loyalty program (spaarpas), gift cards (cadeaukaart), and a mobile app for customer engagement. All products emphasize fresh, high-quality ingredients with a focus on artisanal craftsmanship and traditional Dutch butchery.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Webshop Bestellen Online ordering platform allowing customers to browse and purchase fresh meats, prepared meals, barbecue packages, and gourmet selections for pickup at the Medemblik store.
• Keurslager Culinair Maaltijden Freshly prepared daily meals including stamppotten, pasta dishes, oven dishes, rice table, poke bowls, and meal salads, prepared in-house daily for convenient dining.
• Barbecuepakketten Barbecue packages featuring assorted grilled meats, skewers, ribs, and accompaniments for outdoor dining occasions, available with per-person pricing.
• Gourmetschotels Gourmet meal sets including Gourmet Royaal (€10.95/p.p.) and Gourmet de Luxe (€12.00/p.p.) featuring premium cuts like wagyu beef, veal tenderloin, and marinated chicken for at-home fondue, stone-grill, or gourmet cooking.
• Belegde Broodjes Freshly prepared filled sandwiches using freshly baked pistolets and rolls, topped with meat products and salads, made to order while customers wait.
• Saladeschotels and Schepsalades Prepared salad dishes (huizensalade, zalmsalade, Radboudsalade, scharrel-ei salade) and self-serve salads (kip-kerriesalade, vleessalade, filet du Parma, filet americain) for bread, crackers, or toast.
• Worstenmakerij Producten Artisanal sausage and cured meat products produced in-house including gekookte worst, rookworst, grillworst met kaas, spareribs, and salades.
• Vleeswaren Fresh and cured meats including Zeeuws spek, runderrollade, runderrosbief, fricandeau, achterham, schouderham, beenham, and varkensrollade.
• Luxe Maaltijden Specials Ready-to-cook luxury items including Katenhaasje, Saltabucco filet, Radboudschnitzel, Toscaanse rundvleesrolletjes, and Muiderslotjes prepared with quality meats and marinades.
• Barbecuesauzen en Bijgerechten Barbecue sauces including satésaus, knoflooksaus, joppiesaus, and shoarmasaus, plus side dishes like BBQ rauwkostsalade, rundvleessalade, kartoffelsalade, and zalmsalade.
• Keurslager App Mobile application available on Google Play and iOS App Store enabling customers to earn and redeem loyalty points, view recipes, and access a digital loyalty card.
• Keurslager Cadeaukaart Gift cards available from €5, valid for 3 years from purchase or activation, redeemable at all Keurslager locations in the Netherlands, also available digitally via cadeaubon.nl.
• Spaarpas Spaarprogramma Loyalty program offering 32% savings advantage on purchases, where customers earn loyalty points worth €0.066 per euro spent, redeemable for exclusive gifts or in-store purchases.
• Koelwagen Verhuur Refrigerated trailer rental service for outdoor events and off-site parties, bookable by calling 0227-543892.

Quantifiable outcome

• Salt reduction of up to 40% while improving taste perception
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• John de GrootcoreOthersPrimary cattle supplier from Heerle, providing Dutch beef for the butcher shop. Long-standing relationship with known provenance of cattle including feed information. Part of the transparent sourcing commitment for quality assurance.
• LivarflagshipStrategic or Co-development PartnerLivar is a premium pork brand from monastery pigs raised at Abdij Lilbosch in Limburg. Keurslager Blokdijk is recognized as a 'Geselecteerd Livar Specialist' - part of an elite group authorized to sell Livar products. The partnership involves exclusive access to this specialty pork characterized by rich flavor from traditional free-range farming.
• Vereniging tot het houden van Jaarlijkse Paasveetentoonstellingen van Vee te SchagenminorOthersAssociation organizing the annual Easter cattle exhibition in Schagen, established in 1893. Keurslager Blokdijk participates annually and has won multiple prizes, demonstrating quality commitment. The event allows butchers to showcase their meat quality standards.
• Boerderijkip (Farm Chicken)minorOthersSourcing partnership for slow-growing Hubbard breed farm chickens. These chickens have more space, natural daylight cycles, 100% plant-based feed (70% grain), and minimal antibiotic use. Represents commitment to animal welfare and quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ginger Pig: UK multi-location premium butcher specializing in heritage-breed pork, beef, lamb and house-made charcuterie with farm-traceable sourcing. Directly comparable as a craft-butcher brand emphasizing provenance, in-house curing, and prepared-meal offerings versus supermarket competition.
• Donald Russell: UK premium mail-order butcher focused on grass-fed, traceable beef, lamb, pork and prepared meat packs delivered direct to consumer. Comparable on the webshop/catering-pack side of Blokdijk's business and as a digital alternative for shoppers in rural catchments.
• Keurslager Franchise Network (peer stores): The national Keurslager chain of which Blokdijk is an affiliate. Other Keurslager outlets run the same business model (single-shop craft butcher, in-house sausage making, webshop, app, gift-card program) and collectively provide the most apples-to-apples peer comparison for like-for-like performance benchmarking.
• Brandt & Levie: Amsterdam-based Dutch craft butcher and charcuterie maker known for artisanal sausages, cured meats, and prepared foods. Directly comparable as a Dutch independent specialist butcher combining retail, in-house worstmakerij, and chef/restaurant supply, just at a larger urban scale.
• Lidgate Butchers: Long-established London butcher with in-house dry-aging, charcuterie, and seasonal prepared foods, also running an event/catering arm. Strongly comparable as a heritage single-shop craft butcher with prepared-meal/event adjacencies and emphasis on sourcing provenance.

Emerging players

• Pit & Pit (Slagerij / catering): Dutch online-focused game and specialty meat retailer emphasizing provenance, slow-growing breeds, and home delivery. Comparable as a digitally native challenger in the premium/specialty Dutch meat retail space that overlaps with Blokdijk's curated-pork and farm-chicken lines.
• Crisp (online grocer): Dutch online-only specialty grocer delivering fresh produce, meats, and prepared meals direct to consumers. Comparable on digital direct-to-consumer meat delivery and prepared-meal positioning; an emerging alternative that competes with Blokdijk's webshop for convenience-led shoppers.

Broad incumbents

• Jumbo Supermarkten: Major Dutch supermarket group operating butcher counters and private-label premium meats (including La Place-style prepared meals). Represents the broad-incumbent competitive pressure on independent butchers for both fresh cuts and prepared-meal occasions.
• Albert Heijn (butcher counters / AHPremium): Leading Dutch supermarket chain, the main channel competitor for fresh meat sales in the Netherlands. While not a specialty butcher, its in-store butcher counters and AH Premium line compete head-on with independent Keurslagers for everyday and premium meat occasions.

Regional players

• Tom Parker Butchers: Independent UK butcher with multiple locations in the North West offering house-cured bacon, sausages, and event catering. Comparable in scale and product mix to Blokdijk, but operates in a different geography so it does not directly compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keurslager-cees-blokdijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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