Blomdahl Medical AB

What Blomdahl Medical AB does

Blomdahl Medical AB is a privately held Swedish company founded in 1985 in Halmstad, specializing in hypoallergenic jewellery and medical ear and nose piercing. The company designs and manufactures jewellery from pure titanium and nickel-free medical-grade plastic, developed in consultation with dermatologists, with all production carried out in Sweden under ISO 13485 medical-device quality management standards and full traceability. Its product portfolio covers earrings, necklaces, bracelets, rings, anklets, and nose jewellery for women, children, and men, complemented by sterile single-use medical piercing instruments and accessories, all marketed under the 'Caring Jewellery' sub-brand. Blomdahl's piercings use a proprietary hygienic method developed from healthcare standards and are performed by certified partner piercers trained through its own courses.

The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce storefronts in Sweden, Denmark, Germany, and Austria, a B2B wholesale portal (b2b.blomdahl.com) for distributors, and a physical retail store finder across Sweden. Pricing is unit-based across three tiers — entry-level plastic earrings (SEK 164-205), mid-range titanium earrings (SEK 247-309), and premium titanium jewellery up to SEK 959 — with comparable EUR pricing in Austria. Revenue streams therefore consist of consumer retail sales, professional piercing services delivered through certified retail partners, and B2B wholesale of the full jewellery and piercing consumables range. The company claims distribution in more than 30 countries and reports headcount in the range of 29-50+ employees concentrated at its Halmstad headquarters. Blomdahl holds ISO 13485:2016 certification (Certificate 0105668-03, valid through 2026-06-01) alongside additional product conformity and children's product safety certificates, and has implemented EU product safety compliance including choking-risk warnings on small-parts jewellery.

Name

Blomdahl Medical AB

Legal name

Blomdahl Medical AB

Website

https://blomdahl.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Blomdahl Medical AB is a Swedish, ISO 13485-certified manufacturer founded in 1985 that designs and produces hypoallergenic titanium and nickel-free plastic jewellery and sterile medical ear/nose piercing instruments, selling direct-to-consumer across Europe and through certified piercer and B2B distributor channels in 30+ countries.

Ownership category

akta.pro rank

Product category

Hypoallergenic Medical Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Surgical and Medical Instrument Manufacturing (339112), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)

akta.pro secondary industries

Custom Body Jewelry & Piercing Jewelry (Made-to-Measure) (CRAKAHAL), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Hypoallergenic jewellery
• Medical piercing devices
• Titanium earrings
• Nickel-free jewellery
• ISO 13485 manufacturing

Headquarters

HQ city

Halmstad, Halland

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery retail sales: Direct-to-consumer sales of hypoallergenic jewellery including earrings, necklaces, bracelets, rings, anklets, and nose jewellery. One-time purchase model with products ranging from entry-level to premium price points.
2. Medical piercing services: Professional ear and nose piercing services offered through certified/partner retailers and trained piercers. The jewellery used for piercing is specifically designed to facilitate healing and is developed in consultation with skin specialists.
3. B2B/distributor sales: Wholesale distribution of jewellery and piercing products to retailers through B2B portal (b2b.blomdahl.com). Products include full assortment of earrings, bracelets, necklaces, rings, anklets, nose jewellery, and piercing supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blomdahl Medical AB designs and manufactures hypoallergenic jewellery (earrings, necklaces, bracelets, rings, anklets, nose jewellery) in medical-grade titanium and nickel-free plastic at its ISO 13485-certified facility in Halmstad, Sweden. The company also produces sterile, single-use medical piercing instruments and trains certified piercers to deliver ear and nose piercing services through retail partners.

Product overview

Blomdahl Medical AB is a Swedish jewellery manufacturer and medical piercing company founded in 1985, specializing in hypoallergenic jewellery for adults, children, and men. The product portfolio centers on skin-friendly earrings (in titanium and nickel-free plastic), necklaces, bracelets, rings, anklets, and nose jewellery, complemented by medical piercing instruments and accessories like jewellery cases. The company operates under the 'Caring Jewellery' sub-brand, emphasizing responsible Swedish manufacturing with hypoallergenic materials. All jewellery is designed and manufactured in Sweden according to ISO 13485 quality standards, developed in consultation with dermatologists to ensure skin safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Titanium Earrings

Quantifiable outcome

• Jewellery certified according to ISO 13485 - the quality management standard for medical devices
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Certified Piercers (Retail Partners)coreChannel Partner/ Reseller/ DistributorBlomdahl trains and certifies professional ear piercers across Sweden and Denmark through their training courses. Certified piercers receive training on the medical piercing method and can use Blomdahl products and branding. Stores offering piercing services are listed in the store finder.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studex: Studex is one of the world's largest manufacturers of medical ear-piercing systems and sterile single-use cartridges, directly comparable to Blomdahl's medical piercing instruments and certified-piercer network. Both companies target the same retail and clinical piercing channels with dermatologist-endorsed, hypoallergenic products.
• Noel Piercing: Noel Piercing offers ear-piercing systems and starter jewellery for retail and pharmacy channels, with a focus on safety, hygiene, and skin-friendly materials — directly overlapping Blomdahl's certified-piercer and starter-stud proposition.
• Ti2 Titanium Jewellery: Ti2 Titanium specialises in titanium jewellery for sensitive skin and piercings, directly competing with Blomdahl's titanium earrings, rings, and body-jewellery lines. Both brands target the same hypoallergenic-material customer segment.
• Caflon: Caflon manufactures medical ear-piercing instruments and hypoallergenic starter studs distributed through pharmacies, beauticians, and jewellery retailers across the UK and Europe. It competes head-to-head with Blomdahl in the certified-piercer and medical-piercing category.
• Inverness Corporation: Inverness is a global medical ear-piercing system provider with sterile single-use cartridges and a worldwide network of certified piercers. Its product offering, distribution model, and clinical positioning closely mirror Blomdahl's medical piercing business.

Broad incumbents

• Mejuri: Mejuri is a digitally native fine-jewellery brand with a broad DTC platform, frequently used as a comparable for vertical, direct-to-consumer jewellery businesses. While not medically positioned, it competes for the same everyday-wear jewellery wallet share as Blomdahl.
• Pandora: Pandora is a global mass-market jewellery incumbent with a broad earring, charm, and piercing-jewellery assortment. Its scale, retail network, and growing ear-stack category overlap make it a relevant comparable for Blomdahl's everyday-wear earrings, though it does not focus on medical-grade hypoallergenic positioning.
• Monica Vinader: Monica Vinader is a premium everyday-jewellery brand with strong DTC and omnichannel retail in Europe, comparable to Blomdahl on premium everyday earrings, sustainability messaging, and direct-to-consumer gifting positioning.

Emerging players

• Aurate New York: Aurate is a direct-to-consumer fine-jewellery brand emphasising ethically sourced materials and everyday wearability, partially overlapping with Blomdahl's Caring Jewellery sub-brand and sustainable-Sweden positioning.
• Studs (ear-piercing brand): Studs is a US-based DTC ear-piercing studio chain with proprietary piercing services and curated jewellery, comparable to Blomdahl's combined piercing-service-plus-jewellery model and its emphasis on safe, modern ear piercing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWcRl3IHgPE-CG5J63fzwHg
• Facebookfacebook.com/blomdahlofficial
• Instagraminstagram.com/blomdahlofficial
• LinkedInlinkedin.com/company/blomdahl-medical-sweden

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blomdahl Medical AB