Blonde Design
Blonde Design is an Australian handmade jewellery label founded in 2019, selling solid sterling silver and 9ct gold pieces alongside hands-on ring-making, wedding band, and corporate workshops across six Australian cities via Shopify and physical studios.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blonde Design does
Blonde Design (legal entity: blonde.design) is a privately held Australian handmade jewellery label founded in 2019 by Oscar in Sydney. The company designs, makes, and sells solid Sterling Silver 925 and 9ct gold jewellery — organized into the PLAY!, Rings, Neck and Wrist collections — all produced to order in its Sydney studio. Its core technology is traditional lost-wax casting combined with silversmithing and goldsmithing fundamentals (sawing, annealing, soldering, filing, polishing), with no proprietary tooling beyond standard jeweller's equipment.
The business operates a hybrid physical-digital model. Through six Australian studio locations in Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra (three flagship stores plus three partner venues), it runs two-hour ring-making classes from $108, premium wedding band workshops at $716 per couple, and corporate team-building sessions for up to 13 people. A parallel e-commerce storefront on Shopify (blondestore.com.au) sells finished jewellery and a $429 Beginner Jewellery Tool Kit that ships with Patreon tutorial access, extending the brand into at-home DIY. International shipping and multi-currency checkout are enabled.
The customer base is fragmented and consumer-led: individuals, couples, friend groups and small corporate teams. Marketing is driven primarily through Instagram, Facebook and TikTok visual content, supported by 5,657 verified customer reviews averaging 4.88–4.97 stars across cities. The company is bootstrapped with no disclosed venture funding, operates with approximately six employees, and is governed under Australian law.
Blonde Design firmographics
Firmographics- Name
- Blonde Design
- Legal name
- blonde.design
- Website
- https://blondestore.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Blonde Design is an Australian handmade jewellery label founded in 2019, selling solid sterling silver and 9ct gold pieces alongside hands-on ring-making, wedding band, and corporate workshops across six Australian cities via Shopify and physical studios.
- Ownership category
- akta.pro rank
Blonde Design industry classification
Industry- Product category
- Handmade Jewellery
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)
- akta.pro secondary industries
- Bridal Jewelry Customization & Bespoke (CRAKACAG), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)
Keywords
Where Blonde Design is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Blonde Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Others
Revenue model
- Jewellery Product Sales: Sale of handmade rings, necklaces, bracelets, and pendants in solid sterling silver 925 and 9ct gold. Products are made to order in Sydney studio.
- Ring-Making Classes: In-person 2-hour jewellery making workshops teaching silversmithing techniques. Participants make rings during class with option to upgrade to gold. Classes available in 6 Australian cities.
- Wedding Band Workshops: Premium 2-hour bespoke wedding band workshops for couples. Includes private tuition, all materials, champagne, and two handmade wedding rings. Priced at $716 USD.
- Corporate Workshops: Team-building jewellery making workshops for corporate groups up to 13 people. Two-hour sessions where teams craft rings together.
- Jewellery Tool Kits: Sale of beginner jewellery making toolkits containing tools, sterling silver materials for 6 rings, and access to tutorial content. Priced at $429 USD.
- Custom Design Services: Bespoke custom jewellery design services starting at $250, for unique one-off pieces tailored to customer specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Organic Ring Making Class with Gemstones |
| One time/ perpetual license | Pay-as-you-go | Sydney Ring Making Classes |
| One time/ perpetual license | Pay-as-you-go | Wedding Band Ring Workshops |
| One time/ perpetual license | Multi-year contract | Corporate Team Building Workshops |
| Unit Pricing | Pay-as-you-go | Beginner Jewellery Tool Kit |
| Unit Pricing | Pay-as-you-go | PLAY! Collection Rings |
| Unit Pricing | Pay-as-you-go | Necklaces and Bracelets |
| Unit Pricing | Pay-as-you-go | Custom Design Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Blonde Design product offering
Product offeringCore offering
Blonde Design makes and sells handmade jewellery in solid Sterling Silver 925 and 9ct gold — including rings, necklaces, bracelets, pendants and cuffs — through its own Shopify store and physical studios, and runs hands-on jewellery-making workshops and bespoke wedding band classes across six Australian cities. It also sells a Beginner Jewellery Tool Kit for at-home ring making and offers custom one-off design services starting at $250.
Product overview
Blonde Design is a small jewellery label offering handmade jewellery, hands-on workshops, and curated toolkits. The product portfolio includes three core jewellery collections: the PLAY! Collection (rings, pendants, bracelets), Rings Collection, Neck Collection, and Wrist Collection—all handmade to order in Sydney from solid Sterling Silver 925 and 9ct gold sourced in Australia. Workshop offerings include ring making classes across six Australian cities, bespoke wedding band workshops for couples, and corporate team building workshops. The Beginner Jewellery Tool Kit enables at-home ring making with comprehensive tools, materials, and tutorial access. Custom design services are available for bespoke pieces starting at $250.
Differentiator
Problem solved
Functional benefit
Products and services
- PLAY! Collection A core signature collection of handmade rings, pendants, and bracelets in solid Sterling Silver 925 and 9ct gold, featuring designs such as arches, peas in a pod, hooked, ouroboros, supernova, poppy, and link/figaro/curb chains. Sold direct-to-consumer online and through Australian studio locations.
- Rings Collection Full range of handmade rings in solid Sterling Silver and 9ct gold, including designs such as venom, fluid, disco, metamorphosis, mon amour, off-piste, cold-blooded, bare stacker ring, new moon, el matador, and stay cool. Sold direct-to-consumer.
- Neck Collection Full range of handmade pendants, necklaces and chains in solid Sterling Silver and 9ct gold, including a tale of two, origin, mon amour ii, cold-blooded ii, and minimal sterling silver neck chains.
- Wrist Collection Full range of handmade cuffs, bracelets and wrist chains in solid Sterling Silver and 9ct gold, including tab bracelet, infinity bracelet, cold-blooded cuff, bare cuff, figaro bracelet, link bracelet, and curb bracelet.
- 9ct Gold Jewellery Collection Full range of handmade solid 9ct gold jewellery spanning rings, necklaces, pendants, bracelets and cuffs.
- Ring Making Classes Hands-on 2-hour jewellery-making classes and workshops available across six Australian cities, teaching ring-making fundamentals using silversmithing and lost-wax casting techniques. Suitable for complete beginners; materials included with optional gold upgrade.
- Wedding Band Workshops Bespoke 2-hour wedding band workshops where couples create handmade wedding rings together under expert tuition, learning traditional metal-smithing techniques including sawing, annealing, soldering, filing, and polishing. Includes all materials and champagne; upgrade to 14k/18k gold available.
- Corporate Team-Building Workshops Corporate team-building workshops for groups of up to 13 people where participants craft bespoke rings in gold or silver. Two-hour sessions designed to inspire creativity and team collaboration; offered in Sydney and Melbourne studios with off-site options.
- Beginner Jewellery Tool Kit All-in-one toolkit for making handmade rings at home. Includes a professional jeweller's toolkit (butane torch, saw frame, 24 saw blades, pliers, hammers, files, ring mandrel, soldering equipment), solid sterling silver metal wire and silver solder for six rings, and access to a Patreon tutorial community.
- Custom Jewellery Design Service Bespoke custom jewellery design service for one-off pieces including pendants, rings and cuffs. Pricing starts at $250 and varies with size and complexity due to high start-up costs of producing a new design.
Quantifiable outcome
- 5,657 customer reviews with overwhelmingly positive feedback
- +1 more outcomes
Companies that use Blonde Design
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Blonde Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blonde Design partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blonde Design competitors and assessment
Company assessmentDirect peers
- Aurum Brothers: UK-based jewellery brand offering handmade fine jewellery plus hands-on workshops teaching lost-wax casting. Closest model analogue to Blonde Design's combined retail-plus-experience positioning.
- Catbird: NYC-based independent fine jewellery brand combining DTC solid-gold pieces with in-store and Brooklyn studio ring-making workshops, comparable to Blonde Design's product-and-experience hybrid.
- Mejuri: Global DTC fine jewellery brand built on solid 14k gold and silver at accessible price points, with growing experiential retail and workshop offerings — direct competitor for the same conscious consumer.
- Sarah & Sebastian: Sydney-based fine jewellery brand selling solid gold and silver pieces across bridal and everyday collections, competing with Blonde Design for the same Australian premium-jewellery customer.
- Monica Vinader: UK-founded DTC fine jewellery brand with a chain of boutiques and a strong everyday-and-bridal assortment, operating at larger scale in the same solid-precious-metal category.
- Bydee: Australian jewellery and accessories label offering handmade pieces online with strong social-media-led DTC presence, comparable mid-sized domestic competitor.
- Aurate: US DTC fine jewellery brand built on solid gold at transparent pricing with a vertically integrated model, mirroring Blonde Design's solid-metal-only positioning and DTC-first GTM.
Broad incumbents
- MISSOMA: UK-based demi-fine jewellery brand with broader fashion-jewellery assortment and much larger scale; competes for the same everyday-occasion consumer through a wider portfolio.
- Kailis Jewellery: Established Australian fine jewellery house specialising in South Sea pearls and precious metal pieces, operating as a larger incumbent in the same domestic premium-jewellery segment.
Regional players
- Reliquia: Australian jewellery and accessories label with strong bridal and occasion-led positioning, addressing a similar domestic consumer with overlapping precious-metal bridal offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blonde Design social profiles
Digital presenceBlonde Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blonde Design leadership team
Management profileNumber of profiles
Profiles1 record
Blonde Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blonde Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blonde Design
What does Blonde Design do?
Blonde Design makes and sells handmade jewellery in solid Sterling Silver 925 and 9ct gold — including rings, necklaces, bracelets, pendants and cuffs — through its own Shopify store and physical studios, and runs hands-on jewellery-making workshops and bespoke wedding band classes across six Australian cities. It also sells a Beginner Jewellery Tool Kit for at-home ring making and offers custom one-off design services starting at $250.
Is Blonde Design a public or private company?
Blonde Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blonde Design founded?
Blonde Design was founded in 2019.
Where is Blonde Design based?
Blonde Design is headquartered in Sydney, Australia, in the Oceania region.
How does Blonde Design make money?
Six revenue lines are on record. Jewellery Product Sales are the primary driver. The others are ring-Making Classes, wedding Band Workshops, corporate Workshops, jewellery Tool Kits and custom Design Services.
Who are Blonde Design's main competitors?
Direct peers on record are Aurum Brothers, Catbird, Mejuri, Sarah & Sebastian, Monica Vinader, Bydee and Aurate. Broad incumbents are MISSOMA and Kailis Jewellery. Reliquia is listed as a regional player.
Does Blonde Design have an API?
No public API is recorded for Blonde Design.
What industry is Blonde Design in?
Blonde Design's product category is Handmade Jewellery. Its primary akta.pro industry code is CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones), with a secondary code of CRAKACAG, Bridal Jewelry Customization & Bespoke. Its NAICS code is 458310 and its SIC code is 5944.