Bloomfield House Hotel, Leisure Club & Spa

Name

Bloomfield House Hotel, Leisure Club & Spa

Legal name

Bloomfield House Hotel, Leisure Club & Spa

Website

https://bloomfieldhousehotel.ie

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Hotel accommodation
• Spa and leisure
• Wedding venue
• Fine dining
• Event hosting

Headquarters

HQ city

Mullingar

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room bookings across 111 bedrooms including Classic Rooms, King Rooms, Family Rooms, Double Double Rooms, Lakeview Rooms, Deluxe Rooms, Signature Suite, and Lakeview Suite. Revenue generated through nightly rates with seasonal variations and minimum stay requirements for discounted rates.
2. Food & Beverage: On-site dining through Bar & Grill, Charles Brinsley Restaurant, carvery lunch, Sunday lunch, afternoon tea, outdoor dining, and room service. Live music on Saturday nights and Bank Holiday Sunday nights. Revenue from covers, banqueting, and private events.
3. Spa & Leisure Services: Bloomfield Spa offering treatments, spa day packages, and spa breaks. Leisure Club facilities including 20m swimming pool, kids pool, Jacuzzi, sauna, steamroom, and gym. Kids Club available for children aged 4-10 years at €15 per child.
4. Weddings & Events: Wedding packages, civil ceremony venue, private dining, dinner dances, communions, confirmations, and corporate meetings/events. Revenue from venue hire, packages, and associated services.
5. Gift Vouchers: Gift vouchers sold for overnight breaks, spa treatments, health & leisure club membership, food & wine, and afternoon tea. Minimum online value of €50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bloomfield House Hotel is a four-star, family-owned lakeside hotel offering 111 bedrooms across multiple categories, multiple on-site dining venues, a full-service spa, a Health & Leisure Club with a 20-metre swimming pool, wedding and civil ceremony services, meetings and events facilities, and a Kids Club. It also sells value-add packages including Lakeside Staycations, Family Adventure Breaks, Spa Breaks, and seasonal packages, plus gift vouchers.

Product overview

Bloomfield House Hotel, Leisure Club & Spa is a four-star family-owned Irish hotel offering a comprehensive hospitality portfolio. The hotel features 111 bedrooms across multiple room categories (Classic, King, Family Rooms, Lakeview, Deluxe, Signature Suite, and Family Dens), multiple dining venues (Bar & Grill, Charles Brinsley Restaurant, Carvery, Afternoon Tea, Sunday Lunch, Outdoor Dining), a full-service Bloomfield Spa, and a Health & Leisure Club with 20-metre pool, Jacuzzi, Sauna, Steamroom and Gym. The property offers extensive event capabilities including wedding services, conferences, and private dining, complemented by a Kids Club for families. The hotel sells value-add packages including Lakeside Staycations, Family Adventure Breaks, Spa & Afternoon Tea Breaks, Young at Heart Packages, Girlie Getaways, seasonal breaks (Spring, Halloween, Winter, Christmas), and the unique Murmuration Experience Package. The property overlooks Lough Ennell on 20 acres of parkland in Westmeath, Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Four-star hotel accommodation across 111 bedrooms including Classic Rooms, King Rooms, Family Rooms, Double Double Rooms, Lakeview Rooms, Deluxe Rooms, Signature Suite, Lakeview Suite, and Family Dens sleeping up to six guests. Targeted at leisure and business travellers visiting the Westmeath Lakelands.
• Wedding Services Full wedding venue services including wedding packages, Lakeview Ceremony Room, Ballroom, civil and LGBT ceremonies, and dedicated wedding coordination for engaged couples and their guests.
• Meetings & Events Conference and banqueting facilities for meetings, conferences, seminars, exhibitions, team building, dinner dances, and private dining events for corporate and group clients.
• Bloomfield Spa Full-service spa offering pampering and beauty treatments, Spa Day Packages, and Spa Breaks for hotel guests and day visitors.
• Health & Leisure Club Leisure facilities including a 20-metre deck level swimming pool, kids pool, Jacuzzi, Sauna, Steamroom, and Gym, open to hotel guests and members.
• Kids Club Supervised children's activity club for kids aged 4–10, featuring games, activities, and freshly cooked dinners, operating during school holidays and Saturdays during term time at €15 per child.
• Bar & Grill On-site casual bar and restaurant offering dining with live music on Saturday nights and Bank Holiday Sunday nights.
• Charles Brinsley Restaurant Fine dining restaurant within the hotel, noted for cuisine and an extensive wine list.
• Carvery Lunch Carvery-style lunch service offering roasted meats and daily specials.
• Afternoon Tea Traditional afternoon tea service with selections of teas, sandwiches, scones, and pastries, often paired with sparkling wine.
• Sunday Lunch Weekly Sunday dining service offering traditional Sunday roast lunches.
• Outdoor/Al Fresco Dining Lakeside outdoor dining experience with views of Lough Ennell.
• Gift Vouchers Gift vouchers redeemable for overnight breaks, spa treatments, health & leisure club membership, food & wine, and afternoon tea, with a €50 minimum online value.
• Spa Breaks Overnight spa escape packages combining accommodation and pampering spa treatments.
• Family Adventure Breaks Family-oriented vacation packages featuring access to kids activities, family-friendly amenities, and nearby attractions.
• Lakeside Staycations Relaxing lakeside escape packages overlooking Lough Ennell, including accommodation and various experience options.
• Young at Heart Packages Packages designed for guests over 55, including Belvedere Gardens passes.
• Girlie Getaways Packages designed for women's groups featuring spa treatments and afternoon tea.
• Christmas Breaks Festive holiday packages featuring festive dining, seasonal activities, and special Christmas experiences.
• Halloween Breaks Seasonal Halloween-themed breaks featuring themed activities and family entertainment.
• Winter Breaks Seasonal winter escape packages featuring lakeside walks, fireside relaxation, and winter dining experiences.
• Murmuration Experience Package Two-night stay package designed around witnessing the Starling Murmuration phenomenon over Lough Ennell, including a photograph and book by James Crombie.

Quantifiable outcome

• WeddingDates.ie Top Rated Wedding Venue in Westmeath for 5 consecutive years
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Plug ChargingminorOthersThird-party provider operating EV charging stations in the hotel's Spa & Leisure Club carpark. Hotel provides physical space for charging infrastructure while Plug Charging handles payment processing and customer support. Service available for guests and visitors.
• Net AffinitycoreTechnology or IntegrationProvides the online booking engine and reservation management system for the hotel's website. Enables direct booking with best rate guarantee, package management, and booking confirmation systems.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Harvey's Point Hotel: 4-star lakeside hotel in Co. Donegal with spa, leisure, dining, and wedding/event services. Comparable as a family-owned, lakeside, full-service Irish hotel with strong wedding reputation.
• Hodson Bay Hotel: Lakeside 4-star resort hotel in Athlone, Co. Westmeath, within ~30km of Bloomfield. Comparable product mix (accommodation, leisure club, spa, weddings, F&B) targeting the same Midlands Irish family and wedding market.
• Barberstown Castle: 4-star castle hotel in Co. Kildare with strong weddings, dining, and leisure offerings. Comparable to Bloomfield as a heritage Irish property competing for wedding and family staycation demand.
• Lyrath Estate Hotel: 4-star estate hotel in Kilkenny with leisure club, spa, weddings, and conferencing. Competes for the same Irish family, wedding, and corporate event demand that Bloomfield targets in the Midlands/Leinster corridor.
• Johnstown Estate Hotel & Spa: 4-star heritage estate hotel in Enfield, Co. Meath, with spa, leisure, weddings, and F&B. Closely comparable to Bloomfield in heritage-property positioning, family/leisure focus, and wedding venue strength.
• Knightsbrook Hotel Spa & Golf Resort: 4-star resort in Trim, Co. Meath, offering comparable accommodation, spa, leisure, golf, and wedding/event facilities. Targets a similar Irish domestic family and leisure customer base in the greater Midlands/Leinster region.

Broad incumbents

• Dromoland Castle: Historic 5-star castle hotel in Co. Clare with leisure, spa, F&B, and weddings. Competes with Bloomfield for premium Irish weddings and family stays, but at a significantly higher luxury tier.
• The K Club: Luxury 5-star resort in Co. Kildare with spa, golf, F&B, and weddings. Operates in the same Irish premium family/wedding leisure space as Bloomfield but at a higher price point and with broader international brand recognition.
• Mount Juliet Estate: Luxury 5-star Irish estate hotel in Co. Kilkenny with accommodation, spa, golf, equestrian, and award-winning weddings. Competes with Bloomfield for premium weddings and leisure breaks but at a higher price tier and broader destination appeal.
• Carton House: Luxury 5-star resort in Co. Kildare with accommodation, spa, golf, and weddings. Competes for high-end Irish weddings and leisure breaks, partly overlapping with Bloomfield's premium family/wedding audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bloomfieldhotel_lclub_spa
• LinkedInlinkedin.com/company/bloomfield-house-hotel-leisure-club-and-spa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomfield House Hotel, Leisure Club & Spa