Bloom Hospice

What Bloom Hospice does

Bloom Hospice is a privately-held hospice and palliative care provider founded circa 2000 in Colorado by John Freeman, Dr. Tom Lally, and Jeanine Lally. The company delivers in-home end-of-life and serious-illness care to patients across Colorado and Texas, supported by regional offices in Lakewood/Wheat Ridge, CO and San Antonio, TX. Its core service portfolio includes hospice care (24/7 in-home nursing, pain and symptom management, medical, emotional, and spiritual support), palliative care for patients at any stage of serious illness, a structured bereavement program, and volunteer-driven holistic therapies (pet, massage, aromatherapy, music, and art therapy). An interdisciplinary team of medical directors, nurse practitioners, nurses, social workers, chaplains, bereavement counselors, aides, and volunteers executes the care plan, and the company operates an unpaid Hospice Internship Program that feeds clinical talent pipelines.

The company's underlying care model is branded "One Bloom," integrating hospice and primary care under a population health and accountable, value-based care framework. Technology and care delivery are supported by physician and facility referral partnerships (hospitals, assisted living communities, skilled nursing facilities), an online registration/referral portal, a Resource Center of educational content, and CHAP (Community Health Accreditation Partner) accreditation. Bloom maintains We Honor Veterans program participation and a related charitable arm, the Bloom Flourish Thrive Foundation. Brand strength in the Denver market is evidenced by five consecutive Denver Post Top Workplace awards (2020-2024).

Revenue is generated by providing hospice and palliative care services reimbursed primarily through Medicare, Medicaid, and private insurance plans; billing occurs on a monthly cadence. The go-to-market motion is sales-led and referral-driven, combining physician and healthcare-provider referrals with direct patient/family outreach and content marketing. The company is founder-led with no disclosed institutional investors, no parent company, and no public listing. The addressable market is the U.S. hospice and palliative care sector, where demographic aging and the Medicare hospice benefit provide structural tailwinds, though reimbursement-rate risk and clinical-staff labor scarcity remain material operating considerations.

Name

Bloom Hospice

Legal name

Bloom Hospice

Website

https://bloomhospice.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Hospice is a privately-held, founder-led hospice and palliative care provider founded circa 2000 in Colorado, delivering in-home end-of-life and serious-illness care to patients across Colorado and Texas via referral-driven interdisciplinary teams reimbursed primarily through Medicare and Medicaid.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Hospice care services
• Palliative care services
• End-of-life care
• Grief support services
• Bereavement counseling

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospice Care Services: Bloom Hospice generates revenue through providing hospice care services reimbursed by Medicare, Medicaid, and private insurance plans. Hospice is covered as a benefit under most insurance plans, making it a viable option for patients with life-limiting illnesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bloom Hospice delivers in-home hospice and palliative care for patients with life-limiting illnesses, providing 24/7 medical, emotional, and spiritual support through an interdisciplinary team. Services are reimbursed by Medicare, Medicaid, and private insurance and extend to family members through a bereavement program that continues beyond the patient's passing.

Product overview

Bloom Hospice offers a unified hospice care platform centered around core services including Hospice Care (in-home medical, emotional, and spiritual support for life-limiting illnesses), Palliative Care (symptom and stress relief for serious illness at any stage), and Grief Services/Bereavement Program (counseling, education, and support for families during and after care). The company supplements these with Volunteer Services featuring holistic therapies (pet, massage, aromatherapy, music, and art therapy), an unpaid Hospice Internship Program for graduate students, and the Bloom Flourish Thrive Foundation charity. Additional support is provided through the Bloom Resource Center containing educational content and guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care In-home end-of-life care for patients with life-limiting illnesses, providing medical support, pain and symptom management, nursing care, emotional and spiritual comfort, and family/caregiver support delivered by an interdisciplinary team on a 24/7 basis.
• Palliative Care Specialized medical care designed to alleviate physical symptoms and the emotional stresses of serious illness, appropriate at any stage of illness and provided alongside curative treatment.
• Grief Services / Bereavement Program Comprehensive bereavement support including individual counseling, grief education, telephone outreach, self-help materials, group support, and memorial services for families during and after hospice care.
• Volunteer Services with Holistic Therapies Trained volunteer-delivered companionship, emotional support, errands assistance, and holistic complementary therapies (pet, massage, aromatherapy, music, and art therapy) supplementing clinical hospice care.
• Hospice Internship Program Unpaid field-experience internships for graduate students in social work, spiritual care, and counseling, providing interdisciplinary exposure and direct patient/family care experience.
• Bloom Flourish Thrive Foundation Charitable foundation providing financial assistance to hospice patients and community members for essential needs including food, medicine, utilities, and comfort items such as books and reading glasses.

Quantifiable outcome

• Research shows patients on hospice often live longer due to comprehensive, individualized care
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• We Honor Veterans ProgramcoreStrategic or Co-development PartnerBloom Hospice is a partner in the national We Honor Veterans program, specifically equipped to meet the unique needs of veterans at end of life. This partnership ensures veterans receive specialized care recognizing their military service and related experiences.
• Horan and McConatyminorOthersMichael S. Wellensiek of Horan and McConaty made a generous donation to the Bloom Flourish Thrive Foundation, supporting the charity's mission to provide essential items and support to patients and community members in need.
• HeartLight Center, Inc.minorOthersJenn Davis Flaum of HeartLight Center, Inc. made a generous donation to the Bloom Flourish Thrive Foundation, reflecting their organization's commitment to community welfare and supporting those in need.
• CHAP (Community Health Accreditation Partner)coreOthersBloom Hospice maintains accreditation through CHAP (Community Health Accreditation Partner). John Freeman holds an active Hospice Operator license through CHAP, reaffirming commitment to maintaining highest standards of healthcare excellence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LHC Group: National home health and hospice provider (now under UnitedHealth/Optum). Comparable in hospice service line and value-based care orientation, but with substantially greater scale, payor mix, and geographic reach than Bloom's two-state footprint.
• Encompass Health: Large operator of inpatient rehabilitation and home health/hospice services. Overlaps with Bloom in home health and hospice service lines, with similar value-based care orientation but vastly greater scale and broader service portfolio.
• Gentiva: National hospice and home health operator (formerly Kindred at Home's hospice segment, now PE-owned). Directly competes with Bloom in hospice service delivery but operates at significantly greater scale with broader referral infrastructure and payor relationships.
• Amedisys: Large home health and hospice operator (now under UnitedHealth/Optum) with national scale. Overlaps directly with Bloom in hospice service delivery but operates at far greater scale with broader referral infrastructure and payor relationships.
• BrightSpring Health Services: Diversified home and community-based health services provider, including hospice and home health. Comparable in hospice service line and payor mix, but operates at vastly greater scale across a much broader service portfolio.
• Chemed Corporation (VITAS Healthcare): Operates VITAS, the largest U.S. hospice provider, with national scale and similar Medicare-dependent revenue model. Overlaps with Bloom in core hospice service delivery but at vastly greater scale and with more diversified clinical capabilities.

Direct peers

• Traditions Health: Hospice and palliative care provider operating across multiple U.S. states, with a comparable mid-sized regional hospice focus and similar referral-driven GTM. Directly comparable in service mix, payor mix (Medicare-heavy), and value-based care positioning.
• St. Croix Hospice: Regional hospice operator serving patients across multiple Midwestern and Western states with a similar in-home care delivery model, interdisciplinary team structure, and emphasis on referral-based patient acquisition.
• Pennant Group: Operates home health, hospice, and senior living services across multiple states with a decentralized operating model — directly comparable in hospice service delivery, multi-state footprint expansion strategy, and referral-driven GTM.
• Addus HomeCare: Personal care, hospice, and home health provider serving patients across multiple states. Comparable in hospice service line and payor mix, with overlapping referral networks and similar workforce challenges in clinical staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloomhealthcare
• Facebookfacebook.com/PrimaryCareAtHomeCO
• LinkedInlinkedin.com/company/bloom-hospice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Hospice