Bloomhouse Projects
Bloomhouse Projects Inc. is a Western Australian nonprofit arts organization founded in 2022 that produces live performing arts events and runs an Emerging Artist Program for early career opera singers in Perth and Claremont. It generates revenue from ticket sales, workshops, sponsorships, grants, and donations.
- Company typePrivate
- Founded2022
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bloomhouse Projects does
Bloomhouse Projects Inc. is a Western Australian nonprofit arts organization founded in 2022 that produces live performing arts events and provides artist development services. The organization curates and stages concerts, recitals, contemporary opera productions, and concept performances across venues in Perth and Claremont, including Claremont Showgrounds, King Street Arts Centre, State Library of Western Australia Theatre, and Moana Hall. Its programming focuses on underrepresented Australian composers and poets, unconventional repertoire, and innovative presentation formats such as contemporary opera combining signing and singing.
The organization's core services include an Emerging Artist Program (a twelve-month development track funded by the Diane + Dr Ken Collins AO Award), an audition workshop series for WAAPA and UWA students and recent graduates, and a studio workshop series led by visiting guest artists. The Emerging Artist Program has supported one performer or producer annually since 2022, including Lydia Lai (2023), James Pinneri (2024), and Bella Marslen (2023). Past productions include 'bloom.' (2022), 'Contemporary Communication' (2023), 'From My Side' (2023), and 'Homegrown' (2024).
The business model is a diversified nonprofit revenue mix spanning event ticket sales (processed via Humanitix), workshop registration fees ($10-$35 per participant), corporate sponsorship and in-kind venue support (Town of Claremont, Zenith Music, Opera Lovers WA, HAPPS Winery, Humich Group, King Street Arts, State Library of WA), grants and award funding, and donations through the Australian Cultural Fund portal. Customer segments are early career opera singers and recent graduates (primary), independent artists with concept ideas, classical music enthusiasts in Western Australia, and travelling or expat artists connecting to the Perth scene. Marketing relies on Instagram, email newsletters, direct artist outreach, and earned media coverage in publications such as The West Australian and Isolated Nation.
Bloomhouse Projects firmographics
Firmographics- Name
- Bloomhouse Projects
- Legal name
- Bloomhouse Projects Inc.
- Website
- https://bloomhouseprojects.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloomhouse Projects Inc. is a Western Australian nonprofit arts organization founded in 2022 that produces live performing arts events and runs an Emerging Artist Program for early career opera singers in Perth and Claremont. It generates revenue from ticket sales, workshops, sponsorships, grants, and donations.
- Ownership category
- akta.pro rank
Bloomhouse Projects industry classification
Industry- Product category
- Performing Arts Production
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Bloomhouse Projects is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Bloomhouse Projects business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Event Ticket Sales: Revenue generated from ticket sales for performances and cultural events. Events include Homegrown (December 2024), From My Side, bloom., Contemporary Communication, and the Fundraising Soirée. Ticketing handled through Humanitix platform.
- Workshop Registration Fees: Registration fees for audition workshops and studio workshops. Audition workshop: Participant $20 early bird / $35 regular, Observer $10 early bird / $20 regular. Studio workshop registration costs have been waived with optional donation opportunity.
- Donations and Fundraising: Direct donations through the Australian Cultural Fund portal. Fundraising events such as the Bloomhouse Projects Fundraising Soirée. The organization is registered as Bloomhouse Projects Inc. and is a not-for-profit arts organization.
- Corporate Sponsorship: Sponsorship revenue from corporate partners including Town of Claremont, Zenith Music, Opera Lovers WA, King Street Arts, HAPPS Winery, and Humich Group. Sponsors support specific events, workshops, and the Emerging Artist Program.
- Grants and Award Funding: The Emerging Artist Program is funded by the Diane + Dr Ken Collins AO Award, which supports young performers and creatives in Western Australia. Additional grant funding for specific projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Audition Workshop Participant - Early Bird |
| Unit Pricing | Pay-as-you-go | Audition Workshop Participant - Regular |
| Unit Pricing | Pay-as-you-go | Audition Workshop Observer |
| Freemium | Pay-as-you-go | Studio Workshop - Free with Optional Donation |
| Unit Pricing | Pay-as-you-go | Homegrown Event Tickets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bloomhouse Projects product offering
Product offeringCore offering
Bloomhouse Projects Inc. curates and produces live performing arts events — opera, chamber music, multidisciplinary concerts, and concept recitals — for classical music audiences in Western Australia, alongside participatory workshops and a twelve-month Emerging Artist Program for early-career opera singers and recent BMUS graduates. Offerings are delivered as ticketed events at Perth-area venues (Claremont Showgrounds, King Street Arts Centre, State Library of WA, Moana Hall) and via the Humanitix ticketing platform, with development programs funded through sponsorships, grants, and the Diane + Dr Ken Collins AO Award.
Product overview
Bloomhouse Projects is an arts organization in Western Australia that curates unique artistic collaborations across performing and visual arts. The organization operates as a single unified offering centered around producing performances and providing artist development services. Their portfolio includes multidisciplinary concerts (bloom., Homegrown), contemporary opera productions (Contemporary Communication), concept recitals (From My Side), workshop series (wkshp series with Audition wkshp and Studio wkshp components), an Emerging Artist Program, and volunteer opportunities. The organization also hosts fundraising events and virtual concerts. The various products and programs interconnect to support their mission of bridging the gap between conservatoire and professional work for early career artists in Western Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerging Artist Program
- Audition wkshp
- Studio wkshp
- bloom.
- Contemporary Communication
- From My Side
- Homegrown
Quantifiable outcome
- 5 major productions delivered since 2022
- +2 more outcomes
Companies that use Bloomhouse Projects
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Bloomhouse Projects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bloomhouse Projects partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Town of ClaremontcoreMajor sponsor for the Homegrown 2024 event at Banksia Room, Claremont Showgrounds. Also supports the Audition Workshop series. Provides venue access and promotional support for cultural events in the Claremont area.
- Zenith MusiccoreVenue partner for studio workshops at 309 Stirling Highway, Claremont. Continuous supporter of Bloomhouse Projects workshops and events. Provides professional studio space for early career artist development sessions.
- Opera Lovers WAminorSupporting partner for the October 2024 Studio Workshop series. Helps promote workshops to opera enthusiast community and supports early career artist development.
- Tenth Muse InitiativeminorPartnership for the bloom. event focusing on underrepresented creatives and highlighting female composers. Collaborative approach to programming.
- King Street Arts CentreminorVenue partner for From My Side performances in September 2023. Provides performance space for concept recitals in Perth CBD.
- HAPPS WineryminorEvent sponsor for From My Side performances. Provides in-kind support (wine) for events and bar service.
- State Library of Western AustraliacoreVenue partner for Contemporary Communication (2023) and studio workshops. Provides State Library Theatre space for performances and workshops, activating cultural spaces within the library.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bloomhouse Projects competitors and assessment
Company assessmentDirect peers
- West Australian Opera: West Australia's principal opera company, producing opera and vocal performances in Perth. Directly comparable as it operates in the same city and genre, though at significantly larger scale and with broader mainstream repertoire.
- Sydney Chamber Opera: Small Sydney opera company producing contemporary and chamber opera. Comparable scale and focus on innovative, often Australian-led productions that mirror Bloomhouse's contemporary-classical positioning.
- Pinchgut Opera: Sydney-based small opera company focused on historically informed and rarely-performed repertoire. Highly comparable mission to Bloomhouse Projects' emphasis on underrepresented works, with similar boutique production model.
Regional players
- Perth Theatre Company: Perth-based producing theater company staging new and existing works. Comparable local competitor for performing arts audiences and sponsors in Western Australia.
- Melbourne Opera: Victorian opera company producing mainstage opera and recitals. Comparable as a regional opera producer, though operating at a larger scale and with a more traditional repertoire focus.
- Victorian Opera: Melbourne-based state opera company producing contemporary and mainstage opera. Comparable production model with mixed contemporary/classical programming, though operating at larger scale.
- Black Swan State Theatre Company: Perth-based theater company producing mainstage productions. Comparable as a WA-based performing arts producer competing for the same local audiences, sponsors, and grant pools as Bloomhouse Projects.
- Opera Queensland: Queensland's state opera company producing opera and concert programming. Comparable as a regional Australian opera producer, though with broader touring scope.
Broad incumbents
- Perth Festival: Western Australia's flagship multi-arts festival presenting theater, music, opera, and dance annually. Broader and larger incumbent in the same city; competing for audiences, sponsors, and premier cultural venue slots.
- Australian Chamber Orchestra: National touring chamber orchestra with a strong contemporary programming mandate and education programs. Comparable as a national platform combining performance with artist development, though at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bloomhouse Projects social profiles
Digital presenceBloomhouse Projects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomhouse Projects leadership team
Management profileNumber of profiles
Profiles2 records
Bloomhouse Projects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomhouse Projects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomhouse Projects
What does Bloomhouse Projects do?
Bloomhouse Projects Inc. curates and produces live performing arts events — opera, chamber music, multidisciplinary concerts, and concept recitals — for classical music audiences in Western Australia, alongside participatory workshops and a twelve-month Emerging Artist Program for early-career opera singers and recent BMUS graduates. Offerings are delivered as ticketed events at Perth-area venues (Claremont Showgrounds, King Street Arts Centre, State Library of WA, Moana Hall) and via the Humanitix ticketing platform, with development programs funded through sponsorships, grants, and the Diane + Dr Ken Collins AO Award.
Is Bloomhouse Projects a public or private company?
Bloomhouse Projects is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bloomhouse Projects founded?
Bloomhouse Projects was founded in 2022. It employs 1 to 10 people.
Where is Bloomhouse Projects based?
Bloomhouse Projects is headquartered in Perth, Australia, in the Oceania region.
How does Bloomhouse Projects make money?
Five revenue lines are on record. Event Ticket Sales are the primary driver. The others are workshop Registration Fees, donations and Fundraising, corporate Sponsorship and grants and Award Funding.
Who are Bloomhouse Projects's main competitors?
Direct peers on record are West Australian Opera, Sydney Chamber Opera and Pinchgut Opera. Regional players are Perth Theatre Company, Melbourne Opera, Victorian Opera, Black Swan State Theatre Company and Opera Queensland. Broad incumbents are Perth Festival and Australian Chamber Orchestra.
Does Bloomhouse Projects have an API?
No public API is recorded for Bloomhouse Projects.
What industry is Bloomhouse Projects in?
Bloomhouse Projects's product category is Performing Arts Production. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 7111 and its SIC code is 7900.