Bloomin' Easy® Plants
Bloomin' Easy® Plants is a North American plant brand and IP licensor (founded 2012, Abbotsford, BC) that curates patented low-maintenance shrubs and perennials from global breeders and distributes them via retail garden centers, Costco, and online partners, supported by an AI chatbot, a Care+ app, and AR visualization tools.
- Company typePrivate
- Founded-
- HeadquartersAbbotsford, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bloomin' Easy® Plants does
Bloomin' Easy® Plants, Inc. (founded 2012, headquartered in Abbotsford, British Columbia) is a North American plant brand and licensing company that curates, brands, and distributes low-maintenance shrubs and perennials — including hydrangeas, weigelas, butterfly bushes, potentillas, lilacs, and roses — sourced from top global breeders. The company protects its genetics through U.S. Plant Patents (USPP) and Canadian Plant Breeders' Rights (CPBR) on proprietary varieties marketed under trademarks such as Birthday Cake®, Peach Lemonade®, Firefly®, Pinky Promise®, and Beekeeper®.
Its core technology stack is consumer-facing rather than agronomic: a Care+ mobile application providing seasonal plant-specific care reminders and how-to video content; an AI-powered chatbot (Daisy Digs, formerly Miss Diggs, powered by Scapify) offering 24/7 plant care troubleshooting and selection guidance; augmented reality visualization enabled by QR-coded plant tags; and an extensive content/blog library. These tools are designed to reduce the perceived complexity of gardening for beginner and intermediate home gardeners.
The business operates an asset-light revenue model combining wholesale plant sales to physical and online garden retailers (including Costco Wholesale Canada, Arbor Day Foundation, and Nationwide Plants) with plant variety licensing and brand royalty income from growers. The company does not sell direct-to-consumer; pricing is determined by each retail partner. Marketing relies on content marketing, social media (Facebook, Instagram), email/community newsletters, and a content partnership with landscape designer Carson Arthur. The company maintains an eight-person team and operates as a privately held, founder/closely-held entity with no disclosed institutional funding.
Bloomin' Easy® Plants firmographics
Firmographics- Name
- Bloomin' Easy® Plants
- Legal name
- Bloomin' Easy Plants, Inc.
- Website
- https://bloomineasyplants.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloomin' Easy® Plants is a North American plant brand and IP licensor (founded 2012, Abbotsford, BC) that curates patented low-maintenance shrubs and perennials from global breeders and distributes them via retail garden centers, Costco, and online partners, supported by an AI chatbot, a Care+ app, and AR visualization tools.
- Ownership category
- akta.pro rank
Bloomin' Easy® Plants industry classification
Industry- Product category
- Ornamental Flowering Shrubs and Perennials
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Bloomin' Easy® Plants is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bloomin' Easy® Plants business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Wholesale Plant Sales to Retailers: Bloomin' Easy produces and supplies branded shrubs, perennials, and flowering plants to physical and online garden centers, home improvement retailers, and warehouse clubs (e.g., Costco) across North America. Revenue is generated through wholesale pricing to retail partners who then sell to end consumers.
- Plant Licensing and Brand Royalties: Bloomin' Easy licenses its branded plant varieties (trademarked names such as Birthday Cake®, Peach Lemonade®, Firefly®, Pinky Promise®) to growers and retail partners. USPP (U.S. Plant Patent) and CPBRAF designations on plant pages indicate patented plant varieties managed through licensing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing set by garden centers and retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bloomin' Easy® Plants product offering
Product offeringCore offering
Bloomin' Easy® produces and licenses a curated collection of branded, low-maintenance shrubs and perennials (hydrangeas, weigelas, butterfly bushes, roses, lilacs, potentillas, sedums, and other flowering plants) supplied through wholesale to physical garden centers, online garden center partners, and warehouse clubs such as Costco across North America. The company augments the plant portfolio with proprietary consumer-facing digital tools, including the Care+ mobile app, the Daisy Digs AI chatbot, and AR plant visualization accessible via QR-coded plant tags.
Product overview
Bloomin' Easy® Plants operates as a plant nursery and consumer-focused garden company offering a curated collection of low-maintenance shrubs and perennials. The product portfolio centers around their plant collection (hydrangeas, weigelas, butterfly bushes, roses, lilacs, and other flowering plants) supported by the Care+ mobile app for plant care management and Daisy Digs AI chatbot for customer support. The company differentiates through technology-enabled features including AR plant visualization and AI-powered gardening assistance, with plants sold through retail partners and online garden centers throughout North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloomin' Easy® Plant Collection Curated, branded assortment of low-maintenance flowering shrubs and perennials — including hydrangeas, weigelas, butterfly bushes, roses, lilacs, potentillas, sedums, and other flowering varieties — sourced from top global breeders and sold wholesale through garden centers, online garden centers, and warehouse clubs across North America. Many varieties are protected by U.S. Plant Patents (USPP) and Canadian Plant Breeders' Rights (CPBR/CBRAF).
- Care+ Mobile App Mobile application that delivers seasonal plant-specific care reminders with customizable schedules, how-to videos for pruning, fertilizing, and mulching, and photo journaling with notes and photos for tracking plant care over time. Designed for home gardeners who purchase Bloomin' Easy plants and need ongoing care guidance.
- Daisy Digs AI Chatbot (formerly Miss Diggs) AI-powered virtual gardening assistant embedded on the Bloomin' Easy website that helps home gardeners with plant selection, troubleshooting plant issues such as pest control and soil health, and practical care advice on watering, pruning, placement, and sustainability — available 24/7 in natural language.
Quantifiable outcome
- Bloomin' Easy plants are cold hardy to -40°C / -40°F in many varieties, enabling sales across a wide range of North American climate zones
- +1 more outcomes
Companies that use Bloomin' Easy® Plants
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Bloomin' Easy® Plants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Bloomin' Easy® Plants partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ScapifycoreBloomin' Easy partners with Scapify to power its Daisy Digs AI chatbot. Scapify is described as a leader in guiding brands towards adopting new technologies, with a mission to benefit growers, their families, and communities. The partnership ensures Daisy Digs is advanced in its capabilities and aligns with Bloomin' Easy's commitment to making gardening easier through improved plants and accessible support channels.
- Carson ArthurcoreBloomin' Easy partners with Carson Arthur, a landscape designer, TV personality (HGTV, Global, Better Homes and Gardens), and author, to create outdoor design content for the Bloomin' Easy community. Carson features Bloomin' Easy plants in his garden designs and writes content about sustainability, pollinator gardening, and outdoor living. He authored Garden Designs for Outdoor Living and Vegetables, Chickens, and Bees.
- Canadian Nursery Landscape Association (CNLA)minorBloomin' Easy partnered with the Canadian Nursery Landscape Association (CNLA) for its Plants Love You blog content initiative. CNLA works to create a thriving professional landscape industry and spreads awareness around the benefits of landscaping. The collaboration supports Bloomin' Easy's messaging around the health and environmental benefits of plant gardening.
- Arbor Day FoundationminorThe Arbor Day Foundation online shop (shop.arborday.org) sells Bloomin' Easy plants to U.S. consumers. The Foundation offers shrubs and bushes category pages where Bloomin' Easy varieties are listed alongside other offerings.
- Costco WholesaleminorCostco Wholesale Canada carries Bloomin' Easy plants through its Costco.ca e-commerce platform, accessible via CatalogSearch. Costco represents a high-volume warehouse retail channel for Bloomin' Easy in the Canadian market.
- Nationwide PlantsminorNationwide Plants is a U.S. online garden center partner that offers Bloomin' Easy plants through its e-commerce collections, providing direct-to-consumer shipping for Bloomin' Easy products in the United States.
- Beyond the HouseminorBeyond the House is a Russell, Ontario-based local garden center offering local shipping or pickup of Bloomin' Easy plants, including varieties such as Hydrangea Lavalamp Moonrock.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bloomin' Easy® Plants competitors and assessment
Company assessmentDirect peers
- First Editions Plants (Bailey Nurseries): First Editions is Bailey Nurseries' branded shrub and perennial genetics line with patented varieties, consumer brand names, and consumer-facing content marketing distributed through garden centers. Highly comparable business model: branded genetics, royalty/licensing, consumer brand storytelling.
- Star Roses and Plants: Star Roses and Plants is a U.S. wholesale plant breeder that licenses branded genetics (e.g., Knock Out Roses, Drift Roses) to growers and sells to retail. Closely matches Bloomin' Easy's patented branded genetics, royalty model, and garden-center distribution strategy.
- Proven Winners: Proven Winners is the dominant consumer-facing branded plant genetics brand in North America, marketing an extensive catalog of patented/royalty-bearing annuals, perennials, and shrubs through independent garden centers and mass retailers. It is the most direct competitive analog: consumer branding, branded variety names, royalty model, retail partnerships, and digital content marketing — all structurally aligned with Bloomin' Easy's playbook.
- Spring Meadow Nursery: Spring Meadow is the wholesale grower/breeder behind the Proven Winners® ColorChoice® line of shrubs, and a major U.S. shrub genetics licensor. It is comparable as the breeder-grower-licensor in the same branded flowering shrub space that Bloomin' Easy competes in, with patented genetics and grower licensing.
- Endless Summer Hydrangeas (Bailey Nurseries): Endless Summer is Bailey Nurseries' flagship branded hydrangea genetics brand — patented reblooming varieties sold through garden centers with consumer marketing similar to Bloomin' Easy's. Operates the same branded-genetics-and-licensing model with patented cultivars and consumer storytelling, anchored on flowering shrubs.
- Knock Out Roses (Star Roses and Plants family): Knock Out Roses is the iconic branded shrub-rose genetics line under Star Roses and Plants, with patented low-maintenance reblooming varieties sold nationally through mass and independent retail. Closely analogous to Bloomin' Easy's low-maintenance, branded, patented flowering-shrub positioning.
Broad incumbents
- Monrovia Nursery Company: Monrovia is one of the largest branded nursery growers in North America, selling a broad assortment of premium branded plants to independent garden centers and mass retail. Overlaps with Bloomin' Easy on branded genetics, retail distribution, and consumer brand investment, but operates at far greater scale across many plant categories.
Emerging players
- Bushel and Berry (Fall Creek Farm & Nursery): Bushel and Berry is a branded dwarf/edible berry genetics line under Fall Creek Farm & Nursery, marketed through garden centers with consumer brand storytelling. Uses a similar patented-branded cultivar, royalty/licensing, and consumer-content marketing model, though focused on edible berries rather than ornamentals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloomin' Easy® Plants social profiles
Digital presenceBloomin' Easy® Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomin' Easy® Plants leadership team
Management profileNumber of profiles
Profiles1 record
Bloomin' Easy® Plants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomin' Easy® Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomin' Easy® Plants
What does Bloomin' Easy® Plants do?
Bloomin' Easy® produces and licenses a curated collection of branded, low-maintenance shrubs and perennials (hydrangeas, weigelas, butterfly bushes, roses, lilacs, potentillas, sedums, and other flowering plants) supplied through wholesale to physical garden centers, online garden center partners, and warehouse clubs such as Costco across North America. The company augments the plant portfolio with proprietary consumer-facing digital tools, including the Care+ mobile app, the Daisy Digs AI chatbot, and AR plant visualization accessible via QR-coded plant tags.
Is Bloomin' Easy® Plants a public or private company?
Bloomin' Easy® Plants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloomin' Easy® Plants founded?
Bloomin' Easy® Plants was founded in -1. It employs 1 to 10 people.
Where is Bloomin' Easy® Plants based?
Bloomin' Easy® Plants is headquartered in Abbotsford, Canada, in the North America region.
How does Bloomin' Easy® Plants make money?
Two revenue lines are on record. Wholesale Plant Sales to Retailers are the primary driver. The others are plant Licensing and Brand Royalties.
Who are Bloomin' Easy® Plants's main competitors?
Direct peers on record are First Editions Plants (Bailey Nurseries), Star Roses and Plants, Proven Winners, Spring Meadow Nursery, Endless Summer Hydrangeas (Bailey Nurseries) and Knock Out Roses (Star Roses and Plants family). Monrovia Nursery Company is listed as a broad incumbent. Bushel and Berry (Fall Creek Farm & Nursery) is listed as an emerging player.
Does Bloomin' Easy® Plants have an API?
No public API is recorded for Bloomin' Easy® Plants.
What industry is Bloomin' Easy® Plants in?
Bloomin' Easy® Plants's product category is Ornamental Flowering Shrubs and Perennials. Its primary akta.pro industry code is BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 11142 and its SIC code is 5200.