Bloomin' Easy® Plants

What Bloomin' Easy® Plants does

Bloomin' Easy® Plants, Inc. (founded 2012, headquartered in Abbotsford, British Columbia) is a North American plant brand and licensing company that curates, brands, and distributes low-maintenance shrubs and perennials — including hydrangeas, weigelas, butterfly bushes, potentillas, lilacs, and roses — sourced from top global breeders. The company protects its genetics through U.S. Plant Patents (USPP) and Canadian Plant Breeders' Rights (CPBR) on proprietary varieties marketed under trademarks such as Birthday Cake®, Peach Lemonade®, Firefly®, Pinky Promise®, and Beekeeper®.

Its core technology stack is consumer-facing rather than agronomic: a Care+ mobile application providing seasonal plant-specific care reminders and how-to video content; an AI-powered chatbot (Daisy Digs, formerly Miss Diggs, powered by Scapify) offering 24/7 plant care troubleshooting and selection guidance; augmented reality visualization enabled by QR-coded plant tags; and an extensive content/blog library. These tools are designed to reduce the perceived complexity of gardening for beginner and intermediate home gardeners.

The business operates an asset-light revenue model combining wholesale plant sales to physical and online garden retailers (including Costco Wholesale Canada, Arbor Day Foundation, and Nationwide Plants) with plant variety licensing and brand royalty income from growers. The company does not sell direct-to-consumer; pricing is determined by each retail partner. Marketing relies on content marketing, social media (Facebook, Instagram), email/community newsletters, and a content partnership with landscape designer Carson Arthur. The company maintains an eight-person team and operates as a privately held, founder/closely-held entity with no disclosed institutional funding.

Name

Bloomin' Easy® Plants

Legal name

Bloomin' Easy Plants, Inc.

Website

https://bloomineasyplants.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloomin' Easy® Plants is a North American plant brand and IP licensor (founded 2012, Abbotsford, BC) that curates patented low-maintenance shrubs and perennials from global breeders and distributes them via retail garden centers, Costco, and online partners, supported by an AI chatbot, a Care+ app, and AR visualization tools.

Ownership category

akta.pro rank

Product category

Ornamental Flowering Shrubs and Perennials

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Low maintenance shrubs
• Flowering perennial plants
• Branded plant varieties
• Garden center wholesale
• Plant care technology

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Plant Sales to Retailers: Bloomin' Easy produces and supplies branded shrubs, perennials, and flowering plants to physical and online garden centers, home improvement retailers, and warehouse clubs (e.g., Costco) across North America. Revenue is generated through wholesale pricing to retail partners who then sell to end consumers.
2. Plant Licensing and Brand Royalties: Bloomin' Easy licenses its branded plant varieties (trademarked names such as Birthday Cake®, Peach Lemonade®, Firefly®, Pinky Promise®) to growers and retail partners. USPP (U.S. Plant Patent) and CPBRAF designations on plant pages indicate patented plant varieties managed through licensing agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bloomin' Easy® produces and licenses a curated collection of branded, low-maintenance shrubs and perennials (hydrangeas, weigelas, butterfly bushes, roses, lilacs, potentillas, sedums, and other flowering plants) supplied through wholesale to physical garden centers, online garden center partners, and warehouse clubs such as Costco across North America. The company augments the plant portfolio with proprietary consumer-facing digital tools, including the Care+ mobile app, the Daisy Digs AI chatbot, and AR plant visualization accessible via QR-coded plant tags.

Product overview

Bloomin' Easy® Plants operates as a plant nursery and consumer-focused garden company offering a curated collection of low-maintenance shrubs and perennials. The product portfolio centers around their plant collection (hydrangeas, weigelas, butterfly bushes, roses, lilacs, and other flowering plants) supported by the Care+ mobile app for plant care management and Daisy Digs AI chatbot for customer support. The company differentiates through technology-enabled features including AR plant visualization and AI-powered gardening assistance, with plants sold through retail partners and online garden centers throughout North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloomin' Easy® Plant Collection Curated, branded assortment of low-maintenance flowering shrubs and perennials — including hydrangeas, weigelas, butterfly bushes, roses, lilacs, potentillas, sedums, and other flowering varieties — sourced from top global breeders and sold wholesale through garden centers, online garden centers, and warehouse clubs across North America. Many varieties are protected by U.S. Plant Patents (USPP) and Canadian Plant Breeders' Rights (CPBR/CBRAF).
• Care+ Mobile App Mobile application that delivers seasonal plant-specific care reminders with customizable schedules, how-to videos for pruning, fertilizing, and mulching, and photo journaling with notes and photos for tracking plant care over time. Designed for home gardeners who purchase Bloomin' Easy plants and need ongoing care guidance.
• Daisy Digs AI Chatbot (formerly Miss Diggs) AI-powered virtual gardening assistant embedded on the Bloomin' Easy website that helps home gardeners with plant selection, troubleshooting plant issues such as pest control and soil health, and practical care advice on watering, pruning, placement, and sustainability — available 24/7 in natural language.

Quantifiable outcome

• Bloomin' Easy plants are cold hardy to -40°C / -40°F in many varieties, enabling sales across a wide range of North American climate zones
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ScapifycoreTechnology or IntegrationBloomin' Easy partners with Scapify to power its Daisy Digs AI chatbot. Scapify is described as a leader in guiding brands towards adopting new technologies, with a mission to benefit growers, their families, and communities. The partnership ensures Daisy Digs is advanced in its capabilities and aligns with Bloomin' Easy's commitment to making gardening easier through improved plants and accessible support channels.
• Carson ArthurcoreGTM or Marketing PartnerBloomin' Easy partners with Carson Arthur, a landscape designer, TV personality (HGTV, Global, Better Homes and Gardens), and author, to create outdoor design content for the Bloomin' Easy community. Carson features Bloomin' Easy plants in his garden designs and writes content about sustainability, pollinator gardening, and outdoor living. He authored Garden Designs for Outdoor Living and Vegetables, Chickens, and Bees.
• Canadian Nursery Landscape Association (CNLA)minorStrategic or Co-development PartnerBloomin' Easy partnered with the Canadian Nursery Landscape Association (CNLA) for its Plants Love You blog content initiative. CNLA works to create a thriving professional landscape industry and spreads awareness around the benefits of landscaping. The collaboration supports Bloomin' Easy's messaging around the health and environmental benefits of plant gardening.
• Arbor Day FoundationminorChannel Partner/ Reseller/ DistributorThe Arbor Day Foundation online shop (shop.arborday.org) sells Bloomin' Easy plants to U.S. consumers. The Foundation offers shrubs and bushes category pages where Bloomin' Easy varieties are listed alongside other offerings.
• Costco WholesaleminorChannel Partner/ Reseller/ DistributorCostco Wholesale Canada carries Bloomin' Easy plants through its Costco.ca e-commerce platform, accessible via CatalogSearch. Costco represents a high-volume warehouse retail channel for Bloomin' Easy in the Canadian market.
• Nationwide PlantsminorChannel Partner/ Reseller/ DistributorNationwide Plants is a U.S. online garden center partner that offers Bloomin' Easy plants through its e-commerce collections, providing direct-to-consumer shipping for Bloomin' Easy products in the United States.
• Beyond the HouseminorChannel Partner/ Reseller/ DistributorBeyond the House is a Russell, Ontario-based local garden center offering local shipping or pickup of Bloomin' Easy plants, including varieties such as Hydrangea Lavalamp Moonrock.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• First Editions Plants (Bailey Nurseries): First Editions is Bailey Nurseries' branded shrub and perennial genetics line with patented varieties, consumer brand names, and consumer-facing content marketing distributed through garden centers. Highly comparable business model: branded genetics, royalty/licensing, consumer brand storytelling.
• Star Roses and Plants: Star Roses and Plants is a U.S. wholesale plant breeder that licenses branded genetics (e.g., Knock Out Roses, Drift Roses) to growers and sells to retail. Closely matches Bloomin' Easy's patented branded genetics, royalty model, and garden-center distribution strategy.
• Proven Winners: Proven Winners is the dominant consumer-facing branded plant genetics brand in North America, marketing an extensive catalog of patented/royalty-bearing annuals, perennials, and shrubs through independent garden centers and mass retailers. It is the most direct competitive analog: consumer branding, branded variety names, royalty model, retail partnerships, and digital content marketing — all structurally aligned with Bloomin' Easy's playbook.
• Spring Meadow Nursery: Spring Meadow is the wholesale grower/breeder behind the Proven Winners® ColorChoice® line of shrubs, and a major U.S. shrub genetics licensor. It is comparable as the breeder-grower-licensor in the same branded flowering shrub space that Bloomin' Easy competes in, with patented genetics and grower licensing.
• Endless Summer Hydrangeas (Bailey Nurseries): Endless Summer is Bailey Nurseries' flagship branded hydrangea genetics brand — patented reblooming varieties sold through garden centers with consumer marketing similar to Bloomin' Easy's. Operates the same branded-genetics-and-licensing model with patented cultivars and consumer storytelling, anchored on flowering shrubs.
• Knock Out Roses (Star Roses and Plants family): Knock Out Roses is the iconic branded shrub-rose genetics line under Star Roses and Plants, with patented low-maintenance reblooming varieties sold nationally through mass and independent retail. Closely analogous to Bloomin' Easy's low-maintenance, branded, patented flowering-shrub positioning.

Broad incumbents

• Monrovia Nursery Company: Monrovia is one of the largest branded nursery growers in North America, selling a broad assortment of premium branded plants to independent garden centers and mass retail. Overlaps with Bloomin' Easy on branded genetics, retail distribution, and consumer brand investment, but operates at far greater scale across many plant categories.

Emerging players

• Bushel and Berry (Fall Creek Farm & Nursery): Bushel and Berry is a branded dwarf/edible berry genetics line under Fall Creek Farm & Nursery, marketed through garden centers with consumer brand storytelling. Uses a similar patented-branded cultivar, royalty/licensing, and consumer-content marketing model, though focused on edible berries rather than ornamentals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloomineasy
• Instagraminstagram.com/bloomineasy
• LinkedInlinkedin.com/company/bloomin-easy-plants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomin' Easy® Plants