Blooming Baby

Name

Blooming Baby

Legal name

Blooming Baby Ultrasound

Website

https://bloomingbaby.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Elective Prenatal Ultrasound Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Baby Shower & Gender Reveal Services (HSACACAB), Genetic & Prenatal Testing Laboratories (HLAFAMAH)

Keywords

• Prenatal ultrasound services
• 3D 4D ultrasound imaging
• Gender reveal services
• Fetal imaging studio
• Heartbeat keepsakes

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ultrasound Imaging Sessions: One-time fee ultrasound sessions including various packages (Gender Reveal, 3D/4D/HD, Platinum packages). Revenue from direct customer payments for elective prenatal imaging services.
2. DNA Gender Blood Testing: Peek-a-Boo clinical early gender DNA blood test at $159. Non-invasive prenatal test with sample collected onsite and sent to lab for processing. Results delivered via email next business day.
3. 8K Image Enhancements: Add-on enhancement services using 8K technology to create photo-realistic interpretations of babies. Photo-Realistic at $35, Womb View at $35, or both at $60.
4. Heartbeat Jewelry and Keepsakes: Custom jewelry products including heartbeat necklaces, bracelets, rings, and dog tags with heartbeat waveform engravings ranging from $59 to $249. Plush stuffed animal heartbeat recordings (Heartbeat Huggables) at $29-$39.
5. Gender Reveal Products: Gender reveal cannons at $19 and surprise boxes with designer baby socks at $7.95. Revenue from celebration-oriented add-on products.
6. Gift Certificates: Gift certificates sold for ultrasound sessions, allowing customers to purchase sessions as gifts for expectant families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Blooming Baby operates an elective prenatal ultrasound studio in Dallas, Texas, offering 2D, 3D, 4D, and 5D (HD) ultrasound imaging sessions for expectant parents. The studio provides gender determination services starting at 13 weeks, Peek-a-Boo DNA gender blood tests starting at 6 weeks, 8K photo-realistic image enhancements, and keepsake products including heartbeat jewelry and plush toys. All services are elective, out-of-pocket, and complement rather than replace medical prenatal care.

Product overview

Blooming Baby is a limited diagnostic ultrasound imaging facility offering 2D, 3D, 4D, and 5D (HD) pregnancy ultrasound services in Dallas, Texas. The core product portfolio centers on elective prenatal ultrasound imaging, with the main service being 3D/4D/5D (HD) ultrasound packages (Platinum at $125, Platinum Plus at $140, and 2-Visit Package at $240) that provide real-time video and still images of the fetus. Gender reveal services start at 13 weeks with a Gender Check Guarantee, while DNA gender blood testing (Peek-a-Boo, $159) enables determination as early as 6 weeks. The company differentiates through 8K ultrasound image enhancements ($35-60 add-on) that transform standard images into photo-realistic interpretations of newborn appearance, and Heartbeat Huggables plush toys ($29-39) that capture the baby's heartbeat. Additional add-ons include Heartbeat Jewelry (custom pieces from $59-249), Gender Reveal Cannons ($19), and Surprise Boxes ($7.95). All services are add-on to medical prenatal care, not replacements for diagnostic ultrasound.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Certificates Gift certificates available for ultrasound sessions and related services.
• Gender Reveal Surprise Box Designer baby socks placed in a sealed gift box for the big reveal. Priced at $7.95.
• Hello Baby 2D Ultrasound Session Basic 2D ultrasound session for position checks and heartbeat monitoring from 12 weeks to full term. Priced at $59.
• First Peek and Heartbeat Ultrasound 2D ultrasound session with heartbeat listening available from 12 weeks to full term. Includes 2 thermal prints and Heartbeat Huggables recording. Priced at $79.
• Pregnancy Verification Ultrasound Abdominal ultrasound to confirm pregnancy at 7+ weeks with estimated due date, heartbeat visualization, and two 2D photos. Priced at $99.
• Ultimate Gender Reveal Ultrasound Package Gender determination package starting at 13 weeks with Gender Check Guarantee. Includes 2D thermal prints, digital video and still images, peek in 3D/4D/HD, 10% off future ultrasounds. Priced at $80.
• 3D Ultrasound Provides static three-dimensional images of the unborn baby, allowing parents to see detailed facial features and body structure of the fetus.
• 4D Ultrasound Adds real-time motion dimension to 3D ultrasound, enabling parents to watch their baby's movements, expressions, yawns, stretches, and smiles as they happen in the womb.
• 5D (HD) Ultrasound with HDlive Technology Uses HDlive technology to provide realistic images of the baby in the womb with superior skin rendering, enhanced depth, and adjustable lighting for a variety of views.
• 3D/4D/5D/HD Platinum Package High-definition ultrasound session including 6-8 color 3D/HD pictures and video delivered via email, 4 thermal prints, live heartbeat viewing, and gender determination. Priced at $125.
• 3D/4D/5D/HD Platinum Plus Package Enhanced ultrasound package with 12-20 color 3D/HD pictures and video delivered via email, 6 thermal prints, live heartbeat viewing, and gender determination. Priced at $140.
• 3D/4D/HD Platinum Plus 2 Visit Package Two-visit special allowing parents to watch their baby grow over time, with each session including 3D/4D/HD imaging. Priced at $240.
• DNA Gender Blood Test (Peek-a-Boo) Non-invasive prenatal test (NIPT) using DNA-based blood test starting at 6 weeks of pregnancy with 99.9% accuracy. Results emailed next business day. Sample collected onsite and shipped via FedEx. Priced at $159.
• 8K Photo-Realistic Ultrasound Images Transforms ultrasound images into realistic interpretations of baby's facial features at birth, showing what the baby may look like when they arrive. Includes high-resolution JPEG and MP4 transformation video. Priced at $35.
• 8K Womb View Ultrasound Images Creates artistic impressions of the baby naturally nestled within the womb, capturing the beauty and connection of pregnancy itself. Includes high-resolution JPEG and MP4 transformation video. Priced at $35.
• Heartbeat Huggables Baby's heartbeat recorded inside an adorable plush stuffed animal. Available in small ($29), large ($39), or recording device only ($15.95). Requires pregnancy of 12 weeks or more.
• Heartbeat Jewelry Custom jewelry capturing the baby's heartbeat, including necklaces, bracelets, rings, dog tags, and money clips. Available in gold filled, rose gold filled, sterling silver, and stainless steel. Prices range from $59-$249.
• Gender Reveal Ultrasound Services Gender determination starting at 13 weeks gestation with options for private reveal, family celebration, or secret reveal. Includes Gender Check Guarantee with free return visit if gender cannot be determined.
• Gender Reveal Cannon Confetti cannon for gender reveal parties. Priced at $19.

Quantifiable outcome

• Over 100,000 babies imaged across the Goldenview Ultrasound family
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Goldenview UltrasoundcoreStrategic or Co-development Partner · 1 January 2005Goldenview Ultrasound is the parent company/brand family. Blooming Baby operates as part of the Goldenview Ultrasound family of companies, a leader in the 3D/4D ultrasound industry since 2005. The family includes locations in Boston, MA; New Braunfels, TX; San Antonio, TX; and New York, NY. Over 100,000 babies have been imaged across the family of companies.
• Peek-a-Boo Early Gender DNA TestcoreTechnology or IntegrationPeek-a-Boo is a DNA-based blood test service for early gender determination starting at 6 weeks of pregnancy with 99.9% accuracy. Blooming Baby collects samples onsite and ships to Peek-a-Boo lab via FedEx for processing. Results are emailed next business day.
• FedExminorOthersFedEx is used for shipping DNA blood test samples to the laboratory on a next-day air basis.
• Your Baby AcademyminorOthersYour Baby Academy (yourbabyacademy.com) provides free online classes for pregnant women. Blooming Baby offers links to these free classes as part of their service offerings.
• AcelleronminorGTM or Marketing PartnerAcelleron is a breast pump provider. Blooming Baby displays their ads on their website as a referral partner in the maternal health space, driving traffic to Acelleron's ordering platform.
• Great Expectations HDcoreStrategic or Co-development PartnerGreat Expectations HD (greatexpectationshd.com) is another location in the Goldenview Ultrasound family of companies, located in New Braunfels, TX. Operates under the same DBA as Goldenview Ultrasound.
• Goldenview Photo StudiominorStrategic or Co-development PartnerGoldenview Photo Studio (goldenviewphotostudio.com) in San Antonio, TX is part of the family of companies providing photography services related to baby photography.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldenview Ultrasound: Parent brand of Blooming Baby and operator of multiple elective 3D/4D/HD ultrasound studios across the U.S. since 2005. Directly comparable in service mix, pricing strategy, and target customer.
• Great Expectations HD: Sister location within the Goldenview Ultrasound family operating in New Braunfels, TX. Offers an identical elective 3D/4D/HD ultrasound menu under the same parent branding.
• Fetal Fotos: Established U.S. chain of elective prenatal 3D/4D ultrasound studios targeting expectant parents for keepsake imaging and gender reveal sessions. Closely mirrors Blooming Baby's core offering and customer experience.

Others

• Peek-a-Boo Early Gender DNA Test: Blooming Baby's lab partner providing the 99.9%-accurate NIPT-based gender blood test collected onsite. Comparable technology and clinical workflow but supplies Blooming Baby rather than competing in studio imaging.
• Goldenview Photo Studio: Sister company under Goldenview Ultrasound family in San Antonio offering related baby/maternity photography. Enables cross-selling and bundled keepsake experiences but is not a direct ultrasound competitor.
• Your Baby Academy: Educational content partner providing free online prenatal classes promoted by Blooming Baby. Targets the same expectant-parent audience and supports top-of-funnel awareness, but is not a service competitor.

Broad incumbents

• Natera: Large publicly traded diagnostics company offering Panorama and other NIPT products. Adjacent in the prenatal DNA testing category Blooming Baby offers through Peek-a-Boo, but operates at clinical scale rather than direct-to-consumer keepsake imaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bloomingbabyultrasound
• Instagraminstagram.com/bloomingbabyDallas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooming Baby