Lilac Bloomsday Association

Name

Lilac Bloomsday Association

Legal name

Lilac Bloomsday Association

Website

https://bloomsdayrun.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Road Race Events

NAICS

Racetracks (711212)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Road race events
• Running event management
• Athletic event organization
• Youth fitness programs
• Community running events

Headquarters

HQ city

Spokane, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Supply Chain, Technology or R&D

Revenue model

1. Race Registration Fees: Bloomsday generates primary revenue from race entry fees. In-person registration fees escalate across registration periods: $30 early entry (until April 1), $38 mid-range (April 1–30), and $50 late entry. Virtual Bloomsday entry is $30 plus shipping, rising to $38+fees and $50+fees at subsequent deadlines. The organization also sells merchandise including official Bloomsday apparel and souvenir gear through its online store at store.bloomsdayrun.org.
2. Corporate Cup Team Registration: Corporate Cup teams pay $600 per team, which includes each member's race entry fee, Brooks race singlet, gear bag, race day gear check, and ticket to the Corporate Cup After Party. Guest tickets for the after party are available for $30 per person.
3. Trade Show Booth Rental: The Bloomsday Trade Show generates revenue through vendor booth rentals at $900 per 10'x10' booth space, with an additional $50 fee for food/beverage distribution. The trade show is held at the Spokane Convention Center.
4. Merchandise Sales: Bloomsday sells official souvenir gear including apparel through the Bloomsday Store (store.bloomsdayrun.org). Orders of $15 or more qualify for free shipping to U.S. addresses. The organization also sells commemorative finisher medals (e.g., Cemetery Hill medal at $12 including tax) and finisher shirts.
5. Charitable Donations and Fundraising: Bloomsday supports an annual official charity (Charity of Choice) that receives donations from participants during registration, earns revenue from product sales, and benefits from a complimentary booth at the Bloomsday Trade Show. The 2026 charity, Riverside State Park Foundation, raised over $22,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

The Lilac Bloomsday Association organizes and operates the Bloomsday Run, Spokane's annual 12-kilometer (7.46-mile) timed road race held the first Sunday in May, alongside companion race products (Corporate Cup, Junior Bloomsday, Marmot March, Virtual Bloomsday), a youth fitness program, a mobile race app, a vendor trade show, and an official merchandise store. The core deliverable is the in-person race-day experience plus associated registration, timing, results, and community programming.

Product overview

The Lilac Bloomsday Association organizes the Bloomsday Run, Spokane's iconic annual 12-kilometer road race, as its core product. The organization supports this flagship event with multiple related programs: Corporate Cup for company teams, Junior Bloomsday for middle school youth, and Marmot March for young children. Virtual Bloomsday extends participation globally. The Bloomsday Run App provides mobile engagement, while Fit for Bloomsday - Fit for Life offers youth fitness training. The portfolio is complemented by a Trade Show vendor exhibition and a Gear Store for official merchandise. Together, these offerings create a comprehensive running event ecosystem serving participants from elementary students to elite athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate Cup: A team-building competition where company teams compete in the Bloomsday race, with an exclusive after-party and awards ceremony.
• Junior Bloomsday
• Marmot March
• College Cup
• Virtual Bloomsday
• Fit for Bloomsday - Fit for Life

Products and services

• Bloomsday Run
• Corporate Cup
• Junior Bloomsday
• Marmot March
• Virtual Bloomsday
• Bloomsday Run App
• Fit for Bloomsday - Fit for Life
• Bloomsday Trade Show
• Bloomsday Gear Store

Quantifiable outcome

• 43,687 registered participants in the 50th running (2026), the most since 2016
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Professional Road Running Organization (PRRO)coreStrategic or Co-development PartnerBloomsday is a founding/steady member of the PRRO Circuit, an alliance of race directors organizing premier non-marathon road racing events across six iconic American races. The circuit offers over $440,000 in guaranteed prize money. Bloomsday hosts $81,000 in prize money as part of the circuit. PRRO launched the PRRO-lific Finisher Program in 2026 to recognize runners who complete all six PRRO Circuit events.
• Kaiser PermanentecoreStrategic or Co-development PartnerKaiser Permanente co-sponsors the Fit for Bloomsday – Fit for Life program, a free 6-8 week training initiative for K-5th graders across 70+ schools. Kaiser Permanente and the Lilac Bloomsday Association are united by a shared mission to strengthen community health and inspire lifelong wellness.
• Riverside State Park Foundation (2026 Charity of Choice)minorOthersDesignated as the 2026 official Bloomsday charity, Riverside State Park Foundation receives participant donations during registration, earns revenue from product sales, and benefits from a complimentary booth at the Bloomsday Trade Show. The foundation raised over $22,000 through the partnership.
• ProvidencecoreGTM or Marketing PartnerProvidence serves as the title sponsor of the Bloomsday Corporate Cup, presenting the team-building, company-vs-company competition event. Providence also supports the Corporate Cup After Party with exclusive access, beer garden, food, Ben & Jerry's ice cream, and massages.
• City of SpokanecoreStrategic or Co-development PartnerThe City of Spokane is the Registration Sponsor for Bloomsday, providing support for the annual road race. The city collaborates on road closures, permits, and infrastructure use for the event.
• Spokane Convention CentercoreStrategic or Co-development PartnerThe Spokane Convention Center serves as the primary venue for packet pickup, trade show, late registration, and race weekend operations. The venue provides exhibition space and operational support for Bloomsday's pre-race activities.
• Regional Elementary Schools (70+)coreOthersOver 70 elementary schools across the Spokane region participate in the Fit for Bloomsday – Fit for Life program, a school-based youth fitness initiative. Schools receive training materials, structure, and incentives from the Lilac Bloomsday Association, with school personnel and volunteer coaches leading implementation.
• Gate River Run 15K, Credit Union Cherry Blossom 10 Mile, Steamboat Classic 4 Mile, Boilermaker 15K, Quad-City Times Bix 7 MilecoreStrategic or Co-development PartnerThe five other PRRO Circuit events partner with Bloomsday as part of the Professional Road Running Organization circuit. Together these six events form America's Classic Road Races, sharing elite competition, the PRRO-lific Finisher medal program, and combined prize money exceeding $440,000.
• BrookscoreGTM or Marketing PartnerBrooks provides race singlets for Corporate Cup team members as part of their team registration. Brooks is a major running industry brand providing performance athletic footwear and apparel, integrated into the Bloomsday participant experience.
• Northwest Orthopedic SpecialistminorGTM or Marketing PartnerNorthwest Orthopedic Specialist is the presenting sponsor of the Corporate Cup component of Bloomsday, supporting the company-vs-company team racing event.
• ToyotaminorGTM or Marketing PartnerToyota is listed as a major Bloomsday sponsor with logo placement on the Bloomsday website sponsor section.
• Davenport HotelminorGTM or Marketing PartnerThe Davenport Grand Hotel is listed as a Bloomsday sponsor, with logo placement on the official website.
• Spokane Tribe Casino ResortminorGTM or Marketing PartnerSpokane Tribe Casino Resort is listed as a Bloomsday sponsor with logo placement on the Bloomsday website.
• Washington PotatoesminorGTM or Marketing PartnerWashington Potatoes is listed as a Bloomsday sponsor with logo placement on the Bloomsday website.
• Fleet Feet SpokaneminorGTM or Marketing PartnerFleet Feet Spokane is listed as a Bloomsday sponsor and hosts the Bloomsday Weekend Kickoff Run at their Kendall Yards location. They serve as a community partner for running gear and training support.
• Premera Blue CrosscoreGTM or Marketing PartnerPremera Blue Cross is a long-standing major sponsor of Bloomsday. Medical Service Corporation (now Premera) originally sponsored the inaugural race in 1977. Premera continues as a major sponsor supporting the annual event.
• ASICSminorGTM or Marketing PartnerASICS is listed as a Bloomsday sponsor with logo placement on the official website, providing athletic footwear and apparel support.
• Brooks (General)coreGTM or Marketing PartnerBrooks is listed as a Bloomsday sponsor with logo placement on the official website, providing athletic footwear and apparel.
• Franz BakeryminorGTM or Marketing PartnerFranz Bakery is listed as a Bloomsday sponsor, providing baked goods and treats for participants (e.g., finisher prizes, Marmot March prize packs).
• Country FinancialminorGTM or Marketing PartnerCountry Financial is listed as a Bloomsday sponsor with logo placement on the Bloomsday website.
• Washington Trust BankminorGTM or Marketing PartnerWashington Trust Bank is listed as a Bloomsday sponsor. In past years, Washington Trust sponsored special selfie spots along the Bloomsday course.
• CHAS HealthcoreStrategic or Co-development PartnerCHAS Health sponsors the Fit for Bloomsday – Fit for Life program and is a major Bloomsday supporter, providing healthcare services and community health programming.
• ParaSport SpokanecoreStrategic or Co-development PartnerParaSport Spokane partners with Bloomsday to provide wheelchair racing opportunities and adaptive sports support. The organization supports elite wheelchair competition at Bloomsday and collaborates on volunteer opportunities for Bloomsday.
• Race RostercoreTechnology or IntegrationRace Roster is Bloomsday's official online registration platform partner, providing registration management tools, participant tracking, and race results integration. Bloomsday switched to Race Roster to provide new registration management tools and greater flexibility for participants.

Scale indicators11 records

Expansion highlights4 records

Direct peers

• Atlanta Track Club: Member-based non-profit that operates the Peachtree Road Race—the largest 10K in the world—and dozens of community events. Closest analog to Bloomsday in combining a flagship mass-participation road race, corporate team competition, youth programs, and a year-round event calendar, and is also a PRRO-style partner in the running ecosystem.
• Gate River Run (Jacksonville): Annual 15K in Jacksonville, Florida run by a non-profit with similar community-event scale and format. One of the six PRRO Circuit races sharing elite prize money and circuit-wide marketing with Bloomsday—most directly comparable peer in terms of participation size and event structure.
• New York Road Runners: Non-profit organizer of the TCS New York City Marathon and ~60 other annual races, youth programs, and community fitness initiatives. Directly comparable business model: non-profit governance, mass-participation road running, Corporate Cup-style team challenges, and youth running programming of similar shape to Bloomsday, only at substantially larger scale.
• Boston Athletic Association (B.A.A.): Non-profit organization running the Boston Marathon and a calendar of distance events including the B.A.A. 5K, 10K, and half marathon. Same non-profit race-operator archetype as Bloomsday, anchored by a flagship non-marathon distance event with deep community roots and elite athlete competition.
• Marine Corps Marathon (MCM): Non-profit–run annual marathon in Washington, DC with tens of thousands of participants and significant charity integration. Comparable community-based non-profit mass-participation road race operator, although at the marathon distance rather than Bloomsday's 12K.
• Cummins, Inc. (race organizing arm) / Steamboat Classic: Annual 4-mile and 15K race in Peoria, Illinois, organized as a community non-profit event with elite competition. Fellow PRRO Circuit member at smaller scale, offering the same basic template as Bloomsday: non-profit, road race, elite prize money, community programming.
• Quad-City Times Bix 7: Annual 7-mile road race in Davenport, Iowa with a non-profit operator similar in scope and structure to Bloomsday. Direct PRRO Circuit peer sharing prize pool and circuit-finisher program, run as a community-flagship road race.
• Boilermaker (Utica): Annual 15K road race in Utica, NY operated by a non-profit with a comparable footprint of corporate sponsorship, community engagement, and trade-show-style expo. Fellow PRRO Circuit member, sharing elite prize pools, and a like-for-like event-organizer peer.
• Credit Union Cherry Blossom 10 Mile: Annual ten-mile race in Washington, DC organized by a non-profit with elite prize money and strong sponsor support. Direct PRRO Circuit peer in scale, structure, and the road-racing-non-profit model Bloomsday operates.

Broad incumbents

• Ironman / World Triathlon Corporation: Owns and operates the Rock 'n' Roll Marathon Series, Ironman, and other mass-participation endurance event portfolios. A larger incumbent in the road-running and endurance event space, with overlapping capabilities (corporate partnerships, virtual events, technology-driven timing) but a much broader, multi-discipline portfolio rather than Bloomsday's single 12K focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bloomsdayrun
• YouTubeyoutube.com/channel/UCpN2zILnq_3Kb9uArV7lH6Q
• Facebookfacebook.com/bloomsday
• Instagraminstagram.com/bloomsdayrun
• LinkedInlinkedin.com/company/lilac-bloomsday-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilac Bloomsday Association