BLOQUE

What BLOQUE does

Bloque Empreendimentos Imobiliários Ltda, operating commercially as Bloque, is a Brazilian real estate developer (incorporadora) founded in 2015 and headquartered in Taquara, Rio Grande do Sul. The company operates a vertically integrated structure that spans land incorporation (Bloque), construction execution through its BLQ construction arm, and post-sale commercial operations via BL House, enabling it to capture margin across the development lifecycle while coordinating a portfolio of residential projects. Its leadership is anchored by CEO Cássio Werlang Coelho and a core team of 16 employees that oversees the generation of more than 1,000 direct jobs across project sites.

Bloque's product portfolio is organized around two principal lines. Multiparque is the company's planned-community format, delivering horizontal lots with shared amenities and master-planned infrastructure in markets such as Gramado and other southern-Brazil cities, with entry price points starting around R$89,900 and scaling toward R$150,000 per lot. Bloque Collection is the premium vertical line, exemplified by the Liverpool building in Gramado and projects such as Barão de Teffé in Porto Alegre, targeting higher-ticket buyers in destination and capital-city sub-markets. Cumulatively, the company has launched more than 20 developments and reports 14 horizontal and 9 vertical projects delivered. Distribution is conducted through a network of more than 400 real estate brokers, supplemented by direct sales.

The business model is asset-light at the corporate level: Bloque generates revenue through one-time sales of residential lots and apartments, complemented by direct developer financing arrangements that produce transaction fees and interest income. The customer base comprises individual lot buyers, real estate investors, and lifestyle/tourism buyers drawn to the Serra Gaúcha region. Geographic expansion is underway from the Rio Grande do Sul home base into Santa Catarina and Paraná, executed in part through a co-development partnership with Incorporadora JBP. The company cites cumulative growth above 200% across 2024–2025 and a 300%+ projection for 2026, although no audited revenue or VGV figures have been disclosed.

Name

BLOQUE

Legal name

Bloque Empreendimentos Imobiliários Ltda

Website

https://bloque.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloque is a Brazilian real estate developer founded in 2015 in Taquara, Rio Grande do Sul, operating a vertically integrated structure spanning incorporation, construction, and commercial operations. It delivers the Multiparque planned-community line and the Bloque Collection premium vertical line across southern Brazil for individual, investor, and lifestyle buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Taquara

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Lot Sales: Bloque generates primary revenue through the sale of residential lots in planned developments. The company offers direct financing to buyers with down payments as low as 10% and payment terms up to 120 months directly with the developer, eliminating the need for bank financing.
2. Vertical Development Sales: Sale of apartments and residential buildings including the Bloque Collection line featuring premium units in strategic locations like Gramado and Porto Alegre.
3. Direct Developer Financing: Bloque provides proprietary financing to lot buyers, offering installment payments directly without bank involvement, creating additional revenue through the financing structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BLOQUE develops and sells planned residential communities, both horizontal lot developments and vertical apartment buildings, in Rio Grande do Sul, Brazil. Its flagship Multiparque concept sells individually-owned residential lots within gated communities that share recreational infrastructure, 24-hour monitoring, and amenities without traditional condominium fees. The company also markets the premium Bloque Collection vertical line (e.g., the Liverpool building in Gramado) and standalone residential and mixed-use developments. BLOQUE finances buyers directly, accepting down payments as low as 10% with terms up to 120 months, eliminating the need for bank financing.

Product overview

BLOQUE is a Brazilian real estate developer operating in Rio Grande do Sul with an integrated structure comprising three divisions: real estate development (Bloque), construction (BLQ), and proprietary commercial operations (BL House). The company specializes in horizontal (land developments) and vertical (apartment buildings) real estate projects across the Vale do Paranhana, Serra Gaúcha, Greater Porto Alegre, and Litoral Norte regions. The product portfolio includes the innovative Multiparque concept (planned communities with shared amenities but no monthly fees), the Bloque Collection premium vertical line, and various stand-alone residential and hotel developments. In over 10 years of operation, Bloque has delivered 14 horizontal and 9 vertical developments, with the Multiparque line representing the company's flagship growth driver.

Differentiator

Problem solved

Functional benefit

Brands

• Multiparque: Innovative residential lot concept combining planned lots with shared amenities, 24-hour monitoring, and community facilities without traditional condominium fees. Slogan: 'Não é bairro, não é loteamento, é multiparque.'
• Bloque Collection
• BLQ
• BL House

Products and services

• Multiparque Nova Hartz Multiparque planned community in Nova Hartz/RS with 300+ m² lots, sports court, playground, pet area, and chimarródromo (mate tea social area). Located approximately 1 km from the city center and three blocks from the footwear manufacturing pole. Entry from 10% with up to 120-month financing directly with BLOQUE.
• Multiparque Taquara Planned community of 197 lots (192-330 m²) across more than 120,000 m² in the Mundo Novo neighborhood of Taquara/RS, with direct access to ERS-239. Developed in partnership with JBP Incorporadora. Includes beach tennis, football field, outdoor gym, cycling path, and pet area. Entry from 10% with up to 120-month financing directly from BLOQUE.
• Multiparque Igrejinha First delivered Multiparque project, located in Igrejinha/RS across 35,600+ m² with 105 lots averaging 330 m² each. Amenities include beach tennis courts, chimarródromo (mate tea area), pet space, playground, and 24-hour monitoring, all without traditional condominium fees. All lots sold out in approximately one hour at launch.
• Liverpool (Bloque Collection) Vertical residential project (apartments) in the Bloque Collection line, on Avenida Borges de Medeiros in Gramado/RS. Offers 58 to 88 m² apartments inspired by English elegance, with high-end finishes and smart-home technology including facial recognition access, home automation, and EV charging readiness. Targeted at both residents and investors in the Serra Gaúcha region.
• Multifamília Land development (loteamento) located 2 km from the center of Taquara/RS, with a school in front and a market 350 m away. Designed for families looking to stop renting and build their own home. Complete infrastructure with 10% down payment and fixed installments up to 60 months, financed directly by BLOQUE without bank involvement.
• Barão de Teffé Vertical residential building in the Menino Deus neighborhood of Porto Alegre/RS, near Shopping Praia de Belas and the Guaíba river. Only two apartments per floor, with 63 to 157 m² units, duplex penthouses, gourmet space, and high-standard finishes.
• Residencial Ágata High-standard land development in the noble zone of Taquara/RS, offering premium-location lots ready for construction.
• Highland House High-standard single house in Gramado/RS inspired by the Scottish Highlands, designed by a renowned local architect. Features a 255 m² house on an 803 m² lot with four suites, integrating nature with wood, stone, and large glass windows.
• Emirados High-standard gated condominium in the elevated area of Taquara/RS center with views of the best sunset in the area. Approximately 25 lots ranging from 440 to 560 m², featuring entrance gate, access control, 24-hour monitoring, party hall, and gourmet space.
• Carmen High-standard land development in central Rolante/RS, located 300 m from the main square, 500 m from a supermarket, and 1.1 km from the hospital. Flat terrain with paved streets, green areas, and a playground, with facilitated financing.
• Monte Felice Hotel property in Gramado/RS, one of the most sought-after cities in Brazil, offering comfort, coziness, and an excellent location.
• Veredas Residential land development (loteamento) in the elevated area of Igrejinha/RS, offering privileged views of the urban area. Lots of 400 to 550 m² ready to build, with complete infrastructure.

Quantifiable outcome

• Multiparque Taquara sold 100% of 197 lots in 1 hour and 25 minutes
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Incorporadora JBPcoreStrategic or Co-development Partner · 26 March 2026Bloque operates in partnership with Incorporadora JBP for the development of Multiparque Taquara. The partnership combines Bloque's Multiparque concept and commercial operations with JBP's development expertise. This co-development arrangement represents a core strategic partnership for joint property development in the Rio Grande do Sul region.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Trisul: São Paulo-focused residential developer with both vertical and horizontal product offerings across multiple price points. Comparable product breadth (apartments + land) and segment focus (middle to upper-middle class), though at much greater scale and SP-centric.
• Even Construtora: Mid-to-high-end Brazilian residential developer active in southern markets with both vertical (apartments) and horizontal (land) developments. Comparable product mix and customer segment (upper-middle-class families seeking quality developments) to Bloque.
• MRV Engenharia: Brazil's largest residential homebuilder with an integrated incorporation-plus-financing model (Mylla/Apeá) that competes conceptually with Bloque's direct-financing approach. Operates nationally at much larger scale, but shares the for-sale residential focus and in-house buyer credit infrastructure.
• Direcional Engenharia: Brazilian homebuilder focused on the Minha Casa Minha Vida (MCMV) affordable housing segment with strong in-house financing operations. Comparable integrated incorporation-plus-financing model that targets buyers excluded from traditional bank credit, similar to Bloque's direct-financing approach.
• EZTec Empreendimentos: São Paulo-based residential developer with a strong balance sheet and vertical project focus. Comparable for-sale residential model with premium positioning overlap, though concentrated in SP rather than southern Brazil.
• Gafisa: Established Brazilian residential developer with diversified geographic footprint and multiple product lines including both apartments and land subdivisions. Comparable full-stack developer model with similar target customer segments across income tiers.
• Cyrela Brazil Realty: Major Brazilian high-end residential developer with significant presence in southern Brazil, including premium vertical projects in Gramado and Porto Alegre that directly overlap with Bloque Collection's Liverpool and Barão de Teffé. Comparable on premium vertical product positioning and design-led marketing.
• JHSF Participações: Brazilian luxury developer known for premium projects in high-end locations including São Paulo and select resort markets. Comparable premium/lifestyle vertical product positioning to Bloque Collection's Gramado and Serra Gaúcha offerings.
• Cury Construtora: Brazilian homebuilder specializing in affordable MCMV housing with efficient direct-to-buyer sales and financing infrastructure. Comparable operational emphasis on simplified buyer financing and rapid absorption, conceptually aligned with Bloque's Multiparque sell-out model.

Direct peers

• Melnick Even: Melnick Even is a Rio Grande do Sul-based residential and commercial developer with a vertically integrated model including construction and brokerage arms, directly comparable to Bloque's RS-focused, integrated incorporadora structure. Operates in similar Serra Gaúcha and Porto Alegre markets where Bloque's Bloque Collection competes.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloque

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOQUE