BLS AS
- Company typePrivate
- Founded1987
- HeadquartersTrollåsen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
BLS AS firmographics
Firmographics- Name
- BLS AS
- Legal name
- BLS AS
- Website
- https://blsas.no
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BLS AS industry classification
Industry- Product category
- Warehouse Storage Systems
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
Keywords
Where BLS AS is headquartered
LocationHeadquarters
- HQ city
- Trollåsen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
BLS AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Warehouse Racking Equipment Sales: One-time sale of custom warehouse racking systems including pallet racking, shelving, tire racking, cantilever racking, mobile systems, and mezzanines. Each system is custom-designed and manufactured to customer specifications.
- Service Agreements and Inspections: Annual rack inspections and maintenance service agreements sold as recurring contracts. Includes inspection reports, action plans, and repair services. Customers receive a minimum 15% discount on materials as service agreement holders. Warranty extensions of 1 year per inspection are offered as an incentive.
- Installation Services: Installation performed by BLS's own installers, guaranteeing correct installation. Installation is included as part of the BLS Complete project delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard warehouse racking systems – custom quote |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
BLS AS product offering
Product offeringCore offering
BLS AS designs, manufactures, and installs custom warehouse storage racking systems, including pallet racks, shelving, tire racks, cantilever/timber racks, mobile storage systems, mezzanines, and roller conveyor systems. All products are produced in-house at the company's Småland factory in Sweden and are CE-certified under EN-15635:2008. The company provides end-to-end project management (BLS Complete), in-house installation, and recurring annual rack inspection and maintenance services.
Product overview
BLS AS offers a comprehensive portfolio of warehouse storage systems and solutions manufactured in Småland, Sweden. The core product portfolio consists of pallet racks (Pallereol), shelving systems (Lagerhylle/Småvarereol), tire racks (Dekkreol), timber and long goods racks (Trelastreol, Listverksreol, Grenreol), deep stacking systems (Dypstabling), roller tracks (Rullebaner), and mezzanines (Mesanin). These systems are complemented by mobile storage solutions (Mobile Reoler and Mobile Dekkreoler), tire trucks (Dekktrucker), and Carton Flow accessories. The company provides full-service offerings including project planning (BLS Complete) and annual inspection/maintenance services (Service og Inspeksjon). BLS also acquired Nordic Racking Group (NRG) to strengthen its position in the Norwegian market. The systems are designed to be customized, flexible, and scalable, with a focus on safety, efficiency, and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Pallereol (Pallet Rack) A flexible pallet rack warehouse system for goods handling, suitable for any industry and warehouse size, providing pallet storage solutions.
- Lagerhylle / Småvarereol (Shelving) Efficient and flexible shelving system designed for optimal storage of small items and pick operations, functioning as a picking warehouse.
- Dekkreol (Tire Rack) A storage system for organizing and handling tires of any size, designed for standing or lying storage of car and commercial vehicle tires.
- Trelastreol / Innstikkreol (Timber/Long Goods Rack) Smart storage system for handling timber and long goods regardless of length and form.
- Listverksreol (Molding Rack) Smart solution for storing longer standing goods such as moldings and profiles.
- Grenreol (Cantilever/Arm Rack) System designed for lighter long goods, pipes and planks, customizable to specific needs.
- Dypstabling (Deep Stacking) High-density storage method that maximizes floor and ceiling height by placing pallets deep in the rack from the long side, using the FILO principle.
- Rullebaner (Roller Conveyor Tracks) Rolling goods system with preserved priority order per FIFO and FILO principles, suitable for high turnover of pallet goods.
- Mesanin (Mezzanine) CE-certified mezzanine floor solution utilizing ceiling height to create new warehouse areas, built with galvanized profiled beams and bolted square pillars without requiring a building permit.
- Mobile Reoler (Mobile Racks) Mobile storage systems where racks move on rails to maximize storage density, minimizing forklift aisles and achieving up to 90% more storage utilization.
- Mobile Dekkreoler (Mobile Tire Racks) Mobile tire storage systems on wheels that utilize up to 90% more of the storage area, available in electric or manual versions.
- Service og Inspeksjon (Rack Inspection and Service Agreements) Annual rack inspections and maintenance services performed by RISE-certified inspectors per EN-15635:2008, including inspection reports, action plans, repair services, and extended warranty incentives.
- BLS Complete (Prosjektering / Project Management) End-to-end project management service covering idea, layout planning, delivery, installation and follow-up, providing a single point of contact from concept to operational handover.
Quantifiable outcome
- Mobile systems achieve up to 90% more storage utilization by minimizing forklift aisles
- +3 more outcomes
Companies that use BLS AS
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles4 records
BLS AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BLS AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nordic Racking Group (NRG)coreBLS and Nordic Racking Group (NRG) merged, with NRG becoming part of BLS. The acquisition positions the combined entity as one of the leading warehouse solution suppliers on the Norwegian market. NRG brings many years of experience in the warehouse and logistics industry, while BLS contributes manufacturing expertise and production capacity. The merger enables BLS to offer Norwegian customers even better service and solutions.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
BLS AS competitors and assessment
Company assessmentDirect peers
- Troax Group: Swedish-based manufacturer of mesh panels, safety fencing, and storage solutions including pallet racking. Most direct Nordic peer given overlapping geography and similar steel-based warehouse product offerings.
- BITO-Lagertechnik: German manufacturer of racking, shelving, and storage/retrieval systems with broad European distribution. Direct peer for BLS in pallet racking and shelving, with broader product range and geographic reach.
- Kardex Group: Swiss-based supplier of automated storage and retrieval systems, shelving, and small-parts storage. Peer in the warehouse storage equipment space, though Kardex's focus on automated/vertical lift modules differs from BLS's manual racking emphasis.
- Link 51: UK-based pallet racking and shelving manufacturer with Europe-wide service. Directly comparable product offering (pallet racking, shelving) and project-based business model.
- Constructor Group: Large European provider of warehouse storage systems, racking, and intralogistics solutions. Directly competes with BLS across pallet racking, shelving, and end-to-end warehouse projects, with a much broader international footprint.
- Storax: European specialist in pallet racking, mezzanines, and cantilever systems. Direct peer for BLS's core pallet racking, mezzanine, and long-goods storage product lines, particularly in Northern Europe.
Broad incumbents
- SSI Schaefer: German global intralogistics company offering pallet racking, shelving, and automated warehouse systems. Overlaps with BLS's project-based warehouse solutions and competes for large Nordic 3PL tenders.
- Mecalux: Spanish-headquartered global manufacturer of warehouse racking, shelving, and automated storage systems. Competes with BLS on pallet racking and warehouse projects, but operates at much larger global scale and is frequently used by pan-European 3PLs.
- Jungheinrich: German global leader in forklifts and warehouse equipment, including racking systems. Overlaps with BLS's pallet racking and storage solutions but operates across the full intralogistics value chain at much larger scale.
Emerging players
- Hänel: German specialist in automated vertical and rotary storage systems. Adjacent peer addressing warehouse density challenges comparable to BLS's mobile racking and deep-stacking solutions, though focused on automation rather than manual racking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BLS AS social profiles
Digital presenceBLS AS compliance and trust
Trust signalCompliance4 records
BLS AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLS AS leadership team
Management profileNumber of profiles
Profiles4 records
BLS AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
BLS AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLS AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLS AS
What does BLS AS do?
BLS AS designs, manufactures, and installs custom warehouse storage racking systems, including pallet racks, shelving, tire racks, cantilever/timber racks, mobile storage systems, mezzanines, and roller conveyor systems. All products are produced in-house at the company's Småland factory in Sweden and are CE-certified under EN-15635:2008. The company provides end-to-end project management (BLS Complete), in-house installation, and recurring annual rack inspection and maintenance services.
Is BLS AS a public or private company?
BLS AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BLS AS founded?
BLS AS was founded in 1987. It employs 1 to 10 people.
Where is BLS AS based?
BLS AS is headquartered in Trollåsen, Norway, in the Europe region.
How does BLS AS make money?
Three revenue lines are on record. Warehouse Racking Equipment Sales are the primary driver. The others are service Agreements and Inspections and installation Services.
Who are BLS AS's main competitors?
Direct peers on record are Troax Group, BITO-Lagertechnik, Kardex Group, Link 51, Constructor Group and Storax. Broad incumbents are SSI Schaefer, Mecalux and Jungheinrich. Hänel is listed as an emerging player.
Does BLS AS have an API?
No public API is recorded for BLS AS.
What industry is BLS AS in?
BLS AS's product category is Warehouse Storage Systems. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines). Its NAICS code is 333310 and its SIC code is 2540.