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BLS AS

Full company profile

uuid003zxlj

Namestring
BLS AS
Legal namestring
BLS AS
Websiteurl
blsas.no
Company typeenum
Private
Founded yearint
1987
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTrollåsen, Norway
HQ citystring
Trollåsen
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
warehouse racking systems, pallet racking solutions, cantilever storage racks, mezzanine floors, tire storage systems
Industry1 code
1Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines)
CodeIMAHABADPrimaryYes
NAICS code1 code
  • Commercial and Service Industry Machinery Manufacturing333310
SIC code1 code
  • Partitions, Shelvg, Lockers, & Office & Store Fixtures2540
Product category
Warehouse Storage Systems
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Warehouse Racking Equipment Sales
TypeOne Time License
Description

One-time sale of custom warehouse racking systems including pallet racking, shelving, tire racking, cantilever racking, mobile systems, and mezzanines. Each system is custom-designed and manufactured to customer specifications.

blsas.no
2Service Agreements and Inspections
TypeSubscription Recurring
Description

Annual rack inspections and maintenance service agreements sold as recurring contracts. Includes inspection reports, action plans, and repair services. Customers receive a minimum 15% discount on materials as service agreement holders. Warranty extensions of 1 year per inspection are offered as an incentive.

blsas.no
3Installation Services
TypeProfessional Services
Description

Installation performed by BLS's own installers, guaranteeing correct installation. Installation is included as part of the BLS Complete project delivery.

blsas.no
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details1 tier
1Standard warehouse racking systems – custom quote
ModelOtherBilling cadenceMulti-year contract
Notes

Products are custom-designed and quoted per project. No standard price list is publicly available.

blsas.no
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

BLS AS designs, manufactures, and installs custom warehouse storage racking systems, including pallet racks, shelving, tire racks, cantilever/timber racks, mobile storage systems, mezzanines, and roller conveyor systems. All products are produced in-house at the company's Småland factory in Sweden and are CE-certified under EN-15635:2008. The company provides end-to-end project management (BLS Complete), in-house installation, and recurring annual rack inspection and maintenance services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Mobile systems achieve up to 90% more storage utilization by minimizing forklift aisles
+3 more records
Product overview1 text field

BLS AS offers a comprehensive portfolio of warehouse storage systems and solutions manufactured in Småland, Sweden. The core product portfolio consists of pallet racks (Pallereol), shelving systems (Lagerhylle/Småvarereol), tire racks (Dekkreol), timber and long goods racks (Trelastreol, Listverksreol, Grenreol), deep stacking systems (Dypstabling), roller tracks (Rullebaner), and mezzanines (Mesanin). These systems are complemented by mobile storage solutions (Mobile Reoler and Mobile Dekkreoler), tire trucks (Dekktrucker), and Carton Flow accessories. The company provides full-service offerings including project planning (BLS Complete) and annual inspection/maintenance services (Service og Inspeksjon). BLS also acquired Nordic Racking Group (NRG) to strengthen its position in the Norwegian market. The systems are designed to be customized, flexible, and scalable, with a focus on safety, efficiency, and sustainability.

Product and service13 records
1Pallereol (Pallet Rack)
CategoryWarehouse Racking
Description

A flexible pallet rack warehouse system for goods handling, suitable for any industry and warehouse size, providing pallet storage solutions.

2Lagerhylle / Småvarereol (Shelving)
CategoryWarehouse Shelving
Description

Efficient and flexible shelving system designed for optimal storage of small items and pick operations, functioning as a picking warehouse.

3Dekkreol (Tire Rack)
CategorySpecialty Racking
Description

A storage system for organizing and handling tires of any size, designed for standing or lying storage of car and commercial vehicle tires.

4Trelastreol / Innstikkreol (Timber/Long Goods Rack)
CategoryLong Goods Racking
Description

Smart storage system for handling timber and long goods regardless of length and form.

5Listverksreol (Molding Rack)
CategoryLong Goods Racking
Description

Smart solution for storing longer standing goods such as moldings and profiles.

6Grenreol (Cantilever/Arm Rack)
CategoryLong Goods Racking
Description

System designed for lighter long goods, pipes and planks, customizable to specific needs.

7Dypstabling (Deep Stacking)
CategoryHigh-Density Pallet Storage
Description

High-density storage method that maximizes floor and ceiling height by placing pallets deep in the rack from the long side, using the FILO principle.

8Rullebaner (Roller Conveyor Tracks)
CategoryPallet Flow Systems
Description

Rolling goods system with preserved priority order per FIFO and FILO principles, suitable for high turnover of pallet goods.

9Mesanin (Mezzanine)
CategoryWarehouse Space Expansion
Description

CE-certified mezzanine floor solution utilizing ceiling height to create new warehouse areas, built with galvanized profiled beams and bolted square pillars without requiring a building permit.

10Mobile Reoler (Mobile Racks)
CategoryHigh-Density Mobile Storage
Description

Mobile storage systems where racks move on rails to maximize storage density, minimizing forklift aisles and achieving up to 90% more storage utilization.

11Mobile Dekkreoler (Mobile Tire Racks)
CategoryHigh-Density Mobile Storage
Description

Mobile tire storage systems on wheels that utilize up to 90% more of the storage area, available in electric or manual versions.

12Service og Inspeksjon (Rack Inspection and Service Agreements)
CategoryInspection and Maintenance Services
Description

Annual rack inspections and maintenance services performed by RISE-certified inspectors per EN-15635:2008, including inspection reports, action plans, repair services, and extended warranty incentives.

13BLS Complete (Prosjektering / Project Management)
CategoryConsulting and Project Management
Description

End-to-end project management service covering idea, layout planning, delivery, installation and follow-up, providing a single point of contact from concept to operational handover.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Nordic Racking Group (NRG)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

BLS and Nordic Racking Group (NRG) merged, with NRG becoming part of BLS. The acquisition positions the combined entity as one of the leading warehouse solution suppliers on the Norwegian market. NRG brings many years of experience in the warehouse and logistics industry, while BLS contributes manufacturing expertise and production capacity. The merger enables BLS to offer Norwegian customers even better service and solutions.

blsas.no
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Swedish-based manufacturer of mesh panels, safety fencing, and storage solutions including pallet racking. Most direct Nordic peer given overlapping geography and similar steel-based warehouse product offerings.

TypeDirect peer
Description

German manufacturer of racking, shelving, and storage/retrieval systems with broad European distribution. Direct peer for BLS in pallet racking and shelving, with broader product range and geographic reach.

TypeDirect peer
Description

Swiss-based supplier of automated storage and retrieval systems, shelving, and small-parts storage. Peer in the warehouse storage equipment space, though Kardex's focus on automated/vertical lift modules differs from BLS's manual racking emphasis.

TypeDirect peer
Description

UK-based pallet racking and shelving manufacturer with Europe-wide service. Directly comparable product offering (pallet racking, shelving) and project-based business model.

TypeBroad incumbent
Description

German global intralogistics company offering pallet racking, shelving, and automated warehouse systems. Overlaps with BLS's project-based warehouse solutions and competes for large Nordic 3PL tenders.

TypeEmerging player
Description

German specialist in automated vertical and rotary storage systems. Adjacent peer addressing warehouse density challenges comparable to BLS's mobile racking and deep-stacking solutions, though focused on automation rather than manual racking.

TypeDirect peer
Description

Large European provider of warehouse storage systems, racking, and intralogistics solutions. Directly competes with BLS across pallet racking, shelving, and end-to-end warehouse projects, with a much broader international footprint.

TypeBroad incumbent
Description

Spanish-headquartered global manufacturer of warehouse racking, shelving, and automated storage systems. Competes with BLS on pallet racking and warehouse projects, but operates at much larger global scale and is frequently used by pan-European 3PLs.

TypeBroad incumbent
Description

German global leader in forklifts and warehouse equipment, including racking systems. Overlaps with BLS's pallet racking and storage solutions but operates across the full intralogistics value chain at much larger scale.

TypeDirect peer
Description

European specialist in pallet racking, mezzanines, and cantilever systems. Direct peer for BLS's core pallet racking, mezzanine, and long-goods storage product lines, particularly in Northern Europe.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers27 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BLS AS

Warehouse Storage Systemsblsas.no

BLS AS firmographics

Firmographics
Name
BLS AS
Legal name
BLS AS
Website
https://blsas.no
Company type
Private
Founded year
1987
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

BLS AS industry classification

Industry
Product category
Warehouse Storage Systems
NAICS
Commercial and Service Industry Machinery Manufacturing (333310)
SIC
Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
akta.pro primary industry
Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

  • Warehouse racking systems
  • Pallet racking solutions
  • Cantilever storage racks
  • Mezzanine floors
  • Tire storage systems

Where BLS AS is headquartered

Location

Headquarters

HQ city
Trollåsen
HQ country
Norway
HQ region
Europe

Offices2 records

Markets served

BLS AS business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Warehouse Racking Equipment Sales: One-time sale of custom warehouse racking systems including pallet racking, shelving, tire racking, cantilever racking, mobile systems, and mezzanines. Each system is custom-designed and manufactured to customer specifications.
  2. Service Agreements and Inspections: Annual rack inspections and maintenance service agreements sold as recurring contracts. Includes inspection reports, action plans, and repair services. Customers receive a minimum 15% discount on materials as service agreement holders. Warranty extensions of 1 year per inspection are offered as an incentive.
  3. Installation Services: Installation performed by BLS's own installers, guaranteeing correct installation. Installation is included as part of the BLS Complete project delivery.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractStandard warehouse racking systems – custom quote

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

BLS AS product offering

Product offering

Core offering

BLS AS designs, manufactures, and installs custom warehouse storage racking systems, including pallet racks, shelving, tire racks, cantilever/timber racks, mobile storage systems, mezzanines, and roller conveyor systems. All products are produced in-house at the company's Småland factory in Sweden and are CE-certified under EN-15635:2008. The company provides end-to-end project management (BLS Complete), in-house installation, and recurring annual rack inspection and maintenance services.

Product overview

BLS AS offers a comprehensive portfolio of warehouse storage systems and solutions manufactured in Småland, Sweden. The core product portfolio consists of pallet racks (Pallereol), shelving systems (Lagerhylle/Småvarereol), tire racks (Dekkreol), timber and long goods racks (Trelastreol, Listverksreol, Grenreol), deep stacking systems (Dypstabling), roller tracks (Rullebaner), and mezzanines (Mesanin). These systems are complemented by mobile storage solutions (Mobile Reoler and Mobile Dekkreoler), tire trucks (Dekktrucker), and Carton Flow accessories. The company provides full-service offerings including project planning (BLS Complete) and annual inspection/maintenance services (Service og Inspeksjon). BLS also acquired Nordic Racking Group (NRG) to strengthen its position in the Norwegian market. The systems are designed to be customized, flexible, and scalable, with a focus on safety, efficiency, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pallereol (Pallet Rack) A flexible pallet rack warehouse system for goods handling, suitable for any industry and warehouse size, providing pallet storage solutions.
  • Lagerhylle / Småvarereol (Shelving) Efficient and flexible shelving system designed for optimal storage of small items and pick operations, functioning as a picking warehouse.
  • Dekkreol (Tire Rack) A storage system for organizing and handling tires of any size, designed for standing or lying storage of car and commercial vehicle tires.
  • Trelastreol / Innstikkreol (Timber/Long Goods Rack) Smart storage system for handling timber and long goods regardless of length and form.
  • Listverksreol (Molding Rack) Smart solution for storing longer standing goods such as moldings and profiles.
  • Grenreol (Cantilever/Arm Rack) System designed for lighter long goods, pipes and planks, customizable to specific needs.
  • Dypstabling (Deep Stacking) High-density storage method that maximizes floor and ceiling height by placing pallets deep in the rack from the long side, using the FILO principle.
  • Rullebaner (Roller Conveyor Tracks) Rolling goods system with preserved priority order per FIFO and FILO principles, suitable for high turnover of pallet goods.
  • Mesanin (Mezzanine) CE-certified mezzanine floor solution utilizing ceiling height to create new warehouse areas, built with galvanized profiled beams and bolted square pillars without requiring a building permit.
  • Mobile Reoler (Mobile Racks) Mobile storage systems where racks move on rails to maximize storage density, minimizing forklift aisles and achieving up to 90% more storage utilization.
  • Mobile Dekkreoler (Mobile Tire Racks) Mobile tire storage systems on wheels that utilize up to 90% more of the storage area, available in electric or manual versions.
  • Service og Inspeksjon (Rack Inspection and Service Agreements) Annual rack inspections and maintenance services performed by RISE-certified inspectors per EN-15635:2008, including inspection reports, action plans, repair services, and extended warranty incentives.
  • BLS Complete (Prosjektering / Project Management) End-to-end project management service covering idea, layout planning, delivery, installation and follow-up, providing a single point of contact from concept to operational handover.

Quantifiable outcome

  • Mobile systems achieve up to 90% more storage utilization by minimizing forklift aisles
  • +3 more outcomes

Companies that use BLS AS

Customer profile

Named customers27 records

Segments7 records

Ideal customer profiles4 records

BLS AS technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

BLS AS partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Nordic Racking Group (NRG)coreStrategic or Co-development PartnerBLS and Nordic Racking Group (NRG) merged, with NRG becoming part of BLS. The acquisition positions the combined entity as one of the leading warehouse solution suppliers on the Norwegian market. NRG brings many years of experience in the warehouse and logistics industry, while BLS contributes manufacturing expertise and production capacity. The merger enables BLS to offer Norwegian customers even better service and solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

BLS AS competitors and assessment

Company assessment

Direct peers

  • Troax Group: Swedish-based manufacturer of mesh panels, safety fencing, and storage solutions including pallet racking. Most direct Nordic peer given overlapping geography and similar steel-based warehouse product offerings.
  • BITO-Lagertechnik: German manufacturer of racking, shelving, and storage/retrieval systems with broad European distribution. Direct peer for BLS in pallet racking and shelving, with broader product range and geographic reach.
  • Kardex Group: Swiss-based supplier of automated storage and retrieval systems, shelving, and small-parts storage. Peer in the warehouse storage equipment space, though Kardex's focus on automated/vertical lift modules differs from BLS's manual racking emphasis.
  • Link 51: UK-based pallet racking and shelving manufacturer with Europe-wide service. Directly comparable product offering (pallet racking, shelving) and project-based business model.
  • Constructor Group: Large European provider of warehouse storage systems, racking, and intralogistics solutions. Directly competes with BLS across pallet racking, shelving, and end-to-end warehouse projects, with a much broader international footprint.
  • Storax: European specialist in pallet racking, mezzanines, and cantilever systems. Direct peer for BLS's core pallet racking, mezzanine, and long-goods storage product lines, particularly in Northern Europe.

Broad incumbents

  • SSI Schaefer: German global intralogistics company offering pallet racking, shelving, and automated warehouse systems. Overlaps with BLS's project-based warehouse solutions and competes for large Nordic 3PL tenders.
  • Mecalux: Spanish-headquartered global manufacturer of warehouse racking, shelving, and automated storage systems. Competes with BLS on pallet racking and warehouse projects, but operates at much larger global scale and is frequently used by pan-European 3PLs.
  • Jungheinrich: German global leader in forklifts and warehouse equipment, including racking systems. Overlaps with BLS's pallet racking and storage solutions but operates across the full intralogistics value chain at much larger scale.

Emerging players

  • Hänel: German specialist in automated vertical and rotary storage systems. Adjacent peer addressing warehouse density challenges comparable to BLS's mobile racking and deep-stacking solutions, though focused on automation rather than manual racking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

BLS AS social profiles

Digital presence

BLS AS compliance and trust

Trust signal

Compliance4 records

BLS AS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BLS AS leadership team

Management profile

Number of profiles

Profiles4 records

BLS AS subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

BLS AS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BLS AS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLS AS

What does BLS AS do?

BLS AS designs, manufactures, and installs custom warehouse storage racking systems, including pallet racks, shelving, tire racks, cantilever/timber racks, mobile storage systems, mezzanines, and roller conveyor systems. All products are produced in-house at the company's Småland factory in Sweden and are CE-certified under EN-15635:2008. The company provides end-to-end project management (BLS Complete), in-house installation, and recurring annual rack inspection and maintenance services.

Is BLS AS a public or private company?

BLS AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BLS AS founded?

BLS AS was founded in 1987. It employs 1 to 10 people.

Where is BLS AS based?

BLS AS is headquartered in Trollåsen, Norway, in the Europe region.

How does BLS AS make money?

Three revenue lines are on record. Warehouse Racking Equipment Sales are the primary driver. The others are service Agreements and Inspections and installation Services.

Who are BLS AS's main competitors?

Direct peers on record are Troax Group, BITO-Lagertechnik, Kardex Group, Link 51, Constructor Group and Storax. Broad incumbents are SSI Schaefer, Mecalux and Jungheinrich. Hänel is listed as an emerging player.

Does BLS AS have an API?

No public API is recorded for BLS AS.

What industry is BLS AS in?

BLS AS's product category is Warehouse Storage Systems. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines). Its NAICS code is 333310 and its SIC code is 2540.

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