Blue Carrot Catering

What Blue Carrot Catering does

Blue Carrot Catering is a privately held catering company headquartered in Petone, Lower Hutt, Wellington, New Zealand, founded in 2000 by Nicole and Gordon (previously operators of Lemon Squeeze Café). The company provides full-service catering for corporate events, private functions, weddings, funerals, and community events across the Wellington region (Upper Hutt, Lower Hutt, Wellington City, Porirua, Kapiti, and Wairarapa). It employs 20+ full-time kitchen and service staff plus casual front-of-house workers, and runs a single central kitchen from which it services events ranging from 10 to 1,500 guests.

The company's product architecture is service-based rather than platform-based, with no proprietary technology stack. Core offerings include Corporate Catering, Private Event Catering, Wedding Catering, and Funeral Catering, supported by add-on modules (Event Management, Beverages Service, Hireware, Home Deliveries) and a menu portfolio spanning platters, lunch bags, finger food, canapés, buffets, BBQs, and Christmas menus. Distribution combines a self-serve e-commerce channel (shop.bluecarrot.co.nz) for standardized platter/lunch-bag orders with a sales-led direct channel (phone, email, enquiry forms) for custom corporate, wedding, and event bookings. Pricing is per-person unit-based and GST-exclusive, ranging from $20 (film crew) to $70 (wedding buffet), with hireware and staffing priced à la carte.

Monetization is transactional and project-based, with three revenue streams: event catering services, online platter/pre-set menu ordering, and licensed beverage service (sale-and-return). The company is owned by three co-owners — James Stuart (Managing Director), Mark, and Adrian — and positions itself on locally-sourced ingredients, sustainability (CoGo accreditation), Living Wage employment, and 20+ years of Wellington brand reputation. Notable historical engagements referenced in the company's own marketing include the All Blacks, Hurricanes, Peter Jackson film shoots, the Prime Minister's office, and the Governor General's family.

Name

Blue Carrot Catering

Legal name

Blue Carrot Catering

Website

https://bluecarrot.co.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Carrot Catering is a privately held Wellington-region catering company founded in 2000, providing full-service corporate, wedding, private, and funeral catering for events of 10 to 1,500 guests, distributed via direct sales and a self-serve online ordering platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Petone, Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Event Catering Services: Full-service catering for weddings, corporate events, private functions, and community events. Per-person pricing with additional charges for staff, equipment hire, and delivery.
2. Online Ordering (Platters & Pre-set Menus): Self-serve online ordering for lunch platters, lunch bags, and pre-set menu items. Customers order directly via e-commerce platform.
3. Beverage Service: Licensed provider of beverages with sale-and-return policy. Bar service and beverage packages offered as add-on to catering services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Blue Carrot Catering is a Wellington-region full-service catering company that prepares and delivers food for corporate events, private functions, weddings, funerals, and film crews. It operates a main kitchen in Petone, Lower Hutt, and serves clients across Wellington, Upper Hutt, Lower Hutt, Porirua, Kapiti, and Wairarapa for events ranging from 10 to 1,500 guests. Customers can order standardized platters and lunch bags through an online shop or request custom menus and full event management via direct contact.

Product overview

Blue Carrot Catering operates as a single-location catering company offering a comprehensive suite of catering services for corporate events, private functions, and weddings throughout the Wellington region. The core offerings include Corporate Catering, Private Event Catering, Wedding Catering, and Funeral Catering, supported by add-on services such as Event Management, Beverages Service, Hireware, and Home Deliveries. Their menu portfolio spans Lunch Platters, Lunch Bags, Morning and Afternoon Tea, Finger Food, Canape Selection, Buffet Menus, Barbeque Menus, Christmas Buffet, and Christmas Finger Food. The company also provides specialized Film Crew Catering. The product architecture is service-based rather than platform-based, with no modular software components—customers engage through online ordering or direct contact, and catering is delivered to venues or homes across Wellington, Upper Hutt, Lower Hutt, Porirua, Kapiti, and Wairarapa.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Catering Full-service catering for Wellington businesses covering boardroom meetings, conferences, office lunches, morning and afternoon tea, and film crew catering for events of 10 to 1,500 guests.
• Private Event Catering Catering for private celebrations including birthday parties, anniversaries, family reunions, cocktail parties, dinner parties, BBQs, and funerals across the Wellington region.
• Wedding Catering Complete wedding catering service including food, staff, table settings, flowers, and hireage, with options for plated meals, buffets, and BBQ wedding feasts in Wellington and Wairarapa.
• Funeral Catering Compassionate funeral catering package at $22.50 per person including beautifully presented food for all dietary requirements, delivered throughout Wellington region.
• Event Management Full event management service including theme development, venue hire, entertainment, decorations, bar and wait-staff, and hireware for events of 10 to 1,500 guests.
• Beverages Service Licensed beverage provider offering fine wines, craft beers, cocktails, non-alcoholic drinks, and professional bar staff with sale-and-return policy as an add-on to catering.
• Hireware Complete hireware service providing plates, glasses, salt and pepper shakers, marquees, BBQ equipment, ovens, and other event equipment.
• Lunch Platters Individual lunch platters served cold on biodegradable presentation platters, suitable for all dietary requirements including vegetarian, vegan, gluten-free, paleo, keto, and halal options.
• Lunch Bags Individually packaged lunch bags designed for eating on the go with minimum order of five bags.
• Morning and Afternoon Tea Selection of hot and cold sweet and savoury items for morning and afternoon tea including pastries, sandwiches, scones, cakes, and fruit platters.
• Finger Food Lunch-sized finger food items including sandwiches, wraps, hot savouries, and sweet treats with vegetarian, vegan, and gluten-free options.
• Canape Selection Bite-sized hot and cold canapes served as 1-2 bite portions, including lamb pies, sliders, gyoza, and seafood options.
• Buffet Menu Buffet mains, sides, and desserts including slow-cooked lamb, beef striploin, salmon, and a variety of salads and finger food desserts.
• Barbeque Menus BBQ catering with three menu options featuring lamb sausages, chicken, beef, prawns, and vegetarian options with additional equipment and staff pricing.
• Film Crew Catering Specialized catering for film crews with menus starting at $20.00 per person, designed for long working days with substantial, healthy, and tasty food.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Local Wild Food ChallengecoreOthers · 1 January 2008One of the main sponsors of the Local Wild Food Challenge since its inception in 2008. Have provided food demonstrations throughout the competition's history.
• Make A Wish FoundationminorOthersBlue Carrot helps grant wishes for children with life-threatening medical conditions in partnership with the Make A Wish Foundation, contributing to their mission of enriching lives with hope and strength.
• Hutt Hockey ClubminorOthersProud sponsor of the Hutt Hockey Club, supporting local sports community.
• Hutt Valley GymsportsminorOthersSponsor of Hutt Valley Gymsports, supporting local gymnastics community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Delaware North Companies: US-based global hospitality and food service company specializing in sports venues, entertainment destinations, airports, and gaming. Comparable to Blue Carrot in providing premium event catering including for sports teams (e.g., All Blacks/Hurricanes tier clientele) but operating at vastly larger scale across venue partnerships.
• Compass Group plc: UK-listed global foodservice and support services company operating across 30+ countries including New Zealand through brands like Eurest. Provides corporate catering, event catering, and food service contracts at much larger scale than Blue Carrot, representing the dominant incumbent in the broader foodservices industry Blue Carrot operates in.
• Sodexo SA: French-listed global foodservice and facilities management company with significant New Zealand operations. Provides corporate catering, event catering, and food service contracts to enterprises, government, and institutions, directly addressing the same enterprise and event-driven catering market Blue Carrot serves.
• ISS A/S: Denmark-listed global facility services company with foodservice as a key vertical. Operates across multiple geographies including APAC, providing corporate catering, food service contracts, and event hospitality services that overlap with Blue Carrot's core offerings but at much greater scale and geographic breadth.
• Aramark Corporation: NYSE-listed global provider of food, facilities, and uniform services to corporations, sports venues (including stadium concessions), and institutions. Comparable to Blue Carrot in providing event and venue catering but operating at vastly larger scale with broader service portfolios.
• Spotless Group (Programmed): ANZ-focused facility services and catering provider, originally Spotless Group before merging with Programmed. Provides corporate catering, event services, and hospitality across Australia and New Zealand, making it one of the closest regional incumbents to Blue Carrot in terms of geography and service scope.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlueCarrotCatering
• Instagraminstagram.com/bluecarrotnz
• LinkedInlinkedin.com/company/blue-carrot-catering

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Carrot Catering