Blue Collar Customs
Blue Collar Customs is a privately held New England-based vehicle upfitter that designs, engineers, and installs custom lighting, electrical, wiring, storage, and graphics systems for municipal, utility, and commercial fleet customers.
- Company typePrivate
- Founded-
- HeadquartersAbington, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Blue Collar Customs does
Blue Collar Customs is a privately held commercial vehicle upfitting company headquartered in Abington, Massachusetts, serving municipalities, public utilities, and commercial fleet operators across the Northeast United States. The company engineers and installs custom lighting, electrical, storage, graphics, and snow-and-ice equipment on light and medium-duty fleet vehicles, with documented execution through a four-step process: a Layout Worksheet produced collaboratively with the customer, a First Article (FA) hand-wired build for review, custom modular wiring harnesses engineered with All Fleet Solutions (AFS), and standardized SOPs that ensure repeatability across fleet batches. The technical stack centers on the AFS B6T6G Power Distribution Center integrated with custom wiring harnesses, complemented by a proprietary flush-mount mpower HD Light Arrow Bracket.
The company operates a sales-led, relationship-based go-to-market model with dedicated sales representatives covering municipal, public utility, and commercial fleet accounts, supported by a showroom in Abington, MA that displays products from SoundOff Signal, Whelen, Magnum Truck Racks, and Decked. Revenue is generated from quote-based professional services including upfitting, in-house graphics design and installation, and vehicle transport/logistics, plus equipment and hardware resale from leading manufacturers and the distribution of the Morgan Olson Kestrel purpose-built work truck on Jeep Gladiator chassis through GM Envolve and Ford Pro dropship codes. Named customers include Eversource Energy (multiple vehicle packages), MassDOT, the Greater Boston Police Council, Express Towing, Mark-A-Lot, and Maverick Construction.
The business is led by Founder/Principal Kyle Fonseca, who drives strategic planning, business development, and key partnerships, with General Manager Alex Parker overseeing day-to-day operations. The leadership team is augmented by specialized sales roles (Nate Hunt for utility, John Tangeman for commercial fleets), a Process Development and Training Lead, an Installation Manager with prior municipal fleet experience, and an in-house graphics department. The firm is privately held with no disclosed funding, parent company, or external institutional investment, and operates from a single-site Northeast geography.
Blue Collar Customs firmographics
Firmographics- Name
- Blue Collar Customs
- Legal name
- Blue Collar Customs
- Website
- https://bluecollarcustomsma.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Blue Collar Customs is a privately held New England-based vehicle upfitter that designs, engineers, and installs custom lighting, electrical, wiring, storage, and graphics systems for municipal, utility, and commercial fleet customers.
- Ownership category
- akta.pro rank
Where Blue Collar Customs is headquartered
LocationHeadquarters
- HQ city
- Abington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Collar Customs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Upfitting Services: Core business: light and medium-duty commercial fleet vehicle upfitting including lighting, electrical systems, storage solutions, and specialized modifications. Engineering every build with precision from layout to final QC.
- Fleet Graphics Design & Installation: In-house graphics team designs, prints, and installs high-impact fleet graphics including DOT lettering, full wraps, and custom placards using premium 3M materials.
- Vehicle Transport & Logistics: Full-scale vehicle transport services bringing upfitted units to dealers, end users, or anywhere in between. Coordinates with FMC, stages deliveries across job sites.
- Product Sales (Warning Lighting, Racks, Toolboxes, etc.): Sells and installs equipment from leading manufacturers including SoundOff Signal, Whelen, Magnum Truck Racks, WeatherGuard, Decked, and more. Equipment integrated during upfitting process.
- Morgan Olson Kestrel Vehicle Sales: Sales of Morgan Olson Kestrel purpose-built work trucks on Jeep Gladiator chassis, with final-stage upfit customization. Units available in production or from inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Municipal Vehicle Upfit Sales Position |
| Other | Pay-as-you-go | Commercial Vehicle Technician Level 2 Van Specialty |
| Other | Pay-as-you-go | Commercial Vehicle Technician Level 2 |
| Other | Pay-as-you-go | Commercial Vehicle Technician Level 1 (Entry Level) |
| Other | Pay-as-you-go | Graphics Department Production Assistant (Part-time) |
| Other | Pay-as-you-go | Vehicle Wrap & Graphics Installer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Blue Collar Customs product offering
Product offeringCore offering
Blue Collar Customs provides commercial vehicle upfitting services for light and medium-duty fleet vehicles and municipalities. Each build includes engineering, custom wiring harness design (via All Fleet Solutions partnership), equipment installation (warning lighting, storage, racks, toolboxes), in-house fleet graphics, and full vehicle transport/logistics. Builds follow a standardized Layout Worksheet and First Article (FA) methodology with documented SOPs to ensure fleet consistency and repeatability.
Product overview
Blue Collar Customs is a commercial vehicle upfitting company serving fleets and municipalities across New England, offering a comprehensive portfolio of vehicle modification services and products. Their core offering centers on three main services: vehicle upfitting (custom electrical, lighting, storage installations with custom wiring harnesses), in-house graphics (design, print, and installation), and logistics/transport. Their proprietary product line includes the Morgan Olson Kestrel work truck (built on Jeep Gladiator chassis) available for custom configuration. They distribute and install product categories from leading manufacturers: warning lighting (SoundOff Signal, Whelen), scene/work lighting (Rigid Industries, Whelen Arges), audible warning control systems (SoundOff bluePRINT, Whelen CenCom Core), truck/van racks (Magnum, BackRack, WeatherGuard), toolboxes (WeatherGuard, Decked, UWS), bed caps/covers (TruXedo, UnderCover), bedliners (Patriot Liner, Duraliner), tint & graphics (3M, SunTek), and snowplows/accessories (Fisher, Boss, SnowDogg). The company operates a streamlined 4-step upfitting process including layout worksheets, first article builds, custom harness development with All Fleet Solutions, and documented SOPs for fleet-scale repeatability.
Differentiator
Problem solved
Functional benefit
Brands
- Kestrel: The Morgan Olson Kestrel is a purpose-built work truck built on the Jeep Gladiator chassis, sold and upfitted by Blue Collar Customs as a highly customizable compact, agile, rugged fleet vehicle solution.
Products and services
- Vehicle Transport & Logistics Full-scale vehicle transport services delivering upfitted units to dealers, end users, or anywhere in between. Coordinates with FMC and stages deliveries across job sites with flexible, local fleet-focused operations.
- Commercial Vehicle Upfitting Core upfitting service for light and medium-duty commercial fleet vehicles, including engineering precision builds, custom wiring harnesses (via All Fleet Solutions partnership), documented SOPs, real-time status tracking, and equipment installation from lighting to storage to ladder racks.
- Kestrel (Morgan Olson Kestrel Work Truck) Purpose-built work truck designed for fleets requiring agility, durability, and flexibility in a compact platform. Built on the Jeep Gladiator chassis with Morgan Olson's body engineering, offering customizable shelving layouts, storage solutions, ladder/material carrying options, lighting packages, power systems, and organization accessories. Units available in production or from inventory.
- Fleet Graphics Design & Installation In-house graphics team designing, printing, and installing high-impact fleet graphics including DOT lettering, full wraps, and custom placards using premium 3M materials, with consistent design files for fleet uniformity.
- Warning Lighting Distribution & Installation SAE Class 1 rated warning lights from US-based manufacturers including SoundOff Signal and Whelen Engineering. Features include mpower molded silicone housing lights, bluePRINT vehicle data systems, ION series lightheads, and CenCom Core control systems — sold and installed as part of fleet upfit packages.
- mpower HD Light Arrow Bracket Proprietary flush-mount bracket housing fourteen mpower HD lights, engineered for high-impact visibility and clean professional look on fleet vehicles. Designed for utility fleets, DOT and municipal work trucks, and first responder support vehicles.
Quantifiable outcome
- 3,000+ successfully completed projects
- +2 more outcomes
Companies that use Blue Collar Customs
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Blue Collar Customs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Blue Collar Customs partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- All Fleet Solutions (AFS)coreAFS creates custom plug-and-play wiring harnesses based on Blue Collar Customs' First Article (FA) hardwire specifications. This partnership enables consistent, high-quality electrical installations across fleet batches with reduced installation errors.
- Morgan OlsoncoreMorgan Olson builds the Kestrel purpose-built work truck on Jeep Gladiator chassis. Morgan Olson manufactures body integration while Blue Collar Customs handles final-stage upfit including lighting, graphics, storage, and customization. Morgan Olson Kestrel is a key product offering.
- Jeep (Stellantis)coreJeep Gladiator chassis provides foundation for Morgan Olson Kestrel builds. Currently carries estimated 12-week production timeline. Partnership provides base vehicle platform for commercial upfitting.
- SoundOff SignalcoreLeading manufacturer of warning lighting and control systems including mpower LED lights, nROADS mini bars, nFUSE lightbars, and bluePRINT control systems. Products used extensively in Eversource and other fleet upfits.
- Whelen EngineeringcoreGlobal leader in emergency warning industry for over 70 years. Products include ION series lightheads, CenCom Core control systems, Liberty II, Freedom IV, and Legacy lightbars. Recently launched industry-first 10-year warranty on premium products.
- Eversource EnergyflagshipMajor utility customer with ongoing truck upfitting contracts. Multiple vehicle packages including Trailblazer Customer Care Package and Silverado 1500 & 2500 Supervisor Package.
- MassDOT (Massachusetts Department of Transportation)flagshipState agency contract for vehicle parts, accessories, repair, services and towing of light, medium and heavy-duty equipment.
- Greater Boston Police Council (GBPC)flagshipGBPC/MAPC 2025 Aftermarket Equipment contract partnership for police and public safety vehicle equipment.
- PSE01 (Public Safety Equipment)corePublic Safety Equipment and Two-Way Radios supplier partnership for communication equipment integration in fleet vehicles.
- WeatherGuard (WernerCo)coreIndustry leader in truck and van equipment including truck boxes, drawer units, shelving, cabinets, and racks. Products provide tool and valuables protection against break-ins and weather.
- DeckedcoreAmerican-made truck bed storage solutions including drawer systems, truck tool boxes, and CargoGlide bed slides. 100% Made in USA products.
- Magnum Truck RackscorePremium headache rack and truck rack accessories brand manufactured in Waterville, ME. Blue Collar Customs supports New England-based business partnership.
- BackRackcoreMarket leader in cab guards for pickup trucks with innovative designs. Hands-on manufacturing and rigid quality control provide foundation for customer success.
- Fisher EngineeringcoreOver 70 years producing snow plows and hopper/tailgate mounted ice control spreaders from Rockland, Maine. Industry-leading quality products and service.
- Boss SnowplowscoreSnow plow manufacturer for winter weather equipment offerings.
- SnowDogg (Buyers Products)coreTrusted truck, trailer, and snow & ice equipment manufacturer known for durable and dependable products designed and built for real-life use.
- GM EnvolvecoreDropship code 332807 for GM commercial vehicle programs. Access to GM fleet and commercial vehicle purchasing.
- Ford ProcoreDropship code F88BWL4 for Ford commercial vehicle programs. Access to Ford fleet and commercial vehicle purchasing.
Scale indicators5 records
Recent moves11 records
Expansion highlights10 records
Blue Collar Customs competitors and assessment
Company assessmentDirect peers
- Reading Truck Equipment: A long-established commercial vehicle upfitter in the Northeast/Mid-Atlantic, providing truck bodies, liftgates, lighting, racks, and full fleet upfitting services. Closely comparable in customer base (commercial fleets, municipalities) and service mix to Blue Collar Customs.
- Auto Truck Group: Commercial vehicle upfitting and equipment installation company serving fleets and government customers with truck bodies, lighting, storage, and graphics. Directly comparable on upfitting services, customer verticals, and equipment integration capabilities.
- Knapheide: One of the largest commercial truck body and upfitting manufacturers in the U.S., serving work truck, fleet, and utility customers. Comparable in core work-truck upfitting and storage/equipment integration, with a broader national footprint.
- Havis: Manufacturer of vehicle-specific consoles, mounting solutions, and equipment for fleet, public safety, and commercial vehicles. Closely comparable to Blue Collar Customs in mission-critical fleet equipment integration, though more product-focused than full-vehicle upfit.
- BrandFX: Composite truck body and upfitting provider targeting service fleets, utilities, and contractors. Comparable in custom upfit, storage, and lighting integration for commercial truck customers across similar end markets.
- Adrian Steel Company: Manufacturer and installer of commercial van and truck storage, racks, and upfit solutions for service fleets. Directly comparable to Blue Collar Customs' storage, rack, and equipment integration business for fleet customers.
- TruckVault: Manufacturer of secure in-vehicle storage solutions (drawers, gun racks, organization systems) for fleet, law enforcement, and commercial customers. Comparable in fleet storage upfitting and equipment integration niche.
- Setina Enterprises: Police and public safety vehicle equipment manufacturer and upfitter, providing partitions, weapon mounts, lighting, and related gear. Closely comparable in technical upfitting and fleet equipment integration for government/public-safety customers, with deeper police focus.
Broad incumbents
- Holman: Large, established fleet management and commercial vehicle services company with national reach across upfitting, leasing, and lifecycle services. Comparable as a commercial fleet upfit provider but with a much broader portfolio than Blue Collar Customs' focused Northeast service business.
Others
- Whelen Engineering: Long-tenured emergency warning lighting and control systems manufacturer whose products (lightbars, ION lightheads, CenCom Core) are integrated by Blue Collar Customs in its upfits. Comparable as an enabling equipment supplier in the same ecosystem, not a direct upfitting competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Collar Customs social profiles
Digital presenceBlue Collar Customs compliance and trust
Trust signalCompliance2 records
Blue Collar Customs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Collar Customs leadership team
Management profileNumber of profiles
Profiles7 records
Blue Collar Customs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Collar Customs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Collar Customs
What does Blue Collar Customs do?
Blue Collar Customs provides commercial vehicle upfitting services for light and medium-duty fleet vehicles and municipalities. Each build includes engineering, custom wiring harness design (via All Fleet Solutions partnership), equipment installation (warning lighting, storage, racks, toolboxes), in-house fleet graphics, and full vehicle transport/logistics. Builds follow a standardized Layout Worksheet and First Article (FA) methodology with documented SOPs to ensure fleet consistency and repeatability.
Is Blue Collar Customs a public or private company?
Blue Collar Customs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Collar Customs founded?
Blue Collar Customs was founded in -1.
Where is Blue Collar Customs based?
Blue Collar Customs is headquartered in Abington, United States, in the North America region.
How does Blue Collar Customs make money?
Five revenue lines are on record. Vehicle Upfitting Services are the primary driver. The others are fleet Graphics Design & Installation, vehicle Transport & Logistics, product Sales (Warning Lighting, Racks, Toolboxes, etc.) and morgan Olson Kestrel Vehicle Sales.
Who are Blue Collar Customs's main competitors?
Direct peers on record are Reading Truck Equipment, Auto Truck Group, Knapheide, Havis, BrandFX, Adrian Steel Company, TruckVault and Setina Enterprises. Holman is listed as a broad incumbent. Whelen Engineering is listed as an others.
Does Blue Collar Customs have an API?
No public API is recorded for Blue Collar Customs.