Blue Mango Design
Blue Mango Design is a Brussels-based independent brand design agency with ~10 employees serving enterprise CPG, FMCG, and pharmaceutical clients across 15+ countries through brand strategy, visual identity, and packaging design services.
- Company typePrivate
- Founded2012
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blue Mango Design does
Blue Mango Design is a Brussels-based independent brand design agency founded circa 2012–2014, operating with approximately 10 employees from a 700 m² creative hub near Schuman Square. The firm delivers brand strategy, visual identity creation, packaging design, retail/interior design, and retail communication services to enterprise clients across consumer packaged goods (CPG), FMCG, and pharmaceutical/healthcare sectors. Its operating geography spans Europe, North America, Asia, and the Middle East, with active project delivery documented across at least 15 countries.
Blue Mango Design firmographics
Firmographics- Name
- Blue Mango Design
- Legal name
- BlueMango Design
- Website
- https://bluemangodesign.be
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Mango Design is a Brussels-based independent brand design agency with ~10 employees serving enterprise CPG, FMCG, and pharmaceutical clients across 15+ countries through brand strategy, visual identity, and packaging design services.
- Ownership category
- akta.pro rank
Blue Mango Design industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Industrial Design Services (541420), Interior Design Services (541410)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Blue Mango Design is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Blue Mango Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Strategy and Identity Services: Project-based professional services for brand strategy, positioning, and visual identity creation for consumer and pharmaceutical brands.
- Packaging Design Services: Design services for packaging across multiple formats and markets, including global brand declination projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Blue Mango Design product offering
Product offeringCore offering
Blue Mango Design is a Brussels-based brand design agency that delivers brand strategy, visual identity creation, packaging design, retail design, and retail communication services for consumer packaged goods, FMCG, and pharmaceutical brands. The agency manages cross-cultural brand transformations and global brand declination projects across multiple markets and formats.
Product overview
Blue Mango Design is a branding and packaging design agency offering a unified suite of creative services rather than a discrete software product. The core offerings include brand & design strategy, visual identity creation, packaging design for consumer and pharmaceutical brands, retail design (interior/spatial), and retail communication materials. The agency also provides specialized services in new brand creation and rebranding. All services are delivered through direct client engagements rather than a software platform or SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Design Strategy Strategic consulting that helps brands define their purpose and sharpen their positioning before visual execution, grounded in consumer behavior and market understanding.
- Visual Identity Creation Development of brand logos, logotypes, typography systems, color palettes, and comprehensive brand guidelines ensuring consistent visual representation across all touchpoints.
- Packaging Design Design of packaging for consumer and pharmaceutical brands, including structural design, graphics, and shelf-optimized layouts that drive purchase decisions.
- Retail Design Interior design and spatial design for retail environments, including shop concepts, pop-up stores, and brand-consistent physical spaces.
- Retail Communication Point-of-sale materials, in-store displays, totems, shelf stoppers, and promotional communication assets for retail environments.
- New Brand Creation End-to-end development of new brands including naming, storytelling, brand positioning, logo design, and visual identity development from inception.
- Rebranding Services Modernization and refresh of existing brand identities, packaging, and visual systems to increase market relevance and appeal to new target audiences.
Quantifiable outcome
- Croix Rouge Vestiboutique retail redesign increased sales volume by at least 20% per shop
- +2 more outcomes
Companies that use Blue Mango Design
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Blue Mango Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Mango Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Blue Mango Design competitors and assessment
Company assessmentDirect peers
- Vault49: Independent branding and packaging design studio with New York and London presence focused on challenger and premium consumer brands. Comparable on creative-driven packaging and identity engagements.
- Dragon Rouge: Paris/London-headquartered brand and packaging design agency with a CPG, beverages and food focus. Directly comparable to Blue Mango on consumer-brand identity and packaging design for global FMCG clients.
- Bulletproof: London and New York brand and packaging design studio focused on premium food, beverage and FMCG brands. Directly competes for the same enterprise CPG rebranding and shelf-impact projects.
- Elmwood: UK-based design consultancy with deep CPG, retail and healthcare packaging credentials. Overlaps Blue Mango on brand strategy, identity systems and global packaging design for consumer brands.
- Taxi Studio: Independent Bristol-based brand design agency known for premium food, beverage and FMCG identity and packaging work. Directly comparable on creative-led CPG packaging engagements.
- Pearlfisher: London-based brand design agency specialising in premium CPG, food, beverage and beauty packaging. Closely comparable in services mix (brand strategy, identity, packaging) and enterprise client roster.
Broad incumbents
- MetaDesign: International brand and design consultancy with offices across Europe and Asia. Competes with Blue Mango for cross-border brand identity and packaging mandates from multinational CPG clients.
- Landor & Fitch: WPP-owned global brand consultancy operating at much larger scale across strategy, identity and experience design. Competes for the same multinational brand transformation mandates that Blue Mango targets at a fraction of the size.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Mango Design social profiles
Digital presenceBlue Mango Design compliance and trust
Trust signalCompliance1 record
Blue Mango Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Mango Design leadership team
Management profileNumber of profiles
Blue Mango Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Mango Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Mango Design
What does Blue Mango Design do?
Blue Mango Design is a Brussels-based brand design agency that delivers brand strategy, visual identity creation, packaging design, retail design, and retail communication services for consumer packaged goods, FMCG, and pharmaceutical brands. The agency manages cross-cultural brand transformations and global brand declination projects across multiple markets and formats.
Is Blue Mango Design a public or private company?
Blue Mango Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Mango Design founded?
Blue Mango Design was founded in 2012. It employs 1 to 10 people.
Where is Blue Mango Design based?
Blue Mango Design is headquartered in Brussels, Belgium, in the Europe region.
How does Blue Mango Design make money?
Two revenue lines are on record. Brand Strategy and Identity Services are the primary driver. The others are packaging Design Services.
Who are Blue Mango Design's main competitors?
Direct peers on record are Vault49, Dragon Rouge, Bulletproof, Elmwood, Taxi Studio and Pearlfisher. Broad incumbents are MetaDesign and Landor & Fitch.
Does Blue Mango Design have an API?
No public API is recorded for Blue Mango Design.
What industry is Blue Mango Design in?
Blue Mango Design's product category is Brand Design Services. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7330.