Blue Moon Beach Grill

What Blue Moon Beach Grill does

Blue Moon Beach Grill is a family-owned, single-location independent restaurant operating as Blue Moon Five, LLC in Nags Head, North Carolina. Founded in 2009 by the Shields family (Will and Karen Shields alongside their son Scott Shields and his wife Melissa Shields), it began as a 32-seat restaurant in Surfside Plaza and relocated to a custom-built facility at 102 E. Dove Street in 2023. The restaurant serves Southern comfort food with a seafood-forward menu across lunch (11:30AM-4:30PM) and dinner (4:30PM-9PM) service daily except Tuesdays, plus a kids menu, daily specials, craft cocktails, and North Carolina craft beers. Beyond dine-in, the business operates a 50-guest upstairs private events room (October 15 - May 15), an e-commerce merchandise and gift card shop via Lightspeed, and a summer nightly live music program. The team is approximately 12 employees including Line Cooks, Dishwashers, and a Groundskeeper. Technology is commodity restaurant SaaS: Toasttab for online reservations, Lightspeed for e-commerce, and PayPal for payment processing. There is no disclosed to-go or delivery operation; all revenue is generated through on-premise dining, private events, and merchandise.

Name

Blue Moon Beach Grill

Legal name

Blue Moon Five, LLC

Website

https://bluemoonbeachgrill.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Moon Beach Grill is a family-owned independent restaurant in Nags Head, North Carolina, serving Southern comfort food with a seafood-forward menu to Outer Banks tourists and local residents through dine-in service, private events, and branded merchandise.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Southern comfort food
• Casual dining restaurant
• Seafood restaurant
• Private event venue
• Branded merchandise shop

Headquarters

HQ city

Nags Head

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food and Beverage Sales: Primary revenue stream from serving southern comfort food with creative flair to dine-in customers. Menu includes lunch, dinner, kids, and drinks offerings. No to-go orders currently accepted.
2. Merchandise and Gift Cards: Online shop selling branded merchandise including Tees, Sweatshirts, Baby Onesies, Hats, Christmas Ornaments, Coffee Mugs, Koozies, Pint Glasses, Hot Sauces, Stickers, and Tervis Tumblers. Gift cards available for purchase.
3. Private Event Hosting: Upstairs dining room available for private reservations October 15 through May 15, accommodating up to 50 people. Used for rehearsal dinners, corporate meetings, holiday parties, and other special events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Moon Beach Grill is a family-owned, full-service Southern comfort food restaurant in Nags Head, NC, serving lunch, dinner, kids menus, and a beverage program featuring craft cocktails and North Carolina craft beers. The restaurant also offers private event hosting for up to 50 guests in an upstairs dining room, sells branded merchandise and gift cards through an online shop, and runs a summer live music series.

Product overview

Blue Moon Beach Grill is a family-owned restaurant offering Southern comfort food with creative flair in Nags Head, NC. The core dining experience consists of Lunch and Dinner Menu service featuring seafood-forward dishes including crab cakes, shrimp and grits, and fresh catch items, complemented by a Daily Specials program with rotating seasonal offerings. The restaurant provides a full Kids Menu for families and an extensive Drinks Menu with craft cocktails and local North Carolina beers. Additional offerings include a Special Events/private dining service with a dedicated upstairs room accommodating up to 50 guests, a Moon Merch online shop selling branded merchandise and gift cards, and summer Live Music Events with nightly performances.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Sam & Omie's Restaurant: Historic seafood restaurant in Nags Head, NC serving locals and tourists for decades. Comparable seafood-forward menu and same Outer Banks dining market.
• Kill Devil Grill: Outer Banks seafood/comfort food restaurant in Kill Devil Hills that took 1st place in the same Soft-Shell Week competition as Blue Moon. Same regional market, overlapping menu style, and similar family-casual positioning.
• Hurricane Mo's Restaurant & Sports Bar: Nags Head seafood and casual dining venue serving the Outer Banks tourist and local market, comparable in menu mix and casual full-service model.
• Owens' Restaurant: Long-standing family-style restaurant in Nags Head, NC with a similar comfort-food and seafood mix targeting tourists and locals.
• The Colington Cafe: Outer Banks upscale-casual seafood restaurant in Kill Devil Hills offering creative coastal cuisine, comparable in positioning and customer segment to Blue Moon Beach Grill.
• The Dunes Restaurant: Nags Head seafood restaurant operating in the same geography and tourist dining segment as Blue Moon Beach Grill, with overlapping lunch and dinner service.
• Fishbones Bar & Grill: Kill Devil Hills seafood and grill restaurant competing for the same Outer Banks tourist dining dollars with a similar casual full-service model.
• Trio Restaurant & Market: Outer Banks bistro in Kitty Hawk offering creative American and seafood dishes in a similar upscale-casual format targeting OBX visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bluemoonbeachgrill
• LinkedInlinkedin.com/company/blue-moon-beach-grill

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Beach Grill