What Blue Moon Farm does

Blue Moon Farm is a small, privately held family farm founded in 1998 by Leo Keene and Jean Pitches Keene, located on 3584 Poosey Ridge Road in Richmond, Madison County, Kentucky. The farm is operated primarily by the two founding spouses, with seasonal labor assistance from local Amish community partners during garlic harvest. Blue Moon Farm specializes in gourmet-quality garlic cultivation using organic guidelines and practices (though not formally certified organic), producing five distinct varietals: hardneck varieties Music (Porcelain), Chesnok Red (Purple Stripe), and Russian Red (Rocambole), and softneck varieties California Early (Artichoke) and Inchelium (Artichoke, a National Taste Test winner). Each variety carries distinct flavor profiles, storage characteristics, and culinary applications.

The product portfolio centers on fresh garlic bulbs sold at $30/lb, handcrafted garlic braids (both softneck plaited and hardneck with sticks), house-made "Knock-Your-Socks-Off" garlic powder (100% garlic, no additives, sold in sizes from $6/oz to $90/lb), and frozen garlic scape pesto. The farm supplements its own production with partner-sourced products including Flat Creek Farm certified organic vegetables, Hosey's Honey (Midway, KY) including bourbon barrel-aged varieties, pastured pork and grass-fed beef from Bourbon County producers, pastured chicken and duck eggs from Kenton County, and farm-raised rabbits from Franklin County.

Blue Moon Farm generates revenue through three channels: (1) direct-to-consumer retail at two Lexington farmers' markets — Saturday at Henry Tandy Centennial Park (May–October, 8am–1:30pm, in its 27th year) and Sunday on Southland Drive (April–October, 10am–2pm); (2) national mail order for garlic bulbs, braids, and powder ordered via email or Instagram with invoiced shipping; and (3) wholesale supply of Kentucky Proud produce, fruits, honey, and meats to Lexington-area restaurants and caterers, with the Music garlic variety specifically noted as a chef favorite. All revenue is transaction-based with pay-as-you-go unit pricing and no recurring contracts. Marketing is community-driven through Instagram (@bluemoonfarmky) as the primary platform, Facebook, email ([email protected]), and direct in-person engagement at markets. The farm has no external funding, no parent company, and operates as a bootstrapped family business.

Name

Blue Moon Farm

Legal name

Blue Moon Farm

Website

https://bluemoongarlic.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Moon Farm is a small, family-operated Kentucky farm (founded 1998) specializing in five gourmet garlic varietals and ancillary produce, selling directly to consumers at two Lexington farmers' markets, via national mail order, and wholesale to local restaurants and caterers.

Ownership category

akta.pro rank

Product category

Specialty Garlic Farming

NAICS

Other Crop Farming (1119), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Specialty garlic farming
• Heirloom garlic varieties
• Farmers market produce
• Garlic powder products
• Small family farm

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Farmers' Market Retail Sales: Direct sales of garlic (multiple varieties by bulb or in mesh bags), garlic braids, garlic powder, vegetables, herbs, herb sets, honey products, pork, beef, rabbits, and eggs at two Lexington farmers' markets. One-time transaction sales to individual consumers.
2. Wholesale to Restaurants and Caterers: Supplying fresh local Kentucky Proud produce, fruits, honey, and meats to restaurants and caterers in Lexington and other Kentucky towns. B2B transaction-based sales.
3. Mail Order Garlic Products: Shipping fresh garlic bulbs, braids, and garlic powder nationally via mail order. Customers order via email or Instagram and receive invoiced orders shipped with handling costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Blue Moon Farm is a small family farm that grows and sells gourmet-quality garlic (multiple hardneck and softneck varieties), handcrafted garlic braids, house-made garlic powder, and frozen garlic scape pesto. They also offer fresh herbs, seasonal vegetables, and partner-sourced honey, pastured meats, eggs, and rabbits. Products are sold at Lexington farmers' markets, via national mail order, and wholesale to restaurants and caterers.

Product overview

Blue Moon Farm is a small family farm offering gourmet-quality garlic and produce through Kentucky farmers' markets and mail order. Their core product portfolio centers on five garlic varieties (Music, Chesnok Red, Russian Red, California Early, Inchelium) sold as fresh bulbs and handcrafted braids, supplemented by their signature Knock-Your-Socks-Off Garlic Powder and Garlic Scape Pesto. They also partner with regional farms to offer complementary products including fresh herbs and vegetables, honey and bee products, pastured meats (pork and beef), rabbits, and eggs. Products are available at two Lexington farmers' markets (Saturday and Sunday) and via mail order for garlic and garlic powder.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Garlic Bulbs
• Handmade Garlic Braids
• Knock-Your-Socks-Off Garlic Powder

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amish Friends (Local Community)coreStrategic or Co-development PartnerCollaborative labor partnership for garlic harvesting. Amish friends help pull off the large garlic crop each year. The farm owners note 'With the help of our Amish friends we have pulled off a big garlic crop once again.' This is a significant operational partnership enabling their scale of production.
• Flat Creek Farm (Bath County)minorOthersSource of certified organic sweet onions sold at Sunday farmers' market. Also supplies varying array of certified organic vegetables on Sundays when Amish friends' products are not available. Symbiotic vendor relationship providing complementary organic produce.
• Hosey's Honey (Midway, Kentucky)minorOthersSupplier of honey products including 12 oz squeeze bear, 1 lb, 2 lb, 4 lb, 6 lb sizes; Queen's Triple Crown (seasonal harvest containing 3 seasons of pollen); 11 oz flask of bourbon barrel aged honey (6 months in used bourbon barrel); 2 oz baby bear with bourbon barrel honey; bee pollen; and bees wax. Local Kentucky producer relationship.
• Bourbon County ProducersminorOthersSource of pastured pork (from Bourbon County) and grass fed/grass finished beef (from Bourbon County) sold at farmers' markets. Products include bacon, breakfast sausage, tenderloin, pork chops, roasts, ground pork, chorizo and Italian links, bratwurst; and ribeye, sirloin, NY strip, filet mignon, ground beef, chuck roast, flank/skirt/flat iron steak.
• Kenton County ProducersminorOthersSource of pastured eggs (chicken or duck) sold at farmers' markets from Kenton County producers.
• Franklin County Rabbit ProducerminorOthersSource of rabbits sold at farmers' markets from Franklin County.
• Bluegrass Bully RescueminorOthersRescue organization from which they adopted Minnie Moon puppy in early March 2020. Community relationship with local animal rescue organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Christopher Ranch: California-based large-scale garlic grower and one of the largest U.S. fresh garlic suppliers to retail and foodservice. Same underlying crop category but represents the scaled, broad-line incumbent that specialty farms like Blue Moon differentiate against.
• The Garlic Company: Larger commercial garlic grower, processor, and distributor offering fresh garlic, peeled garlic, and value-added garlic products across retail and foodservice. Comparable product category but at significantly larger scale with broader distribution.

Direct peers

• Hood River Garlic: Oregon-based specialty garlic farm offering multiple garlic varieties, braids, and garlic products through online mail order. Closely comparable product mix (fresh bulbs, braids, value-added) and direct-to-consumer distribution.
• Filaree Garlic Farm: Family-owned specialty garlic farm in Washington state focused on varietal garlic, seed garlic, and mail-order sales of fresh bulbs and value-added products. Operates at larger scale but with the same direct-to-consumer varietal model and mail-order channel as Blue Moon Farm.
• Gourmet Garlic Gardens: Small specialty garlic grower selling multiple hardneck and softneck varieties directly to consumers online. Closely comparable in varietal depth, organic-by-practice approach, and direct-to-consumer mail-order distribution.
• Keene Organics: Organic garlic-focused farm offering seed garlic, fresh bulbs, and value-added garlic products via mail order. Comparable in varietal specialization, organic practices, and online D2C channel mix.

Regional players

• Elmwood Stock Farm: Certified organic Kentucky farm operating at the Lexington Farmers' Market with CSA, wholesale, and farmers' market channels. Comparable in geography, regional market presence, and Kentucky farmers' market GTM motion.
• Sustainable Harvest Farm: Kentucky-based sustainable farm serving Lexington and central Kentucky via farmers' markets, CSA, and farm-to-table wholesale. Overlaps on regional market channels, sustainably-grown positioning, and small-scale farm economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluemoongarlic
• Instagraminstagram.com/bluemoonfarmky
• LinkedInlinkedin.com/company/blue-moon-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Farm