BLUE ORTHO

Name

BLUE ORTHO

Legal name

Advita Ortho, Inc.

Website

https://blue-ortho.exac.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Ortho develops and commercializes computer-assisted surgery systems that give orthopedic surgeons real-time, sensor-based 3D control over prosthesis placement. It is the Active Intelligence Center of Excellence within the Advita Ortho group, selling capital equipment to hospitals and surgeons.

Ownership category

akta.pro rank

Product category

Orthopedic Surgical Navigation Systems

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF)

akta.pro secondary industries

Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG), Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)

Keywords

• Computer-assisted surgery
• Orthopedic surgical systems
• Surgical navigation technology
• Medical devices
• 3D surgical guidance

Headquarters

HQ city

Meylan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Medical Device Sales: Blue Ortho develops and commercializes computer-assisted surgery systems for orthopedics. As a medical device company under Advita Ortho group (which designs, manufactures and commercializes Class I, IIa and III medical devices for orthopedic surgery), the primary revenue is derived from selling surgical systems and related hardware to hospitals and surgical centers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Blue Ortho develops and commercializes computer-assisted surgery systems for orthopedics. Their products allow surgeons to better control prosthetic placement parameters in 3 dimensions and in real time during surgical interventions using sensors. The company integrates multiple disciplines including mechanics, electronics, optics, computer science, mathematics, 3D geometry, computer vision, virtual reality, machine learning, and UX/UI design to deliver surgical guidance systems used by orthopedic surgeons in hospitals and surgical centers.

Differentiator

Problem solved

Functional benefit

Brands

• Active Intelligence: A product and technology initiative within Advita Ortho group, led by Blue Ortho as its centre of excellence.

Products and services

• Computer-Assisted Surgery Systems for Orthopedics

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Advita OrthocoreStrategic or Co-development PartnerBlue Ortho is the Active Intelligence Center of Excellence within the Advita Ortho group. Advita Ortho designs, manufactures and commercializes Class I, IIa and III medical devices dedicated to orthopedic surgery. Blue Ortho is at the heart of the group's Active Intelligence strategy and products.

Direct peers

• OrthAlign: OrthAlign manufactures handheld, sensor-based navigation devices for knee and hip replacement. Closely aligned with Blue Ortho on real-time, sensor-driven prosthesis alignment guidance sold into the same orthopedic surgeon and hospital channel.
• Brainlab: Brainlab provides surgical navigation, planning and intraoperative guidance software/hardware used in orthopedic and other surgical suites. Comparable because it sells sensor- and image-guided surgical systems with a similar technology stack and hospital customer base.
• THINK Surgical: THINK Surgical develops active robotic systems for orthopedic surgery, including the TSolution One total knee platform. Comparable because it commercializes computer/robot-assisted orthopedic surgical systems to hospitals, directly competing for the same procurement budgets.
• Smith+Nephew: Smith+Nephew's CORI (and previously NAVIO) handheld robotics platform competes directly in sensor-based, imageless computer-assisted orthopedic surgery. Closely aligned with Blue Ortho on real-time sensor guidance for knee and other joint procedures.
• Intellijoint Surgical: Intellijoint Surgical provides miniaturized, computer-assisted navigation and smart instrumentation for hip and knee replacement. Closely aligned on sensor-based, real-time intraoperative guidance sold to orthopedic surgeons.

Broad incumbents

• DePuy Synthes (Johnson & Johnson MedTech): DePuy Synthes markets the VELYS robotic-assisted solution for knee replacement. It is a broad orthopedic incumbent with overlapping computer-assisted and navigation capabilities and similar hospital sales motion.
• Medtronic: Medtronic's Mazor robotic guidance platform targets spine surgery with computer-assisted planning and intraoperative guidance. Comparable as a large incumbent selling sensor- and navigation-based surgical robotics into the orthopedic/spine hospital channel.
• Stryker: Stryker's Mako robotic-arm assisted surgery platform is the dominant orthopedic surgical robotics system globally. Comparable because it sells computer/robot-assisted orthopedic surgical systems to hospitals and surgeons using sensor and guidance technology for joint replacement.

Emerging players

• Globus Medical: Globus Medical's ExcelsiusGPS is a robotic navigation platform for spine and increasingly orthopedic procedures. Comparable as a focused surgical robotics/navigation player using real-time sensor guidance and 3D intraoperative visualization.
• Pixee Medical: Pixee Medical is a French startup offering AR-based computer-assisted orthopedic surgery using sensors and connected glasses. Comparable as a sub-scale European competitor building next-generation sensor/AR guidance for joint replacement.

Market position

Customer concentration

• LinkedInlinkedin.com/company/blue-ortho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE ORTHO