BLUE RIDGE SURGERY CENTER

What BLUE RIDGE SURGERY CENTER does

Blue Ridge Surgery Center is a multi-specialty ambulatory surgery center (ASC) founded in 1984 and located at 1802 Braeburn Drive, Salem, Virginia, on the campus of Lewis-Gale Medical Center. It operates as a private subsidiary of HCA Healthcare (NYSE: HCA). The center provides same-day outpatient surgical procedures across eight specialties: gastroenterology, general surgery, gynecology, ophthalmology, orthopedics, otolaryngology (ENT), podiatry, and urology. Over 50 credentialed surgeons perform procedures at the facility, supported by approximately 50 staff employees. The center is open Monday through Friday, 6:00 AM to 5:00 PM, and closed weekends.

The center's technology stack centers on operational and patient-intake workflows rather than novel clinical systems. It uses One Medical Passport for online pre-registration and medical history capture, Patient Notebook for bill payment, Experian Health for online scheduling, Surescripts for medical records integration, and Salesforce for email engagement; analytics and media are handled via Google Analytics, YouTube API, and Google Maps API. The facility is accredited by the AAAHC and/or JCAHO, holds a Virginia ambulatory surgical center license, is a Medicare-approved provider, and participates in HCA's national Best Practices quality benchmarking program and the AAAHC/CMS Healthcare Quality Alliance. WebMD Ignite provides patient-facing health risk assessment.

Commercially, Blue Ridge Surgery Center generates revenue primarily by performing outpatient surgical procedures and billing patients' insurance carriers on their behalf, with patients responsible for their co-pay on the day of service. It supplements this with self-pay revenue supported by charity care (for uninsured patients at or below 200% of the Federal Poverty Guideline), an underinsured discount program, and payment plans. Anesthesia services are provided by a separate partner, Blue Ridge Anesthesia Associates, which bills patients independently. Patient acquisition is driven by physician referrals and self-referrals from Salem, Roanoke County, and surrounding Virginia communities.

Name

BLUE RIDGE SURGERY CENTER

Legal name

Blue Ridge Surgery Center

Website

https://blueridgesurgeryctr.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Ridge Surgery Center is a multi-specialty ambulatory surgery center in Salem, Virginia, founded in 1984 and part of HCA Healthcare, providing same-day outpatient procedures across eight specialties to patients in the Roanoke region.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Outpatient surgical services
• Ambulatory surgery center
• Multi-specialty surgical care
• Same-day surgery
• Pre-surgical assessment

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Surgical Services Revenue: The center generates revenue through providing outpatient surgical procedures to patients. Services are billed to insurance companies on behalf of patients as a courtesy. Patients pay their insurance portion on the day of surgery.
2. Patient Payments and Self-Pay: Revenue from uninsured and self-pay patients. The center offers charity discount policies for uninsured patients meeting 200% of Federal Poverty Guideline and underinsured discount programs. Payment plans are available based on financial status.
3. Insurance Billing: The center bills insurance companies directly on behalf of patients. If insurance does not pay within 60 days, charges become the patient's responsibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blue Ridge Surgery Center is a multi-specialty ambulatory surgery center in Salem, Virginia, offering outpatient same-day surgical procedures across eight specialties: gastroenterology, general surgery, gynecology, ophthalmology, orthopedics, ENT, podiatry, and urology. Over 50 surgeons perform procedures at the facility, which employs approximately 50 staff members and supports online pre-registration, pre-operative assessment, anesthesia services, and post-surgical recovery.

Product overview

Blue Ridge Surgery Center is a state-of-the-art multi-specialty ambulatory surgery center offering outpatient same-day surgical procedures since 1984. The facility operates eight surgical specialties (Gastroenterology, General Surgery, Gynecology, Ophthalmology, Orthopedics, ENT, Podiatry, and Urology) with over 50 surgeons performing procedures in a private setting. The core patient-facing products include Online Pre-Registration via One Medical Passport for pre-surgical assessment, various anesthesia services (general, regional, local), and recovery care. Supporting services include patient education resources, billing and financial services with charity care programs, physician credentialing verification, and comprehensive patient rights and advocacy programs. The center serves Salem, Virginia and Roanoke County communities, located on the campus of Lewis-Gale Medical Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Surgical Services
• Anesthesia Services
• Pre-Operative Testing and Assessment
• Online Pre-Registration (One Medical Passport)

Quantifiable outcome

• Reduced healthcare costs through lower overhead compared to hospital settings
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• HCA HealthcarecoreStrategic or Co-development PartnerBlue Ridge Surgery Center is part of the HCA Healthcare system. Parent company HCA has invested more than $300 million to develop industry-leading technology, systems, and processes to improve patient safety. The center operates under HCA's quality improvement programs and utilizes HCA's centralized credentialing and technology infrastructure.
• Lewis-Gale Medical CentercoreStrategic or Co-development PartnerBlue Ridge Surgery Center is located on the campus of Lewis-Gale Medical Center, providing proximity to an acute-care hospital if the need arises. This co-location provides integrated healthcare services and emergency backup capabilities.
• Blue Ridge Anesthesia AssociatescoreStrategic or Co-development PartnerAnesthesia services provider for surgical procedures at the center. Blue Ridge Anesthesia Associates provides billing services directly to patients at (866) 224-2413.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Regent Surgical Health: ASC management and development company partnering with hospitals and physicians to operate ambulatory surgery centers. Closely comparable as a multi-specialty ASC operator with hospital partnerships.
• AMSURG (Envision): Operates a large network of ambulatory surgery centers, particularly focused on gastroenterology and ophthalmology. Directly comparable as a multi-specialty ASC operator serving similar patient profiles.
• Surgical Care Affiliates (Optum): Operates one of the largest networks of outpatient surgical facilities in the U.S., now part of Optum. Directly competes with multi-specialty ASCs across the same specialties Blue Ridge offers.
• United Surgical Partners International (USPI): Subsidiary of Tenet Healthcare and one of the largest ASC operators in the U.S. with hundreds of facilities. Directly comparable multi-specialty ambulatory surgery center operator.
• Surgery Partners: Publicly traded operator of a national network of short-stay surgical facilities including ambulatory surgery centers across multiple specialties. Directly comparable as a multi-specialty ASC platform serving outpatient surgical patients.

Broad incumbents

• Encompass Health: Large healthcare services operator with adjacent outpatient and post-acute service lines. Comparable as a broad ambulatory/post-acute care provider serving similar patient populations.
• Tenet Healthcare (USPI): Major hospital operator whose United Surgical Partners International (USPI) subsidiary is one of the largest ASC platforms in the U.S. Directly competes in multi-specialty ASC services at scale.
• HCA Healthcare (parent portfolio): Parent company and largest U.S. for-profit hospital operator with hundreds of outpatient facilities including ASCs. The broader HCA ASC portfolio is the most direct portfolio-level peer for Blue Ridge's operating model.

Emerging players

• Physicians Endoscopy: Specialty ASC company focused primarily on gastroenterology. Comparable as an ASC operator serving outpatient surgical demand, though narrower in specialty mix.

Regional players

• Lewis-Gale Medical Center (HCA hospital): Acute-care hospital on whose campus Blue Ridge Surgery Center is located; both are HCA entities. Operates in the same Virginia regional market as a hospital outpatient department offering overlapping surgical capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blue-ridge-surgery-center

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE RIDGE SURGERY CENTER