Guangzhou Xuelei Cosmetics Co.

What Guangzhou Xuelei Cosmetics Co. does

Guangzhou Xuelei Cosmetics Co. is a privately held, founder-led Chinese fragrance manufacturer founded in 1995 and headquartered in Baiyun District, Guangzhou. The company operates as a B2B OEM/ODM provider serving more than 400 brands annually across 100+ countries, with regional branch offices in Dubai (2006), Saudi Arabia (2010), Brazil (2011), and Malaysia (2023). Its end-to-end service stack covers market insights, fragrance development, product and packaging design, smart manufacturing, and regulatory compliance for key markets including China, the EU, the US, and ASEAN. Manufacturing runs on 17 automated production lines inside a 40,000 sq m fragrance industrial park with 100M+ units of annual capacity, organized around a 43-point precision inspection system (29 appearance checks, 14 performance tests) and 100,000-grade cleanrooms.

The company's technology layer rests on a 50,000+ scent library, an AI fragrance blending system, an electronic-nose quality control platform that raises panel consistency from approximately 65% to 90%, GC-MS analytical equipment, and 175 design patents. Quality and regulatory infrastructure is anchored by ISO 22716, GMPC, HALAL, Disney, BSCI, Sedex, IFRA, and EU MDR compliance, enabling cross-border shipment into tightly regulated markets. Adjacent to the core OEM/ODM business, the firm operates the Guinness World Record-certified Xuelei Fragrance Museum (9,500 m²), the Xuelei Fragrance Academy with ISIPCA-aligned certification programs, and the LONKOOM consumer brand with a Kuala Lumpur showroom — assets that function partly as demand-generation and brand-building platforms for the manufacturing core.

The business model is predominantly B2B project-based manufacturing, with revenue generated through quote-driven OEM/ODM engagements, per-project manufacturing fees, and longer-term brand partnerships across multiple product categories including perfume, reed diffusers, stone diffusers, body care, car diffusers, scented candles, and solid perfume. Distribution to end consumers is indirect via the brand customers, supplemented by direct-to-consumer pilots through LONKOOM retail and museum-based experiential channels. Professional services — trend-driven strategy, market insights, and compliance support — are layered into engagements alongside production. No revenue, headcount, or funding figures are disclosed in the available data.

Name

Guangzhou Xuelei Cosmetics Co.

Legal name

Guangzhou Xuelei Cosmetics Co.

Website

https://xuelei.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Guangzhou Xuelei Cosmetics Co. is a Guangzhou-based B2B fragrance OEM/ODM manufacturer serving 400+ brands across 100+ countries, with end-to-end services from scent development to smart manufacturing and 100M+ units of annual capacity.

Ownership category

akta.pro rank

Product category

Fragrance OEM/ODM Manufacturing

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Cosmetics & Perfumery Glass Packaging (Fragrance Bottles, Cosmetic Jars) (IMALAEAC)

Keywords

• Fragrance OEM manufacturing
• Perfume ODM services
• Custom fragrance development
• Cosmetics contract manufacturing
• Smart fragrance production

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing Services: Full-service perfume and fragrance manufacturing including fragrance creation, product and packaging design, regulatory compliance support, and production. Revenue generated through per-project manufacturing fees and long-term brand partnerships.
2. Product Categories: Manufacturing across multiple fragrance categories including perfume, reed diffuser, stone diffuser, body care, car diffuser, scented candle, solid perfume, and scent marketing services. Revenue derived from production of these products for brand partners.
3. Professional Services: Market insights, trend-driven product strategy, positioning for differentiation, regulatory support for China filings and international compliance (EU, US, ASEAN), dedicated project management, and after-sales support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Guangzhou Xuelei Cosmetics Co. is a B2B perfume and fragrance OEM/ODM manufacturer providing end-to-end solutions from market insights and fragrance development to product design, smart manufacturing, and regulatory compliance support for global fragrance brands. The company serves 400+ brands annually across 100+ countries with 17 automated production lines producing 100+ million units per year, supported by a 50,000+ scent library and 175 design patents.

Product overview

Guangzhou Xuelei Cosmetics Co. is a leading fragrance OEM/ODM manufacturer offering an integrated platform spanning fragrance development, product design, smart manufacturing, and customer support. The core offering is Perfume OEM/ODM Manufacturing, supported by complementary product categories including Reed Diffuser, Stone Diffuser, Body Care, Car Diffuser, Scented Candle, and Solid Perfume, plus Scent Marketing Services for B2B sensory branding. The 50,000+ Scent Library and Bespoke Fragrance Creation (partnered with FiFi Award-winning master perfumers) power custom development. Bottle Design and 3D Modeling (with 175 design patents) handle packaging. Smart Manufacturing provides 100,000-grade cleanrooms and 17 automated production lines with 100+ million units annual capacity. The company differentiates through two cultural/educational extensions: the Xuelei Fragrance Museum (Guinness-certified world's largest fragrance museum with AI-powered blending experiences) and Xuelei Fragrance Academy (ISIPCA-partnered perfumery education with Masterclass, ISIPCA Certified Program, and Scent Lab). LONKOOM is the consumer-facing retail brand. AI-powered fragrance blending at the museum enables personalized perfume creation from concept to bottling in three minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfume OEM/ODM Manufacturing Services Full-service original equipment manufacturing and original design manufacturing for perfumes, including trend-driven fragrance development, regulatory compliance support (China filings, EU, US, ASEAN), and scalable production with 17 automated lines and 100+ million units annual capacity. Targeted at fragrance brands seeking end-to-end contract manufacturing.
• Home Fragrance OEM/ODM (Reed Diffusers, Stone Diffusers, Scented Candles, Car Diffusers) Contract manufacturing of home fragrance product categories including reed diffusers, stone diffusers, scented candles, and car diffusers as part of Xuelei's comprehensive fragrance product portfolio. Targeted at brand partners seeking OEM/ODM suppliers across multiple home scent formats.
• Body Care OEM/ODM Body care product line offered under OEM/ODM manufacturing services, complementing the company's fragrance portfolio with adjacent personal care products for brand partners.
• Scent Marketing Service B2B sensory branding service that helps businesses create signature scents for retail, hospitality, and commercial environments to enhance brand identity and customer experience. Targeted at corporate clients seeking environmental fragrance and signature scent programs.
• Xuelei Fragrance Museum Immersive cultural platform and the world's largest fragrance museum (9,500.878 m²) in Guangzhou, featuring 18 thematic exhibition zones, 300+ interactive scent installations, 400+ fragrance stations, and AI-powered fragrance blending experiences. Guinness World Records certified, Prix Versailles recognized, and iF DESIGN AWARD 2026 winner. Open to visitors, fragrance enthusiasts, students, designers, and brand partners.
• Xuelei Fragrance Academy Professional perfumery education institution offering three core programs: Masterclass led by Master Perfumers, ISIPCA Certified Program co-developed with the French Institut Supérieur International du Parfum, and Scent Lab professional learning series. Located within the museum for immersive learning experiences. Targeted at students, designers, brand founders, and perfumery professionals.
• Bespoke Fragrance Creation Custom fragrance development service partnering with master perfumers including FiFi Award winners to translate brand vision into unique olfactory signatures. Targeted at brand partners seeking exclusive and trend-driven fragrance development.
• Bottle Design and 3D Modeling Service Product design service with 175 design patents and recognition from Red Dot, Pentawards, and German Design Award. 3D modeling process delivers models in as fast as 3 days and full product design in 15 days. Targeted at brand partners seeking packaging and bottle design alongside fragrance manufacturing.
• LONKOOM Consumer Fragrance Retail Brand Consumer-facing fragrance retail brand operated by Xuelei, with the first overseas store opened in Kuala Lumpur, Malaysia in 2023. Targeted at individual consumers seeking Xuelei-crafted fragrances through direct retail.

Quantifiable outcome

• 100 million+ units annual capacity ensuring stable lead times even under peak demand
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Esxence 2026 - The Art Perfumery EventflagshipGTM or Marketing Partner · 3 June 2026Xuelei Fragrance Museum's first international appearance as a partner at Esxence 2026 in Milan, Italy. One of the world's leading platforms for artistic and niche perfumery.
• Liby Master FragranceflagshipStrategic or Co-development Partner · 26 March 2026Xuelei Fragrance Museum joined hands with Liby Master Fragrance to present the annual special exhibition 'THE UNCEASING AURA: JOURNEY OF FRAGRANCE FROM PALACE TO HOME' on March 26, 2026. Curated exhibition tracing evolution of scent from cleansing function to aesthetic expression.
• MANE (French Fragrance House)coreStrategic or Co-development Partner · 30 January 2026French fragrance house MANE collaborated with Xuelei for masterclass programs. Perfumer Cécile Matton from MANE conducted an 11-fragrance journey masterclass at Xuelei Fragrance Museum, her China debut.
• ISIPCA (Institut Supérieur International du Parfum, de la Cosmétique et de l'Aromatique alimentaire)coreStrategic or Co-development PartnerISIPCA partnered certification program co-developed with Xuelei Fragrance Academy. The 5-day ISIPCA dual-certification program covers olfactory theory, raw material mastery, fragrance family classification, classic perfume analysis, and hands-on blending workshops. Led by veteran ISIPCA instructor Ségolen Rolland (30+ years experience).
• FiFi Award-Winning Master PerfumerscoreStrategic or Co-development PartnerPartnership with FiFi Award-winning master perfumers to translate brand vision into unique olfactive signatures. Partners include renowned perfumers such as Cécile Matton from French fragrance house MANE.
• Wu Culture MuseumflagshipStrategic or Co-development PartnerCo-branded limited editions developed with Wu Culture Museum, extending fragrance from standardized consumer good into customizable medium for cultural IP.
• 15th National GamesflagshipStrategic or Co-development PartnerCo-branded limited editions with 15th National Games, extending fragrance into customizable medium for cultural IP and tourism.

Scale indicators12 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• Robertet: France-based natural fragrance and flavors house with integrated sourcing, creation, and manufacturing capabilities. Comparable as a heritage fragrance manufacturer with strong natural-ingredient positioning serving global premium brand clients.
• Givaudan: World's largest fragrance and flavors manufacturer offering fragrance creation, ingredient supply, and increasingly contract manufacturing services globally. Comparable as a vertically-integrated fragrance manufacturer serving global brand clients, though significantly larger and focused on ingredient creation as well as finished compounding.
• Symrise: German fragrance and flavors manufacturer with strong presence in personal care and home fragrance categories. Comparable as a large-scale fragrance manufacturer serving global brands with both creation and production services.
• DSM-Firmenich: Global fragrance and flavors powerhouse combining DSM's nutritional ingredients with Firmenich's century-old perfumery business. Comparable as a fragrance manufacturer serving global FMCG and luxury brands with end-to-end creation and production capabilities.
• Cosmax: Korean-origin cosmetics and personal care OEM/ODM manufacturer serving global beauty and fragrance brands across Asia, North America, and Europe. Comparable as an Asia-based beauty OEM/ODM peer with international manufacturing footprint and similar brand-partner business model.
• International Flavors & Fragrances (IFF): Major US-based flavors and fragrances manufacturer serving consumer goods and beauty clients globally. Comparable as an integrated fragrance creation and compounding peer serving large global brand portfolios.

Direct peers

• MANE: French family-owned fragrance house and confirmed Xuelei partner (Cécile Matton masterclass). Comparable as a vertically-integrated fragrance creation and manufacturing peer with strong master-perfumer credentials and global brand partnerships.
• CPL Aromas: UK-headquartered fragrance manufacturer with strong presence in Asia and personal care/home fragrance categories. Comparable as a mid-tier fragrance manufacturer offering creation and OEM production services to global brand clients.
• Shanghai JALA Group: Leading China-based cosmetics and personal care OEM/ODM manufacturer serving global beauty brands. Comparable as a domestic Chinese OEM/ODM peer competing in the same contract manufacturing category with similar brand client base and export orientation.

Regional players

• T. Hasegawa: Japanese flavors and fragrances manufacturer serving Asian and global brand clients. Comparable as an Asia-based fragrance manufacturer with creation and production capabilities competing for similar brand outsourcing contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMs5TTZ0Lf7-5nRnuxNSMkw
• Facebookfacebook.com/xueleifragrancemanufacturer
• LinkedInlinkedin.com/company/guangzhou-xuelei-cosmetics-co-ltd
• Instagraminstagram.com/xueleiperfume_official?igsh=MTc1dnNsa211YTUycA==

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangzhou Xuelei Cosmetics Co.