Bluestars

What Bluestars does

Bluestars Digital Advertising Agency is a Jamaica-based creative services firm that delivers integrated visual communication across five service lines: Creative Services (logo design, brand identity), Web/Mobile (website design and development), Print (marketing collateral and physical media), Photography/Video (commercial and aerial photography), and Advertising (visual ads and brand identity work). The agency is positioned as a one-stop creative provider for Jamaican businesses, with a documented specialization in commercial photography and aerial imagery for the tourism and real estate industries.

The business operates on a project-based, professional services revenue model, earning one-time project fees rather than recurring contracts. Its go-to-market is direct sales driven by an online portfolio and case studies showcased through the company's website (bluestars-adv.com), supplemented by organic discovery via the Work and Jam Jamaica business directory. Named clients span Jamaican tourism and hospitality operators (Sea Cliff Resort, Margaritaville, Jamaica Cruising/Jamaica Vacations, Grogshoppe, Mahogany Tree Bar, Hotel Tim Bamboo, Bay View Eco Resort, Tortuga, Little Ochi), an agency relationship with the Ministry of Tourism, and adjacent engagements with the Portland Chamber of Commerce, Castiglione Law Firm, and AcquaPhi.

Geographic scope is domestic Jamaica, with active project presence across Kingston, Montego Bay, Ocho Rios, and Port Antonio. There is no disclosed headcount, no funding history, no parent company, and no AI/ML technical stack evidenced — Bluestars appears to operate as an independent, privately held boutique agency reliant on creative execution and local market relationships rather than proprietary technology or capital backing.

Name

Bluestars

Legal name

Bluestars Digital Advertising Agency

Website

https://bluestars-adv.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluestars Digital Advertising Agency is a Jamaica-based creative services firm offering logo design, brand identity, web development, print, photography, and advertising for tourism, hospitality, and real estate clients. It earns project-based fees through direct outreach and portfolio-driven lead generation across Kingston, Montego Bay, Ocho Rios, and Port Antonio.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services: Bluestars generates revenue through project-based creative services including advertising design, web design and development, photography sessions, and brand identity creation. Revenue is earned through one-time project fees rather than recurring contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bluestars is a Jamaican advertising and creative agency that provides logo design, brand identity, website design and development, print media, commercial photography (including aerial), video production, and advertising design. Services are delivered as project-based engagements to businesses, NGOs, and government entities in Jamaica, primarily in the tourism, hospitality, and real estate sectors.

Product overview

Bluestars is a digital advertising agency offering a unified portfolio of creative services. The core offering spans five interconnected service lines: Creative Services (logo design, brand identity), Web/Mobile (website design and development), Print (marketing collateral and physical media), Photography/Video (commercial and aerial photography), and Advertising (visual ads and brand identity work). These services are designed to work together across all aspects of visual communication, allowing clients to receive comprehensive advertising solutions from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Comprehensive creative services encompassing logo design, brand identity development, and visual communication strategy tailored to client needs.
• Web Design and Development Custom website design and development services combining aesthetics with functionality to create visually stunning, user-friendly, and responsive web and mobile experiences for Jamaican businesses.
• Print Design Print design services including marketing materials, menus, promotional collateral, and other physical media designed to reflect brand identity and cultural heritage.
• Photography and Video Professional photography and video production services specializing in commercial work for tourism and real estate industries, including aerial photography capabilities for property marketing and landscape capture.
• Advertising Visual advertising services including magazine advertisement design, brand identity creation, and marketing collateral development for international publications and local Jamaican businesses.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ministry of Tourism JamaicacoreStrategic or Co-development PartnerBluestars works as an agency of the Ministry of Tourism, creating visual identity and marketing materials for Jamaica Cruising, the official cruise tourism initiative. This partnership provides access to government-level creative projects and legitimizes the agency's work within the tourism sector.
• Portland Chamber of CommerceminorGTM or Marketing PartnerBluestars designed the fifth edition of the tourist map of Port Antonio for the Portland Chamber of Commerce, supporting local tourism promotion.
• Jamaica VacationscoreStrategic or Co-development PartnerBluestars partnered with Jamaica Vacations (an agency of the Ministry of Tourism) to create the Jamaica Cruising portal and comprehensive visual identity for cruise experiences.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Havas: Global advertising and communications group with regional offices, providing creative, media, and digital services that compete in the same integrated agency space as Bluestars.
• MullenLowe Global: Global creative agency with a dedicated Caribbean regional presence, offering integrated advertising and brand identity services that overlap with Bluestars' capabilities.
• BBDO Worldwide: Global advertising agency network with regional Caribbean offices, offering brand identity, advertising, and content production that overlap directly with Bluestars' integrated service offering.
• TBWA Worldwide: Global creative agency collective with Caribbean regional presence, offering brand strategy, advertising, and content services comparable to Bluestars' integrated model.
• Publicis Groupe: Global advertising holding company with Caribbean operations, providing the full suite of creative, media, and digital services that competes with Bluestars' integrated agency offering.
• Leo Burnett: Global creative agency network with regional capabilities, offering brand identity and advertising services in the same broad category as Bluestars.
• McCann Worldgroup: Global advertising network with Caribbean operations providing brand strategy, advertising, and digital services in the same creative services category as Bluestars.
• Ogilvy: Global advertising and creative agency network with Caribbean operations, competing for the same tourism and hospitality creative mandates as Bluestars but serving multinational brands with broader resources.
• Saatchi & Saatchi: Global creative agency network with regional capabilities, offering brand identity, advertising, and digital production overlapping with Bluestars' service portfolio.
• Wunderman Thompson: Global creative, digital, and advertising agency with regional offices serving Caribbean clients, competing in brand identity and digital content production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bluestars_2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestars