Bluestone Health & Rehabilitation

What Bluestone Health & Rehabilitation does

Bluestone Health & Rehabilitation operates a single skilled nursing facility at 1600 Bland Street in Bluefield, West Virginia, delivering three coordinated service lines: short-term rehabilitation under the branded "Peak Rehab" program, long-term skilled nursing care, and dementia/memory care under the branded "Serenity Memory Care" program. The facility functions 24/7 with around-the-clock licensed nursing, a medical director, and a nurse practitioner, and is organized around a "People First" care philosophy that emphasizes compassionate, transparent, and supportive service. Core care capabilities include 7-day physical, occupational, and speech therapy, post-surgical recovery, orthopedic and cardiac rehab, wound care, IV therapy, bariatric and pulmonary care, tracheostomy care, oncology support, and hospice. The facility also offers amenities typical of an upgraded SNF — restaurant-style dining, a rehab gym, a patio garden, a library, salon services, and transportation — supporting both short-stay rehabilitation and long-term residential residents.

The care model is delivered through a clinical staff of registered nurses, licensed practical nurses, therapists, and certified nursing assistants, supplemented by an Activities Director function. The short-term rehab program is positioned for patients recovering from surgery, illness, or hospitalization — typically Medicare Part A beneficiaries — with a stated goal of returning patients home at maximum independence. The long-term care program serves residents requiring ongoing 24/7 medical supervision and skilled nursing, reimbursed through Medicaid, long-term care insurance, and qualifying Medicare services. The memory care program serves Alzheimer's and dementia patients with 24-hour supervision, memory-enriching activities, and personalized care plans. Customers are individual patients and their families, with admissions sourced from direct family inquiries, on-site tours, and hospital discharge referrals.

Commercially, the facility is privately held with no disclosed funding, parent company, or institutional investors. Pricing is not publicly disclosed and is structured on a quote basis determined by individual care needs and length of stay. Marketing is executed through a content-rich website, an active Facebook page, phone/text inquiry lines, and in-person tours. The 2026 WVHCA Best Practices Award to Activities Director Christina Henderson for the "Around the World in 80 Days" therapeutic recreation program provides the most prominent external validation of the operation's clinical and cultural programming.

Name

Bluestone Health & Rehabilitation

Legal name

Bluestone Health & Rehabilitation

Website

https://bluestonehrc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluestone Health & Rehabilitation is a privately held skilled nursing facility in Bluefield, West Virginia, offering short-term rehabilitation (Peak Rehab), long-term skilled nursing care, and Alzheimer's/dementia care (Serenity Memory Care) to patients and families in the local community.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industry

Cardiac & Pulmonary Rehabilitation SNFs (HLADADAH)

Keywords

• Skilled nursing facility
• Short-term rehabilitation
• Long-term care
• Memory care services
• Post-acute care

Headquarters

HQ city

Bluefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Skilled Nursing Facility Services: Revenue generated from providing medically intensive care and rehabilitation services for patients with complex or chronic medical conditions or those recuperating from injury, illness, or surgery. Services covered under Medicare Part A (hospital insurance) including inpatient hospital services, nursing facility care after hospitalization, home care services, and hospice care. Also accepts Medicare Part B for physician services.
2. Long-Term Care Services: Ongoing 24/7 medical supervision and skilled nursing services for residents requiring extended care. Covered by long-term care insurance, Medicaid, and potentially Medicare for qualifying services.
3. Memory Care Services: Specialized dementia and Alzheimer's care services including 24-hour supervision, memory-enriching activities, specialized therapies, medication management, and assistance with personal care.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bluestone Health & Rehabilitation is a skilled nursing facility that provides short-term inpatient rehabilitation (Peak Rehab), long-term 24/7 residential nursing care, and specialized memory care (Serenity Memory Care) for patients recovering from surgery, illness, or hospitalization, as well as residents with Alzheimer's or other dementias. Services are delivered on-site in Bluefield, WV and include physical, occupational, and speech therapy, wound care, post-surgical, orthopedic, cardiac, diabetes, respiratory, IV therapy, bariatric, oncology, tracheostomy, pulmonary, and hospice care, supported by medical director oversight.

Product overview

Bluestone Health & Rehabilitation offers a coordinated suite of healthcare services centered on short-term rehabilitation, long-term care, and dementia/memory care. The core offerings include the Peak Rehab program for short-term rehabilitation patients, the Serenity Memory Care program for Alzheimer's and dementia patients, and comprehensive long-term skilled nursing care. These services are unified under the facility's 'People First' care philosophy and supported by amenities including gourmet dining, housekeeping, social activities, and salon services.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Rehab: Peak Rehab Program offers short-term rehabilitation with clinical capabilities to care for patients with complex medical conditions. Features 7-day therapy program including physical, occupational, and speech therapy, as well as post-surgical, orthopedic, cardiac, diabetes, respiratory, wound care, IV therapy, and pain management services.
• Serenity Memory Care

Products and services

• Peak Rehab A 7-day therapy short-term rehabilitation program offering physical, occupational, and speech therapy, plus post-surgical, orthopedic, cardiac, diabetes, respiratory, wound care, IV therapy, and pain management services for patients recovering from surgery, illness, or hospitalization, including those with complex medical conditions.
• Short-Term Rehabilitation
• Long-Term Care
• Serenity Memory Care

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Genesis Healthcare: One of the largest U.S. skilled nursing operators providing short-term rehab, long-term care, and memory care across more than 200 facilities. Direct service-line overlap with Bluestone, especially the rehab-to-home discharge workflow.
• Encompass Health: Leading inpatient rehabilitation hospital operator focused on post-acute rehab for complex conditions (stroke, neuro, orthopedic). Comparable to Bluestone on the rehab therapy side, though Encompass operates at a higher acuity/intensity level and represents a step-up referral destination.
• National HealthCare Corporation: Long-established publicly traded operator of skilled nursing and assisted living facilities with a comparable three-pillar offering (short-term rehab, long-term care, memory care). Closely aligned service mix and senior population focus.
• The Ensign Group: National skilled nursing and post-acute care operator running hundreds of SNFs across the U.S. Directly comparable business model (SNF + short-term rehab + memory care) with strong operational track record and PDPM-driven growth, representing the multi-site incumbent that Bluestone competes with at the local market level.
• Select Medical Holdings: Operator of specialty inpatient rehab hospitals and outpatient rehab clinics, providing a comparable rehabilitation therapy model. Less direct overlap on the long-term residential SNF side, but competes for hospital discharge referrals in the post-acute channel.
• PACS Group: Large post-2023 IPO operator of skilled nursing facilities with focus on complex short-term rehabilitation, the same core service as Bluestone's Peak Rehab. Comparable payor mix (Medicare-heavy) and PDPM-driven strategy, though at substantially greater scale.

Others

• American Healthcare REIT: Healthcare REIT that owns and leases SNF, senior housing, and medical office properties. Comparable through its skilled nursing portfolio exposure and provides an indirect read on SNF real estate values relevant to facility-level operators like Bluestone.
• Sabra Health Care REIT: Healthcare REIT with significant skilled nursing and senior housing holdings. Relevant as an SNF-industry data source and capital provider, though it does not directly operate facilities like Bluestone.

Emerging players

• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and some skilled nursing offerings. Comparable in dementia/memory care programming to Bluestone's Serenity unit but primarily serves the private-pay assisted living segment rather than Medicare-reimbursed SNF care.
• Sunrise Senior Living: Premium assisted living and memory care provider with strong brand recognition in dementia programming. Comparable to Bluestone's Serenity Memory Care on the cognitive-care side, but does not operate skilled nursing/rehabilitation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/121189067747181
• LinkedInlinkedin.com/company/bluestone-health-rehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestone Health & Rehabilitation