BMC

What BMC does

BMC (Benomar Metal Company S.A) is a Moroccan induction brass foundry established in 2015 and headquartered in Bouznika, Morocco. It transforms copper alloys — using inputs of roughly 60% copper scrap and 40% zinc — into semi-finished and finished brass products. Its core product range comprises brass billets (billettes), brass bars in flat, hexagonal, round, and hollow profiles up to 120mm in diameter, compression and threaded plumbing fittings for Pex and Multicouche tubes, and brass valves and taps. It also offers multiple standardized brass alloy grades, including CW614N (CuZn39Pb3), CW617N (CuZn40Pb2), CW617N (4MS), CW612N (CuZn39Pb2), and CB753S (CuZn37PbNiAlFe-B), supported by technical data sheets in French and English.

The company operates as a B2B manufacturer serving two primary customer segments: plumbing professionals requiring EN1254- and N.M 10.4.386-compliant sanitary fittings, and industrial manufacturers requiring brass billets and bars for machining, mechanical parts, electronic components, fasteners, and specialty applications including marine environments. BMC sells through direct sales channels, both domestically in Morocco and internationally, with the company stating that 70% of production is exported. Go-to-market activity includes participation in BTP EXPO 2024 and a series of plumber seminars across Moroccan cities (Meknes, Marrakech, Berrchid, Agadir), alongside a quote-based pricing model accessed via the bmc.ma website.

BMC's business model is hardware sales across its four product lines (billettes, bars, fittings, valves), with custom B2B pricing negotiated per order. The company emphasizes eco-responsible production using recycled copper, internal laboratory testing, and compliance with European and Moroccan standards as core differentiators. The firm is privately held, employs 18 people, and discloses no funding rounds, M&A activity, or revenue figures.

Name

BMC

Legal name

BENOMAR METAL COMPANY S.A

Website

https://bmc.ma

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BMC is a Moroccan induction brass foundry established in 2015 that manufactures brass billets, bars, plumbing fittings, and valves from recycled copper, exporting 70% of production to plumbing professionals and industrial manufacturers across Europe and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Bouznika

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Brass Billettes: Manufactured brass billettes sold to industrial customers for further processing. Billettes provide high corrosion resistance, optimal electrical and thermal conductivity, and excellent machinability.
2. Brass Bars: Production and sale of various brass bar types including flat bars, hexagonal bars, round bars, and hollow bars in different diameters up to 120mm for industrial applications.
3. Plumbing Fittings: Manufacture and sale of compression and threaded brass plumbing fittings including elbows, tees, couplings, nipples, and reductions for sanitary plumbing installations.
4. Brass Valves: Production of brass valve products for plumbing applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BMC operates an induction brass foundry in Bouznika, Morocco, transforming copper scrap (60%) and zinc (40%) into brass products. The portfolio spans semi-finished goods (billettes and bars in flat, hexagonal, round, and hollow forms up to 120mm) and finished sanitary plumbing fittings (compression and threaded couplings, elbows, tees, valves). Exports represent 70% of production.

Product overview

BMC (Benomar Metal Company) is a Moroccan copper and brass foundry established in 2015, specializing in the transformation of copper alloys. The company operates a brass foundry using approximately 60% copper scraps and 40% zinc to produce two main product lines: semi-finished brass products (billets/billets and bars in various shapes including flat, hexagonal, round, and hollow bars) and finished plumbing products (compression fittings and threaded screw fittings for Pex and Multicouche tubes, as well as valves/taps). The portfolio is complemented by various brass alloy grades (nuances). Exports account for 70% of production, positioning BMC as a regional leader in copper alloy transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brass Billettes Brass billets manufactured from copper and zinc alloys, designed for high corrosion resistance, optimal electrical and thermal conductivity, and excellent machinability and casting properties. Available in various alloy compositions suitable for machining, piping, and marine environments. Sold to industrial manufacturers.
• Brass Bars Brass bars in various shapes including flat bars, hexagonal bars, round bars, and hollow bars, manufactured in diameters up to 120mm. Used for machining, electronic components, bolts, mechanical parts, tools, connectors, decoration, musical instruments, jewelry, fasteners, hydraulic parts, and tubes. Sold to industrial manufacturers.
• Compression Brass Fittings Compression plumbing fittings for Pex and Multicouche tubes, including elbow fittings, equal fittings, female and male fittings, and tee fittings. Available in various sizes compliant with European EN1254 and Moroccan N.M 10.4.386 standards. Sold to plumbing professionals and sanitary contractors.
• Threaded Brass Fittings Threaded brass plumbing fittings including female-female elbows, male-female elbows, nipples in various lengths, reduced nipples, hexagonal sleeves, reduced couplings, and tee fittings. Compliant with European EN1254 and Moroccan N.M 10.4.386 standards. Sold to plumbing professionals.
• Brass Valves and Taps Brass plumbing valves and taps for sanitary installations. Sold to plumbing professionals and sanitary contractors.

Quantifiable outcome

• Products certified compliant with European EN1254 and Moroccan N.M 10.4.386 plumbing standards
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cupori: Finnish copper and brass tube/fittings manufacturer focused on plumbing and HVAC. Comparable as a regional/European brass specialist serving plumbing distribution channels, similar in scale and category focus.
• HALCOR (ElvalHalcor): Greek copper and brass manufacturer producing billets, bars, tubes, and plumbing/industrial fittings for European and export markets. Directly comparable as a mid-sized integrated brass foundry serving similar plumbing and industrial customer bases.
• Diehl Metall: German brass and copper alloy products manufacturer with strong position in plumbing fittings, rods, and machined components. Closely comparable in product mix (semi-finished brass + finished fittings) and European customer base.

Broad incumbents

• Furukawa Electric: Japanese copper products manufacturer with global operations in billets, bars, tubes, and electrical/industrial applications. Comparable as a large integrated brass/copper producer serving industrial OEM customers.
• Mueller Industries: US-based manufacturer of copper, brass, aluminum, and plastic products serving plumbing, HVAC, and industrial markets. Comparable in finished plumbing fittings (brass valves, compression fittings) and brass bar products.
• KME (Aurubis Group): European copper and brass semi-finished products manufacturer (now part of Aurubis) producing billets, bars, tubes, and plumbing components. Comparable product portfolio and customer segments, but operates at vastly larger industrial scale.
• Poongsan Corporation: Korean nonferrous metals manufacturer producing copper and brass rolled products, tubes, and fittings for global industrial and plumbing markets. Comparable product mix and export-driven business model.
• Wieland: Germany-headquartered global leader in semi-finished copper and brass products (bars, tubes, fittings) for plumbing, HVAC, and industrial markets. Comparable in product breadth and customer overlap, though substantially larger and globally diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/benomarmetalcompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMC