BETTYE MAE JACK MIDDLE SCHOOL

What BETTYE MAE JACK MIDDLE SCHOOL does

Bettye Mae Jack Middle School (BMJ) is a public middle school serving students in grades 5-8 in Morton, Mississippi. It operates under the Scott County School District (SCSD) and is governed by the SCSD Board of Education, with Alan Lumpkin serving as Superintendent of Schools. The school is led on-site by Principal Huellen Watson and Assistant Principal Kenyatta Moore-Davis, supported by a counselor, school nurse, behavioral specialist, and other district-shared staff. Its primary 'product' is a comprehensive middle-school academic program aligned with Mississippi College and Career Readiness Standards, covering English Language Arts, Mathematics, Science, and Social Studies, supplemented by athletics (basketball, baseball, football, soccer, softball, tennis, cheerleading, band), student organizations (Student Council, Beta Club, FBLA, FCCLA, Panther Club), a Library/Media Center, school counseling, and nutrition services.

The school's technology footprint is district-procured rather than self-built: an Edlio-powered website serves as the public information hub, Clever provides single-sign-on access for students to a portfolio of third-party learning platforms (i-Ready, Achieve3000, Exact Path, STEMscopes, Renaissance Place, Study Island, USA Test Prep, Pearson Realize, PLATO, TenMarks, EduTyping, SmartyAnts, Rosetta Stone, Magnolia), and ActiveParent/ActiveStudent portals handle family and student-facing grade and attendance data. Additional integrations include LAS Links and ELS Online for English-language proficiency assessment, Atriuum for library catalog management, SchoolStatus for staff communication, and Google Sign-in for authentication.

BMJ is funded entirely through state and local tax revenues, federal education grants, and per-pupil allocations from the Mississippi Department of Education, with no tuition charged to students. It holds an exclusive attendance zone (Scott Central Zone) that determines its enrollment catchment, and participates in district-level partnerships including TeleHealth services (MDE/UMMC), PAPER online tutoring, and the Citizens Bank of Philadelphia 'School Stash Debit Card' fundraising program. Its primary stakeholder relationships are with parents, the surrounding community in Scott County, and district-level administrators, rather than commercial customers.

Name

BETTYE MAE JACK MIDDLE SCHOOL

Legal name

Bettye Mae Jack Middle School

Website

https://bmj.scott.k12.ms.us

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Bettye Mae Jack Middle School is a public middle school serving grades 5-8 in Morton, Mississippi, operated by the Scott County School District and funded by state and local tax revenues. It delivers standard-aligned academics, athletics, and student support services to its assigned attendance-zone enrollment.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

akta.pro secondary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

Keywords

• Public middle school education
• K-12 academic programs
• Extracurricular athletics
• Student support services
• School counseling services

Headquarters

HQ city

Morton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public Education Funding: As a public middle school within Scott County School District, funding comes from state and local tax revenues, federal education grants, and per-pupil allocations from the Mississippi Department of Education.

Distribution channels1 record

Marketing channels4 records

Core offering

Bettye Mae Jack Middle School provides tuition-free public middle school education for students in grades 5-8, delivering core academic instruction in English Language Arts, Mathematics, Science, and Social Studies aligned with Mississippi College and Career Readiness Standards. The school supplements academics with athletic programs, student clubs, a library/media center, school counseling services, and breakfast/lunch nutrition programs, delivered through a technology-integrated learning environment.

Product overview

Bettye Mae Jack Middle School offers a comprehensive middle school educational program for students in grades 5-8, encompassing core academic instruction in English Language Arts, Mathematics, Science, and Social Studies, alongside diverse extracurricular activities including athletics (Basketball, Baseball, Football, Soccer, Softball, Tennis, Cheerleading, Band), student clubs (Student Council, Beta Club, FBLA, FCCLA), and support services (Library/Media Center, School Counseling, Nutrition Services). The school operates a technology-integrated learning environment with multiple digital educational platforms accessible through Clever portal, and maintains communication with families through Edlio-powered website and ActiveParent portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle School Education (Grades 5-8) Comprehensive middle school educational program serving students in grades 5-8 with instruction across core academic subjects including English Language Arts, Mathematics, Science, and Social Studies.
• Athletic Programs Competitive sports teams including Basketball, Baseball, Football, Soccer, Softball, Tennis, Cheerleading, and Band programs for student participation.
• Clubs and Student Organizations Student clubs including Student Council, Elementary and Junior Beta Club, FBLA, FCCLA, Panther Club, and Red Ribbon Week activities promoting leadership and community service.
• Library/Media Center School library providing books, journals, audiovisual materials, computers, and online resources including catalog access, electronic books, and databases; open Monday-Friday 7:45 am - 3:00 pm.
• School Counseling Services Comprehensive school counseling program providing academic, career, and personal/social development support through individual counseling, small-group counseling, and whole class instruction.
• School Nutrition Services Breakfast and lunch meal programs provided through the district's food service program with menus available on the district website.
• Technology Integration Services (Clever Portal, Edlio Website, ActiveParent/ActiveStudent) Integrated digital services providing single sign-on access to educational applications via the Clever portal, the Edlio-powered school website for news/calendars/resources, and ActiveParent/ActiveStudent portals for grades, attendance, and communication.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Main Street MedicalminorOthers · 1 January 2025Main Street Medical served as a community stakeholder for an 8th grade math activity where students performed 'surgical' procedures on multi-step equations. The partnership supported real-world connections and 21st Century Skills through a performance-based learning activity.
• Citizens Bank of PhiladelphiaminorGTM or Marketing Partner · 1 January 2020Citizens Bank participates in the 'School Stash Debit Card Program' which raises money for all schools in the Scott County School District. The bank has branches in Forest and Sebastopol serving the local community.
• MDE (Mississippi Department of Education) and UMMC (University of Mississippi Medical Center)coreStrategic or Co-development PartnerA partnership offering TeleHealth Care services to students at school, allowing students to access healthcare services without leaving campus.
• PAPER Tutoring ServicescoreTechnology or IntegrationSCSD partners with PAPER tutoring services to provide online tutoring support for students in various subjects.

Recent moves6 records

Expansion highlights4 records

Others

• Edlio: School website and communications platform provider powering BMJ's public-facing website, news, calendars, and staff directories. Functions as enabling infrastructure for parent communication and community engagement rather than a direct competitor.
• Curriculum Associates (i-Ready): Provider of the i-Ready diagnostic and instruction platform used by BMJ for reading and math. Functions as an enabling instructional vendor rather than a direct peer, but is core to BMJ's differentiated learning model.
• Clever (Clever Inc.): Single sign-on portal provider used by BMJ to integrate 20+ educational platforms for students and staff. Not a peer in the traditional competitive sense but is a foundational infrastructure provider whose product roadmap directly affects BMJ's daily digital learning operations.

Direct peers

• Puckett Attendance Center: K-12 public school within the Scott County School District in Puckett, MS, sharing the same district governance, Clever-based edtech stack, and Mississippi public school funding environment. Comparable in scale and rural Mississippi operational context.
• Sebastopol Attendance Center: K-12 public school within the Scott County School District in Sebastopol, MS, operating under the same district governance and using the same ActiveParent, ActiveStudent, and Clever platforms. Serves a similar rural Mississippi population with comparable resource constraints.
• Forest High School: Public high school within the Scott County School District in Forest, MS (the county seat). Operates under the same district governance and edtech infrastructure, serving a portion of the same community population and sharing comparable extracurricular and CTE pathway offerings.
• Morton High School: Public high school within the Scott County School District in Morton, MS, that serves as the primary feeder destination for BMJ graduates. Operates under identical district governance, funding model, and administrative infrastructure, with comparable edtech and extracurricular investments.
• Lake Elementary School (Scott County): Public elementary school within the Scott County School District operating under the same district leadership, governance, and funding model. Serves as a feeder institution for BMJ middle school students transitioning from elementary grades.
• Scott Central Attendance Center: K-12 public school within the Scott County School District in Forest, MS, serving overlapping district populations and drawing from the same Scott Central attendance zone as BMJ. Shares the same district leadership, edtech stack (Clever, i-Ready, ActiveParent), and feeder pathways, making it the closest institutional peer.
• Morton Elementary School: Public elementary school within the Scott County School District located in Morton, MS. Operates under identical district governance, shares the same funding model, and serves as a direct feeder into BMJ for middle school transition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100087430943292
• LinkedInlinkedin.com/company/bettye-mae-jack-middle-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTYE MAE JACK MIDDLE SCHOOL