BMJ

What BMJ does

BMJ Group is a global healthcare knowledge provider and a wholly owned subsidiary of the British Medical Association (BMA), headquartered in BMA House, London. The company publishes The BMJ and a portfolio of more than 70 specialty journals, and operates clinical decision support tools (BMJ Best Practice, BMJ Clinical Intelligence), continuing professional development platforms (BMJ Learning, BMJ OnExam, BMJ Portfolio), career and recruitment services (BMJ Careers, BMJ Health Careers), and a global events programme anchored by the International Forum on Quality and Safety in Healthcare. Content is delivered through a digital publishing platform and online learning management system, with proprietary features such as the Comorbidities Manager integrated into BMJ Best Practice and BMJ Impact Analytics for measuring research impact. The company reaches over 11 million users across 150+ countries in 20 languages, supported by regional operating entities in the United States, India, and China.

BMJ Group monetises primarily through recurring institutional and individual subscriptions to journals and clinical decision support products, supplemented by open access article processing charges, pay-per-view access, advertising from pharmaceutical and healthcare clients, event registration and sponsorship, institutional licensing, and job board advertising. Distribution combines direct enterprise sales to universities, hospitals, and ministries of health with self-serve individual subscriptions through its owned digital platforms (bmj.com, bestpractice.bmj.com, journals.bmj.com, learning platforms). Approximately 70% of FY2025 revenue of over £87 million was generated from digital products and services, with more than half earned outside the United Kingdom.

The customer base spans healthcare professionals, medical students and trainees, academic institutions and libraries, hospitals and healthcare organisations, government health bodies and ministries, and pharmaceutical and healthcare companies. Notable customers and partners include Ireland's Health Service Executive (HSE), Google DeepMind, and the UK's National Institute for Health and Care Research (NIHR). BMJ Group holds ISO 27001 and Cyber Essentials Plus certifications, operates under its own governance including a Board and Audit & Risk Committee within the BMA parent structure, and is privately held with no external venture capital or private equity investment disclosed.

Name

BMJ

Legal name

BMJ Publishing Group Limited

Website

https://bmjgroup.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BMJ Group is a London-based global healthcare knowledge provider that publishes The BMJ and 70+ specialty journals, and operates clinical decision support (BMJ Best Practice), CPD learning, and careers platforms serving 11+ million users across 150+ countries.

Ownership category

akta.pro rank

Product category

Healthcare Knowledge Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Health Services (8000)

akta.pro primary industry

STM Publishing (Science, Technical & Medical) (MPAJABAD)

Keywords

• Medical publishing
• Clinical decision support
• Medical education
• Healthcare research
• Continuing professional development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Publishing and Journals: Revenue from The BMJ and over 65+ specialty titles through institutional and individual subscriptions, pay-per-view article purchases, and open access article processing charges (APCs)
2. Digital Health Products: Revenue from BMJ Best Practice and BMJ Clinical Intelligence clinical decision support tools through subscriptions
3. Careers and Learning: Revenue from BMJ Learning (interactive modules), BMJ OnExam, BMJ Portfolio (CPD tracking), and BMJ Careers job board services
4. Events: Revenue from conferences, masterclasses, webinars, and roundtables including the International Forum on Quality and Safety, BMJ Research Forum, and BMJ Future Health events. Also includes sponsorship and exhibition fees.
5. Advertising: Revenue from pharmaceutical company advertising across BMJ platforms including journals, websites, and email communications
6. Institutional Licensing: Revenue from institutional license agreements governing access to publications for organizations across journals, learning, and decision support products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BMJ is a global healthcare knowledge provider that publishes peer-reviewed medical journals (The BMJ plus 70+ specialty journals), delivers clinical decision support via BMJ Best Practice, provides continuing professional development through BMJ Learning, BMJ OnExam, and BMJ Portfolio, and offers healthcare career services through BMJ Careers and BMJ Health Careers. The company serves 11+ million users across 150+ countries with content available in 20+ languages, co-produced with 8,000+ clinical experts. Approximately 70% of revenue is generated from digital products and services supporting evidence-based clinical practice, medical education, and research dissemination.

Product overview

BMJ Group is a global healthcare knowledge provider offering a diversified portfolio of interconnected products spanning publishing, clinical decision support, education, and professional services. The core offerings include BMJ Best Practice (clinical decision support), The BMJ and over 70 specialty journals (publishing), BMJ Learning and BMJ OnExam (medical education), and BMJ Portfolio (CPD management). Additional products include BMJ Clinical Intelligence (analytics), BMJ Impact Analytics, BMJ Careers and BMJ Health Careers (job boards), Research to Publication, BMJ Case Reports, BMJ Podcasts, and event programs including the International Forum on Quality and Safety and BMJ Future Health conference. The company also publishes the British National Formulary and supports health professionals through global events and partnerships. Approximately 70% of revenues come from digital products and services, serving over 11 million users worldwide in 20 languages.

Differentiator

Problem solved

Functional benefit

Brands

• The BMJ: One of the world's most cited general medical journals, a flagship publication of BMJ Group.
• BMJ Journals
• BMJ Best Practice
• BMJ Clinical Intelligence
• BMJ Learning
• BMJ OnExam
• BMJ Impact Analytics
• Research to Publication
• BMJ Portfolio
• BMJ Careers
• BMJ Health Careers
• BMJ Technology Assessment Group
• BMJ Future Health
• International Forum on Quality and Safety in Healthcare

Products and services

• BMJ Best Practice

Quantifiable outcome

• Nearly 90% of learners report better implementation of NICE guidelines after using BMJ Learning
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Virginia Mason InstitutecoreStrategic or Co-development Partner · 8 September 2026BMJ Group partnered with Virginia Mason Institute for the Future Health Leaders Australia programme and BMJ Future Health Europe events. The partnership focuses on digital health, AI, and patient-centred quality management to tackle complex workforce and operational challenges across healthcare systems.
• National Institute for Health and Care Research (NIHR)coreStrategic or Co-development Partner · 6 August 2025BMJ Group partnered with NIHR to strengthen how people and communities are involved in medical research. Varied Voices, a free online course developed by NIHR and supported by BMJ Learning, helps healthcare professionals understand how inclusion and diversity improve the quality and impact of research. The partnership reflects joint efforts to increase the reach and real-world impact of health and care research.
• British Medical Association (BMA)coreOthersBMJ Group is a wholly owned subsidiary of the British Medical Association. BMA provides BMJ members with access to BMJ products as part of membership. The BMA also provides details of members to BMJ to deliver products and services.
• Google DeepMindstrategicTechnology or IntegrationBMJ Best Practice was selected by Google DeepMind for clinical AI evaluation, demonstrating the quality and trust of BMJ's clinical content in the context of AI-powered healthcare applications.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Elsevier (RELX): Largest STM publisher operating The Lancet, ScienceDirect, Scopus, and ClinicalKey - a clinical decision support tool that competes head-to-head with BMJ Best Practice. Comparable across journals, CDS, and analytics with similar institutional sales motion.
• Wolters Kluwer: Global professional information company whose Health division includes UpToDate (point-of-care clinical decision support) and Lippincott medical journals - directly competing with BMJ Best Practice and the BMJ specialty journal portfolio across the same institutional and clinician buyer base.
• Springer Nature: Major academic and STM publisher producing Nature, Springer, BMC, and Adis titles with significant medical journal coverage. Direct peer in journals, open-access publishing, and increasingly in institutional research analytics (comparable to BMJ Impact Analytics).
• Karger Publishers: Family-owned, medical-focused academic publisher with a portfolio of specialty journals, books, and clinical decision resources. Closely comparable in niche medical focus, journal-led model, and European editorial heritage to BMJ.
• Wiley: Global publisher of scientific, technical, and medical journals plus professional learning content (Wiley Online Library, Cochrane collaboration host). Overlaps with BMJ Journals, BMJ Learning, and BMJ Portfolio offerings across institutional and individual subscribers.
• Medscape (WebMD Health): Clinical information portal for healthcare professionals offering news, CME, decision tools, and reference content. Comparable audience of practising clinicians and adjacent product set in CME/learning, drug reference, and clinical news.
• Taylor & Francis (Informa): Academic publisher within the Informa Group with a large portfolio of medical and healthcare journals. Comparable in journal publishing scale, open-access transition, and institutional sales motion targeting universities and hospitals.
• EBSCO (DynaMed): Information services company whose DynaMed product is a point-of-care clinical decision support tool sold to hospitals, medical schools, and clinicians - direct competitor to BMJ Best Practice in the US institutional market.
• Cochrane: International non-profit producing high-quality systematic reviews and evidence syntheses used by clinicians and guideline bodies. Overlaps with BMJ's evidence-based mission, references BMJ journals, and competes for evidence-summary mindshare in clinical workflows.
• NEJM Group (Massachusetts Medical Society): Publisher of the New England Journal of Medicine and NEJM Catalyst/NEJM AI, focused on peer-reviewed medical research and clinician education. Closest peer to The BMJ in terms of journal prestige, clinician audience, and CME/CPD offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bmj-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMJ