BMR Equipment India Pvt. Ltd.

What BMR Equipment India Pvt. Ltd. does

BMR Equipment India Pvt. Ltd. is a Delhi NCR-based authorized construction and mining equipment dealer founded in 2008 and headquartered in Gurugram, Haryana. The company distributes a multi-brand portfolio spanning LiuGong earthmoving equipment (wheel loaders, hydraulic excavators, motor graders, soil compactors, bulldozers, aerial work platforms, forklifts), Bobcat compact equipment (backhoe loaders, skid steer loaders), the Apollo Inffratech family of products (fixed form concrete road pavers, dry mix mortar plants, Apollo Carmix self-loading concrete mixers, Apollo Afinitas concrete pipe making machines including MBK cage welding technology, and Apollo Zenith block and paver making machines), and Propel Industries crushing, screening, washing, and mining equipment. The company reports over 1,000 machines delivered and more than 450 completed projects across Delhi NCR, Haryana, Punjab, and Himachal Pradesh.

The business operates on a hybrid revenue model combining new equipment sales, used equipment resale and buyback, short- and long-term rental, maintenance and technical support services, and financing assistance to contractors. Pricing is quote-based with no public disclosure, consistent with a high-touch enterprise dealer model. The company employs 38 staff, signaling a lean operating structure relative to its multi-brand portfolio. Customer segments are organized by vertical — contractors, builders, and infrastructure companies form the primary base, with mining operations as a secondary use case. Marketing and lead acquisition rely on a referral-driven direct field-sales motion through the authorized dealer network and an informational website (bmreipl.com), with no social media presence or app surfaced in the data.

There are no disclosed funding rounds, no parent company, no acquisitions, and no regulatory actions in the input data. DGMS compliance is positioned as a certification relevant to mining customers, but no AI/ML capabilities, proprietary technology platforms, or data assets are evidenced. The differentiation centers on dealer-territory incumbency, brand authorization breadth, and an end-to-end lifecycle service bundle (sales, rental, maintenance, financing, spare parts) — a configuration that competes with both larger pan-India dealers and single-brand specialists on territory coverage and customer convenience.

Name

BMR Equipment India Pvt. Ltd.

Legal name

BMR Equipment India Pvt. Ltd.

Website

https://bmreipl.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BMR Equipment India Pvt. Ltd. is a Gurugram-based authorized dealer distributing LiuGong, Bobcat, Apollo Inffratech, and Propel construction and mining equipment to contractors, builders, and infrastructure companies across North India.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (33312)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro industry

PRIMARYTLABAFAH

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAA

Earthmoving & Excavation Equipment Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAJ

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

Keywords

• Construction equipment dealer
• Heavy machinery distribution
• Construction equipment rental
• Mining equipment supply
• Equipment maintenance services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Construction Equipment Sales: Sales of new construction and mining equipment including wheel loaders, excavators, motor graders, soil compactors, bulldozers, and material handling equipment from brands like LiuGong, Bobcat, Apollo Inffratech, and Propel.
2. Used Equipment Sales: Resale and buyback of pre-owned construction equipment to contractors and infrastructure companies.
3. Equipment Rental: Short-term and long-term rental solutions for construction and mining equipment including flexible options for project-based requirements.
4. Maintenance and Support Services: Machine repair, preventive maintenance, and technical support services to keep equipment running smoothly on project sites.
5. Financing Assistance: Assistance with financing options for equipment purchases, helping clients manage capital expenditure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

BMR Equipment India distributes new and used construction and mining equipment from multiple authorized brands (LiuGong, Bobcat, Apollo Inffratech, Apollo Carmix, Apollo Afinitas, Apollo Zenith, and Propel Industries) to contractors, builders, and infrastructure companies across North India. The company complements equipment supply with short- and long-term rentals, preventive and corrective maintenance, on-site technical support, spare parts supply, equipment buyback, and financing assistance for customers in Delhi NCR, Haryana, Punjab, and Himachal Pradesh.

Product overview

BMR Equipment India Pvt. Ltd. is a construction equipment dealer in Delhi NCR offering a comprehensive portfolio of heavy machinery across multiple equipment brands. The company distributes LiuGong equipment (wheel loaders, hydraulic excavators, motor graders, soil compactors, bulldozers, aerial work platforms including scissor lifts, boom lifts, and forklifts), Apollo Inffratech products (fixed form concrete road pavers, dry mix mortar plants), Apollo Carmix self-loading concrete mixers, Apollo Afinitas concrete pipe making machines and wetcast mould equipment with MBK cage welding technology, and Apollo Zenith block making machines. Services include equipment sales (new and used), rental solutions, maintenance and repair support, equipment resale and buyback, and financing assistance. The company serves contractors, builders, and infrastructure companies across North India including Delhi NCR, Haryana, Punjab, and Himachal Pradesh.

Differentiator

Problem solved

Functional benefit

Products and services

• LiuGong Wheel Loaders LiuGong-brand wheel loaders (including CLG 850T and other 8128H/856H Max/848H/838H Max/836N/818N models) supplied by BMR Equipment India for construction, mining, and material handling applications.
• LiuGong Hydraulic Excavators Hydraulic excavators ranging from mini excavators to large mining-class machines, including XLR long-reach and FE electric/battery models, supplied for digging, lifting, and mining operations.
• LiuGong Motor Graders LiuGong motor graders (including the 4180D) used for road leveling, surface finishing, and precision grading on construction projects.
• LiuGong Soil Compactors LiuGong soil compactors (including 611 and 6211E models) used for ground compaction and stable foundation preparation on construction projects.
• LiuGong Bulldozers LiuGong bulldozers (B160C and B230) used for heavy-duty earthmoving, site clearing, and mining preparation.
• LiuGong Aerial Work Platforms Aerial work platforms from LiuGong spanning articulated boom lifts, telescopic boom lifts, and scissor lift models for stable elevated work access across construction, maintenance, and infrastructure projects.
• LiuGong Forklifts Forklift models (CPCD and CLG series) ranging from 1,500 kg to 18,000 kg capacity, including electric and diesel variants, for material handling in warehouses, yards, and project sites.
• Apollo Carmix Self-Loading Concrete Mixers Self-loading concrete mixers (models 23FX, 30FX, 46FX, 3TT) supplied under the Apollo Carmix brand through the Apollo Inffratech joint venture, providing on-site concrete production for construction projects.
• Apollo Inffratech Fixed Form Concrete Road Paver Fixed form concrete road paver for precision road construction with adjustable paving width of 3.75 m to 7.5 m and output up to 200 sq. m per hour, supplied for road and highway projects.
• Apollo Inffratech Dry Mix Mortar Plant Dry mix mortar plant for automated and consistent production of ready-to-use dry mortar for construction applications.
• Apollo Afinitas Concrete Pipe Making Machines (CAP Series) Apollo Afinitas CAP series dry cast concrete pipe making machines (CAP 150, CAP 200) for producing reinforced and non-reinforced concrete pipes using vertical vibrated casting technology.
• Apollo Afinitas Wetcast Mould Equipment Wetcast mould equipment for manufacturing precast concrete elements including manholes, box culverts, and drainage components.
• MBK Cage Welding Machines MBK ISM-250 cage welding machines manufactured in India under German technology from MBK Maschinenbau GmbH, used for producing wire reinforcement cages for concrete pipes and manholes.
• Apollo Zenith Block and Paver Making Machines Apollo Zenith automatic block and paver making machines for precast concrete product manufacturing used in construction and infrastructure projects.
• Construction Equipment Rental Services Short-term and long-term rental of construction equipment such as wheel loaders, hydraulic excavators, soil compactors, and aerial work platforms, with flexible project-based options for contractors across Delhi NCR and North India.
• Equipment Maintenance and Support Services Machine repair, preventive maintenance, technical support, spare parts supply, resale/buyback support, and financing assistance for construction and mining equipment operating across Delhi NCR, Haryana, Punjab, and Himachal Pradesh.

Quantifiable outcome

• 1000+ machines delivered across North India
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• LiuGongcoreChannel Partner/ Reseller/ DistributorLiuGong Authorized Dealer in Delhi NCR. BMR Equipment India supplies LiuGong wheel loaders, hydraulic excavators, motor graders, soil compactors, bulldozers, forklifts, and aerial work platforms to contractors across North India.
• BobcatcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bobcat equipment including backhoe loaders and skid steer loaders, serving construction and material handling needs in Delhi NCR and nearby regions.
• Apollo Inffratech & SubsidiarycoreChannel Partner/ Reseller/ DistributorDealer for Apollo Inffratech products including fixed form concrete road pavers, dry mix mortar plants, concrete batching plants, transit mixers, and related construction equipment.
• Apollo CarmixcoreChannel Partner/ Reseller/ DistributorDealer for Apollo Carmix self-loading concrete mixers (23FX, 30FX, 46FX, 3TT models) through Apollo Inffratech's joint venture with Italian company Carmix, providing cost-effective quality products for the Indian market.
• Apollo AfinitascoreChannel Partner/ Reseller/ DistributorDealer for Apollo Afinitas concrete pipe making machines (CAP Series), wetcast mould equipment, and MBK cage welding machines manufactured in India under German technology partnership with MBK Maschinenbau GmbH.
• Apollo ZenithcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Apollo Zenith automatic block and paver making machines for construction and infrastructure projects.
• Propel IndustriescoreChannel Partner/ Reseller/ DistributorDealer for Propel Industries crushing, screening, washing, and digital equipment solutions. Propel is India's market-leading manufacturer with 3,100+ installations across 50+ countries, serving coal, iron ore, limestone, and mineral processing operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Komatsu India: Komatsu is a global leader in mining and construction equipment with a significant Indian presence, particularly in mining excavators and dump trucks — competing with BMR's LiuGong mining excavator and Propel crushing/screening lines.
• JCB India: JCB India is the dominant construction equipment OEM in India (backhoe loaders, excavators, compactors). It sells through its own dealer network and competes with BMR for the same contractor customers in North India; BMR carries Bobcat compact equipment which directly overlaps JCB's core.
• Tata Hitachi Construction Machinery: Tata Hitachi is a leading Indian excavator and construction equipment OEM with a national dealer network. It competes head-to-head with LiuGong (BMR's flagship line) and serves the same infrastructure and mining customers across India.
• BEML Limited: BEML is an Indian public-sector manufacturer of mining and construction equipment (dump trucks, excavators, rail equipment). It sells through its own regional offices, competing with BMR for mining and earthmoving customers.
• L&T Construction Equipment (Larsen & Toubro): L&T distributes a broad range of construction and mining equipment in India through its own channel, including excavators, wheel loaders, and crushing solutions — overlapping with BMR's LiuGong, Bobcat, and Propel line cards.
• Case Construction Equipment India (CNH): Case CE, part of CNH Industrial, distributes backhoe loaders, excavators, and skid steers in India, directly competing with BMR's Bobcat and LiuGong product lines for contractor customers.
• Mahindra Construction Equipment: Mahindra's construction equipment division (part of Mahindra Group) sells earthmoving equipment in India, directly competing in backhoe loaders and compact equipment categories where BMR's Bobcat franchise operates.

Direct peers

• XCMG India: XCMG is a major Chinese construction equipment OEM with growing Indian distribution, competing in excavators, wheel loaders, and cranes — directly overlapping BMR's LiuGong line in price-sensitive Indian bids.
• LiuGong India: LiuGong is BMR's principal OEM partner and runs parallel dealer networks in India. As the upstream principal, it directly affects BMR's competitiveness through dealer appointment, pricing, and direct sales decisions.
• SANY India: SANY India sells excavators, cranes, and road machinery directly and through dealers, directly competing with BMR's LiuGong excavator, motor grader, and compactor offerings in the Indian construction market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bmr-equipment-india-pvt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMR Equipment India Pvt. Ltd.