BMW Niederlassung Berlin Fil. Marzahn

Name

BMW Niederlassung Berlin Fil. Marzahn

Legal name

BMW AG (Bayerische Motoren Werke Aktiengesellschaft)

Website

https://bmw-berlin.de

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (Neuwagen & Gebrauchtwagen): Sales of new BMW vehicles and certified used vehicles including SUVs, compact cars, and fully electric models. Revenue generated from one-time vehicle transactions with potential financing integration.
2. Leasing & Financing: Individual leasing options for private customers and fleet solutions for business customers. Monthly recurring revenue from leasing contracts with flexible terms.
3. Aftersales Service & Repairs: Workshop services including repairs, maintenance, and individual service packages. Revenue from service labor and parts.
4. Original BMW Accessories: Sale of original BMW accessories, parts, and lifestyle products. Revenue from accessories and parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BMW Niederlassung Berlin Fil. Marzahn is an authorized BMW dealership branch operating three retail locations in Berlin, Germany. It sells new BMW vehicles and certified pre-owned cars, offers individual and fleet leasing/financing, and provides manufacturer-certified workshop service, repairs, and original BMW accessories and parts. The Filiale Marzahn branch specifically serves customers in eastern Berlin with showroom, sales, and service support.

Product overview

BMW Niederlassung Berlin is a multi-location BMW dealership offering a comprehensive portfolio of automotive products and services. The core offerings include new BMW vehicles (Neuwagen), certified used vehicles (Gebrauchtwagen), and electric vehicle sub-brands such as the BMW i3 50 xDrive and BMW iX3 50 xDrive. Performance models like the BMW M4 Coupé are also available. The dealership provides complementary services including individual leasing and financing options, workshop maintenance and repair services with online appointment booking, original BMW accessories and parts, dedicated business customer support, and a BMW Motorrad Zentrum for motorcycles. The Filiale Marzahn is one of several Berlin locations, alongside the Hauptbetrieb Am Kaiserdamm and Filiale Weißensee.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles (Neuwagen)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• mobile.de: Germany's largest online vehicle marketplace, owned by Adevinta. Adjacent ecosystem player that channels used-car demand in Germany and shapes the competitive environment for dealership used-vehicle operations.

Broad incumbents

• Asbury Automotive Group: US-based franchised automotive retailer with new and used vehicle sales, service, and parts operations across multiple states. Comparable multi-location dealer business model with public-market discipline.
• CarMax: Largest US used-vehicle retailer with omnichannel sales and reconditioning centers. Comparable on the used-car retail side of the business, though operating a fundamentally different (no-haggle) model.
• AutoNation: Largest US automotive retailer operating multiple brand franchises across many geographies. Broad incumbent demonstrating scale economics in auto retail, parts, and F&I — comparable business model at much larger scale.

Direct peers

• Tesla Store Berlin: Tesla's direct retail/service operation in Berlin targeting premium EV buyers. Represents the direct-sales model challenge to traditional franchise dealers and a key competitor in the EV sub-segment.
• Audi Berlin (Audi Zentrum): Authorized Audi dealership operation in Berlin selling new, used, and electric Audi vehicles with comparable service and business customer offerings. Direct premium OEM competitor.
• BMW Niederlassung München: Sister BMW AG-owned dealership branch in Munich. Most structurally comparable peer — same parent, same brand, same operating model — but operating in a different metro market.
• Mercedes-Benz Niederlassung Berlin: Direct peer operating an identical OEM-owned multi-branch dealership structure in Berlin for the Mercedes-Benz brand. Competes for the same premium buyer segment across sales, service, and fleet channels.
• Porsche Zentrum Berlin: Porsche-owned dealership in Berlin offering premium sports and luxury vehicles plus service. Competes for the high-end premium customer with a similar OEM-controlled dealer model.
• Volkswagen Niederlassung Berlin: Volkswagen-owned multi-branch dealership in Berlin with the same OEM Niederlassung structure, offering VW new/used vehicles, service, and fleet solutions — closely parallel operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bmwberlin
• Instagraminstagram.com/bmwberlin
• LinkedInlinkedin.com/company/bmw-niederlassung-berlin-fil.-marzahn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Niederlassung Berlin Fil. Marzahn