BMW Charity Pro-Am presented by TD SYNNEX

What BMW Charity Pro-Am presented by TD SYNNEX does

The BMW Charity Pro-Am presented by TD SYNNEX is an annual charity golf tournament organized by BMW Group at its Plant Spartanburg facility in Spartanburg, South Carolina. It is not a standalone legal entity; rather, it operates as a corporate social responsibility initiative under BMW Group, with TD SYNNEX serving as the title presenting sponsor. The event pairs professional golfers with celebrity participants and amateur/corporate entrants across courses including Thornblade Club and the newly added Country Club of Spartanburg, creating a multi-venue tournament week within the Spartanburg market.

Revenue mechanics are distributed across three streams: spectator ticket sales processed online through ticketsauce.com, corporate sponsorship packages (including naming rights, hospitality, and playing opportunities sold directly to enterprise buyers), and charitable contributions — most prominently through the Birdies for Charity program. Funds raised are directed to designated local nonprofit beneficiaries rather than retained as operating revenue. Distribution channels include an e-commerce ticketing storefront, a self-serve volunteer platform, and direct sponsorship sales. Marketing reach is built around social media (Twitter/X @bmwcharityproam), a dedicated mobile application, a YouTube content series (One Shot Away), a radio partnership with 102.5 the Lake, and downloadable event collateral.

The customer base spans four segments: general-public golf spectators, corporate sponsors (with TD SYNNEX as the flagship partner and BMW Group entities as the dominant supporting ecosystem), designated charitable organizations receiving tournament proceeds, and amateur/corporate golfers purchasing playing opportunities. The 2025 tournament introduced notable strategic developments, including a new venue partnership with the Country Club of Spartanburg and a developmental pathway partnership with the Bobby Chapman Junior Invitational aimed at creating a progression route from elite junior golf to the Korn Ferry Tour.

Name

BMW Charity Pro-Am presented by TD SYNNEX

Legal name

BMW Charity Pro-Am presented by TD SYNNEX

Website

https://bmwcharitygolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The BMW Charity Pro-Am presented by TD SYNNEX is an annual charity golf tournament operated by BMW Group at Plant Spartanburg in South Carolina. It serves spectators, corporate sponsors, designated charitable organizations, and amateur golfers through ticketing, sponsorship packages, and the Birdies for Charity fundraising program.

Ownership category

akta.pro rank

Product category

Charity Sports Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Charity golf tournament
• Corporate sponsorships
• Event management
• Sports fundraising
• Hospitality events

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from spectator tickets sold through the event's ticketing platform (ticketsauce.com).
2. Corporate Sponsorships: Corporate sponsors pay for sponsorship packages and playing opportunities at the tournament, gaining brand visibility and hospitality access.
3. Charitable Donations: The tournament raises funds for designated charitable organizations through donations tied to tournament performance (e.g., Birdies for Charity program).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The BMW Charity Pro-Am is an annual golf tournament that combines professional golfers with celebrities to raise funds for charitable organizations in the Spartanburg, South Carolina community. It sells spectator tickets, corporate sponsorship packages, and amateur playing opportunities, and runs a Birdies for Charity donation program and volunteer/caddie recruitment. The event is hosted at BMW Group's Plant Spartanburg and uses Thornblade Club and the Country Club of Spartanburg as primary venues.

Product overview

The BMW Charity Pro-Am presented by TD SYNNEX is an annual charity golf tournament held at BMW Group Plant Spartanburg. The event features professional golfers competing alongside celebrities and offers various participation opportunities including playing opportunities, sponsorships, volunteer programs, and charitable giving initiatives like Birdies for Charity. The tournament provides spectator experiences with VIP offerings and serves as a community outreach program for the BMW manufacturing plant.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Charity Pro-Am Tournament
• Spectator Tickets
• Corporate Sponsorship Packages

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• TD SYNNEXflagshipGTM or Marketing PartnerTD SYNNEX is the title presenting sponsor of the BMW Charity Pro-Am, providing flagship sponsorship that positions the event as 'BMW Charity Pro-Am presented by TD SYNNEX'. This is the primary naming rights partnership for the annual tournament.
• Thornblade ClubcoreStrategic or Co-development PartnerThornblade Club serves as the primary venue for the tournament, hosting professional and celebrity golfer competitions on its championship golf course.
• Country Club of SpartanburgcoreStrategic or Co-development PartnerA new venue partnership announced for 2025, expanding the tournament's venue options within the Spartanburg area.
• Bobby Chapman Junior InvitationalcoreStrategic or Co-development PartnerStrategic partnership creating a pathway from elite junior golf to the Korn Ferry Tour. This partnership supports junior golf development and provides progression opportunities for young golfers.
• BMW Performance CenterminorGTM or Marketing PartnerCross-promotional partnership linking the charity golf tournament with BMW's performance driving center, sharing audience and brand synergies.
• 102.5 the LakeminorGTM or Marketing PartnerLocal radio station partnership for contests and promotional activities, extending tournament reach to the radio station's listener base.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Century Championship: Celebrity-professional golf tournament in Lake Tahoe with a similar pro-am/celebrity pairing concept and charity fundraising focus. Directly comparable in audience draw (celebrity-driven) and CSR-linked revenue story.
• The American Express (formerly Bob Hope Desert Classic): A PGA Tour Pro-Am held in La Quinta, California with a three-course rotation and corporate title sponsorship. Closely mirrors the BMW Charity Pro-Am's multi-venue Pro-Am structure and corporate sponsorship-led revenue model.
• AT&T Pebble Beach Pro-Am: A celebrity-plus-professional charity Pro-Am golf tournament on the PGA Tour. Most directly comparable to the BMW Charity Pro-Am in format (pros paired with celebrities/amateurs), sponsorship model (title sponsor), and revenue mix (tickets, sponsorships, charity proceeds).

Broad incumbents

• Arnold Palmer Invitational presented by Mastercard: A PGA Tour invitational with a longstanding presenting sponsor and significant charitable component through the Arnold & Winnie Palmer Foundation. Comparable in invitational format and title-sponsor revenue structure.
• Zurich Classic of New Orleans: A PGA Tour team-format event with a corporate title sponsor. Comparable in enterprise-sponsor structure and charity orientation, though it operates at a larger scale and a higher tier of the Tour schedule.
• The Genesis Invitational: A PGA Tour signature event with a luxury automotive title sponsor (Genesis/Hyundai). Highly comparable in automotive brand-led sponsorship positioning and premium hospitality offering.
• The Memorial Tournament presented by Workday: An invitational PGA Tour event hosted by a single legend and supported by a presenting enterprise sponsor. Comparable in invitational model and corporate sponsorship economics, though at a higher competitive tier.
• BMW Championship (PGA Tour playoff event): A PGA Tour FedExCup playoff event also titled by BMW. Closely comparable in automotive title-sponsor relationship with BMW Group, and demonstrates the brand's broader portfolio approach to golf sponsorships.
• Waste Management Phoenix Open: One of the largest charity-driven PGA Tour events with a corporate title sponsor. Comparable in scale of charitable proceeds and sponsor-led revenue, though it sits at a higher spectator-attendance tier.

Emerging players

• Bobby Chapman Junior Invitational: An elite junior golf invitational now formally partnered with the BMW Charity Pro-Am. Comparable as an invitational-format tournament and the upstream talent feeder in the BMW Charity Pro-Am's pathway to the Korn Ferry Tour.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bmwcharityproam
• LinkedInlinkedin.com/company/bmw-charity-pro-am

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Charity Pro-Am presented by TD SYNNEX