Tomić & Co. - BMW & MINI of Croatia

What Tomić & Co. - BMW & MINI of Croatia does

Tomić & Co. is the exclusive authorized importer and retail distributor of BMW and MINI vehicles in Croatia, operating as part of the Tomić Grupa corporate group. Founded in 1993 and headquartered in Zagreb, the company runs a four-location dealer network covering Zagreb, Split, Rijeka, and Osijek, alongside authorized service facilities. It serves individual consumers, corporate fleet buyers, government and diplomatic clients, and high-security vehicle buyers across all major Croatian regional markets.

The company distributes BMW AG's complete product portfolio, spanning 15 fully electric models (iX, iX5, iX3, iX2, iX1, i7, i5, i4, i3), 10 plug-in hybrid variants, conventional combustion vehicles across the 1–7 Series and X range, M performance models, ALPINA luxury variants, and protection vehicles (X5 Protection VR6, Series 7 Protection). Supporting the vehicle lineup are BMW ConnectedDrive digital services, the iDrive infotainment system, BMW Digital Key, and BMW Wallbox home charging solutions, with public charging access via partnerships with Digital Charging Solutions and IONITY.

The business model combines one-time vehicle sales, recurring revenue from BMW Financial Services (financing, leasing, insurance), ConnectedDrive subscriptions, and ongoing service and parts revenue. Go-to-market is hybrid: physical showrooms for direct sales and service, complemented by the bmw.hr digital storefront for online configuration, quote requests, and test drive bookings. Customer segments span private buyers, corporate fleets, government and diplomatic sales channels, and special sales for armored vehicles, with a horizontal segmentation approach across personas and use cases. With 38 employees and no disclosed revenue, the company operates as a small but strategically important national franchise holder.

Name

Tomić & Co. - BMW & MINI of Croatia

Legal name

Tomić & Co.

Website

https://bmw.hr

Company type

Private

Operating status

Operating

Short description

Tomić & Co. is the exclusive authorized importer and retailer of BMW and MINI vehicles in Croatia, operating a four-city dealer network (Zagreb, Split, Rijeka, Osijek) under the Tomić Grupa. It sells the full BMW lineup including electric, plug-in hybrid, M, and protection vehicles, plus financing, services, and charging solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new BMW and MINI vehicles including fully electric (iX, i4, i5, i7, iX1, iX2, iX3, iX5), plug-in hybrid, and conventional powertrain models across all series
2. Vehicle Service and Maintenance: Authorized BMW service including scheduled maintenance, repairs, warranty services, and online service booking through OAS portal
3. Original BMW Parts and Accessories: Sale of genuine BMW parts, accessories, and lifestyle products including BMW Individual customization options
4. Financing and Leasing: BMW Financial Services offerings including vehicle leasing, financing, insurance, and integrated service packages
5. ConnectedDrive Digital Services: Digital services through ConnectedDrive Store including navigation, connectivity packages, and vehicle digital enhancements
6. BMW Charging Services: Access to BMW Charging network including home charging solutions and public charging through IONITY partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Tomić & Co. is the authorised BMW and MINI importer and retailer in Croatia, operating four showrooms and service centres that sell new BMW and MINI vehicles (fully electric, plug-in hybrid, and conventional), provide authorised maintenance and repair, supply genuine parts, and deliver BMW Financial Services including financing, leasing, insurance, and corporate fleet solutions. The offering also covers BMW M performance models, BMW ALPINA, BMW Special Sales (armoured protection vehicles), home-charging BMW Wallbox hardware, and the BMW ConnectedDrive digital services suite.

Product overview

Tomić & Co. - BMW & MINI of Croatia is the official BMW dealer in Croatia representing BMW AG's complete vehicle portfolio. The offering is a multi-brand, multi-segment vehicle platform encompassing fully electric vehicles (BMW i series: iX, iX5, iX3, iX2, iX1, i7, i5, i4, i3), plug-in hybrid models (XM, X5, X3, X1, 5 Series, 3 Series), conventional combustion engine vehicles (X Series, 7 Series through 1 Series), high-performance M models, ALPINA luxury variants, and specialty protection vehicles. Supporting the vehicle portfolio are digital services including BMW ConnectedDrive, BMW iDrive infotainment, BMW Digital Key, and BMW Wallbox home charging solutions. The product ecosystem extends to financial services (financing, leasing, insurance) and service/maintenance offerings. This is a unified dealer network selling BMW's complete vehicle and service portfolio rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW ConnectedDrive BMW ConnectedDrive digital services suite including remote vehicle access, concierge services, real-time traffic information, over-the-air software updates, and the BMW Digital Key.
• BMW XM First BMW M high-performance model with an electrified powertrain, combining a V8 with plug-in hybrid technology.
• BMW X5 BMW luxury Sports Activity Vehicle offered in multiple powertrains including a hydrogen fuel cell variant, plug-in hybrid (X5 50e xDrive), and conventional combustion engines.
• BMW X3 Mid-size Sports Activity Vehicle offered as a plug-in hybrid (X3 30e xDrive) and in conventional petrol/diesel variants.
• BMW X1 Compact Sports Activity Vehicle offered as a plug-in hybrid (X1 30e xDrive) and in conventional petrol/diesel variants.
• BMW X7 Full-size luxury Sports Activity Vehicle positioned at the top of the BMW X range.
• BMW X6 Sports Activity Coupé combining SUV versatility with coupé styling, for premium buyers seeking a performance-styled SUV.
• BMW Serija 7 BMW luxury limousine flagship line, complemented by the fully electric i7 in the electric portfolio.
• BMW Serija 5 Executive limousine and touring range, complemented by the fully electric i5 in the electric portfolio.
• BMW Serija 4 Mid-size range offered as Coupé, Gran Coupé, and Convertible, including the fully electric i4 Gran Coupé.
• BMW Serija 3 Premium sedan and touring range, the core BMW executive model line.
• BMW Serija 2 Compact coupé and active tourer range covering the entry premium segment.
• BMW Serija 1 Compact hatchback range, the entry point into the BMW brand.
• BMW M Models BMW M high-performance model range, focused on motorsport-derived performance and driving dynamics.
• BMW ALPINA BMW ALPINA luxury-performance line, offering exclusive, hand-finished high-performance variants of selected BMW models.
• BMW Special Sales – Protection Vehicles Standalone sales program offering the BMW X5 Protection VR6 (VR6-certified by Bavarian State Authority), BMW 7 Protection, and other authority vehicles for security-conscious private and institutional buyers.
• BMW Wallbox BMW-branded home and business charging solution providing convenient charging of BMW electric and plug-in hybrid vehicles.
• BMW iX2 Fully electric crossover coupé positioned for premium buyers seeking a compact electric crossover.
• BMW iX1 Fully electric compact Sports Activity Vehicle for premium buyers in the compact SUV segment.
• BMW i4 First fully electric Gran Coupé, offering an electric five-door executive coupé alternative.
• BMW i7 First fully electric luxury limousine in the BMW 7 Series range, targeting the executive and prestige limousine segment.
• BMW i3 First premium electric compact limousine, BMW's entry into the premium electric compact segment.
• BMW i5 First fully electric executive limousine in the BMW 5 Series, marketed to executive-class buyers.
• BMW iX3 First purely electric Sports Activity Vehicle in the BMW X family, for premium buyers seeking a mid-size electric SUV.
• BMW iX Fully electric luxury SAV marketed as the new electric flagship of the BMW X family, aimed at premium buyers transitioning to electric mobility.
• BMW iX5 Electric SUV based on the BMW X5 with hydrogen fuel cell powertrain technology, available through BMW Special Sales.
• BMW Financial Services BMW Financial Services offers financing, leasing, insurance, and corporate-fleet solutions for individual and business customers acquiring BMW and MINI vehicles.

Quantifiable outcome

• Range up to 805 km (iX3 WLTP) for fully electric vehicles, enabling long-distance travel without charging anxiety
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• BMW AGcoreChannel Partner/ Reseller/ DistributorTomić & Co. is the official authorized importer and distributor of BMW and MINI vehicles in Croatia, operating under franchise agreement with BMW AG. The partnership provides exclusive rights to import, distribute, and service BMW and MINI vehicles in the Croatian market, with access to factory warranty support, genuine parts supply, technical training, and marketing support from BMW AG.
• Digital Charging Solutions GmbHcoreTechnology or IntegrationDigital Charging Solutions provides BMW Charging services enabling access to over 800,000 charging points across Europe. The partnership offers seamless home and public charging solutions for BMW electric vehicle owners, including the BMW Wallbox home charging station and integrated charging management through the My BMW app.
• IONITYmajorTechnology or IntegrationIONITY operates a high-power charging network across Europe with ultra-fast charging stations for long-distance electric vehicle travel. BMW electric vehicle owners access IONITY charging through BMW Charging services, enabling rapid charging (up to 350 kW) for quick turnaround on long journeys.
• BMW Financial ServicescoreChannel Partner/ Reseller/ DistributorBMW Financial Services provides captive financing, leasing, and insurance products for BMW vehicle purchases through Tomić & Co. dealerships. Services include vehicle financing, operating leases, fleet management solutions, and integrated insurance packages under the BMW Financial Services brand.
• Tomić GrupacoreStrategic or Co-development PartnerTomić Grupa is the parent corporate group encompassing Tomić & Co. (BMW & MINI), allowing for diversified automotive business operations. The group structure provides operational scale, financial stability, and multi-brand automotive expertise across the Croatian market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emil Frey Group: Swiss-headquartered automotive distribution and retail group operating authorized dealerships for multiple premium brands across Europe. Highly comparable as a multi-brand premium franchise operator with service, parts, and financing attached.
• Inchcape plc: London-listed global automotive distributor and retailer representing premium and luxury OEMs in growth markets. Closely mirrors Tomić & Co.'s business model of authorized distribution plus retail and aftersales in a defined geography.
• Pendragon plc: UK-based franchised automotive retailer with premium-brand exposure and integrated aftersales. Direct comparable on multi-site franchised retail with attached service, parts, and finance operations.
• Asbury Automotive Group: US franchised automotive dealership operator with material luxury and import brand exposure. Comparable franchise-retail economics with significant service and F&I revenue contribution.
• Sonic Automotive: US automotive retailer with a sizable EchoPark used-car operation and a meaningful luxury and import franchised store base. Comparable mix of new franchised sales, used vehicles, F&I, and service income.
• Group 1 Automotive: US and UK franchised automotive retailer with premium import brand exposure and substantial parts-and-service revenue. Comparable franchise dealership model with diversified geographic footprint.
• Marshall Motor Group: UK-based franchised automotive retailer representing multiple premium and volume brands with full sales, service, parts, and financing operations. Closely comparable in scale and model to a single-country authorized dealer network like Tomić & Co.

Broad incumbents

• AutoNation, Inc. Largest automotive retailer in the United States operating hundreds of franchised stores across many brands including premium nameplates. Comparable franchise-retail model at much greater scale and breadth than Tomić & Co.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BMWHrvatskaTomic/videos
• Facebookfacebook.com/BMW.Hrvatska
• LinkedInhr.linkedin.com/company/tomi%C4%87-co-bmw-mini-of-croatia
• Instagraminstagram.com/bmwhrvatska_tomic/?hl=hr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomić & Co. - BMW & MINI of Croatia