B'nai Shalom of Olney

What B'nai Shalom of Olney does

B'nai Shalom of Olney is an egalitarian Conservative Jewish congregation founded in 1972 and headquartered at 18401 Burtfield Drive, Olney, Maryland. The organization delivers religious services, lifecycle event officiation (Brit Milah, B'nai Mitzvah, weddings, bereavement), and a comprehensive educational program including an Early Childhood School with summer camp (Camp Ami) and J-LAB Religious School serving grades K-10. It is governed by a Board of Trustees, led by Rabbi Jesse Nagelberg and Executive Director Alissa Messian, and supported by volunteer-run auxiliary organizations (Men's Club, Women's Circle, Hazak for adults 55+, and Social Action Committee).

The congregation operates its digital infrastructure on ShulCloud, a proprietary synagogue-focused content management system that powers the website, member accounts, event registration, donation processing, religious school enrollment, and the member portal. Authentication is handled via Facebook and Google SSO, with reCAPTCHA deployed for bot protection. The technology footprint is utility-grade for a religious non-profit and does not include any disclosed AI/ML capabilities.

Revenue is generated across multiple streams: tiered membership dues (Haverim Family, Senior, Single, Associate variants), religious school tuition ($850-$1,600 member rates for 2026-2027), Early Childhood School tuition, High Holy Days ticketing ($1,750-$2,700 non-member seats plus children's tickets and babysitting), Yahrzeit memorial plaques ($450-$600), Yizkor Memorial Book listings ($36-$1,650), and donations across multiple named funds (General, Rabbi's Discretionary, Endowment, Makom Campaign, Chai Circle, Alex P. Kovalsky, Scholar in Residence, Kiddush). The CHAI WAY Monthly Giving Society provides a recurring donation tier ($54-$250/month, 12-month commitment). Financial consideration and scholarship programs ensure access regardless of ability to pay.

Name

B'nai Shalom of Olney

Legal name

B'nai Shalom of Olney

Website

https://bnaishalomofolney.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

B'nai Shalom of Olney is an egalitarian Conservative Jewish congregation in Olney, Maryland, founded in 1972. It provides religious services, lifecycle officiation, and religious education (Early Childhood School and J-LAB Religious School K-10) for member families in the greater Washington D.C. metro area.

Ownership category

akta.pro rank

Product category

Religious Congregation Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Religious congregation services
• Religious education programs
• Jewish lifecycle events
• Early childhood education
• Community social action

Headquarters

HQ city

Olney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Membership Dues: Voluntary membership dues provide core operational funding. Various membership tiers exist including Haverim (Family), Senior Family, Senior Single, Single Under 35, Associate, and more.
2. Religious School Tuition: J-LAB Religious School charges tuition for grades K-10, with member and non-member rates. Additional fees include registration fees.
3. Early Childhood School: ECS provides early childhood education programs including toddler programs and Camp Ami summer camp.
4. CHAI WAY Monthly Giving: Monthly giving society where 100% of donations support membership assistance through the Chai Circle program.
5. Donations and Endowments: Various funds accept donations including General Fund, Rabbi's Discretionary Fund, Endowment Fund, Makom Campaign, Chai Circle Fund, Alex P. Kovalsky Endowment Fund, Scholar in Residence Fund, Kiddush Fund, and more.
6. High Holy Days Tickets: Tickets for Rosh Hashana and Yom Kippur services, with complimentary tickets included in family membership and additional tickets available for purchase.
7. Yahrzeit Memorial Plaques: Plaques sold to commemorate deceased loved ones, priced at $450 for members and $600 for non-members, with volume discounts available.
8. Yizkor Memorial Book: Memorial listings available at various sizes: one-line memorial $360, 1/4 page $700, 1/2 page $1050, full page $1650, Holocaust Memorial $36.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

B'nai Shalom of Olney is a Conservative Jewish congregation that delivers religious services (Shabbat, holidays, daily minyan, lifecycle events), religious education through its J-LAB Religious School (grades K-10) and Early Childhood School (including Camp Ami summer camp), and community programming for members and the broader Olney, Maryland Jewish community. Membership tiers, donations, religious school tuition, High Holy Days ticketing, and memorial programs fund its operations.

Product overview

B'nai Shalom of Olney is a ShulCloud-powered Conservative Jewish congregation offering a comprehensive suite of religious, educational, and community programs. The core offerings include Shabbat and holiday religious services, J-LAB Religious School for children grades K-10, and an Early Childhood School (ECS) with summer camp. The organization provides membership programs with tiered levels and financial consideration options, along with supplementary services including High Holy Days ticketing, Yahrzeit memorial plaques, scholarship programs (Alex P. Kovalsky Special Needs Scholarship), and the CHAI WAY monthly giving society for membership assistance. Additional programs include the BSO GO carpool matching service and the Yizkor Memorial Book program. All programs are managed through the ShulCloud platform which handles membership, donations, event registration, and form processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Religious Services Shabbat services, daily minyan, holiday celebrations, and lifecycle event officiation including Brit Milah, B'nai Mitzvah, weddings, and bereavement services for members and the wider Jewish community.
• J-LAB Religious School Tiered religious education program for children in grades K-10, including Bonim (K-2), Machar (3-5), Kadima (6-7), Tikkun Olney (grade 8), and Confirmation (grades 9-10), with member and non-member tuition rates and a registration fee.
• Early Childhood School (ECS) Preschool and early childhood education program for young children, including Camp Ami summer camp registration.
• Membership Programs Synagogue membership with multiple tiers (Haverim Family, Haverim Hadashim, Senior Family, Senior Single, Single Under 35, Associate) and a financial-consideration program.
• High Holy Days Tickets Ticketed access to Rosh Hashana and Yom Kippur services with general admission, front section reserved seats, and youth/children pricing, including a virtual streaming link.
• Yahrzeit Memorial Plaque Program Permanent memorial plaques honoring deceased loved ones, with member ($450) and non-member ($600) pricing and volume discounts for multiple plaques.
• Yizkor Memorial Book Annual memorial book program allowing congregants to honor loved ones with one-line memorials ($360), 1/4 page ($700), 1/2 page ($1,050), full page ($1,650), or Holocaust Memorial ($36) entries.
• Alex P. Kovalsky Special Needs Scholarship Endowment-funded scholarships for individuals with special needs to participate in Jewish educational and social programs, awarding up to $1,500 per individual and $1,000 per organization.
• CHAI WAY Monthly Giving Society Monthly giving program where 100% of donations support membership assistance through the Chai Circle, with suggested recurring levels of $54, $108, $180, or $250 on a 12-month commitment.
• BSO GO Carpool Program Carpool matching service connecting congregants who need rides to BSO programs with volunteer drivers.

Quantifiable outcome

• Scholarship recipients supported annually through Alex P. Kovalsky Fund
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core, minor and moderate.

• ShulCloudcoreTechnology or IntegrationShulCloud provides the proprietary content management system powering B'nai Shalom of Olney's website. The platform handles member accounts, event registration, donation processing, religious school management, and the member portal. BSO's website URL is hosted on shulcloud.com infrastructure.
• Women's League for Conservative JudaismminorGTM or Marketing PartnerBSO Women's Circle is a member of Women's League for Conservative Judaism, connecting local programming to the broader national organization.
• Interfaith Works Women's Center (Sophia House Shelter)moderateStrategic or Co-development PartnerBSO volunteers cook a hot dinner for 40 women at Rockville's Sophia House Shelter on the 3rd Wednesday of every month as part of their Tikkun Olam (repairing the world) social action commitment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Congregation Har Shalom: Conservative Jewish congregation in nearby Potomac, MD — same denomination, overlapping DMV catchment, similar religious school and lifecycle programming serving comparable suburban Jewish families.
• Congregation Adat Shalom: Reconstructionist congregation in Rockville, MD with religious school, early childhood programs, and lifecycle services — adjacent movement and overlapping service area.
• Temple Beth Ami: Conservative synagogue in Rockville, MD operating a religious school and early childhood center — directly competes for the same Olney-area Jewish families and runs comparable J-LAB-style programming.
• Beth El Congregation: Large Conservative congregation in Bethesda, MD with extensive religious school, ECC, and social action programming — broader scale but same denomination and suburban DC geography.
• Ohr Kodesh Congregation: Egalitarian Conservative synagogue in Chevy Chase, MD with religious school, early childhood center, and adult learning — comparable programming mix and demographics.
• Kemp Mill Synagogue: Orthodox-affiliated synagogue in Silver Spring, MD with religious school and youth programming — comparable suburban DMV congregation competing for Jewish families in the broader region.
• Shaare Tefila Congregation: Conservative congregation in the Olney/North Bethesda corridor with religious school, preschool, and family programming — closest geographic peer competing for the same member pool.

Others

• ShulCloud: Technology vendor powering BSO's website, member portal, donation processing, and religious school management — directly comparable to other ShulCloud-powered congregations in the operational/taxonomy sense, though not a competitor for members.
• Jewish Federation of Greater Washington: Regional Jewish communal umbrella organization that aggregates and supports DMV-area congregations including BSO — adjacent ecosystem participant rather than direct competitor.

Broad incumbents

• Washington Hebrew Congregation: Large, established Reform congregation in DC with religious school, early childhood center (Judy & Michael Steinman), and extensive programming — broader scale and different denomination, but overlapping family market and programming mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bnaishalomofolney
• LinkedInlinkedin.com/company/bsomd

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B'nai Shalom of Olney