BNI Fusión Madrid

What BNI Fusión Madrid does

BNI Fusión Madrid is a local franchise chapter of Business Network International (BNI), the world's largest business referral and networking organization, operating in the Madrid metropolitan area. The legal entity behind the franchise is CNM REFERENCIAS DE NEGOCIOS, S.L.U., a single-member limited liability company (Sociedad Limitada Unipersonal) registered in Madrid (CIF B86401569) with its fiscal address in San Sebastián de los Reyes. The company holds franchise rights from BNI Global LLC and operates under the trade names 'BNI ESPAÑA CNM', 'BNI Madrid Area Metropolitana', and 'BNI Fusión Madrid'.

The core product is a membership-based structured networking service in which business professionals and entrepreneurs join local chapters, commit to attending regular meetings (up to 52 per year), and exchange business referrals under an exclusive category model—one professional per profession per chapter ensures no internal competition. Supporting technology platforms are provided centrally by BNI Global and include BNI Online™ (virtual/hybrid meeting infrastructure), BNI Connect (global member portal for referrals and connections), BNI Business Builder (business development platform), BNI University (training and education), and the BNI Podcast. Local chapter technology deployment is largely a function of the global franchise stack rather than proprietary local builds.

The revenue model is a recurring annual membership subscription managed through the website, with pricing quote-based and not publicly disclosed. Go-to-market is community-led: prospective members are driven via the local website (bnimadridcentro.com), podcast, foundation events, and BNI U to visit a chapter as a guest, then convert to a paid annual member. The franchisee has 6 employees and operates as a local chapter operator within the broader BNI España network, with international data flows and franchise-fee obligations to the global franchisor.

Name

BNI Fusión Madrid

Legal name

CNM REFERENCIAS DE NEGOCIOS, S.L.U.

Website

https://bnimadridcentro.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BNI Fusión Madrid operates a local BNI franchise chapter in the Madrid metropolitan area, offering annual-membership business referral networking to business professionals and entrepreneurs, supported by BNI's global platforms (BNI Online, BNI Connect, BNI Business Builder).

Ownership category

akta.pro rank

Headquarters

HQ city

San Sebastián de los Reyes

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. BNI Membership Fees: BNI operates on a membership model where professionals pay fees to join local chapters. Members gain access to regular networking meetings, referral sharing opportunities, training programs, and exclusive member resources. The membership acquisition and renewal is managed through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BNI Fusión Madrid is a local chapter of Business Network International (BNI) operating in the Madrid metropolitan area. It offers membership-based business networking through structured weekly chapter meetings where business professionals and entrepreneurs share referrals, build professional relationships, and access training programs. Members gain access to global BNI digital platforms (BNI Connect, BNI Business Builder, BNI Online) for managing referrals and participating in virtual or hybrid meetings.

Product overview

BNI Fusión Madrid operates as a local chapter of Business Network International (BNI), the world's leading business networking and referral marketing organization. The portfolio consists of a core membership-based networking service supported by digital platforms including BNI Online™ for virtual/hybrid meetings, BNI Connect and BNI Business Builder for member portal access, plus educational resources through BNI University and content via the BNI Podcast. Members gain exclusive access to structured weekly chapter meetings (up to 52 per year), referral exchange programs, and professional development tools. The organization spans more than 10,000 groups globally with over 280,000 members sharing an estimated $16.2 billion in business referrals annually.

Differentiator

Problem solved

Functional benefit

Products and services

• BNI Chapter Membership (Madrid Area Metropolitana)
• BNI Connect
• BNI Business Builder
• BNI Podcast
• BNI University

Quantifiable outcome

• Members shared 11.5 million+ referrals in 2020 generating $16.2 billion in revenue

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BNI Global LLCcoreStrategic or Co-development PartnerBNI Fusión Madrid operates as a franchisee under the global BNI organization. The local entity CNM Referencias de Negocios S.L.U. holds the franchise rights for BNI España, with international data transfers occurring between the Spanish franchisee and the global franchisor. Members benefit from global network infrastructure, technology platforms (BNI Connect, BNI Online), and standardized processes.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• 4Networking: UK-based structured business breakfast networking organization with category exclusivity and weekly meetings; comparable business model to BNI but operating primarily in the UK rather than Spain.
• C\u00e1mara de Comercio de Espa\u00f1a: Official Spanish chamber of commerce, a membership-based business support organization providing networking, training and advocacy services to Spanish companies; comparable as a membership-driven business community serving the same Spanish SME market.

Emerging players

• Meetup: Online platform for organizing local interest-based and professional networking groups, including business and entrepreneurship communities; comparable as a community-led business networking channel but without category exclusivity or curated referral methodology.

Direct peers

• LeTip International: U.S.-based business networking and referral organization where members meet weekly to pass qualified leads, with category exclusivity per chapter; the most direct referral-networking analog to BNI at a smaller scale.
• Vistage Worldwide: Membership-based peer advisory and executive networking organization serving business leaders, CEOs and entrepreneurs; comparable to BNI as a paid membership community built around structured group meetings, referral exchange and member development, but skewed more toward executive coaching.
• Entrepreneurs' Organization (EO): Global membership community for entrepreneurs offering peer-to-peer learning, local chapter events and member-to-member business referrals; comparable in membership mechanics, local chapter structure and target customer (business owners).
• BNI Other Regional Franchises: Other country-level BNI franchisees (e.g., BNI UK & Ireland, BNI France, BNI Italia) that operate the same chapter model, subscription pricing and technology stack in their respective geographies; the closest direct comparables in business model and unit economics.

Broad incumbents

• BNI Global LLC: Global franchisor of the BNI business networking and referral system; directly comparable as the parent system that defines the chapter format, technology platforms, and referral methodology that BNI Fusi\u00f3n Madrid operates under.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bni-fusi%C3%B3n-madrid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNI Fusión Madrid