BNI Vietnam

What BNI Vietnam does

BNI Vietnam is the Vietnamese master franchise of Business Network International (BNI), the world's largest referral-based business networking organization. Founded by Hồ Quang Minh and launched in August 2010 with two chapters in Hanoi and Ho Chi Minh City, the company operates as Công Ty TNHH Business Connections (Business Connections LLC), registered in Bình Dương province under business registration number 3703166854. As of the latest reported period, BNI Vietnam runs 232-261 chapters across 31 Vietnamese cities and 16 regional sub-zones (including HCM Central/East/North/South/West, Hanoi 2/3/6, and provincial clusters such as BBD, BTN, Dong Bang Song Hong, HQH, MBN, MTN, and Thanh Nghe Tinh), serving approximately 10,719 SMB members.

The core offering is structured, subscription-based membership that grants access to weekly in-person, online, or hybrid chapter meetings, a global referral-tracking platform (BNI Connect), and a member development portal (BNI Business Builder), all delivered under the trademarked Givers Gain® philosophy and a one-member-per-industry-per-chapter rule. The digital stack is lightweight and franchise-inherited: Cloudflare for domain services, PCI DSS-certified payment processing via VNPAY (cards, QR, e-wallets across 35+ banking apps) and BaoKim, plus mobile apps for the global BNI Connect platform. The company's own headcount of 43 staff supports a Regional Director-led chapter operating model, supplemented by formal leadership roles including the National Director, Growth Operations Director, Development Director, and a Senator.

BNI Vietnam generates revenue primarily through annual and multi-year membership subscription fees (1-year new member: 17,027,280 VND; 2-year new member: 29,239,056 VND; 1-year renewal: 14,867,280 VND; 2-year renewal: 27,079,056 VND, all VAT-inclusive), with secondary one-time revenue from branded merchandise (recognition pins, name plates, handbook, Connector book, passport, tablecloths). Go-to-market is community-led and referral-driven: current members invite prospects to up to two chapter visits, applications are vetted by a membership committee, and regional directors plus chapter presidents drive local recruitment. In the trailing 12 months, BNI Vietnam's network generated 474,574 referrals and 14,701 billion VND in member business revenue, with average member revenue of approximately 1.4 billion VND per member.

Name

BNI Vietnam

Legal name

Công Ty TNHH Business Connections

Website

https://bni.vn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BNI Vietnam operates 232-261 referral-networking chapters across 31 Vietnamese cities for ~10,719 SMB members, running on subscription-based weekly chapter meetings and the global BNI Connect platform under the Givers Gain® philosophy.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: BNI Vietnam generates primary revenue through annual and multi-year membership fees. New member packages (1 year: 17,027,280 VND; 2 years: 29,239,056 VND) and renewal packages (1 year: 14,867,280 VND; 2 years: 27,079,056 VND) are sold to entrepreneurs and business professionals. The membership fee grants access to weekly chapter meetings, referral networking system, training resources, and member directory access.
2. Member Products and Merchandise: Sale of branded member items including pins (member pins, platinum pins, green pins, DnA pins, gold pins, diamond pins, titanium pins), name plates, handbooks, passport books, tablecloths, and other BNI branded merchandise.
3. Chapter and Franchise Operations: Regional and chapter operations throughout Vietnam generate revenue through membership activities. Each region operates semi-independently with regional directors managing chapter development and growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

BNI Vietnam sells annual and multi-year memberships that grant business owners and professionals access to local chapters meeting weekly to exchange qualified business referrals under the proprietary Givers Gain® methodology. Each chapter enforces a one-member-per-industry rule to eliminate internal competition. Membership includes access to the BNI Connect referral management platform, the BNI Business Builder training portal, and branded member merchandise and recognition pins.

Product overview

BNI Vietnam is a business networking and referral organization operating as a single integrated platform with multiple components. The core offering consists of membership packages (1-year and 2-year terms for new members, plus renewal options) that provide access to chapter meetings, the BNI Connect platform for referral management, and the BNI Business Builder training portal. The organization offers branded merchandise including recognition pins (Member, Platinum, Green, DnA, Gold, Diamond, Titanium) and member collateral (handbook, Connector book, passport, tablecloth, name plates). Chapters operate in-person, online, or hybrid formats across 16 regions in Vietnam, with regional subdomains providing localized chapter management.

Differentiator

Problem solved

Functional benefit

Products and services

• New Member 1-Year Membership Package
• New Member 2-Year Membership Package

Quantifiable outcome

• 82% of business owners report that most of their revenue comes from referrals
• +4 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BNI Global, LLCcoreOthersParent company providing domain sharing through Cloudflare infrastructure, global platform access (BNI Connect), training resources (BNI Business Builder, BNI University), and franchise licensing for Vietnam operations.
• BNI International (BNI Global)coreOthersGlobal parent organization headquartered in the US, operating in 76 countries with 11,300+ chapters and 340,000+ members. Provides the proven referral networking methodology, training systems, and global brand.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vistage: Peer advisory and executive coaching organization serving SMB CEOs; comparable in serving business owners through structured group formats but focused on advisory rather than referral exchange.
• LinkedIn: Largest professional networking platform globally; comparable as a substitute/alternative for referral generation among Vietnamese business professionals, though operating a free/online model rather than paid chapters.
• Soho House: Global paid-membership club for creative and business professionals; comparable as a tiered-membership business networking/hospitality concept, though oriented toward lifestyle access rather than referral exchange.

Direct peers

• BNI Global: Global parent organization of BNI Vietnam; operates the same chapter-based referral networking model in 76 countries with 340,000+ members and is the direct franchisor of BNI Vietnam's operations.
• EO (Entrepreneurs' Organization): Global membership organization for entrepreneurs that runs chapter-based peer groups and events; comparable in targeting business founders through structured local chapters and member-only networking.
• 4Networking: UK-based business networking group running structured face-to-face breakfast meetings for referral generation; comparable in operating weekly meeting formats centered on B2B introductions.
• YPO (Young Presidents' Organization): Premier leadership and peer networking organization for CEOs and executives; comparable in offering chapter-based, vetted-membership networking for business leaders across regions.
• LeTip International: Long-standing referral networking organization built on the same one-member-per-classification premise as BNI; directly comparable in business model, referral exchange format, and member vetting.
• Rotary International: Global membership-based service organization with local chapters that meet regularly; comparable as a mature, dues-funded, chapter-based membership model targeting professionals and business leaders.

Regional players

• Viet Nam Chamber of Commerce and Industry (VCCI): National business association in Vietnam representing companies and entrepreneurs; comparable in serving as a membership-based networking and advocacy body for the Vietnamese business community, though broader in mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bni-vietnam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNI Vietnam