Brothers and Sisters in Arms 🎗

What Brothers and Sisters in Arms 🎗 does

Brothers and Sisters in Arms for Democracy (BNSIA / אחים ואחיות לנשק למען הדמוקרטיה) is an Israeli civic-social movement founded in January 2023 by a group of military reservists in response to the newly formed government's announced judicial reform proposals. Registered as an Israeli nonprofit association (amuta) headquartered at Tovul 5, Tel Aviv-Yafo, the organization pursues what it frames as the protection of Israel as a Jewish, democratic, and egalitarian state per the Declaration of Independence. It is led by CEO Eitan Herzel, Chair of the Executive Board Ron Scherf (a Lieutenant Colonel reserve from an elite IDF unit), and co-founder Eyal Naveh (founder of MIXER co-working), alongside a committee drawing from IDF officer ranks and civic organizing. The organization operates with a lean staff of 8 employees supplemented by a large volunteer base.

BNSIA executes a multi-front civic defense program spanning grassroots mobilization, legal action, legislative advocacy, and humanitarian response. Its grassroots arm runs nationwide demonstrations, advocacy stands (עמדות הסברה), house gatherings (חוגי בית), webinars, and pre-army preparatory program engagement, supported by a 281,000+ member Facebook group plus WhatsApp, YouTube, Instagram, and X/Twitter channels. Its legal arm has filed Supreme Court petitions that contributed to freezing the 2023 judicial overhaul, prevented the dismissal of Defense Minister Yoav Gallant, protected the Kan public broadcaster, and challenged the appointment of Advocate Ravivlo as State Comptroller; it also runs Knesset committee lobbying on the draft exemption law, state budget oversight, and Haredi integration. Since October 7, 2023, the organization has operated a civilian command center coordinating shelter, food, medical equipment, and volunteer logistics for civilians and IDF soldiers, established study centers for over 4,500 evacuated children, and launched physical rebuilding projects including the 'Green Floors' initiative in Kfar Azza (3,000+ volunteers) and 'Returning Home to the North' for northern border communities.

The organization's revenue model is donation-based with no commercial products or services sold. Funding flows through the Israel Gives platform (secured.israelgives.org), direct bank transfers to Bank Hapoalim, standing orders (הוראות קבע) in ILS, and international tax-deductible donations via five country-specific fiscal sponsors: America Gives (USA, EIN 26-3383926), Bestow Canada Foundation, UK Gives (Charity 1161366), and Australia Gives Ltd. The underlying technology stack is conventional nonprofit infrastructure — WordPress with Elementor, Fillout forms, Facebook Pixel analytics, and Incapsula security — with no proprietary software, API, or AI capabilities. No financial figures are publicly disclosed.

Name

Brothers and Sisters in Arms 🎗

Legal name

Brothers and Sisters in Arms for Democracy (אחים ואחיות לנשק – למען הדמוקרטיה)

Website

https://bnsia.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Brothers and Sisters in Arms (BNSIA) is an Israeli nonprofit civic movement founded in January 2023 that mobilizes pro-democracy citizens through grassroots demonstrations, Supreme Court petitions, Knesset advocacy, and wartime civilian emergency response, serving the Israeli public and the international Jewish donor community.

Ownership category

akta.pro rank

Product category

Civic Advocacy and Democracy Movement

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Political Organizations (813940)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Civil Society Strengthening & Civic Space (BPADAGAD), International & Local Implementing NGOs (HLAJAKAD), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Civic advocacy
• Democracy movement
• Grassroots mobilization
• Volunteer coordination
• Humanitarian emergency response

Headquarters

HQ city

Tel Aviv-Yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations from Israeli Supporters: The organization raises funds through one-time and recurring donations from Israeli citizens via the Israel Gives platform, bank transfers to Bank Hapoalim, and standing order instructions. Donors can cancel standing orders within 30 days. Minimum age for donation is 18 years.
2. International Donations: Tax-deductible donations accepted from USA (via America Gives fiscal sponsor, EIN 26-3383926), Canada (via Bestow Canada Foundation), UK (via UK Gives, Charity 1161366), Australia (via Australia Gives Ltd), and EU. Donation methods include checks, wire transfers, and bank transfers.
3. Volunteer Contributions: While volunteers do not pay to participate, their contributions of time and skills form the core operational resource of the organization. Volunteer recruitment is conducted via Fillout forms targeting various professional fields.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Brothers and Sisters in Arms is an Israeli civic-social movement that mobilizes citizens to defend democratic institutions through nationwide demonstrations, Supreme Court petitions, Knesset committee advocacy, and civic education. Following October 7, 2023, it expanded into wartime emergency response, coordinating shelter, food, medical equipment, and volunteer logistics for civilians and IDF soldiers, and runs volunteer-driven rebuilding projects in affected communities such as Kfar Azza and the northern Israel border region.

Product overview

Brothers and Sisters in Arms is a civic-social movement organization rather than a product/technology company. It does not offer software products, platforms, or technology services. Its activities consist of grassroots organizing, democracy advocacy, Supreme Court petitions, Knesset lobbying, civic education programs, humanitarian aid coordination, and volunteer management. These are programmatic initiatives and advocacy efforts, not commercial products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fighting the Coup / Anti-Judicial-Overhaul Advocacy Program (המאבק בהפיכה) Grassroots mobilization, nationwide demonstrations, Supreme Court petitions, and Knesset committee advocacy against anti-democratic legislation, intended for Israeli citizens across all demographic groups.
• Israel at War Civilian Emergency Response Program (ישראל במלחמה) Wartime emergency-response coordination providing shelter, food, medical equipment, and volunteer logistics for civilians and IDF soldiers during the Israel-Hamas war, including the 'Green Floors' rebuilding project in Kfar Azza and the 'Returning Home to the North' initiative.
• Community Gatherings and Civic Education Program (חוגי בית) In-person house gatherings (hugi bayit) and public webinars on critical national issues, civic leadership development, and engagement with pre-army preparatory programs, intended for Israeli citizens and young civic leaders.
• Volunteer Mobilization Service Self-service volunteer recruitment via Fillout forms, coordinating thousands of volunteers across professional fields for grassroots mobilization, demonstrations, legal battles, and community rebuilding projects.

Quantifiable outcome

• Successfully halted the judicial coup and froze anti-democratic legislation
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Israel GivescoreChannel Partner/ Reseller/ DistributorIsrael Gives serves as the primary online donation processing partner, providing the payment infrastructure for the organization's secured donation portal (secured.israelgives.org) with multi-currency support for donations in ILS and other currencies. The platform handles credit card processing and standing order (direct debit) setup.
• America GivescoreChannel Partner/ Reseller/ DistributorUS-based fiscal sponsor enabling tax-deductible donations for American donors. Provides check collection (address: 228 Park Ave S #71410, New York, NY 10003-1502) and wire transfer facilitation. EIN: 26-3383926. Organization number 580781496 referenced on checks.
• Bestow Canada FoundationcoreChannel Partner/ Reseller/ DistributorCanadian fiscal sponsor for tax-deductible donations. Located at 2482 Yonge St #4152, Toronto, ON M4P 2H5. Handles wire transfer and stock donation arrangements via email coordination.
• UK GivescoreChannel Partner/ Reseller/ DistributorUK-based charity (registration 1161366) serving as fiscal sponsor for British donors, enabling tax-deductible donations. Located at 483 Green Lanes, London, N134BS.
• Australia Gives LtdcoreChannel Partner/ Reseller/ DistributorAustralian fiscal sponsor for tax-deductible donations. Located at 100 Cubitt St Level 2 #519, Cremorne, VIC 3121.
• Kfar Azza Community (כפר עזה)majorStrategic or Co-development PartnerFull partnership with the Kfar Azza kibbutz community for the 'Green Floors' (הרצפות הירוקות) rebuilding project — the first rehabilitation project in the Gaza Envelope since October 7. BNSIA manages renovation of destroyed apartments, builds new infrastructure, furnishes homes, and replants gardens, entirely through volunteers and donations. Over 3,000 community members and volunteers participate.
• Northern Border CommunitiesmajorStrategic or Co-development PartnerPartnership with northern Israel communities near the Lebanon border (Netanya and Shetula) for the 'Returning Home to the North' (חוזרים הביתה לצפון) rebuilding initiative. Volunteers from across Israel help with home cleaning, renovation, public area restoration, gardening, and debris removal to support residents returning after over a year of displacement.
• Civil Society Organizations (General)minorStrategic or Co-development PartnerCollaboration with various civil society organizations on Knesset committee work, including blocking anti-democratic laws, monitoring national security laws, overseeing state budget, and advocating for Haredi society integration. The organization also partnered with 'The Civilian Headquarters' (החמ"ל האזרחי) for establishing protected accommodation spaces.
• IDF (Israel Defense Forces)minorOthersThe organization's volunteer network provided real-time emergency response support for IDF soldiers during the October 7 crisis and subsequent war, including military equipment, logistical support, and coordination of volunteer assistance to frontline units.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B'Tselem: Israeli human rights organization focused on documenting rights violations and pursuing accountability; comparable in the Israeli civil-society ecosystem though focused on occupied-territory issues rather than domestic democratic governance.
• New Israel Fund: Major funder and capacity-builder for Israeli civil society organizations pursuing democracy and human rights; comparable in mission and operates as the funding ecosystem for many of BNSIA's peer NGOs.
• Israel Democracy Institute: Think tank producing research and indices on Israeli democratic health; comparable in mission (defending democratic institutions) and provides the analytical backing that movements like BNSIA translate into grassroots action.
• Movement for Quality Government in Israel: Long-standing Israeli civic movement focused on government accountability and rule of law, frequently petitioning the Supreme Court on corruption and improper appointments — operates in the same advocacy-plus-litigation space as BNSIA.
• Association for Civil Rights in Israel (ACRI): Israel's leading civil liberties and human rights NGO, engaging in Supreme Court litigation, Knesset advocacy, and public campaigns on democratic issues — directly overlapping BNSIA's judicial independence and civic rights work.
• Hiddush: Israeli advocacy organization promoting religious freedom and equality; comparable in its Knesset-and-court civic advocacy model aimed at preserving Israel's Jewish-democratic character.

Emerging players

• Breaking the Silence: Israeli veteran-led NGO using ex-IDF testimony for advocacy; comparable in its IDF-reservist organizing base and public-education model, though focused on occupation rather than judicial reform.
• Zulat for Equality and Human Rights: Israeli feminist human rights NGO focused on legislative monitoring and civic advocacy; operates in the same Knesset-oversight and rights-advocacy space with a more focused thematic lens.

Others

• International IDEA: Intergovernmental organization supporting democratic processes globally; thematically aligned with BNSIA's mission of democratic resilience and could be a potential ecosystem partner rather than a direct competitor.

Broad incumbents

• ACLU: Largest US civil liberties organization; comparable in litigation-plus-mobilization model and democratic-values mission, though at vastly greater scale and with broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ahimlaneshek1
• YouTubeyoutube.com/@ahimlaneshek/featured
• Facebookfacebook.com/ahimlaneshek
• Instagraminstagram.com/ahim_laneshek
• LinkedInlinkedin.com/company/brothers-in-arms-israel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothers and Sisters in Arms 🎗